Low-key life, high-profile work

Chapter 17 Pay attention to details and be an excellent manager (2)
Shengxiang Shoes Co., Ltd. is a well-known enterprise in Wenzhou. It exports a large number of shoes to European and American countries every year.

Shengxiang's shoes have won the favor of more and more foreign consumers because of their high quality and low price, and the company's performance is booming.However, a large number of Chinese-made shoes are exported, which has caused a considerable impact on local shoe-making companies, and some European and American companies with bad intentions have engaged in vicious competition.

Facing the situation of declining sales volume, Wu Keliang, chairman of Shengxiang Shoes Co., Ltd., began to plan a new way out.He understands that sitting still can only be suppressed by competitors, and that only a proper attack is the only way to win.In terms of enterprise strength, the capabilities of domestic and foreign shoe-making companies are comparable; in terms of styles, these shoes are all popular styles in the world.To win the final victory, all they need to do is to start with the details and make improvements in inconspicuous places, making them the secret weapon to defeat competitors.

Shengxiang company first started with the quality of shoes. The company's designers found that if the number of holes in the perforated shoelaces is reduced from 12 holes to 10 holes in each shoe, it will not only help the comfort of the shoes, but also greatly reduce the wear and tear of the shoes. Time for customers to tie their shoelaces.In addition, domestic and foreign shoe companies usually only provide customers with a half-year warranty period. In order to gain a firm foothold internationally, Shengxiang took the lead in extending the warranty period to one year.

At the beginning, these small measures of Shengxiang Company were not taken seriously by competitors, but as more and more customers tasted the sweetness, the shoes sold by Shengxiang were favored by the majority of consumer groups.So, they won this "self-defense counterattack".

With the further opening of the market, the competition between domestic and foreign enterprises is becoming more and more brutal.Whoever can grasp the market, cater to the market, and adapt to the market will be able to gain a firm foothold and grow stronger.In the story, Shengxiang Shoes Co., Ltd. was able to calm down and think carefully and find out countermeasures under the situation of fierce competition. Starting from seemingly insignificant things, improving product details and perfecting service content, it won the victory and created better tomorrow.

"Harvard Business Review" pointed out: As far as competition is concerned, details such as the quality and performance of a company's products determine the company's competitiveness to a large extent.Once this point of view was put forward, it was recognized and highly valued by the business community and entrepreneurs.In fact, the competitiveness of an enterprise is formed in the development process of a series of links such as product management, innovative research and development, and after-sales service.In order for an enterprise to have a unique competitive advantage, it is necessary to allow consumers to obtain better and higher product value and services than competitors.The lifeblood of enterprise competitiveness does not exist in all major events, but hidden in many subtle links.Only managers who pay attention to the details and start from the details can lead the enterprise to go further and more smoothly.

Wisdom
Today, the speed of China's economic development is obvious to all the world. Since Chinese companies have not had a long history of participating in market competition, improving their competitiveness has become the most important entry point to enter the international market.If we want to gain a firm foothold in the domestic and foreign markets, we must start from the details and strengthen and enhance the competitiveness of enterprises time and time again.

Look at the service level from the details
With the increasingly fierce market competition, the competition in the industry in the workplace has been upgraded to the competition of reputation and service.How can we do the detail work well and show the service level?Little things exist in the corners of daily life, seemingly simple, as if it is easy to do, but it is not a matter of overnight to make it perfect.In many cases, services need to be flexible, which not only depends on the quality and cultivation of employees themselves, but also is inseparable from the entire corporate culture.Therefore, an excellent leader must establish the awareness of "service is no small matter, details see the level" in the enterprise. If a small matter is not done well, it will directly affect the outside world's evaluation of the enterprise's service quality.

A lot of services can be done for every company and every employee, but the results are different, showing the level of service.High-quality service Take Wang Yongqing, the richest man in Taiwan, as an example. The service he provides is to start with the details and win with the details.

When Wang Yongqing was young, he was smart and eager to learn, but because his family was poor and couldn't read books, he went into business. 16-year-old Wang Yongqing opened a rice shop in Chiayi.At that time, there were nearly 30 rice shops in the small Chiayi, and the competition was unprecedentedly fierce.Wang Yongqing had very little start-up capital, so he could only rent a small shop in the alley. The remote location and small scale made Wang Yongqing's rice store have no competitive advantage. In the days when it first opened, the business was deserted and empty.The young Wang Yongqing realized that in order for his rice store to gain a foothold in the market, it must have some service advantages that others did not provide.After careful consideration, Wang Yongqing decided to find an entry point in rice quality and service improvement.

At that time, the rural areas of Taiwan were still in a state of manual work, and the rice was dried on the road, and it was inevitable that sand, pebbles and other sundries were mixed into the rice.Before people steam rice, they always have to go through a process of picking and removing miscellaneous things, and housewives complain endlessly.However, the rice in all rice shops is the same, and the sellers are used to it.Wang Yongqing led the whole family to fight together, not afraid of trivialities and troubles, removing the sundries mixed in the rice little by little before selling them.As a result, the business of Wang Yongqing's rice shop was surprisingly good, and many customers from afar came here admiringly.Wang Yongqing accumulated the first pot of gold for himself by improving the service level in details.

The story of Wang Yongqing made us deeply understand the true meaning of service details. There is no end to improving service levels from details. As long as we are diligent in exploring and observing carefully, similar detailed services can be continuously discovered and created.For example, when we entered the gate of a hotel, we heard the sweet voice of the waiter: "Welcome, what can I do for you?" The service staff of this hotel won the hearts of customers in the first time.

Ms. Zhang is the food and beverage supervisor of a five-star hotel. Customers give rave reviews to the service team she leads. Managers of other departments often come to learn from Ms. Zhang.

Whenever this happens, Ms. Zhang will tell the other party such an example: "A small number of guests who come to eat are used to eating with their left hands. In this case, the waiter will put the chopsticks with the chopsticks removed. To the left of the guest. The guest from the housing department will call the restaurant, saying that he is sick and wants to change the recipe. At this time, our staff will suggest the guest to drink plain porridge or hot noodle soup. After obtaining the customer’s consent, the staff will The hot "sick meal" will be delivered to the guest's room within 5 minutes, and when the tableware is collected, the customer will be asked about the condition and if there is any need for help. In this way, the guest will feel like going home Feeling, it must be very moving.”

Ms. Zhang concluded: "From these small examples, it can be seen that the service level is often recognized in the small links. Many seemingly inadvertent things are precisely the competitive capital of high-quality services. As a manager, you can only set an example , starting from small things, starting from the details of service, can lead the team to accomplish a lot.”

At present, the competition in all walks of life has shown a fierce trend. If enterprises want to remain invincible in the competition, they must use their brains and dig deep into the details to provide high-level services.High-quality service is an important part of corporate culture, which determines whether the company can develop in the long run.Only pay attention to the little things, strengthen the service awareness, grasp the details of the service, through high-level service will establish a good social image of the enterprise.

Wisdom
High-quality service is the only way to realize the long-term prosperity of the enterprise. Every manager should deepen the concept of service starting from the details, and create a better tomorrow for the enterprise with more perfect and high-level services.

Don't take a small decision-making mistake lightly

For businesses, decisions need to be made every day.As the saying goes, "a small mistake can make a thousand miles wrong", and there is also a famous saying in management science that "a wrong decision cannot be saved by a hundred actions".These big and small decisions will either affect the company's profits or affect the work efficiency of employees. Therefore, as a manager, you must have a full understanding of the decision-making, and you must not lose the big because of the small.

There is an old saying in China that "the general is incompetent and exhausts the army to death". Although this sentence is simple, it reflects a profound truth: the decision-making of a manager is very important to a team.Decision-making is the starting point for the success or failure of an enterprise. Only by taking every step well can we succeed in the next competition and become the king.

For every decision of an enterprise, there is no distinction between big and small. If managers take it lightly and do not pay attention to a decision that they think is small, if this decision is wrong, it will affect the overall situation of the enterprise.The following philosophical story hopes to bring some inspiration to managers.

In the tropical rain forest, tigers roar and monkeys cry, and the trees are lush.All kinds of animals live freely in this beautiful forest, and every animal lives so happily.But there was an unforeseen event, and the torrential rain that did not happen in a century hit, and soon the flood submerged a large area of ​​the forest. Animals, big and small, rushed to higher places in the forest in order to save their lives.When everyone gathered at the highest point and watched the rising flood, they decided to discuss countermeasures together.As a result, many animals elected the smartest monkey to hold a meeting as the final decision maker.

After listening to everyone's various opinions, the monkey began to assign tasks.It asks the agile gibbons to pick fruits from the trees to solve the food problem for everyone; it assigns ferocious tigers as animal guards to guard against sneak attacks by humans; the strongest elephant builds dams around the soil to prevent floods from entering.At the end of the assignment, there was only one task left to communicate with the outside world. The monkey felt that this problem was very small, so he casually said to the centipede: "You have the most legs and run the fastest on weekdays. The work of the liaison officer will be assigned to the centipede. You." Then the monkey smugly said to the animals: "Everything is well arranged, let's wait for the flood to recede in peace."

As night fell, the gibbons picked fruits for the animals, the tigers guarded them conscientiously, and the strong elephants tirelessly continued to build the dam, but what the animals didn't expect was that the raging flood had surrounded them , the animals panicked.

The lark shouted anxiously: "Where's the liaison officer? Why didn't he tell us that the flood was rising faster than expected?" At this time, everyone remembered that the centipede failed to deliver the message accurately and the event was delayed.

"I'm here, I haven't gone out yet." The centipede's voice came from the corner.It turned out that it hadn't started yet, because it had too many feet, and putting on shoes became the most time-consuming thing.

This story tells us: one is that decision-making cannot be taken for granted, and the other is that there is absolutely no distinction between big and small decisions.If, like monkeys, they think that some decisions are small things that are not worth mentioning, so they don't care, then in the end, because of the mistakes in small decisions, it will lead to a tragic ending in which everything is lost.

Once each decision is made, the relevant operations of the enterprise must be implemented in accordance with this decision, because the fundamental purpose of decision-making is to provide action guidelines for the enterprise and use this as a benchmark, so in a sense, decision-making will be the basis for enterprise action. According to, it plays a decisive role.As a manager with decision-making power, you must be cautious in your words and deeds, develop a good habit of starting from small things and details, and make correct and scientific decisions, which will play a positive role in improving business operations.

Wisdom
Napoleon said that "the ability to make decisions is the most difficult to obtain, so it is also the most precious." Decision-making is not only an important manifestation of a manager's ability, but also the main content of leadership functions. To become an excellent manager, you must pay more attention to the subtleties in your work Don't end up losing everything because of a small decision-making mistake.

Preparing yourself to host a meeting
"Opportunity favors those who are prepared." For a manager, no matter what he does, if he does not make enough preparations, then what awaits him is doomed to be a failure.For the meeting, sufficient preparation is the beginning of an efficient meeting. Only when the seemingly redundant but actually essential details are perfected, the meeting can be carried out in an orderly manner.

Zhang Qiang is the chairman of a certain furniture company, and his chain stores are all over the country.Recently, Chairman Zhang decided to hold a national dealer meeting to analyze the sales trend of next year with dealers from all over the country.

The dealer meeting is one of the large-scale meetings in the company, and the relevant work departments are preparing for work in an orderly manner.Chairman Zhang, who is careful and rigorous, decided to grasp every link of the meeting by himself, so that the meeting can be held successfully.He first carefully checked the meeting work plan drawn up by the secretary, and this check really found any flaws in it.It turned out that there were more than 50 people confirmed to attend the meeting, and the secretary had already booked hotels and buses to pick up and drop off the participants in advance, but she ignored a small detail.The company bus has only 40 approved passenger members, which means that the remaining more than 10 participants need to take other vehicles.The secretary carelessly forgot about the regulatory limit on the number of passengers on board the bus and did not arrange for another pick-up vehicle.

After Chairman Zhang discovered this problem, he gave instructions in time, and the vehicle dispatching department was equipped with relevant pick-up buses in the shortest possible time.Faced with the boss's meticulous work style, the secretary blushed with shame and never dared to make any mistakes.In this way, Chairman Zhang did everything from the preparation of the documents for the meeting to the organization of the staff at the venue, without missing a single detail.

The dealer meeting was held as scheduled, and Chairman Zhang personally presided over the meeting.Because he had made sufficient preparations beforehand, the whole meeting was watertight and went very smoothly, and naturally achieved the expected purpose.

Don't underestimate the preparations for the meeting. Only by focusing on the details like Chairman Zhang in the story, and not missing any link, can the meeting be hosted in an orderly manner and ensure the smooth progress of the meeting.Some people may ask: "Do I need to prepare for the meeting I chair?" The answer is naturally yes.To some extent, today's society is a world full of meetings all the time. The function of the meeting is to discuss and solve problems. However, due to insufficient preparation for the meeting, it often brings negative effects. This has become a part of the meeting. problem.The solution to this dilemma is that meetings require both preparation and detailed management.

Since the launch of the nationwide activity of striving for excellence, Secretary Li, as the leader of the party branch, has been conscientiously preparing for various tasks.

In order to ensure the implementation of the task, the party branch will hold a meeting of all party members every week to ensure that the organizational work is foolproof.In order to develop the party members' meeting in depth and breadth, the preparatory work before the meeting is what Secretary Li must do every day.She conscientiously implemented the spirit of the leaders' speeches, closely focused on the city's activity plan and implementation rules, combined with the actual situation of the party branch, and made detailed arrangements for the meeting process and content.Sometimes, in order to implement a certain link in the past, Secretary Li repeatedly consulted with relevant personnel many times. It was her detailed meeting preparations that led to the results of the current party branch.

Secretary Li said: "If you want to host the meeting well, you must make full preparations, start with every little thing, and start from scratch. Only in this way can the meeting be carried out smoothly and effectively."

Joseph Glooney once said: "No matter what you do, whether you study, work or play, you must devote yourself wholeheartedly. I hope you will remember that you must not be half-hearted about anything you do, let alone change your mind." It can be seen that focusing on things To be successful, you need to focus on anything, and meeting preparation is no exception.On the road to the success of the meeting, there is no shortcut at all, and adequate preparation is the indispensable weight of success.

Wisdom
The success of a meeting is made up of the success of many trivial links and small things. If you want to host an efficient and effective meeting, you must take the preparation work seriously. You must know that the final victory comes from the subtleties of preparation started.

Start with the details and strengthen the team communication mechanism

The ancients said: "Thousands of people are of the same mind, and the power of thousands of people will be gained; if thousands of people are not of the same mind, no one will be useful." In today's society, the division of labor in enterprises is becoming more and more detailed, and only by gathering the strength of all people can we make a difference. Become a necessary condition for enterprises to win the competition.Therefore, how to build a high-performance team has become a question that more and more managers think about.

If you put an ant on the ground, it will just crawl around aimlessly.When a group of ants gather together, the situation will be completely different. Some of them will divide their labor carefully and build complex ant nests; some will find enough food and travel long distances to transport the food back to the nest; some will protect the queen to lay eggs .The role of an ant may be insignificant, but you must not underestimate the ability of a group of ants.Today, team spirit largely determines the success or failure of an enterprise, which is the so-called "ant effect".From a management point of view, the team is a collective composed of employees and management.Team spirit is the rational use of each member's ability and talent to assist each other, solve problems, and achieve common goals. It is the embodiment of managers and employees' overall awareness and collaborative spirit.But how do you build a high-performing team that is cooperative and aggressive?The answer is: start with the details in the work.

To gather an indestructible team spirit, the first thing to do is to establish an effective communication mechanism.Only when the communication between managers and team members is unimpeded can a working state of mutual trust and mutual support be achieved.Achieving understanding and trust between people is not empty talk, nor is it just talking on paper. It requires managers to make great efforts to maintain the balance of trust and communication among team members.

Xiao Qiang's recent work status is not good, and she has been depressed. She has revealed to her colleagues more than once that she plans to resign.

Xiao Qiang is a veteran employee of the company. She is shrewd and capable, and often communicates face-to-face with customers on her own. Many of the company's large orders are credited to her.With the increase of working years, Xiao Qiang saw that all the employees who joined the company at the same time were promoted and raised their salaries, and only she was still standing still. Thinking of these things made her feel uncomfortable.

Finally, Xiao Qiang made up her mind and summoned up the courage to push open the door of the manager's office. She said to the manager, "Manager, I have decided to resign."

The manager was taken aback and asked, "Why do you plan to resign?"

After hearing this, Xiao Qiang expressed all her grievances.

(End of this chapter)