Super Orchard

Chapter 204 Maintaining the Situation

After Christmas comes New Year's Day, and there are only a few days between the two festivals. This is the golden time for many businesses to make sales. Hujiacun Orchard and True Fresh Fruit Store also ushered in peak passenger flow in these few days.

Today's Ouyang Junjie just hangs up a idle job in the department where he works. When he has nothing to do, he will go to Hujia Village and patrol back and forth in the resort hotel he invested in.

There is no way, although this hotel only has half of his shares, it is almost all the savings of Ouyang's family that can be used. Not only Ouyang Junjie is very concerned about this, even his parents often ask about the operation of the hotel.

Ouyang Junjie, who has been aggrieved for several years, finally raised his head this year. Due to the impact of the powerful discount activities of the real fresh fruit shop, the reputation of Hujia Village Orchard has greatly increased, and many tourists come to pick fruits.

Some of the tourists stayed in the resort hotel because they were far away. With the increase of the tourist base, more and more guests are staying. It has only been a few days since the park opened, and the number of guests has exceeded the previous maximum. peak hours.

This result made Ouyang Junjie overjoyed. He had heard of the handicraft of the real fresh fruit shop before, and thought that it could increase the number of visitors to the orchard, but he did not expect the effect of the improvement to be so obvious.

The resort hotel has been barely maintained before and now it brings in a lot of income every day. Ouyang Junjie can't wait to regard this place as his own home, eat and live in the hotel, and will personally help out when there are not enough people.

Unlike Ouyang Junjie, as the owner of the other half of the shares in the resort hotel, Wu Zhennan is much calmer about the affairs of the hotel, not because of how strong his heart is, but because he only invests Compared with fruit shops and orchards that have invested hundreds of millions, it seems a bit insignificant.

On New Year's Day, Ouyang Junjie stayed in the orchard of Hujia Village as usual, feeling very nervous, because he knew that Jinquan Orchard would also open to welcome tourists on this day.

At noon, Ouyang Junjie finally breathed a sigh of relief, because today is a festival, many people have already had a holiday, even though some tourists are attracted by the Golden Spring Orchard, the number of tourists here still shows no signs of decreasing.

In the Golden Spring Orchard, the situation was not as bad as everyone expected, but it was still the same as in previous years, with people coming and going.

The reason for this situation is that the target customers attracted by the two orchards are somewhat different. After all, most of the people who go here to pick fruits are people with higher incomes, and they also have their own taste preferences.

Special fruits such as Jinquan Orchard have long had a large number of loyal supporters. Naturally, these people will not be attracted to the Hujia Village Orchard, and the Hujia Village Orchard has attracted more people because of the large discounts for the newly opened store. , Many of these people have never heard of Jinquan Orchard or feel similar to any kind of fruit, so naturally they will not divert to Jinquan Orchard halfway.

Unlike the harmonious scene of two orchards, the smell of gunpowder between the two fruit shops is much stronger.

The fruit shops in Jinquan Orchard, because there is no sales of self-produced fruits in this season, all sell ordinary fruits, but the strategy of high quality and low price has won the hearts of many people.

Although the True Fresh Fruit Store has just opened and sells ordinary fruits, the price is much lower than that of the fruit store in Jinquan Orchard because of the extremely vigorous opening activities.

In this way, the original customers of Jinquan Fruit Store were attracted by the True Fresh Fruit Store in large numbers.

Unlike customers who pick in orchards, most of the people who buy fruit in fruit shops are middle-income people. They are still sensitive to prices, and of course they will choose cheaper real fresh fruit shops.

If the self-produced fruits of Jinquan Orchard are on the market and enter the fruit shop for sale, then many people will still choose Jinquan Fruit Shop, but now both of them sell the same ordinary fruits, who would think that they have too much money to buy expensive things Woolen cloth?

Seeing very few customers in the fruit shop, the salespersons in the shop felt very uncomfortable. They all tried their best to clean up the fruit shop. All the fruits were also arranged beautifully and generously, and the service attitude was even better. .

However, these measures have had little effect. If in normal times, these things can increase the turnover of the fruit shop, but now when the prices of both parties are so obvious, they will be useless, unless Shen Yangguang stands up and starts doing it Promotions with comparable discounts.

What Shen Yangguang and Zhou Jianguo discussed before was not told to others, so the employees of more than 100 fruit shops, as well as the ten marketing directors in charge of their respective regions, were very worried about this situation.

For example, Zhou Jianguo, every time he inspected a store, he would hear complaints and suggestions from the salesperson in the store. Zhou Jianguo knew that it was not the time to take action, so he tried his best to act confidently, and replied with a smile that the company had a countermeasure. Please be patient.

Walking out of the fruit shop, Zhou Jianguo got into the car to go to the next destination. The phone rang again. Zhou Jianguo took a look and saw that it was a call from one of the marketing directors.

This is the fifth call from the head of the marketing department in the past few days, right?Zhou Jianguo answered the phone while thinking about it.

The other party only said one sentence, and Zhou Jianguo understood what he meant. After waiting patiently for the other party to finish speaking, Zhou Jianguo said: "The general manager and I have already known the situation of the fruit shop, and we have already known the situation of the competitors. We all understand that a few days ago, the company had already decided on countermeasures, but it’s not the time yet, so what you have to do now is to maintain the current situation and ensure that the store you are in charge of does not make any mistakes. Other things You will know when the time comes."

Zhou Jianguo didn't say the specific countermeasures, he just appeased them, and then asked the directors of the marketing department to do their jobs well.

It's not that he is worried that someone will leak this matter. After all, the probability of someone placing people inside him in advance is still very small, but maybe someone will buy him at a high price. No one can guarantee this. So everything is better to be careful.

In addition, there is another point that even if you tell your plan completely, it will be of no use to other people. It is better to ask them to stabilize the situation and not worry about it.

Next, Zhou Jianguo went to inspect various fruit shops as before, and everywhere he went, he looked like he was holding a winning ticket, which made the salesmen who were a little anxious at first feel a little relieved.

This is the same as fighting on the battlefield. The main general is full of confidence, and the soldiers will of course feel more at ease. If the main general has started to feel restless and restless, the soldiers probably have already started thinking about retreating.

In Jinquan Orchard, a large number of customers come to pick strawberries or Bufona every day. Now the strawberry garden has expanded four times, and Bufona has also doubled. The greenhouse is no longer as crowded as before.

The atmosphere here is also completely different from other fruit shops. Tourists walk in it, picking fruits leisurely, and laughter fills the whole orchard.

(End of this chapter)