Back To 1995

   Chapter 406 Darkness Chencang

I saw that Bieber appeared on ICNC TV. Gallo and Spiegel all knew that tobacco companies like Philip would hate ICNC TV, but now he actually appeared in the TV station. on the ICNC TV station.

Just like the interview with Jeffrey Wegener a few days ago on the day of ICNC's launch, today is also a special program, conducted by Williams, the president of Philip Morris, the world's largest tobacco company. Interview.

   Just now Andy Lake called Song Yang, that is, Bieber, who was also in New York, suddenly found the door of ICNC TV station and asked for an exclusive interview to explain some "truths" to the public.

   This sudden move caught the ICNC TV station by surprise, but ICNC TV station soon held this unexpected interview for Bieber.

   Song Yang looked at Baibo, who was sitting on the TV station. He didn't know what kind of work Baibo was trying to do, but Song Yang didn't believe that Baibo was the kind of person who easily gave in.

   "So, President Bieber, what do you think of everything Jeffrey Wegener said?" Williams asked Bieber.

Bieber on the TV maintained the demeanor of the president of a giant company, "I express regret, although everything Jeffrey said happened before I arrived at Philips, but I am now the president of Philips, these things, I need to deal with all of them. In this regard, on behalf of the owners of Philips, I express that the responsibilities that need to be fulfilled by Philips will never be evaded!"

What Bieber said was righteous. Those **** things, such as fraudulent marketing, concealing the truth, illegal advertising, etc., were all done by the former president and had nothing to do with him. Although he had nothing to do with him, as the president of Philips, He is willing to take responsibility and deal with it. In an instant, the image of the president of a giant company who has the courage to take social responsibility jumps on paper. Compared with other tobacco companies that are dead duck-mouthed, those who saw this interview were instantly stunned. For Baiber's impression, it has changed greatly.

  Williams seized the loophole in Bieber's words, "Then President Bieber, did you agree with the states of America in the lawsuit against the tobacco company?"

   This question represents whether Philip Morris is going to admit defeat, and once admitted, it will face a huge fine.

In the TV camera, the expression on Bieber's face changed slightly, and after a while, he finally said, "If the Federal Department of Health, as well as the states of America, have proof that Philip and the Tobacco Association need to help the past. If you pay for everything that happens, Philip is willing to take responsibility!"

   Williams, who interviewed Bieber, showed a look of surprise on his face. Obviously, he didn't expect that Bieber would admit it like this.

When Reynolds and other people from the tobacco company saw this scene, they were even more mourning. No one thought that the first one to surrender would be Philip Morris, a guy with big eyebrows and big eyes. The No. 1 tobacco company actually knelt down like this, knowing that there may be traitors in the tobacco industry, but when Philip acted as this traitor, the entire tobacco industry was still shocking.

   "The Philip Company, through the Federal Attorney General's Office, will seek to reach a settlement with the American Health Department and the Federal State Department of Justice to resolve all the troubles caused in the past!"

At this time, Gallo and Spiegel couldn't help but look away from the TV and looked at Song Yang. Philip Morris has "kneeled". Will other tobacco giants be far behind? An exclusive interview, Let the tobacco giant kneel directly, the influence of ICNC TV station may reach a new height, and as the sponsor of this TV station, Song Yang will also have a huge influence in the American media industry.

Song Yang watched Bai Bo on TV, and he always felt that he was planning something. If something went wrong, there would be a monster, not to mention the huge fine he might face, but Philip's company accepted the account so easily. Strange.

However, when Philip Company officially announced that it would concede defeat and seek compensation and reconciliation, ICNC had already won. In this wave, the top ICNC has been developing for ten years, and even how much US dollars invested may not be able to cause such influence.

"Philip Morris will change its name to the Gotley Group. The future Gotley Group will no longer be a tobacco manufacturer, but a mass consumer goods manufacturer. In the future, we will introduce our Kraft Foods, Merlot beer and more!”

  Williams wanted to ask further questions. After all, even if the name was changed, Philip still owns the brand "Marlboro" worth more than $20 billion. Will it continue to produce tobacco in the future? These are question marks.

But the director's voice came from the headset, which made Williams stop asking questions and made Baiber relieved. He came today to express his attitude to the outside world and reshape the brand image. As for the name change, will it be possible? Giving up the tobacco business, isn't that a bullshit? Philip Morris will be independently become a company under Gotley's company, but it will be more low-key. This is an industry that can make beautiful knives roll in, how can it be thrown away? !

   The Wall Street Journal, on its front page the next day, ran the Philips story, directly declaring, "The change of the Philips name marks the end of the American tobacco age..."

After Bieber participated in an exclusive interview with ICNC TV, the stock price of Philip, which had been plummeting, bucked the trend and rose by 16% that day. If it goes bankrupt, then the states of America will not be able to get compensation, which will reassure Wall Street institutions.

Before Christmas, there was a sudden shocking news that Bieber did not know how to convince Reynolds and other tobacco giants to let the major tobacco companies officially gather at the Hyatt Hotel in Washington, and cooperate with the Federal Department of Justice and other companies. Mississippi, led by forty states, began settlement talks.

The reconciliation negotiation lasted for a long time, and lasted for a full day. The "Reconciliation Agreement" that was announced later shocked the whole world. The tobacco giants headed by Philip and Reynolds will be in the name of the American Tobacco Association. It will pay $206 billion in compensation to American states and groups suffering from tobacco-related diseases over 25 years, and $250 million over the next ten years to support anti-smoking measures. Experimental R&D for the development of tobacco user reduction.

   As the price of reconciliation, the Federal Department of Justice and the states are no longer allowed to pursue the criminal responsibility of the tobacco industry, that is, the heads and directors of major tobacco companies will no longer worry about going to federal prisons in the future.

  This historic agreement shook the whole world when it was released. It was almost the largest compensation in the history of the world. I don’t know if there are latecomers, but it is absolutely unprecedented.

As soon as the news came out, it was immediately spread by the global media, and among them, ICNC TV was naturally indispensable. When the compensation amount was released, ICNC TV was considered a **** of war.

An exclusive interview with a TV station made an industry that once called for the wind and rain bow its head and admit defeat. ICNC may have played the role of piercing the paper, it may have pushed the wheel of history lightly, but it made an industry compensate 200 billion US dollars. , There has never been an American media before, which has caused such a terrifying influence. The title of "Uncrowned King" was directly worn on the head of ICNC TV.

There is no accident. The Pulitzer Prize, known as the Nobel Prize in journalism, directly nominated Williams, who represented ICNC TV. Although the award will not be released until next year, it is difficult to appear again this year or next year. , ICNC has made such a big news. Next year's Pulitzer Prize, without any accident, will be won by Williams and ICNC TV.

  The major media in America are spreading the sky-high compensation, and there are even media reports that tobacco companies such as Philip Morris and Reynolds have reached the brink of bankruptcy because of the sky-high compensation.

But after Song Yang saw the complete settlement agreement, he just shook his head and thought with his toes that America would not have destroyed America's tobacco industry, and then the entire market would be seized by overseas tobacco brands. Concerning the issue of huge annual taxes, it doesn't matter if you cut a crop of leeks from the tobacco industry, but killing it with a hammer is another matter.

Looking at the settlement agreement, when he saw that all the companies that had sold tobacco in America had to pay compensation, and that the compensation amount for each tobacco company was set by the America Tobacco Association, Song Yang had already understood that Philip Company still had to pay for it. Bo, what are you playing with?

The Philip Company, this wave is the darkened warehouse of the Mingxiu plank road. It seems to be bowing its head and admitting defeat, but it has completely reshuffled the North American and European tobacco industries. When the limelight passes, the market scale of tobacco companies such as Philip and Reynolds will increase. Much bigger than before!

  The outside world is just immersed in the carnival of the tobacco giants admitting defeat. They never imagined that the tobacco giants such as Philip would also play the game of dark Chencang.

However, these have nothing to do with ICNC TV stations. This wave of ICNC TV stations has already gained both fame and fortune. It is impossible to bite Philip and these companies. These tobacco giants have already lost so many dollars and want to bite another piece. Meat, it's not that easy anymore. ICNC has done everything it should, so that every pack of products from tobacco factories in the world will be printed with that sentence...

  Song Yang came to the center of San Jose after a few days of rest, and opened a new store, which is a flagship store opened by American Telecom in San Jose.

   This year's Christmas, another month is coming. For many merchants in America, whether this year can be a good year depends on this wave.

  This store of America Telecom in San Jose is quite large. America Telecom has opened four operator stores in major cities in America this year. These telecom operator stores are mainly divided into two parts.

   Part of it is a normal operator store, handling telecom broadband services, while the other side sells various electronic products such as mobile phones and routers.

   (end of this chapter)