Best Movie Star

San Diego, California, a small city known for its Comic-Con and military bases, fell asleep at midnight, with only a few movie theaters in the city, still brightly lit, maintaining the hustle and bustle of the day.

Just after an early screening of "American Sniper" ended, David James, a front-line market researcher from Cinema, appeared at the exit of the screening hall, preparing gifts and a small tape recorder. When he saw an audience walking out of the exit, he immediately greeted.

A simple explanation of the purpose, and a small gift was given. The fan who looked a little sturdy accepted the consultation readily.

"The film is very real. I have been on the battlefield in Afghanistan. The real war is actually like this, plain and cruel, especially the urban clean-up battle. Any inconspicuous corner may shoot a deadly bullet."

This sturdy movie fan is obviously a veteran, and he particularly agrees with "American Sniper", "And Matthew Horner's performance, how can I put it, it's very simple, most of the snipers I know are played by him. In that way, hiding in a certain high place, without words, but guarding the safety of his comrades."

He said a lot, "Matthew's professionalism is unquestionable, every tactical action is the same as a real soldier, and his military literacy is very high."

David James nodded frequently and asked, "Can you rate this film?"

"Rate it to A, the battlefield is more real and cruel than this film." The sturdy movie fan paused and gave a thumbs up, "Matthew Horner's performance is A+! This is what I saw in the movie. The most realistic sniper ever."

"Okay!" David James said quickly when he saw the sturdy fan, "Thank you very much."

The sturdy fan nodded and left with a small gift.

Then, David James stopped a male fan in his twenties.

"Break their heads!" The male fan was a little aggressive. "Just like in the movie, kill everyone who dares to launch terrorist attacks on us!"

He left with an A+ score and quickly left.

David James is not surprised by this situation, because he himself is very angry about the terrorist attack in Benghazi, why do those terrorists not stop?

Colleagues around me say that the world will be stable only when these terrorists are dead.

Although David James thinks this statement is inappropriate, he still agrees with it very much. He is an American and will not consider the complicated factors behind it at all.

Several fans I met later were relatively calm and gave the film a more objective evaluation.

An older fan said, "The film, including Matthew's performance, is real and not contrived."

Another fan wearing glasses said, "Although the plot is not so earth-shattering, Matthew shows that as a soldier, in addition to professional skills, he needs strong inner support, and it also reflects the cruelty and ruthlessness of war."

A female fan said, "The language of the lens is very attractive, and the psychological depiction of the soldiers is also very detailed, showing the cruelty of war through all aspects and details."

The worst of these guys gave American Sniper an A.

But more people are not so objective and calm. The consulate in Benghazi has just suffered a terrorist attack. Normal citizens of any country will be angry at such a thing.

After David James wrapped up his theatrical investigation, it was clear that American Sniper was a hit in the face of the patriotic fervor fueled by the terrorist attack.

Will Patriotism Create a Box Office Miracle?

As a front-line investigator of the film market, he understands this. Hollywood uses all kinds of feelings for marketing, which are all the usual methods.

Of course, it's not just Hollywood that does this.

David James was very angry when he thought of the terrorist attack in Benghazi, but when he thought of the marketing methods of Hollywood, he calmed down a little and used noble patriotism as a marketing method, which is a bit too much.

But no matter what he thinks, it is impossible to affect "American Sniper", which shows a precursor to a big box office explosion in every way.

After finishing this section, David James came to the ticket office, just saw the operations manager, and leaned over to chat a few words.

"The head office is very optimistic about Matthew Horner's film." The operations manager said to David James, "Matthew Horner's film itself is a hit, and the terrorist attack in Benjaxi, "American Sniper" The heat is inevitable."

David James nodded lightly, "We have a similar judgment over there."

The operations manager added, "The head office just issued a notice this afternoon. When 'American Sniper' is fully released tomorrow, the number of screens shown in all of Emperor Entertainment's theaters will increase by 10 percent."

"It's going to explode." David James had this judgment.

As another movie ended, he left the counter and went to the exit.

After a night's work, David James returned to the car and quickly counted a series of data from the field survey tonight. Among the fifty-five people he surveyed, male audiences accounted for the majority, reaching 100. 61/61, of which 85% are over 20 years old, and the overall average score is A.

However, in a special group, the film's reputation exploded.

David James made a special count and consulted a total of 15 active or retired military personnel tonight, and 14 of them gave the highest score of "A+".

Obviously, "American Sniper" has won the general approval of this special group of soldiers.

In addition, David James also found one thing, from the number of active or retired military members in the consulting audience, it can be seen that the proportion of this special group is quite high.

There are so many veterans in the United States, and if most of these people go to theaters, they and their families alone could contribute hundreds of millions of dollars or more to the box office.

It can only be said that the propaganda of "American Sniper" is very targeted, and it is very clear where the most important support groups are.

The film has the selling point of Matthew Horner, as well as the God assists of the Liberians, plus the publicity and distribution are in place, David James can't think of a reason why "American Sniper" is not a box office hit.

The sudden burst of patriotism among American audiences is indeed surprising.

"American Sniper" averaged 60 percent of the 3,555 early screenings that opened Thursday night, earning $13.2 million in one fell swoop.

This is the best early-stage box office in September since the concept of early-stage production in the North American film market was born.

Matthew was really relieved when he got this statistics. No matter how good the previous estimates and statistics are, the actual box office figures are the most real market reaction of the film. There are not many movies that hit the street.

For an investor, nothing is more important than the revenue of a film.

In addition to the box office data, Matthew also got a statistic, and major film critics rarely gave him a good review of the film starring him.

In the past, since the films he starred in were all commercial films and focused on the type of popcorn, of course he was too lazy to pay for the public relations of the film critics, and even when the film critics came up to ask the filmmakers for the meaning of the film during the trial screening, he rejected them.

The films he starred in have always been poorly received by film critics.

But the general situation of society is here, and most film critics will not be foolish.

"The Hollywood Reporter" columnist film critic Todd McCarthy sang the praises directly: Judging from the finished film of "American Sniper", Clint Eastwood's director of this film is perfect, and this film In essence, it is still the core of the heroes of the west. Plus, Matthew Horner delivered his best performance to date, a gripping climactic Sandstorm shootout.

"Los Angeles Times" film critic Glenn Hewlett-Packard issued an article saying: Clint Eastwood once again interpreted the United States with the spirit of cowboys, from the daily life to the daily life of the battlefield, without sharpening the dramatic conflict, did not want to talk about war heroes, There is no deliberate poeticization of war trauma, it seems that the pure cowboy spirit of childhood supports the hero to go all the way. UU reading www. uukanshu.com

The famous film critic David Bordwell directly praised: Matthew Horner has created a flesh-and-blood sniper role with excellent acting skills and military-like qualities.

Matthew remembers how many years he hasn't had a film critic say such a good thing about him.

In fact, it is not difficult to see that the film critics are not stupid, and the skills of the rudder are played one by one.

In the face of the general social situation, we can only follow the trend. It is best not to buck the trend. The rolling social trend is simply not something that one person can resist.

"American Sniper" received a patriotic halo bonus, and the increase in popularity became more and more obvious.

By early Friday morning, the number of theaters showing "American Sniper" in North America had risen to 4,355, setting a new R-rated movie theater record.

According to normal circumstances, it is very difficult to get more than 3,500 theaters for an R-rated film because of the relationship between the rating and the audience, let alone 4,000 theaters.

This war film finally received the same treatment as PG-13's first-line big productions in many North American commercial theaters under the dual effects of Matthew and patriotism.

"American Sniper" did not disappoint many theater owners, and brought a rare movie viewing boom in September, the traditional off-season for North American movies.

Starting on Friday morning, many theaters showing "American Sniper" ushered in a grand scene like a summer weekend, with surging crowds waiting in line in the lobby, in San Antonio, Moore, Richmond, Texas Some theaters are also full in areas where military personnel or veterans gather, such as the state and New Mexico.

Described by many media reports, "American Sniper" is a popular film that can be compared with summer blockbusters.

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