Global Farm King

Chapter 288 Gu Chen's Response

To be honest, the relationship behind Gu Chen is so strong that everyone really doesn't know how to deal with it, and they are a little bit wary.

Although everyone has connections above, the one on Gu Chen's side is obviously stronger.

The turmoil in the catering industry caused by Qingchen vegetables before, several large catering companies in several southwestern provinces failed in the end when targeting Zhiweizhai, and everyone can see clearly.

With this precedent here, everyone is very careful now, for fear that the ship will capsize in the gutter and cause an irreversible outcome.

That is to say, from that time on, everyone knew that Gu Chen's backing was very strong, and if it was not necessary, they must not become opponents with Gu Chen.

It's just that at that time, no one thought that one day, they would actually meet Gu Chen.

In everyone's opinion, this day really came too early and too suddenly.

Sometimes things always change quickly, just like the liquor industry, Gu Chen really suddenly had better liquor than them, which caught them off guard.

This situation on Gu Chen's side is really a bit contrary to common sense. Just like Gu Chen's previous Qingchen vegetables and Chenxiang roast chicken, they all follow the high-quality route. The quality is so good that everyone doesn't know what to do. .

"Should we just watch the Binhu old wine climb on our heads and do nothing?"

Seeing everyone's silent expressions, a somewhat radical leader asked directly.

He looked at everyone, and then continued: "The current situation, if Gu Chen enters that industry, there will be very bad changes in that industry.

In the catering industry, high-end restaurants now hate him to death, and restaurants without special features and Qingchen vegetables are basically half-dead.In the roast chicken industry, the quality of roast chicken in the vegetable market has improved several levels.Why, because customers don't buy it.Because if the roast chicken in the market does not improve the quality, those ordinary customers would rather eat a few meals less and save a meal of agarwood roast chicken, and will not buy the instant chicken in the market again.

However, Gu Chen can't come and occupy a row, how can everyone live like this.Now it seems that he is going to step in the liquor industry again.And what's even more frightening is that he is in Rongzhou, and we are simply too difficult to accommodate two tigers.

Now the Binhu old winery over there has a very small output.But don't forget that Binhu Laojiu was also a star enterprise in the city back then. If it really recovers, it will be no problem at all to produce hundreds of tons of liquor a month even if it is at full capacity.

However, according to Gu Chen's past experience, I'm sure his Binhu old wine must be a high-end route, but we don't know how high the price is.But we still need to pay attention to it. If we let Binhu Laojiu grow bigger, then our market of more than [-] yuan may really collapse completely. "

At this time, everyone also understood that what the leader said was that high-end products should be paid attention to.

After all, an agarwood roast chicken costs thousands of yuan, and the best wine can't be only a few hundred yuan.

Thinking of this, everyone suddenly became enlightened, and began to slowly think about countermeasures.

"Then what should we do? Offline containment?" Someone asked at this time.

"Offline containment may not have much effect, and many young people now shop online."

"Then you are wrong. Online shopping is usually for buying cheap wine. A few hundred yuan of wine is almost the same. Few people will buy tens of thousands of wine online, because in such cases, they are usually bought as gifts. Yes. If you buy fakes, you will really lose face. Therefore, many people buy expensive wines in offline physical stores, because if they are fakes, they can still be found in stores.”

"Since this is the case, Binhu Old Wine is originally a high-end wine. Then if we close the offline physical store, the sales of Gu Chen will definitely be greatly affected."

"Yes, it can be done like this. I don't believe that several of our leading companies can't curb the development of Binhu Old Wine. That's really a joke."

"That's right. But we have to figure out where the price of Binhu Laojiu's wines will be?"

"Is this really not very clear?"

……

In the conference room, everyone chattered and expressed a lot of opinions.

However, in the opinion of the general manager of Wu Brewing Industry, it is estimated that the real effect is not great.

On the one hand, it's because Gu Chen doesn't lack fame on the one hand, and on the other hand, he doesn't lack sales channels.

The reason why there is no shortage of sales channels is because Gu Chen has a very good relationship across the country.

Even if the offline sales channels are cut off by several of their alliances, they can go online.

With the reputation of Qingchen Vegetables and Chenxiang Roasted Chicken, there will definitely be a lot of sales on the Internet.

After all, if Binhu old wine is really launched, everyone will try it out, and when they want to buy expensive wine, they may first think of Gu Chen's Binhu old wine.

In this way, how can we curb the development of Binhu Laojiu!
It is rare to smear Binhu old wine on the Internet, such a method is probably not feasible.

In addition, although they can threaten which offline physical stores do not sell Binhu Old Wine, Binhu Old Wine can still be sold offline.

For example, Tianxia Hotel and Jinghua Hotel, which cooperate with Gu Chen, are two channels.

Gu Chen can directly lay out sales channels in these two hotels, allowing customers to go to these two hotels to buy Binhu Old Wine.

In addition, everyone still doesn't know how much Gu Chen's Binhu old wine is produced, how much high-end brands account for, and how much low-end and mid-end brands account for.

If the quality of all series of Binhu Old Wine is very high, it will deal a great blow to other wine companies.

Thinking of this, the general manager of Wuniang directly said: "Now there are two problems that need to be solved. That is, how is the quality of Binhu Old Wine? Is there any wine comparison? Also, what is the future output of Binhu Laojiu? If they only make the highest-end, then we are not unacceptable. But if they make both low-end and high-end, then we really need to make a good fight field."

Everyone has heard the general manager's words. If Binhu Laojiu and Qingchen Vegetables only make top-level wines, it will not have a great impact on their mid-to-low-end sales.

But if it is done comprehensively, the impact will be very large.

If this output increases, it may squeeze out a large market share of everyone.

"Then let's do a two-pronged approach. On the one hand, we send people into their interior to obtain first-hand information. On the other hand, we contact the relatively large wine industry leaders in several southwestern provinces and call on everyone to boycott Binhu Laojiu offline. How about that? , Lao Zhang, you go to Laojiao in Luzhou, I go to Guizhou, and Lao Li stays in Rongzhou to chat with several other wine companies. After I come back, we will work together to act together.

The rest of the people should pay close attention to production, and must pay attention to the quality of production, otherwise our quality will be reduced.At this critical moment, we must work together to improve quality.All right, everyone will keep in touch at any time, and the meeting is adjourned now. "

In the end, Wuniang still decided to attack Binhu Laojiu offline, and not let Binhu Laojiu become bigger.

As for the current situation, although Gu Chen didn't make it very clear, he did know some things.

Because since the advertisement of Binhu Old Wine came out, many wine companies in the city have sent people to inquire about the situation of Binhu Old Wine.

Of course, there are still people who want to invest in Binhu Old Wine, but they are all rejected by Gu Chen.

What's more, those who wished to buy Binhu Old Wine certainly didn't show any kindness to such Gu Chen.

If you want to buy Binhu Old Wine, there is no way at all.

Gu Chen didn't have any doubts about the success of Binhu Old Wine.

Because the quality of Binhu old wine is placed here, as long as it is a person who likes to drink, after drinking it once, it must be unforgettable.

The price of Binhu old wine is definitely not low, at least the price of a thousand bottles.

This price is definitely more expensive for ordinary consumers.

Because you usually drink alcohol, it is impossible to buy a bottle of wine that costs hundreds or even thousands of dollars. This kind of consumption must be unaffordable for many people.

In fact, the same is true for the high-end wines of Maotai and Wuniang. Many people buy a bottle as a gift, or only when they have money, and they are usually reluctant to drink it.

Even if you can't drink it often, but a few times a year, many people can still accept it.

Of course, for rich people, a few thousand bottles of wine is relatively common, so the consumers of Binhu Laojiu are mainly those who are financially better off.

The annual production target set by Gu Chen before is 1 tons, but in fact, this output is a bit too much for the whole country.

The reason why Gu Chen still set this goal is to prepare for the export.

From Gu Chen's point of view, with the increasing reputation of Binhu old wine, it is definitely no problem to export it abroad.

At that time, the domestic sales will be seven to eight thousand tons, and the foreign sales will be four to five thousand tons, which should be about the same.

As for the pricing, Gu Chen has already given a plan, which is to launch two series of wines, namely the Qingchen and Qingcheng series.

The Qingchen series is divided into four grades of "Heaven and Earth Xuanhuang", and the highest grade is 99 bottles.

The second level prefecture level is 18 eighty-one bottles, the mysterious level is 880 eighty-one bottles, and the yellow level is 880 bottles.

The Qingcheng series is divided into four grades of "spring, summer, autumn and winter", and the price also ranges from 100 to [-] million.

This price was determined by Gu Chen after careful consideration. After all, the production cost of Binhu Old Wine is not low.

According to previous calculations, even for ordinary yellow grades, the cost of raw materials for production alone has reached more than a thousand yuan.

If you add other workers' wages, equipment depreciation, electricity, water, etc., it is estimated to be 2000 yuan.

Therefore, Gu Chen felt that the price of 99 was a relatively reasonable price.

You know, there are many famous wines in the world, but they are all tens of thousands or even 10,000+ a bottle.

In fact, from Gu Chen's point of view, according to the positioning of these famous wines, Gu Chen's top Tianji can sell several million bottles.

After Binhu Old Wine was produced, both Xu Anlan and Zhang Jinghuan called to ask about the real situation of Binhu Old Wine.

Of course, Gu Chen was telling the truth, and at the same time, he invited the two of them to come and taste the hot Binhu old wine in the advertisement.

After the two drank, they were shocked immediately.

In fact, they have never drank such delicious wine, and even the hundreds of thousands of bottles abroad are not as good as Gu Chen's old Binhu wine.

At this time, they looked at Gu Chen even more differently.

Once like this, like this twice, like this three times.

Then I have to explain a problem, Gu Chen really said it was amazing.

I often find some top-quality things, and this thing is the best in the industry. It can be said that it is more than one level higher than the current highest level.

This is true of Qingchen vegetables, Chenxiang roast chicken, and now Binhu old wine.

If Gu Chen comes up with something next time, everyone will probably get used to it.

Knowing the quality of this wine, Xu Anlan and Zhang Jinghuan directly asked for a portion of Binhu Old Wine and added it to the Tianxia Hotel and Jinghua Hotel's storage wine series.

Of course, Gu Chen also hoped to sell Binhu old wine through their hotel, and Gu Chen agreed without much consideration.

Of course, besides being sold to the two hotels, Binhu old wine can also be purchased in all Chenxiang roast chicken restaurants.This completely made up for the shortcoming of Binhu Laojiu's offline channels being paralyzed, leaving Gu Chen with nothing to worry about.

In addition, Gu Chen also opened flagship stores on Moubao and Moudong, which are the only two online stores on the entire network, specializing in the sale of Binhu Old Wine.

As long as the old Binhu wine purchased in these two flagship stores is genuine, consumers can rest assured to buy.

July passed amidst such turmoil, and August came in a blink of an eye.

And the struggle between Binhu Laojiu and several major liquor industry leaders is also spreading on the Internet.

The time for the final sale of Binhu Old Wine has also come out, just two months later at the end of September, the Mid-Autumn Festival, a day for family reunion.

At this time, it is inevitable to visit relatives and friends, and go home for reunion. If you can buy a bottle of Binhu old wine, it will really save face.

After all, the cheapest Binhu old wine yellow grade is 9999 yuan, which is beyond the affordability of ordinary people.

And Gu Chen also said in the advertisement that each account will get a [-]% discount for the first purchase, and the time limit is three days.Three days later, the original price was restored, and the first batch of Binhu Laojiu on the market was only more than [-] bottles, including [-] bottles of Tianjiu, [-] bottles of Tianjiu, [-] bottles of Xuanjiu, and [-] bottles of Huangjiu.

As for why it is sold in limited quantities, Gu Chen learned from Xiaomi and came up with hunger marketing.

Another reason is that Binhu old wine needs to be placed for a long time before the wine tastes better and better.

Therefore, in order to have a better taste, Gu Chen hopes that the Binhu old wine sold is more than half a year old.

Therefore, the first wines sold are not the best wines.

Of course, everyone does not know this situation.

Gu Chen believes that even if everyone knows, after tasting Binhu Old Wine, they will look forward to the next wine even more.

(End of this chapter)