Back To 1995

   Chapter 634 Darkness Chencang

   "We all know Gucci's current situation, and RICK is also willing to help Gucci drive away the barbarians at the door, but President Soleil, Gucci's asking price is too high!"

  Eric shouted to De Soleil, RICK and Gucci have no objection to driving away the savage LVMH group, but when it comes to the US knife, there is an argument.

  Eric certainly hopes that RICK can save Gucci in the fire and water as a white knight, but he does not want to be taken advantage of, and he is not willing to spend too much money to save Gucci.

De Soleil and Hu, the directors of Gucci, are asking for money from the ground up, threatening that RICK wants to become a major shareholder of Gucci. It is very simple. With the money, Gucci is willing to transfer the 37% of the shares it holds to RICK, so that RICK will become a major shareholder of Gucci. RICK's stake in Gucci exceeds that of LVMH, but the asking price is $3.9 billion!

This almost made Eric's nose crooked. How much did LVMH spend on acquiring 34% of Gucci's equity, less than 1.4 billion US dollars, and it was RICK's turn. The price is tripled, and slaughtering the big head will not bring such slaughter.

  Eric now understands why Bernard Arnault bought half of it and suddenly stopped it. This is a luxury company, and bandits are just like that.

Bernard Baotounot may have seen Gucci's appetite for a long time. It was too big. He bought half of it and dragged it down. LVMH Group is indeed not a good bird, but Gucci's board of directors is obviously not a white lotus. , the two sides are basically half a catty to eight taels.

  De Soleil shook his head. He was under orders from the major shareholder. The current major shareholder of Gucci, the Bahrain Foundation asked for too high a price. He had no choice but to help the major shareholder to raise the price as much as possible.

   "Gucci is the only brand that can be compared with LV in the luxury industry!"

De Soré said, don't look at the fact that Gucci doesn't seem to earn as much as LV now, but in terms of topicality and brand influence, Gucci is indeed one of the two luxury brands in the world that can be compared with LV in the luxury industry. One, the other is that the luxury industry despises Hermes at the top of the chain.

   In other words, whoever wins Gucci will have the foundation of a foothold in the luxury industry and the qualifications to challenge the LVMH group!

   This is the confidence of Gucci, and it is also the reason why De Soleil dares to bid. He pinched RICK's intention to enter the luxury industry before he dared to speak loudly.

  Eric laughed angrily, "Every minute now, Gucci has an extra risk of being acquired hostilely by LVMH Group. RICK really wants to join forces with Gucci, but will not accept this blackmail!"

   "Without Gucci, there are Hermes, Saint Laurent, Fendi, Bulgari..., RICK can take them all!" Eric said through gritted teeth.

  De Sorey also knew that Eric was telling the truth. The price of $3.9 billion was enough for RICK to buy any of the above, even Hermes, for half of it!

   But now, Gucci's board of directors, what is in his hand, is left with Gucci, and he is definitely not willing to let go if he doesn't get a piece of it.

   "But they're not Gucci!" De Soré continued.

   Seeing De Soré who was not letting go, Eric looked at Kravis and Marcus in the conference room and felt that it was difficult not only for LVMH, but also for Gucci.

   Kravis of the old rivers and lakes, glanced at the time, within this week, RICK must cut through the mess quickly, take Gucci into the bag, and drag it down, there are too many changes.

   "$3.9 billion is impossible," Kravis said decisively, "RICK can support Gucci, but it is impossible to buy these shares at a price of $3.9 billion!"

   "If Gucci falls into the hands of the LVMH group, with Bernard's character, I think everyone knows what the consequences will be for Gucci, and you may not appear here again."

Kravis said threateningly, making De Soleil and others look ugly, and they all knew that Kravis was telling the truth. According to Bernard Arnott's character and style, maybe It will really drive them out.

   "If Gucci can't get such a price, what's the difference between selling to LVMH and selling to RICK?!"

   "Gucci may have other partners. I heard that the Printemps department store in France is also interested in the luxury industry. Maybe they should contact them!"

   Several Gucci minority shareholders and management who were present began to make noise. The minority shareholders really wanted to put pressure on RICK and take the opportunity to raise the price of Gucci.

   As for those senior management executives, they received news from the LVMH group that they wanted to mess with the acquisition in troubled waters.

LVMH Group acquired 34% of Gucci's equity, naturally attracted a group of management and promised them benefits. After LVMH Group took over Gucci, they would increase their jobs and raise their salary. They didn't care about RICK or other companies, and gave them to Gucci. How much is the offer, anyway, if it wasn't for LVMH Group, what was promised to them before would become a bubble!

Looking at the noisy conference room, Kravis patted a table and said directly, "If everything is normal, RICK and collaborators have already started to acquire Gucci's stock, and today it is expected to acquire 10% of Gucci's equity. "

   "RICK wants to be an ally of Gucci, not a rival!"

   Kravis did not directly threaten, but it is not much different from the threat. If Gucci dares to ask for a price, then RICK is a big deal. If it does not acquire it, it may even be mixed with LVMH Group.

De Soleil and several Gucci directors and executives all looked a little unsightly. They felt like they were bringing wolves into the house. There were wolves in front and tigers behind. Before the LVMH wolf was driven away, Rick began to show his fangs. .

   "If necessary, Gucci will launch a poison pill plan, and Gucci will not be acquired by LVMH Group, nor will it be hostilely acquired by other companies!"

  De Soleil said **** for tat, indicating that Gucci is not a soft persimmon, and would rather play a poison pill plan and take the risk of turning Gucci stock into a junk stock, rather than sell it at the price of cabbage.

The    poison pill plan is not a once and for all method, it is used to delay time, increase the acquisition cost of LVMH group, and then find a big money owner to sell Gucci.

   "Then Gucci will start the poison pill plan!"

   After being dull for a moment, Kravis suddenly said something amazing, and the whole meeting room fell silent. Eric, Marcus, De Soré and others all looked at Kravis in stunned eyes.

Eric doesn't know if Kravis is angry, or if he is really confused. Once Gucci starts the poison pill plan, it will certainly make the LVMH group feel as uncomfortable as eating something, but RICK's side, the same Not much better.

   Once the poison pill plan is launched, if RICK wants to acquire Gucci, it needs to pay twice or even several times more to get Gucci!

Marcus looked up at Kravis. As an expert in leveraged buyouts, Song Yang asked Kravis to handle this matter. Obviously, he agreed with Kravis' ability. Kravis would not do anything outrageous. Come.

   "2 billion dollars, RICK can spend 2 billion dollars to acquire 37% of the shares in Gucci's board of directors..."

Before De Soleil could speak, Kravis stretched out his hand to block others from speaking, and continued, "After the acquisition is completed, President Soleil can start the poison pill plan and issue stocks to Gucci's management, and RICK can sell it at the market price. Acquire this part of the stock until RICK's stake in Gucci exceeds 51%!"

  Marcus frowned as he listened to Kravis' words, and then suddenly thought of something, and his eyes lit up.

   If the acquisition is carried out normally, even if RICK gets 37% of Gucci's board of directors, it may not be able to become a major shareholder of Gucci, and it will continue to acquire stocks from the market until it gets 51% of Gucci's equity.

   And if the LVMH group takes the lead, it may be a waste of money in the end.

Let Gucci start the poison plan and issue new stock prices to Gucci to the board of directors and management, which can dilute the Gucci equity and voting rights in the hands of LVMH Group, and then sell this part of the new shares to RICK, which is equivalent to directly letting LVMH Group out of the game .

Of course, RICK will spend a lot of money for this purpose, but this is the safest. In addition, this trick, to put it bluntly, is to send money to Gucci's board of directors and executives. Now send money directly to them, what's not to be satisfied with? !

  De Soleil and Gucci's finance executive whispered, and they apparently figured it out too.

   "Now the LVMH group is also a member of the board of directors of Gucci, if it bypasses the LVMH group and issues new shares, will it be risky..."

A representative of an investment institution at Gucci asked both excitedly and worriedly that now LVMH Group is one of Gucci's major shareholders, and the resolution to issue new shares for voting has bypassed LVMH Group. Playing tricks, if you don't wear it, you just disgust the other party, and you really don't take LVMH group as a person.

   "The risk is always there. If Gucci wants to be acquired by LVMH Group, or even be frozen, it can not take such a risk!" Kravis said with calculation.

"If the acquisition is completed, Gucci will exist as an independent brand under RICK, and RICK will not interfere with Gucci's operation. As long as the performance can meet the requirements of RICK, President De Sole and everyone can still stay in the current position. In addition, RICK will also invest resources to help Gucci acquire other luxury brands!"

   Marcus said at this time, "This is what Director Bruno told me before I came!"

   (end of this chapter)