Super Orchard

Chapter 326
Zhou Jianguo, who is in charge of external market sales, became excited when he heard that he would continue to open a store. In recent years, with the expansion of Jinquan Orchard and the number of fruit shops, his income has also increased significantly. Every year, he can get millions of dollars in bonuses alone. This is not counting other income.

A few years ago, when Zhou Jianguo's fruit wholesale company was acquired by Jinquan Orchard, although he saw the huge potential of Jinquan Orchard, he was still a little worried that his income would decrease. Just as the rising income was thrown into the sky.

Now there are more than 20 billion yuan in the company's account, plus the income that these cherries will bring, the total can reach 25 billion yuan, which is completely enough to open a fruit shop.

Thinking of this, Zhou Jianguo asked excitedly: "Why don't I prepare now and try to open the fruit shop as soon as possible?"

Seeing Zhou Jianguo's eagerness to try, Shen Yangguang shook his head and said: "I'm not in a hurry to open a fruit shop. I plan to open it next year. After all, the [-] mu of apples will not bear fruit until next year at the earliest. This year's fruit shop will be available in our fruit shop." It's totally digestible."

Zhou Jianguo thought about it for a while, and it was the same reason, so he said, "Then we can plan ahead now and make preparations."

"Of course!"

After the two finished speaking, they left the cherry orchard, drove back to the office, and began to discuss.

Looking at the large national map hanging on the wall, Shen Yangguang said: "By next year, I plan to open our fruit shop all over the country, and make sure that every province, city and county has our Jinquan fruit shop."

This sentence is exactly what Zhou Jianguo wanted to say. Now that Jinquan fruit shops have spread all over the country, he has long been waiting for the day when the fruit shops will be spread across the country.

Looking at the densely packed cities on the map, Zhou Jianguo said: "We have more than 2000 counties and cities across the country. If all of them are fully opened, it is estimated that we will need to add another 20 stores. On average, the cost of buying stores alone will cost about [-] yuan. Up to [-] billion yuan."

"Two billion yuan is not a problem. We have so much money now. Besides, summer fruits will be on the market soon, and there will be more income. However, I plan to open not only more than 20 stores, but 1000 stores." Many! Not only will there be fruit shops in every province, city, and county, but more can be opened in urban areas with better economics, and the total number will be fixed at 2000."

Zhou Jianguo calculated in his mind, the total number of stores is 720, minus the current 2000, that is to open 50 new stores in [-], so many stores may need [-] billion yuan!
But now Jinquan Orchard has 25 billion yuan. According to the current rate of making money, it is not difficult to save 50 billion yuan.

Looking at the vast area on the map, Zhou Jianguo said again: "If stores are opened all over the country, then our transportation and logistics must also be reformed. It is really not a good idea to transport so many fruits from the northernmost end to the southernmost end. Simple things."

At present, the fruit shops of Jinquan Orchard are all in the north of the country, and there is no big problem in the fruit delivery industry. However, when these fruit shops expand to the whole country, this problem will be highlighted.

Leaving aside other issues, it is difficult to rely on the existing medium-sized refrigerated transport vehicles to run back and forth across the country. It must be known that the smaller the long-distance transport vehicle, the less cost-effective it is, and the larger the vehicle, the more cost-sharing it can be.

Shen Yangguang thought for a while and said: "You can see if this works, that is, when buying a store, set up a transit warehouse in each provincial capital city, and then our fruits can be transported to the transit warehouses in each province by large trucks. Then they are transported to various stores in the province by the medium-sized refrigerated trucks belonging to the respective transit warehouses."

Zhou Jianguo nodded, this is indeed a good way, and said: "In this way, we can also set up branches in various provincial capitals to be responsible for the management of the markets in each province, and the branch offices can be merged with the transit warehouse. , Concentrating resources can not only save costs, but also increase work efficiency.”

Shen Yangguang fully agreed with this proposal, saying: "When you start buying stores next year, you should pay more attention to the transfer warehouse branch office."

After talking about the purchase of stores, Zhou Jianguo asked another question: "After opening these stores, our apples will not be ugly and unsalable, but our tropical fruit production is too small. The current more than 700 stores alone are only If you can get a little, if you open [-] stores, there will be not enough tropical fruits to sell."

Shen Yangguang obviously had a plan for this, pointing to the southwest of the map and said: "I have another plan, which is to contract a large orchard in Yunnan-Guizhou Province to specialize in growing tropical fruits, so that the output will be completely sufficient. As for our orchard The super fertilizer can be transported directly, and one truckload of fertilizer can be used for ten thousand mu of orchards for a year."

"That's fine. If we grow tropical fruits there, we don't even need the money to build greenhouses. It's close to the tropics, and basically all tropical fruit trees can grow very well."

"Yes, that's what I think. When the orchards there start to produce fruit, the tropical fruits in our western orchards can only be supplied to one city in the four northern provinces, and the fruit shops in the rest of the provinces will be supplied by the southern orchards."

The more Zhou Jianguo talked, the more excited he became. He could foresee that when the southern orchard was built, the name of the Golden Spring Orchard would spread throughout the domestic fruit market!
After talking about the fruit shop, the two began to discuss the establishment of a branch. According to the plan, there will only be one transit warehouse, one office, and dozens of fruit shops in each province in the future. This scale is not large. If the branch The structure is too complicated and obviously not suitable.

Shen Yangguang thought for a while, and said: "Let's set up only one manager position in the branch, as well as the transportation position in the transit warehouse, and the personnel position in charge of the fruit store salesperson in the province. Needless to say, the other two positions, this manager position It can be used as an advanced position for the current marketing director, in addition to the original responsibilities, but also responsible for other corresponding matters."

In the end, the two also finalized the establishment of branch companies, that is, to set up one in each province, responsible for all the work in the province, and the manager of the branch company is responsible for the management. Vertical leadership, that is to say, the HR director of each branch company must accept the management of the HR manager Jiang Xiaoxi, and each transportation director must accept the management of the transportation manager Zou Jielun.

When the orchard continues to develop in the future, Shen Yangguang plans to open a few more fruit shops in each province, city and county, and densely cover the super fruits produced by Jinquan Orchard to all parts of the country.

(End of this chapter)