Back To 1995

   Chapter 417

  Song Yang asked Marcus, Greck, Dobble and others that this is the weakest time in Apple's history, and it can even be said that there is no one. Now it depends on how long Apple can last.

   As for the reports of Wall Street media, it cannot be said that they are all false, but at least there is a lot of water in them. Song Yang needs to know the real situation of Apple.

   "Not ideal, now for Apple!"

  Marcus took out a copy and asked a professional data analysis company to obtain Apple's operating data, including Apple's cash flow, inventory, market share, and many companies that cooperate with Apple.

   "Microsoft started to launch an Internet business last year, while Apple currently has no Internet business at all, and even some Internet companies have not launched a website for the Apple system!"

   "In addition, because Microsoft did not authorize the Office software of Apple's Offic version, Microsoft lost a lot of computer market share in the office field."

  Marcus took out a copy, which was obtained from a third-party data company, and placed it in front of Song Yang.

   Looking at those documents, it is no wonder that the media are waiting to see Apple's good show. From the data point of view, Apple is almost one step away from bankruptcy.

Owing a lot of debt, the most proud system has also been completely surpassed by Windows 95 issued by Microsoft. Apple and other brands have the only advantage is the operating system, which is Bigger, but after Jobs left these years, not to mention Apple Become mediocre, but without that unique style.

This year, a computer is not cheap, especially Apple, which is more expensive than other computers. Most of them are purchased and used by companies. However, Microsoft does not develop Office software for Apple, which makes Apple computers unable to work. Other software is also due to the Apple computer market. The share is not large. The cost of developing an Apple version of the software is more than twice that of Microsoft's system software.

  This makes many small and medium-sized software companies discouraged, and a computer without software, what is the use of users buying it?

In the past two or three years, the rise of the Internet has made Apple feel that it has been left out in the corner. The websites that have sprung up like mushrooms have less than one-fifth of the Apple version, which makes Apple more passive. .

Anyway, Apple is now in a precarious situation no matter how you look at it, and there is no chance of turning over at all, not to mention that there are a bunch of rivals such as Microsoft, IBM, Dell, etc., who are staring at it, and at the critical moment, I can’t say how many kicks !

Looking at the data, Ertien and Dobble shook their heads. Ertien felt that the current Apple seems to be much worse than the restructured Alcatel phone. The Alcatel phone and the Song Yang, the big gold lord, can still hold on, but Apple wants to borrow money, and no one is willing to borrow it now.

   "If you invest in Apple now, the risk is great!"

Looking at the data, Greg frowned, and said to Song Yang, he knew that it would not be easy to take away those good things from Apple, at least he had to vote for Apple a lot of money. US knife.

   "Apple will not fall!"

Song Yang pushed aside the pile of data, newspapers, etc. He didn't talk about Jobs' character, and he didn't say he was a product tyrant. Just talking about Jobs' paranoid character and vision, he was definitely in the electronics industry. The only one, at least IBM, Dell, and HP, can't get rid of Apple when Jobs returns.

   Hearing Song Yang's affirmation, Greck, Marcus, Ertien, Dobble, and others couldn't help but look at Song Yang, wondering why Song Yang dared to be so sure.

  Song Yang laughed, "The last thing I want Apple to go down, or not to go down in the next few years, should be Microsoft. Apple is really going to file for bankruptcy. The first one to save Apple is probably Microsoft!"

   Hearing this, a crowd of people in Song Yang's office were obviously stunned for a moment, and then they all suddenly recovered. Now Microsoft is still watching the show, but it is estimated that they will not be able to laugh soon.

Now Netscape is suing Microsoft for monopoly all over the world, which itself makes Microsoft very passive in public opinion. If there is news that Apple has collapsed and Microsoft is the dominant system, then Microsoft will face, I am afraid it is not browsing It's a monopoly on the device, but a computer system monopoly case!

Thinking of this, the eyes of everyone in the office could not help but become subtle. Who could have imagined that Microsoft and Apple, who had been fighting so hard before, would one day reach the point of sharing weal and woe, I can only say that this is a magical world…

"Looking for opportunities, looking for a quotation from Jobs, the North American Global Investment Foundation also has PA Semiconductor, which can subscribe for Apple's equity and bonds, but requires Apple's ARM company equity, and Apple has to cooperate with ICQ, Fortinet, Amazon and other companies to open Full cooperation!"

  Since you are going to cut a knife, you have to cut a fat one thoroughly. When the apples recover, and then want to chop off a piece of fat, it is not so easy!

Adjacent to San Jose, it is also in Cupertino, in the south of the San Francisco Bay Area. This is Apple's hometown. Apple, Oracle, Symantec and other companies are all here. Compared with San Jose, it is slightly worse here, but Basically it's Apple's territory. Apple and Oracle are here, which means they are one and the same.

   There is no shadow of the spaceship headquarters yet. Everyone in the Apple headquarters is now tense.

  Compared to Amelio, the "good man", Jobs is a veritable "tyrant". Even the board of directors was dismissed by Jobs. Who else in Apple dares to challenge Jobs.

The entire management of Apple has experienced a shock. Many executives have been expelled by Jobs, and Amelio and the confidants of the original board have also left. The entire Apple is now panicking. I don’t know. Will he be the next to be driven out?

   Steve Jobs is holding a meeting. All the conference rooms are all the "old people" who were in the era of Jobs before, or who were promoted and recruited by him, and the rest have disappeared.

Jobs was drooling and said to a group of executives, "Schiller, Apple needs to launch a commercial, I need to reshape the Apple brand, I want users to have this world, and re-understand Apple, this thing needs You do it!"

   Jobs pointed to Schiller, who had just been promoted to Apple's marketing president.

  As an "old man" who once belonged to Jobs' faction, after Jobs left, some Phil Schiller, who was put into the cold palace, is now re-appointed as Apple's chief marketing president.

  Although the two had constant entanglements with Markkula, who was kicked out of Apple, Jobs was deeply influenced by Markkula's marketing philosophy and attached great importance to brand marketing and advertising, and Schiller was Jobs' right-hand man in promoting Apple.

In the conference room, besides Phil Schiller, there were Jonathan, Apple's design director, Forstall, who was promoted from Next software to Apple's software director, Mansfield, president of hardware engineers, and the just-appointed director of Apple's Internet business. Executive Eddie Ku, Chief Financial Officer Pete Oppenheimer recruited by Jobs, and supply chain guru Tim Cook make up the team that Jobs now runs Apple.

   Jobs is still going to start with advertising to reshape Apple's brand. A good advertisement can change the outside world's impression of a company.

When they heard Jobs’ return, the first thing they wanted to do was to shoot an advertisement. It’s not surprising that Schiller, Forstall and others were familiar with Jobs’ style. They knew that Jobs was a maverick and unconventional character. , but for Jonathan, Cook, Oppenheimer and others, it was a bit surprising.

   The Apple account is almost empty and the mice are running. At this time, I don’t think about how to save Apple, but I have to spend US dollars to shoot some advertisements. If the original board of directors hadn’t been disbanded, I would definitely not agree with Jobs playing like this!

   "Apple's capital flow is very unhealthy now. On the component supplier's side, Apple needs settlement funds. The supplier is very worried about Apple's situation and requires Apple to settle in cash!"

This year, after computer manufacturers basically purchased parts from suppliers, they sold their computers and then settled with suppliers on a quarterly basis, but now Apple's situation has made those parts suppliers worry about whether Apple will I don't want to wait for Apple to sell the computer before settlement. Instead, I want to pay first hand and deliver the goods first hand, but I don't want to wait for a few months and a half years, for fear that Apple will suddenly collapse.

   "With the current funds in Apple's account, I'm afraid it will be difficult to persist until the development of new products is completed!"

Peter Oppenheimer talked to Jobs about Apple's predicament. He was really on the brink of a cliff. He wanted to launch new products while continuing to maintain Apple's operations. How long does it take for a new product, but Apple can't wait...

   "This is the responsibility of the finance department. I don't care what method I use, whether it's a bank, Wall Street, Silicon Valley venture capital, or a California investment institution. The finance department needs to raise funds for Apple to develop new products!"

Jobs shouted to Peter Oppenheimer. Oppenheimer felt a little helpless, but he nodded. If Jobs hadn't disbanded the board of directors and the original board of directors had friendship with Wall Street, he would have been able to borrow a sum of money more or less. Yes, even if the interest is high, no one in America is willing to lend money to Apple, even if it is usury.

   "Apple needs to make changes, launch new commercials, let the outside world know Apple again, and Apple itself needs to change!"

On the whiteboard in the conference room, Jobs drew horizontally and vertically, and then wrote the words "desktop", "laptop", consumer-grade, and professional-grade in four boxes formed by two lines, and then With a big wave of his hand, "Apple will withdraw from other products and will only make products in these four directions in the future!"

   There was silence in the conference room, and everyone looked at Jobs blankly, not feeling that Jobs was a genius, but wondering if Jobs was crazy.

   (end of this chapter)