Super Orchard

Chapter 136
Over the past few days, the sun has been scorching the earth non-stop, the leaves on the trees are all drooping, and people will sweat as long as they move.

In this environment, working in the open air is prone to heat stroke, but because of the particularity of agricultural production, people have to get up early and work late at night, avoiding the hottest period at noon.

In Hujia Village, behind rows of strawberry sheds are apple groves. Hu Dawei is wearing a straw hat and squatting under the shade of a tree, talking with Ouyang Junjie.

"Little boss, we can definitely overwhelm them with this kind of red meat apple!"

"That's natural. The market price of their apples is only 50 yuan a catty. Our apples can be sold for nearly [-] yuan a catty. When they are on the market at about the same time, we will sell them wherever they are sold. Then slash the price, huh!"

"If we make a [-]% discount, the price will be the same as theirs. When customers see two apples with the same price, they will definitely buy our half price!"

The more Hu Dawei talked, the more excited he became. When he first planted the apple tree, he thought it was just an ordinary apple variety. Later, he accidentally heard that it was a red flesh apple, and the price was nearly [-] yuan a catty. At that time, he was almost shocked.

After inquiring around, Hu Dawei learned the name of the red flesh apple. This kind of fresh apple has been fried very high in the past few years, and the most expensive one has reached 160 yuan a catty!
Under normal circumstances, the market price of fresh red meat apples is between 80 yuan per catty and 20 yuan per catty. For example, the most common red meat apples can also be sold for [-] yuan per catty.

In the spring of this year, these red-fleshed apple trees had already begun to bloom, and now they are all bearing fruits. In order to protect these precious fruits, Hu Dawei directly applied for the establishment of a security team.

Those people who usually followed him for a day heard that he was running a business, and they were not tired. They only needed to show off in the orchard every day. This was in line with their life plan, and they all joined in without saying a word.

Since then, the orchard in Hujia Village has grown into a security team composed of dozens of big men with colorful arms.

In the Golden Spring Orchard, every evening, Shen Yangguang would receive a call from Zhou Jianguo, who was on the go, reporting the progress of the new store.

Now the first fruit store in the county has started to be renovated, and Zhou Jianguo is working on the new store in the provincial capital, where each of the three commercial center areas has planned a store.

"General Manager, the first store in the provincial capital has already started to be renovated, and the other two stores have also signed a contract and can be renovated soon."

"Vice President Zhou has worked hard, how about the market research in other cities and counties?"

Zhou Jianguo said with confidence: "In some counties and cities that are closer to our county, I know the market there without doing research. I will go directly to the shops in the provincial capital after I am busy. To learn more, wait until the research report is received before planning those places.”

Shen Yangguang nodded, and asked again: "How about the decoration of these stores, and the specific costs of shelf freezers and so on?"

"All are within the budget, not exceeding the budget. Only the rents are different in different places, but they all fluctuate within the budget."

This fruit shop in the county is the first store opened by Jinquan Orchard. It is located in the central area of ​​the county. There are large supermarkets such as "Jiajiafu" and fast food restaurants such as "Mai Shengji" nearby. The shopping mall complex and some leisure and entertainment facilities are considered prime locations in the county.

The area of ​​the store is not big or small, about 10 square meters. Shen Yangguang originally wanted to buy it directly, but the landlord didn't sell it at all, and directly asked for a rent of [-] yuan a year!
This price can be said to be astronomical in this small county, but the facade houses in that area are all at this price, and the landlord did not raise the price maliciously, so Shen Yangguang rented it happily.

The decoration of the store has also been carefully considered by Shen Yangguang. The main color of the store is a combination of green and gold.Among them, green is the color representing fruits and other plants, making customers feel as if they are in an orchard.

Gold represents maturity and arouses customers' desire to buy.This is very particular. For example, when general merchants sell edible products, all kinds of signs are basically in yellow background color, while the inedible areas use blue and other background colors.

This is also formed by the evolution of human beings over millions of years. In ancient times, barbecues were roasted until they were browned, and rice and wheat were all yellow when they were mature, so a concept of "yellow" was formed in the consciousness that it was edible.

As for blue, it is generally seen on some brightly colored poisonous mushrooms or poisonous insects, so this color means that they cannot be eaten.

Of course, this is only relative, not absolute, otherwise fruits such as blueberries would not be able to survive.

The shelves are also matched with high-end and ordinary shelves, and different fruits are placed separately, because considering the shelf life of fruits, it is not advisable to buy too many high-end fruits at once, otherwise it will cause a lot of loss.

Therefore, compared with ordinary shelves, high-end shelves are not only beautiful in shape, but also shallower in depth, so that only a small amount of fruit needs to be placed, and it looks like they are all full.

In the retail industry, full display is a necessary process, which can arouse customers' desire to buy. If a few things are placed sparsely, customers will feel that the quality of the goods is not good, the store management is not good, and they may even think that the store is Not about to close down.

Therefore, some spotlights and mirrors are also equipped on the shelves. After light reflection, not only will the fruits look better, but also more conspicuous, and it will also make people feel that the products in the store are dazzling.

In addition to the decoration style and shelves, everything such as the bar counter of the refrigerator is uniformly customized, and even the signboard at the door is exactly the same, with four large characters "Jinquan Orchard" written on it.

It's just that the signboards of the stores haven't been put up yet. Shen Yangguang plans to wait until the dozens of stores are all installed, and put up the signboards on the same day for opening.

As the sun set, Kouqi and Tiguan parked by the side of the road cast two long shadows.

Ouyang Junjie was about to turn back and go home, and before leaving, he asked: "Manager Hu, these red meat apples will be on the market in about a month. During this period, you don't need to be more careful, be more cautious , not allowing the slightest mistake!"

Hu Dawei nodded again and again.

Ouyang Junjie turned to look at the construction site not far away and said, "How is the construction of the resort hotel going?"

"Everything is under construction according to the planned schedule, and there is no delay. The little boss can rest assured."

Ouyang Junjie took another look at the sheds that had already been built near the construction site, then turned around and got into the car, and drove back to the county town, thinking about his future grand plans.

His idea is very simple, that is, he wants to rely on the orchard in Hujia Village to develop the resort hotel in which he holds half of the shares. After earning money, he will expand it again, make money with money, and suppress Jinquan Orchard by the way.

In Ouyang Junjie's mind, the resort hotel in the future will continue to grow bigger and stronger, build a ski resort and a summer resort, and operate continuously throughout the year.It's just that he can't afford so much money now, so he can only hope that the resort hotel will bring enough income.

(End of this chapter)