Super Orchard

Chapter 330 Supply Crisis
Beginning in late July, the summer tropical fruits of Golden Spring Orchard matured intensively again. As the only super fruit in the world, it ushered in a rush to buy as soon as it came into the market.

However, compared to the same period last year, this year's sales are significantly lower. Although there are people coming and going in each store, almost everyone comes for super fruits. Consumers obviously have no interest in ordinary fruits, or Said he was not very interested.

The main reason is that not far from every Jinquan fruit shop, there is a real fresh fruit shop that is promoting low prices. Although they can't start with super fruits, consumers of ordinary fruits are firmly snatched by them. hands.

Looking at the sales data on the computer that dropped day after day, Shen Yangguang was not surprised at all, because he already knew that the current situation would definitely happen when there was no simultaneous price reduction.

However, this is the loss of some ordinary fruit sales, and the overall loss is completely acceptable given the current strength of Jinquan Orchard.

After reading the data, Shen Yangguang began to think about the plans for the two newly contracted orchards, drawing his ideas on paper while thinking.

Not long after, Zhou Jianguo, who was far away from other provinces, called again. Shen Yangguang answered the phone and listened for a while, then suddenly his expression turned a little ugly.

At first, Shen Yangguang thought that Zhou Jianguo was here to report the continuous decline in the sales of ordinary fruits, but he didn't expect that he was talking about the problem of the supply chain.

"From next month, several suppliers have made it clear that they will no longer deliver to our Jinquan Fruit Store. The remaining suppliers are still hesitating. It seems that the situation is not optimistic."

Shen Yangguang didn't expect that there would be problems in his supply chain at all, and asked quickly: "What is the specific situation? We have cooperated with most of these suppliers for many years. How can we not supply the supply if we don't supply it?"

Although Jinquan Fruit Shop focuses on self-produced super fruits, in terms of the current orchard output, this super fruit is simply not enough for the current 720 fruit shops to sell. Sold out.

In addition, the variety of super fruits in Jinquan Orchard is currently limited, which has caused Jinquan Fruit Store to sell ordinary fruits most of the time. Even in the season when super fruits are ripening one after another, there are also a large number of common fruits for sale. .

If these ordinary fruit suppliers quit and do not supply them, Jinquan Fruit Store will only sell self-produced fruits, so it will be closed for more than half of the time every year. Even if a certain fruit is ripe, the entire store will only sell this kind of fruit. Fruit, and the quantity is not much, it is obviously impossible to maintain the storefront.

Zhou Jianguo was also a little anxious, and his speech speed was obviously faster than before: "I talked to Lao Lu and the others, and at first they were reluctant to explain the specific reasons, but later they said that it was the real fresh fruit shop. things."

Lao Lu and Shen Yangguang knew about it. Although they had no direct contact with each other, they had heard many times that they were close partners before Zhou Jianguo's fruit wholesale company was acquired by Jinquan Orchard Fruit.

After Zhou Jianguo's fruit wholesale company was acquired, Jinquan Orchard opened a fruit store and needed a large amount of purchases. Zhou Jianguo connected these old partners and continued to supply the fruit store.

After so many years of cooperation, although they dare not say that they can do anything for each other, they still have feelings, and the previous cooperation was very pleasant. If there is no special reason, it is absolutely impossible for Lao Lu and others to get along with each other all at once. Terminate the cooperation with Jinquan Fruit Store.

Shen Yangguang never imagined how the Fresh Fruit Shop made these suppliers terminate their cooperation, so he quickly asked, "What did Lao Lu say?"

Zhou Jianguo regained some calm, and said slowly: "The markets of our fruit store and the real fresh fruit store are overlapping, and the suppliers of our two are basically the same, just like Lao Lu and others. At the same time, they supply goods from us and True Fresh Fruit Store, and also supply goods to other people’s homes, and other suppliers are the same, although each of them supplies different varieties, but they all supply multiple companies at the same time.”

Shen Yangguang has known about this for a long time. For example, Lao Lu mainly supplies orange and pomelo fruits such as fruit shops and supermarkets, as well as a series of things such as oranges and lemons. Each supplier has a large category of specialty products. The goods are supplied to multiple sales at the same time.

If these suppliers no longer supply Jinquan Fruit Store, then most of the shelves of these more than 700 fruit stores will be empty. Although the sales of ordinary fruits are not good now, at least there are these varieties as a match , Even if you don't sell any of them, it's completely different from being empty.

No matter who enters a fruit store and finds that most of the shelves inside are empty, the desire to buy will be greatly reduced, and the reputation of the fruit store will be seriously affected.

Zhou Jianguo went on to say: "Now the True Fresh Fruit Store is conducting low-price promotions in a unified manner, and the daily sales volume has increased significantly, which is several times higher than our store. It seems to have become the largest fruit chain store in the north of China. They directly request supply Suppliers are prohibited from supplying our stores, otherwise they will terminate the cooperation."

On the one hand, the sales have increased greatly, and on the other hand, the sales have dropped sharply. If you have to choose between the two, normal people will choose the store with the largest sales, because the suppliers are not doing charity, and they are lucky to make money. Maybe because of a good relationship with you or something, I gave up huge profits to supply your half-dead store.

After listening to Zhou Jianguo's narration, Shen Yangguang frowned and said, "What about the remaining suppliers who are hesitating? Can we fight for it?"

"These suppliers are basically holding a wait-and-see attitude. I estimate that after a period of time, the real fresh fruit store will increase its efforts. At that time, these suppliers can only choose one of the two, so our purchase channels will be really good. danger."

"Then you should contact these suppliers now, and find a time to make an appointment with them in the provincial capital, and we will talk face to face."

The reason for making an appointment to the provincial capital is that these suppliers were originally from the province. In recent years, they have grown and grown relying on the Jinquan Fruit Store and the simultaneous True Fresh Fruit Store, and their business scope has basically expanded to the entire north. The company is basically based in the provincial capital.

Zhou Jianguo also knew that he could no longer sit still, so he nodded and agreed, saying, "How about the morning in three days' time?"

Shen Yangguang thought about his work arrangements for the past few days, and found that there was nothing urgent, so he said, "Well, let's have an interview in the provincial capital in the morning after three days."

(End of this chapter)