A Returning Genius Farmer Grows Money Indefinitely

Yoon Jong-hoo trusted Seong-jeong. Eun-Jung Seong made her debut as a drama writer through a one-act play contest.

Yoon Jong-hoo also saw the script she wrote. I thought the feeling was great.

It was he who hired her as a shadow writer.

“It’s done, Paddy.”

Seong-Jeong handed the script to Jong-Hoo Yoon.

Yoon Jong-hoo looked satisfied with the script.

The style was different from the one set by the main writer.

“Let’s go with this.”

A smile appeared on the face of Yoon Jong-hoo, who was only annoyed.

Seong-jeong’s expression was also bright.

Yoon Jong-hoo gave the script to the assistant director Shim Hyeong-sun and explained the situation.

Shim Hyeong-sun got the job done quickly.

Geum Min-seo also adjusted her emotions while reading the script.

The dining table that had been spread out in the green meadow disappeared cleanly.

The place has also been changed to a place where you can see the white fence of the ranch.

The colorful pinwheels created a picturesque landscape.

The pinwheels were placed on a chair where they could be seen at a glance.

It was the place where the female protagonist Geum Min-seo would sit.

There was ice cream on the chair.

Eunjung Seong revealed her personality while maximizing the artist’s intentions.

She made a scene where she cried sadly while eating ice cream.

It was a scene where the female protagonist ate ice cream alone with her back against a simple but beautiful background.

In the process of preparing for filming, assistant director Shim Hyung-sun was moving an icebox.

“Assistant Director.”

Seong-jeong called Shim Hyeong-sun.

“What happened?”

“Can I use something other than that for ice cream?”

“Something else? There is no ice cream shop here.”

“I’m on this ranch. And if you eat it, you won’t get any energy.”

“You mean no engine?”

“You will get a face that says it tastes really good. Then, if you make a sad performance, it might end at once. I’m talking about trying it out for myself. Trust me.”

Shim Hyeong-sun blinked his eyes at the words that there would be no engine.

When I first arrived at the ranch, I remembered the man who offered me ice cream.

He was a man who was introduced by the Loication manager.

Shim Hyeong-sun immediately went to see him.

As if preparing in advance, the man gave me ice cream.

Shim Hyung-sun received the ice cream and ran to the scene.

Filming started soon.

The camera turned.

With the green meadow in the background, Minseo Geum was sitting alone.

The camera caught her face in close-up.

She ate ice cream with a sad face. It was such a delicious expression.

Then I started to cry like chicken poop. It’s like someone who has a story about ice cream.

I couldn’t tell if I was crying because it was sad or because it was delicious.

It was the moment when one of the most famous scenes in drama history was born.

The effect of indirect advertising

There is a Korean product that was accidentally exposed in a Hollywood movie.

This is a scene where a deep-sea fishing boat capsized in the South Pacific was found on the beach.

The main character is digging through the wreckage of a shipwreck and discovers canned tuna in the sand.

It was a mix of cans of tuna made by a multinational company and cans of Korean tuna.

The protagonist picks up one of them. It was a Korean product that was not advertised or sponsored.

As it turned out later, it was because of the label on the can of tuna.

Foreign products had labels attached to the cans, but only the Korean tuna cans had aluminum and labels integrated.

The only products that looked good on the capsized deep-sea fishing boat were Korean products.

They chose canned Korean tuna because of the plausibility issue.

Accidental second-hand advertisements were a huge help in promoting the product.

The daily drama ‘Brilliantly Shining Day’, which was filmed in the background of a farmer’s ranch in Mt. Jirisan, is also considered a similar case.

The ice cream ‘Iello’ that Geum Min-seo ate at the ranch became a hot topic.

From the beginning, ranch ice cream was not a hot topic.

It starts with Geum Min-seo, who performed a great performance.

After the broadcast, Geum Min-seo was asked for an interview.

Geum Min-seo refused an interview due to her busy filming schedule, but reporters followed her to the filming site and asked for an interview.

“Min-seo Geum, it’s a hot topic in Jangan these days. Geum Min-seo’s tearful acting was really great. If you have a behind-the-scenes story or something related, can you tell me?”

Reporter Oh Soo-ah of ‘Stardom’, which deals with issues related to the entertainment industry, asked.

“Thanks to the PD and the writer. This scene was born because there was a good script and directing.”

“I want to hear the hidden story rather than such a story. There are difficult points or difficult situations in acting.”

Reporter Oh Soo-ah knew the situation at the scene that day.

Geum Min-seo also got a feeling when she saw Oh Soo-ah’s eyes.

that she also knew the general facts.

In this situation, I thought it would be better to be honest. It was only a matter of time, but it was a fact that would be known anyway.

“Actually, it was a bit difficult. The first thing I ate was not ice cream.”

“It wasn’t ice cream. Then the way I eat has changed.”

“Yes, I know it was an idea from the field.”

“Ah, there was an interesting story hidden there.”

Reporter Oh Soo-ah’s eyes twinkled.

These were the words I wanted to hear through Geum Min-seo’s mouth.

“Actually, it wasn’t ice cream, it was a richly decorated table. I had to smoke and eat meat, but my emotions didn’t live well.”

“Ah, so it turned into ice cream.”

“I know it was the director’s idea.”

“I saw that scene very impressively. I really enjoyed the ice cream. The tears that came after that were admirable. It’s hard to tell if it’s delicious or crying because it’s sad.”

At the words of reporter Oh Soo-ah, Geum Min-seo burst into laughter.

“Why are you laughing?”

“But, the ice cream was really good. It brings tears to my eyes.”

“Really?”

“You should try it yourself. Then you will know.”

“What is the name of that ice cream?”

“I was curious too, so I asked, and it was a bit of a unique ice cream. Local food only.”

“You can only eat locally?”

“They said it was the ice cream they made at the ranch where they were filming.”

“Does the ranch make ice cream?”

“I was curious about that too. I thought the ranch only made milk.”

Reporter Oh Soo-ah’s attention was focused on ice cream.

* * *

The ranch scene from the drama ‘A Brilliant Day’ was aired, and the farmers in Mt. Jiri were busy moving.

“Geumminseo ice cream was caught in the real-time search term.”

Baek Min-seok looked at the monitor and shouted.

2007 was the year when the real-time search term service was first introduced in a famous portal.

Geumminseo ice cream was coming up at a high speed in real-time search terms.

This was a phenomenon that occurred as articles related to Geumminseo poured out. The ice cream she mentioned during the interview also became a topic of discussion.

It didn’t help sales right away, but it was encouraging.

“Now is the best time to promote ranch ice cream.”

“It’s not ranch ice cream, it’s ‘Iello’.”

Han Ki-tak said with a smile.

I nodded and continued.

“It’s too early to like that you’ve been caught on a real-time search term. Now, it can be seen as a situation where a small spark has been lit. Because you never know when it will turn off.”

“I agree. The public’s interest in it quickly fades.”

Han Ki-tak said with a serious expression.

“Then, let’s gather some ideas.”

He exchanged glances with his colleagues.

Park Tae-ho of the management support team opened his mouth.

“What if I use the photos I took then?”

“How do you plan to use it?”

“This is a way to upload the photos I took along with the article by Geum Min-seo at the same time. There is also an image of our product.”

Park Tae-ho took pictures at a level that would not cause a problem with portrait rights.

The photos of the filming team’s sign for the drama ‘A Brilliant Day’ and the panoramic view of the ranch seemed to be the work of a professional.

The important thing was to let people know that the filming location for the drama was the Jirisan Farmer’s Ranch.

There was an article about ice cream made at the ranch, so there was no need to explain it.

“I think it’s a good idea. How about using the yogurt experience group there?”

Baek Min-seok said with his eyes twinkling.

“The goal is to have consumers who have been in the yogurt experience group write reviews of ice cream. If the ice cream that Minseo Geum ate is our product, I am sure there will be a response.”

“Doesn’t it take a lot of time to get a good ID?”

“Issuing free coupons by email will speed things up.”

In case u have any questions u can refer to uwumtl dot com for references

No one trusted our products as much as the Yogurt Experience Group. Some people voluntarily posted reviews even after the experience group event was over.

It was a situation where synergy was obtained through indirect advertising.

They will also be interested. It was an idea that would help spread.

“How about taking advantage of the wellness craze?”

Han Gi-tak said.

“Well-being is one of the hottest trends these days. More and more people are thinking about their health. The reason ranch yogurt is so successful is because it is aligned with the well-being trend.”

“I agree with that. Specifically, what would be better?”

“Incorporating a wellness element into all promotional materials, including blogs. Even when you receive a review from the experience group, you can naturally draw out the well-being factor. It’s a way of asking if there’s a difference in taste when honey is added without synthetic sweeteners.”

It was a way of asking the reviewer a specific question and naturally getting the answer we wanted.

“And there is one thing I want to tell you.”

“What?”

“I am well aware that ice cream is highlighted through this second-hand advertisement. But I hope you don’t focus too much on ice cream. Our products are not just for ice cream. Premium ranch yogurt is also available. There is also blueberry yogurt.”

It was the opinion of the manager of the management support team.

“I have an idea too.”

It was Cheon Hee-seok from the shopping mall management team. He spoke quietly after listening to the story.

I wondered what his opinion would be.

“Please speak.”

“How about doing an event when you receive a review from the ice cream experience group?”

“An event?”

“As the manager of the management support team said, we do not have one product. Candles are also one of the main products. It is also the main product of Jirisan farmers.”

“What do you mean with candles?”

“This is an event to make ice cream-shaped candles and give them as gifts. The person who gets the most responses is given a cone-shaped candle as a gift.”

Everyone nodded.

It was also natural to inform that ice cream and yogurt contain natural honey.

It could also affect candle sales.

“How about making an event gift at the Candle School?”

“good.”

Everyone in the office agreed.

* * *

After the meeting, we went to the ranch.

Everyone in the office was focused on marketing.

It was also necessary to discuss with the ranch team responsible for the dairy production.

There weren’t many orders for ice cream yet. However, there was a reaction after the broadcast went out.

All stores that supplied ranch ice cream were running out of stock.

Ice cream production, which had stopped, had to be restarted.

Even the people at the ranch were expecting more products than before.

“After the indirect advertisement, there is a lot of interest in ranch products. With our current staff, it may be difficult to keep up with production.”

He looked at Seol Kang-in’s face and asked.

“I agree with you, because the situation is still tight.”

It was a face that Joo Myung-hee and all his colleagues agreed.

“I want to increase the number of people, but I want to hear the opinions of the ranch family.”

“I want to recommend people from the Korean Ranch Research Society.”

It was the research group he was a part of in the past. It was a gathering of people from the dairy industry.

“Most of the people who worked with me in the dairy industry. There are a lot of people who are in a similar situation to me.”

He seemed to know what he meant.

They were people who lost their ranch during the milk crisis.

“I think someone who has worked in this field would be suitable.”

“I agree with you, too.”

I had to be prepared for the yoghurt and ice cream to go out at a fast pace.

It was different from when we recruited manpower through an internship connected to the farming school.

The time left for the robotic milking machine to arrive.

The number of cows had to be increased according to the amount of product output.

“As I said, I will be recommended by people from the Korean Ranch Research Society.”

Discussion about staffing and product was completed.

The ranch people went straight back to their respective jobs.

I called Gahee Jeong.

“I saw our ranch in the drama. I saw an article about eating ice cream made at the ranch. I think there will be a lot of ranch-made products, am I right?”

It was a furious conversation.

“Calm down, I haven’t even started yet.”

“Isn’t that enough yet?”

It was a disappointing voice.

“I’m going to be out a lot soon. Before that, I want to ask you one thing.”

“Request?”

“Make a candle.”

“I am making candles every day.”

“It’s a special candle.”

“What?”

“Beeswax candles in the shape of an ice cream cone.”

* * *

The experience group wrote a review on ‘Iello’, an ice cream produced at the ranch.

The size of the experience group has also increased compared to the case of yogurt.

The experience group was pouring out good reviews as good as Geum Min-seo’s famous acting.

Everyone was coveting the beeswax candles they gave as gifts.

I even posted competitively.

As Han Ki-tak wished, content that drew well-being elements was not left out.

The manpower of the ranch was also increased. All were experts in ranch work. As they were the people who worked hand and foot with Seol Kang-in, they naturally permeated the ranch.

Just then, a robot milking machine came in.

Along with the production of products, the number of stores receiving goods also increased little by little.