Back To 1995

  Chapter 418

  The meeting room was silent, even though they were all Steve Jobs' henchmen, they were a little overwhelmed at this time.

   You must know that these days, including Apple, they all pursue the strategy of not putting eggs in one basket. With one more product line, there may be more revenue.

In addition to selling computers, Apple also produces routers, printers, monitors, graphics cards, servers, etc., and launched a variety of products such as multimedia game consoles with Japan's Benzene Bandai Company. Now Jobs wants to cut off all these product lines. , Stud he proposed the "four major businesses."

   If it succeeds, it’s okay to say, but if it fails, then Apple really has no day to turn around.

   Several people in the conference room looked at each other, but Mansfield, who was in charge of the hardware business, said bravely, "Is this too risky? We have some businesses that can still be profitable..."

Speaking of seeing Jobs' eyes, Mansfield didn't dare to say any more. Even if Jobs had cultivated himself for the past ten years, he was no longer irritable, frivolous, and difficult to get along with when he was young and frivolous. It can be completely changed, this is something that is engraved in the bones from birth.

   "You want users to look for Apple products in a pile of garbage?!" Jobs asked Mansfield and everyone in the conference room.

   "Apple needs to develop a brand new product that will change the computer age and retake everything that belongs to Apple!"

Don't mention anything else, Joe's gang leader is definitely a master in painting cakes and blood, "Josenna, you need to prove to the whole Silicon Valley that it was not a mistake for me to choose you, and let the whole world see that you are the The genius in the history of electronic industrial design!"

   There was no negotiation. When these people in the conference room were selected and entered under his command, Jobs already knew their personalities and abilities and started to arrange them directly.

"Cook, you need to reorganize Apple's supply chain, cut off those useless production lines, and if necessary, like Bruno Song's Alcatel phone, shut down the manufacturing plant in America and put suppliers in Asia. !"

Jobs suddenly mentioned Song Yang at this time. For Song Yang's placing the production base of Alcatel mobile phones in Asia, many people in America criticized Song Yang, but Jobs praised Song Yang for this move. America Those manufacturers scolded Song Yang with dignity, but who didn't want to follow Song Yang's example and move their production bases and suppliers to Asia, where the cost is much lower...

   "Apple needs to establish an official website and an Apple online store. I need to make Apple's online store surpass Dell and become the standard for PC e-commerce sites. In terms of products, stores, and make-to-order systems, all catch up with Dell!"

Jobs said to Eddie Ku, who is in charge of the Internet business, that Joe is the master of vengeance, and Michael Dell's remarks in the media are all in his mind, and the establishment of Apple's online store is against Dell. .

"Not only the Internet business, but also Apple's offline sales channels, but also to make changes. Apple needs to reduce chaotic sales channels, cancel dealers, keep only one nationwide dealer in one region, and reduce inventory as much as possible and increase Apple Direct sales channels, build an Apple flagship store…”

Jobs instilled his ideas to the crowd, and completely shaped Apple into a new company. In the construction of Joe Gang, the future Apple will become an asset-light operation, which will not produce assembly parts itself, but will be handed over to suppliers. business, but Apple must maintain absolute control over the supply chain.

   If all these are completed, then Apple's inventory pressure will not exist, the risk will be much smaller, and the cash flow will increase.

   However, these are just the thoughts of Gang Master Qiao. It is not so easy to change Apple.

  Just after the meeting, Jobs came to the design department and discussed with Jonathan the design of a new generation of Apple computers.

   "I need a personal computer, all ordinary users can buy is an Apple All-in-One PC!"

  Jobs told Jonathan his requirements for a new generation of computers, without the bells and whistles of the past, and he was not ready to die with IBM, Jobs just wanted to make a personal computer.

   This is also a big bet of Jobs, to launch a new series of Apple computers, iMac, the personal computer series starting with i, Jobs bet that the future will be the era of personal computers, not those outrageously expensive commercial computers.

"In the new generation of iMac computer, I demand that the monitor and computer are all contained in a separate case, abandon those useless peripheral connection devices such as ADB, SCSI and serial ports, and only keep the USB interface. I want to make the iMac an infinite number of The first computer ever used!"

   Listening to these ideas that completely subvert the current mainstream computer design, even the genius designer Jonathan, feels what it means to have a big brain.

   While the two were discussing, Jobs' phone rang. After seeing the number, Jobs frowned, but he still answered, "Director Ella Woolard!"

The person who called    was Ella Woolard, the only former board member of Apple’s board of directors who has not been bloodbathed. Jobs was still very afraid of Woolard for the former DuPont president.

This time, Jobs can successfully return to Apple, without the support of Ella Woolard, and the smooth dismissal of the board of directors is also under the acquiescence of Ella Woolard, otherwise, how could Jobs overturn the entire Apple management so smoothly Floor.

   "I heard that you are going to cut off 90% of Apple's production line?!"

   Through the phone, I could feel Ella Woolard's anxiety. Jobs' shot was a big move, and it was a slash directly at the aorta, and Ella Woolard was a little anxious to get angry.

Hearing Ella Woolard so quickly, I heard the wind, and Jobs has a new understanding of Ella Woolard's influence at Apple, unlike those executives, who are Ella Woollar Germany, Jobs was still explaining, "This is what Apple has to do, if it doesn't want Apple to go bankrupt!"

Hearing this, Ella Woolard couldn't help but be silent for a while. Now Apple is like getting on the thief ship of Steve Jobs. It is impossible to get down. It has already been tossed for a while. There is still a silver lining, if it stops, it is really a dead end.

   After a long pause, Ella Woolard's voice came from the phone, "Jobs, someone wants to meet you, I think you should meet, this is very important to Apple!"

   Ella Woolard said vaguely, but Jobs heard the overtone and felt a little bad in his heart, "Who is it?!"

Before hearing Ella Woolard's name, Jobs came up with a lot of names, such as General Electric, IBM, Microsoft, and even Dell's mouth-watering guy, but he didn't expect that it would be someone else who came to the door. a company…

Apple's current situation, Steve Jobs is very clear, this time to find Apple's door, it can basically be said to be a hungry wolf, must want to take a bite on the apple, but the person is Ella Wula Della came over, obviously Ella Woolard had already talked to the other party, and it must have been agreed to the other party's conditions.

   Jobs suppressed a little anger in his heart. This feeling that apples are fish and others are knives makes Jobs very uncomfortable.

   But I also know that this is not the time to turn against Ella Woolard. Apple can't stand such a toss. It is impossible for him to dissolve the Apple board of directors again, and the whole Apple is estimated to fall apart.

   "Apple ushered in the largest business adjustment in history. Steve Jobs, who returned to Apple, announced his return to the main business of computers. At present, Apple has closed many businesses including printers and game consoles..."

"Jobs wants to form a board of directors of Apple's luxury lineup, and invites board members, including Oracle President Larry Ellison, IBM's former CFO Jerry York, Intuit Group President Bill, Genentech director Levinson and others to join Apple's board of directors !"

  The news also broke the news that Jobs made a big move, cutting off 90% of the product line, which exceeded the expectations of the outside world. Let’s not say whether it can be done. This crazy style of breaking the boat makes people believe that this is indeed what Jobs can do.

   And the Apple board of directors to be formed is also luxurious. They are all invited by the famous company presidents and directors of America. The cards are really big enough.

   In the hustle and bustle of the outside world, when the media was chasing Apple's hot spots, Jobs came to a castle mansion in Woodside.

When    came here, Jobs hesitated a little, but the door of the mansion opened, and Markkula, who had been entangled with Jobs for more than ten years and could no longer distinguish between grievances, walked out of it.

  Markkula seemed to have known that Jobs was coming, and the two did not speak, just like a dozen years ago, they walked towards a redwood forest in tacit understanding.

When    was expelled from Apple, Jobs was angry with Markkula, not on his side, but on Sculley's side, seeing Sculley as a traitor.

But Jobs couldn't deny the influence of Markkula on him. He was Apple's first venture capitalist. Without the $250,000 he gave him, it might not be possible to have today's Apple. From the day Apple appeared, Ma Kula has been standing behind the gang leader Joe, until the gang leader Joe betrayed his relatives and left Apple as a last resort.

But Jobs' return to Apple was also inseparable from Markkula's approval. When Apple chose to acquire a computer system, it was not only Jobs's Nest family, but also the former COO Lewis, who left Apple. · BeOS system developed by Gas.

The latter is much more famous than the former. The global popularity of BeOS is higher than that of the Nest system. It claims to start within ten seconds, supports dual-core processors, and can run multiple videos and functions at the same time. screen function!

This thing is considered a black technology now. Some of the functions of the BeOS system cannot be compared with the Microsoft system. However, the Apple board of directors finally chose Jobs' Nest between Nest and BE. Markkula, who Jobs hadn't spoken to in more than a decade, voted in favor of acquiring Nest...

If Apple was not photographed, the Be system basically lost the opportunity for the computer operating system to show its glory. However, most of the engineers of the Be system in the future will go to another company, and the founder of that company later established the company. android.

   (end of this chapter)