Best Movie Star

Early on Saturday morning, Kevin Tesuhara didn't rest. He came to the office after eight o'clock. He just sat behind the desk and didn't even have time to drink the coffee sent by the secretary. Warner Bros. North American distribution director Dan - Fehrman knocked on the door and walked in, his face full of excitement.

He pulled up his chair, sat across from Kevin Tesuhara, and asked, "Kevin, did you see the stats?"

Kevin Tesuhara shook his head gently, "No." He knew what Dan Fellman was talking about, and smiled, "This one doesn't need to be watched, right? In movies starring Matthew, success is never a problem, The biggest question is just how much the box office will be.”

"Yeah." Dan Fehrman smiled, and continued after laughing, "The first-day box office statistics of "American Sniper" came out."

"How much?" Kevin Tesuhara still couldn't help asking.

Dan Felman quickly replied, "Including the advance game, a total of 56.5 million US dollars."

Hearing this number, Kevin Tesuhara was also a little moved, "Matthew, as always, is the guarantee of the box office."

"American Sniper's North American box office over 100 million in its first week is definitely not a problem." Dan Fehrman is somewhat excited, "Maybe it will even set a new record for an R-rated film."

Kevin Tesuhara nodded, "What is the North American box office and global box office estimate for this film?"

Dan Fellman thought about it and said, "It's $300 million and $500 million, respectively." He added, "I think there is at least 20 percent upside."

Kevin Tesuhara laughed, "We can make $50 million for the release of the lottery alone. It is much more cost-effective to release a film by Matthew than to invest a lot of money to make a film."

"Yeah." Dan Fehrman agrees with this view very much. "The most important thing is that we don't have to invest too much money, and the risk is very small."

Kevin Tesuhara thought for a while and said, "We keep our cooperation with Matthew Horner... Well, in this way, Matthew Horner is in charge of me, and you fight Bella Anderson. Take care of the relationship."

Dan Fellman immediately assured, "I'll take care of it."

"American Sniper" is one of Warner Bros.'s key releases in the second half of the year, and the two discussed some of what's going on at the release.

"To be honest, I didn't expect the film to perform so well, not only in big cities, but also in small and medium-sized cities and even Canada outside the United States."

Dan Fellman told Kevin Tesuhara what he learned, "And there are no political limitations, American Sniper has performed well at the box office in different states where the Democratic Party and the Republican Party are dominated in the United States. , especially in Midwestern cities where veterans are concentrated.”

Kevin Tesuhara nodded again, "Matthew, regardless of strength and luck, is top-notch. This is an R-rated film."

Dan - Fehrman said with a smile, "It turns out that the R-rating of this film is no longer important. Obviously, in the eyes of some audiences, this is no longer a pure war film, but it is regarded as a superhero. The blockbuster is watching."

But in the various data he got, for adults, "American Sniper" is more attractive than superhero blockbusters, because the latter are at least PG-13 rated, the main audience is young people, and the film uses Various youthful designs to attract them.

According to market research statistics, after the first day of its release, only 30% of the audience of "American Sniper" were under the age of 22. Most of these people entered the theater because of the actor Matthew Horner. The main audience who are really attracted by the film itself is the audience over the age of 22.

The reason why the film is regarded by many audiences as an adult superhero blockbuster is naturally because the hero Chris Kyle's record on the battlefield itself is like a superhero, which makes ordinary people unbelievable.

Throughout Hollywood, sharpshooters, whether shooting guns or arrows, real or fictional, with their steady, calm, one-shot skills have been the most eye-catching characters on the big screen, including in The Lord of the Rings. The elf prince, the heroine Katniss in "The Hunger Games", or the cowboy in the western movie and the agent in the spy movie, etc., are often the highlights of the film.

And Chris Kyle is a real person, people are very curious about his deeds, and the effect of all the hits in the movie is even more enjoyable to watch.

This allows the film to transcend the inherent effects of war films, bringing visual and emotional impact.

What's more, although some people call Chris Kyle an executioner, the data obtained through actual surveys show that most ordinary Americans do not think so, thinking that Chris Kyle has not only saved many American soldiers, but also He was willing to go to the battlefield many times and not be a deserter.

After retiring, he continued to help other veterans.

Dan Fellman heard a taped interview of an ordinary man who said that Chris Kyle was a true hero, a patriotic hero, fit to be honored as a role model for America.

He knows very well that no matter what the overseas thinks of the film and Chris Kyle himself, American Sniper will be a movie that conforms to popular values ​​and is absolutely correct in North America.

The most important thing is that the patriotic feelings of the people are now rippling.

Whether it is Warner or Matthew, they have seized the patriotism and made a fuss. Although it is a bit shameless to use the patriotic situation to make a box office, but in front of profits, is shamelessness a problem?

There are also advantages to the large-scale release of "American Sniper". One of the advantages is that it is not only the media and fans who see the film, but also ordinary people. Their requirements and understanding of the film are often different from those of the small group of people who often watch the film. Movie people are different.

After the early screening on Thursday night, the film immediately set off a heated discussion on social networks. Regardless of right or wrong, everyone was expressing their opinions. Some people were inspired by patriotism after watching it, and they even wanted to kill terrorists...

Of course, the criticism is not small.

Some of the Madonnas that Dan Fehrman hates, accusing "American Sniper" of ill-intentioned and religious hatred.

Even those descendants of the Middle East didn't speak up. These white Americans with universal saints' feelings can't wait to jump out one by one to point and draw, which is really annoying.

But it's not all bad.

With more people arguing on the Internet, already controversial films have taken up more media space.

The biggest direct effect of various controversies is to attract more people to the film to find out. This phenomenon has also appeared in another film "Inception" starring Matthew Horner before.

The results of it? "Inception" was a huge success, grossing $1 billion at the global box office!

As a professional in the Hollywood film industry, Dan Fehrman is very clear that audience word of mouth has a great impact on a film's box office. Controversy does not mean it is bad, but it will get more than a film that no one cares about. free PR effect.

In addition, many people's comments on the film will directly affect their relatives, friends and family members. As long as the discussion can be maintained, the North American box office of "American Sniper" will definitely not drop off a cliff in the next few weeks. There is a consistent performance, which is conducive to finally getting an excellent total box office.

Dan Fehrman thought of another thing and said, "This film has both exploded in word-of-mouth and box office, and it fits the current social and political situation. I think I can apply for next year's Oscars."

Kevin Tesuhara seemed to think about it and did not immediately respond.

"This is a good opportunity." Dan Fehrman thought Kevin Tesuhara had concerns, and immediately said, "The director of this film is Clint Eastwood, who is 82 years old. And it's been a full ten years since he last won an Oscar! The audience generally recognizes him, and the industry respects him, should we give him another golden statue before he retires?"

No one can deny Clint Eastwood's past contributions to Hollywood films, achievements and his influence.

"Clint Eastwood is not the problem." Kevin Tesuhara shook his head. "The real problem is Matthew~www.readwn.com~ he sighed," Matthew Horner told Oscar Not interested, everyone knows this, and he is the producer of this film, we are just the distributor. "

Dan Fellman stroked the back of his head, "I ignored that."

Kevin-Tsuhara quickly made a decision, "The declaration of Oscar is put aside in advance. Our main work at present is to continue to increase the publicity of "American Sniper" in order to get more box office."

The promotion and distribution expenses paid in advance are the first to be deducted after the film's box office is divided. With the current box office trend of "American Sniper", these are not a problem at all, and then it is the box office. The higher the total box office of the film, Warner Bros. Undoubtedly more.

This low-risk profit has always been the favorite of the six major Hollywood companies.

Working with Matthew Horner and his studio, the stakes are negligible.

The continuous feedback data also confirms this idea of ​​Kevin Tesuhara. With the arrival of Sunday, the Saturday box office statistics of "American Sniper" in North American theaters have also been released.

After the second day of public screening, this war biography film took another 45.2 million US dollars, and the North American box office broke the 100 million US dollar mark in only two days!

More importantly, the film has maintained an extremely stable box office trend.

If Thursday's box office advance is excluded, Saturday's box office not only did not decline, but increased slightly compared to Friday.

This is extremely rare for a film that hit the box office on its first day.

After two consecutive days of box office sales, the number of screens and the proportion of rehearsal "American Sniper" has increased again since Sunday.

Everyone realized that this film would set a new record for a war movie.

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