American Fortune Life

The magnificent New York magazine industry in the 1920s and even the 1990s, those fine monthly magazines still enjoyed millions of dollars in advertising revenue, and those magazine editors were still sitting in luxury cars, leading the national fashion trend, recommending film and television to readers And literature.

Now, the magazine industry can completely describe the difficulties. The original monopoly advantage in attracting readers and advertising has long disappeared, replaced by more flexible technology companies such as Google. Some magazine editors and executives believe that management cuts of designers, photographers, investigative reporters, and text editors have led to a decline in the quality of the magazine, which has made the magazine's former glory disappear, and some senior editors are chasing financial indicators in the industry. Distressed.

Although traditional magazine kiosks in the streets and lanes of various countries still have rows of magazines, it is an indisputable fact that the publishing industry has gone down.

With the Internet occupying the mainstream of the world today, for the magazine industry that has long relied on a large number of high-volume advertisements, the formula of fine paper plus advertisements is no longer applicable.

Now that major publishers are cutting back on their spending, well-known editors with huge salaries and spending money are slowly becoming a thing of the past. Even executives of journal publishing groups such as Hirst, Time Group and others are strictly controlling their budgets. They have become more cautious about hiring photographers with a salary of one million dollars and authors with a word of five dollars. use.

In the Rockefeller Center building, Andy's spacious office displays a lot of furnishings that belong to the glory days of the past. Behind his desk is a framed quote by Theodore Roosevelt (President of the United States): believe? You? Can? And? You? Re? Halfway? There. (Believe that you can do it, you just Halfway done.) Andy stood in front of the floor-to-ceiling window and had a panoramic view of the Hudson River and Central Park in New York. He turned around, walked back to his desk, and sat down, watching Jon Mitcham drinking coffee opposite.

"You can now start thinking about the source of revenue for the second year, which is related to the cost of each magazine. I still say that, how much money do how many things, can not control costs, then you can only streamline mechanism!

You can consider letting the younger generation take over the magazine, or allow the industry to develop healthily. After all, there are many old editors who have difficulty adapting to the pace and form of news in the Internet age. Like Jen Winner, the founder of Rolling Stone, a stubborn old man who has always refused to make the content of the magazine electronic will make Rolling Stone die.

To keep the magazine alive, every effort must be made to increase revenue and attract readers who prefer electronic reading. Although the breath of paper magazines still exists, we easily bought hundreds of magazines at once this time, which has clearly explained the problem and the magazine industry is running out of time. From the 1920s to the 2020s, this century is almost the life cycle of the magazine industry. "

Find new ways to increase revenue and reduce expenses.

Jon Mitcham, wearing a dark blue pinstripe suit, put down the coffee cup in his hand, and said solemnly, "I understand that all media companies are facing reform, and we are no exception. We have already made reform plans. The book will be constantly adjusted and optimized. The entire industry is eager to find a way out, trying to make up for a large amount of lost operating income, and launching some experimental measures is understandable. "

To be honest, Jon Mitcham has some different views on the boss's proposal for the younger generation to take over the magazine. In addition to the lack of confidence and trust in the new generation, the most important point is that the well-known editor-in-chief was a symbol of a magazine in the past. .

"The problem is that some new generation of new editors believe that creativity and high-quality journalism can be mass produced. And those who just want to do the same thing day after day and year after year are really not suitable for this. A job. "

"Hehe ..." Naturally, Andy understands the pride and persistence of senior media people like Jon Mitcham, and knows that they don't like the younger generation's opportunistic way. However, the situation is better than others. At any time, it is profit that occupies the first place, and no money can be made. The whole world says that it is good and useless.

"The right people can be found after all, what do you say?"

Without waiting for Jon Mitcham to answer, Andy looked at him with deep eyes and said lightly: "I am very clear that magazines will eventually lose practical value like small sailboats. But people still love them. There will still be people who continue to write magazines, and there will still be people willing to pay. So that's why I agreed with the acquisition plan.

Especially the birth of the middle-class new-born market in the Tianchao market. They are the main targets of these fashion magazines under our umbrella. Like the Americans and footbaths who were suddenly rich, they will start to buy and buy. With the rhythm of buying to the world, we will usher in a crazy period of new tyrants. All we have to do is tell them what is good and serve them well, even if it becomes a shopping guide, as long as it can be profitable. "

"...

With solemn expression and complex eyes, Jon Mitcham left the office with the final explanation of the big boss, and Andy took the coffee, shook his head with a smile, and it was the same in all countries in the world. Intellectuals in the United States are already very realistic, and they are full of rejection of some decisions that are full of banknote ink.

There is no guarantee of survival, but also the poor attention of tm, this is the late stage of poor acid disease!

咚咚 ——

"Boss, Mr. Alvitre is here." The little assistant, wearing a white sleeveless vest and a bow-t-shirt with a bow skirt, walked into the office to report.

Andy looked at the graceful curve outlined by the clothing, and he could clearly use the answering machine to tell him that he wanted to come in and report. He just wanted to brush his sense of presence in front of his eyes and laughed: "Hehe, let him in ... the clothes are very Pretty, simple, come in, and report to me individually about your recent situation. "

"Okay, boss." The little assistant couldn't help but straighten his waist, making the curve of the white vest more dangerous, said with a charming look, then turned and twisted his waist to walk out of the office quickly.

"Ah, it's really a happy trouble!" Andy sighed with his hands on his hips and moving a few times, thinking of the ups and downs on the plane.

"boss."

Looking at Arvitelle as he walked in, Andy nodded with a smile, reached out, and said, "Sit."

"Thank you." Al sat down, handed a folder to Andy, and then introduced: "This is the latest details of stocks and futures."

Andy watched Albian reach out to take over the file, and laughed: "Oh, the recent market is not so good ..."

"For others, it is true, but for your boss, as long as the financial market in the United States does not completely collapse, you will not lose money." Al said with a light smile.

"Oh, it's just a low cost. Look, gold fell another $ 3.70 per ounce today, $ 912.50, which is also a loss." Andy naturally knows this. After all, he is the king of the bottom, if this will be Loss, then the American financial system is really going to collapse again.

"The price of gold is mainly affected by the International Energy Agency's monthly report that global oil demand in 2009 will fall by 2.9%, and the price of crude oil in New York will fall again and fall below the psychological threshold of $ 60. In addition, Recently, the prices of other commodities have continued to fall, effectively alleviating investors' concerns about inflation in the economy and reducing the attractiveness of gold preservation.

The trade deficit in May fell to $ 26 billion from a revised $ 28.8 billion in April, far better than economists expected. The exchange rate of the US dollar was encouraged to rise again, which also added pressure to gold's decline.

However, this is a short-term boom. In the long run, the price of gold will continue to rise, and the depreciation of the US dollar is an irreversible trend! "

For the analysis of Arvitelli, Andy naturally agrees very much. Regardless of the other considerations, only one point is that the injection of water into the US dollar is too serious. This is also the main reason why many listed companies will break 100 billion in market value in the future.