Back To 1995

   Chapter 633

   Since the beginning of this year, Gucci’s share price has soared, from less than $40 at the beginning of the year to $68 at the peak.

   Especially in the half month when LVMH group attacked Gucci, LVMH group first directly got 5% of Gucci's equity at the price of 45 dollars.

   This time, the stock price of Gucci has begun to soar, and before the Gucci board of directors can react to the LVMH Group, the sixth, it has made another move and bought 9.6% of Gucci's stock again at a price of $55!

With two shots in a row, even a fool can see what the LVMH group is going to do. The rumor that Bernard Arnault wants to include Gucci in his collection cabinet has become a buzz, and the institutions and investors who fish in troubled waters are also beginning to Acquired Gucci stock one after another.

On the contrary, this is a headache for the management of Gucci. They want to repurchase shares and resist the acquisition of LVMH Group, but the stock price has been pulled up by LVMH Group. Compared with strength, LVMH Group, which is backed by Societe Generale Bank, is not a Gucci shareholder. The Bahrain Fund is comparable to the Bahrain Bank.

Before the internal quarrel of Gucci, only four days later, LVMH acquired two consecutive acquisitions, which raised Gucci’s share price to $68. LVMH Group spent $1.4 billion and has acquired 34% of Gucci’s equity. !

   Bernard Arnault and the LVMH group used the rules of the Amsterdam Stock Exchange, and the acquirer did not need to provide Gucci with an acquisition plan and quotation, so they could raid Gucci.

But after that, all the investors and institutions, including Gucci, were waiting for the LVMH group to make an offer and take over Gucci, but LVMH, the one who killed thousands of knives, stopped abruptly. Bernard Arnott is about to declare that he is no longer interested in luxury goods and does not want to buy Gucci home!

  After Bernard Arnault’s remarks, Gucci’s stock price quickly fell from $68. Those who originally wanted to fish in troubled waters were all tricked, and there were many who cursed Bernard Arnault.

   But today, the stock price of Gucci, which has been falling for a while, suddenly soared again. Just one morning, the stock price of Gucci in the Amsterdam Stock Exchange and the New York Stock Exchange all hit record highs.

  Especially the stock price of Gucci on the Amsterdam Stock Exchange has soared to more than $75. Anyone who saw this scene wondered if LVMH had made another move!

Unlike last time, LVMH Group had to divide several times before it got Gucci's stock. Today's wave is very fierce. Near noon, Gucci's stock has been bought for as much as 500 million US dollars. It seems that I don't care how much the stock price is at all, I just want to buy Gucci's stock.

   Bernard Arnault in France also received news. Hearing that someone was madly grabbing Gucci's stock, it seemed that he was going to challenge the LVMH group. Bernard Arnault couldn't help but be stunned for a moment.

   "You mean, someone is buying Gucci's stock?" Bernard Arnault asked with great interest, Antonio, the financial director of the LVMH group in front of him.

Bernard Arnott is not tall. When he appears in front of the camera, he always wears a cashmere shirt. He is a gentleman. Like many luxury brands in his hands, he has repeatedly made headlines in major fashion magazines. Known as the best-dressed man in the world.

   But those who have come into contact with Bernard Arnault, whether it is an opponent or his acceptance, have a different evaluation of him.

  The character is strong, domineering, cunning, and even going back on his word is the norm, and everything he has gone through is a mess. The companies he has acquired are basically either layoffs or the management of the management is destroyed.

Even the French municipality has been played by Bernard Arnault. Arnault's best partner, Antoine Burnham, director of Lazard Bank, introduced Bernard Arnault to the Sale of Boussac, France's largest textile group.

At that time, Boussac Textiles owed a debt of 3.6 billion francs and had to support more than 30,000 people who ran to the streets at any time, but this behemoth was cheap enough, and Bernard put it together and spent 400 million francs. bought it.

This became an important step for Bernard to lead the transformation of the Arnott family. Bernard, who bought Bousac, broke up the agreement with the French municipal department and drove away nearly 20,000 buyers of Boussac Textile Group. people, and then put the Boussack Textile Group on the right track, making it worth more than eight billion francs, and then selling it.

   In this acquisition, Bernard has increased the strength of the Arnault family by dozens of times, otherwise there would be no money to buy Dior, LVMH Group, etc.

  From the acquisition of the Bussac Textile Group, we can see how Bernard Arnault's methods are. He doesn't follow the rules at all, and he is really ruthless. He doesn't care about outside comments on him.

But now, fashion magazines and the media can only boast about Bernard Arnault. The major media in France regard him as a big man. As for everything he did in the past, except for those who were driven out and lived on the streets I am afraid that no one will remember it at all.

Not only the Bussac Group, but after the acquisition of the LVMH Group, the entire management of the LVMH Group was bloodbathed. The status and influence of the luxury industry, everything that stood in the way of the Arnott family was cleaned up by him.

In this acquisition of Gucci, Bernard Arnault just didn't want to spend too much money. After he wanted to become the largest shareholder of Gucci, he then entered the management of Gucci, and boiled the frog slowly to Gucci, one by one. Point to swallow.

   Now I hear that there are people who want to compete with the LVMH group for Gucci, hunting all the year round, and now there are still people who want to compete with the LVMH group, which makes Bernard a little interested.

Antonio didn't know Bernard Arnault's attitude, and said cautiously, "I don't know who the other party is, but there are people today who are buying a lot of Gucci stock, especially the New York Stock Exchange. , at least more than 500 million US dollars!"

   Gucci's circulating stock is about 70 million shares. According to today's stock price, more than 500 million US dollars can buy more than 6.7 million shares, which is equivalent to buying nearly 9% of Gucci shares in one breath.

   This is definitely a big deal. It is much more ferocious than the first day when LVMH acquired Gucci.

  Bernard Arnott smelled a familiar smell. This time, his opponent seemed to be menacing, and he felt that he was determined to win.

   "Where is Gucci, what's going on?" Bernard Arnault asked calmly.

   "Nothing special..."

When he saw Bernard Arnault's gaze, Antonio's heart tightened. In LVMH group, Bernard Arnault's requirements were extremely strict. What position it is, whether it is an executive or a designer or founder, Bernard has never been merciful. Of course, corresponding to it, the salary is high enough, otherwise people will run away long ago.

  Antonio hurriedly said, "There is some news. I heard that there is a company in America today that will come to Gucci to visit, but that company is not a luxury company..."

   said, seeing Bernard Arnott's scrutiny glance at him, Antonio couldn't help lowering his head, daring to look at Bernard's expression again.

   "Go find out what's going on with that company, whoever wants to talk to Gucci, let us at Gucci delay their negotiations!"

When Bernard Arnott heard such important news, Antonio didn't pay attention to it, and his face sank. He had been on guard against several other major luxury brand companies and went to join forces with Gucci, but he didn't notice that there were even luxury goods outsiders. company, intervening between LVMH Group and Gucci.

Watching Antonio's departure, Bernard Arnault picked up the phone and called Lazard Bank, Societe Generale and other banks. Now that the situation occurs, he also needs to prepare LVMH Group, at least to raise money A fine knife will do.

   Gucci’s stock price kept jumping up and down, causing countless people to be eager to move. On the Gucci headquarters side, after the opening courtesy, it fell into a dispute.

   (end of this chapter)