Winning the new financial era

Chapter 79
Yu Moutao, the newly appointed director of operations of Jingrui Wealth Management, looked at the whitewashed cash withdrawal requests in the backstage, his hands and feet were cold.

At the beginning of the month, users began to withdraw cash one after another. At that time, he thought it was a normal phenomenon.

But in the middle of the month, there are more and more requests for cash withdrawals, almost immediately withdrawing cash and leaving as soon as the investment expires.

This situation is very abnormal!
Yu Moudao didn't dare to delay, and immediately reported the situation to He Shenghua.

"You said, users started to withdraw money on a large scale from March to May?"

He Shenghua was a little anxious, he had lent out all the money, all of which were long-term loans of one year and two years, and there was no way to get back the funds in a short while.

"Yes, at present, a total of 3.6 million users on our platform are investing in funds. 6 million will be due in June, 1.1 million will be due in July, and 7 million will be due in August.

So far this month, more than 1.1 million have been withdrawn.

The risk reserve is less than 1000 million. If users continue to withdraw cash on a large scale, we will face the most terrifying tide of run.The consequences could be disastrous! "

Yu Moutao did not dare to hide anything, and reported it truthfully.

"How much money has flowed in this month?" He Shenghua asked quickly.

"So far, the inflow of funds this month is 1.2 million yuan, 5000 million yuan has been released for long-term housing loans, 5000 million yuan for short-term bridge loans, and 2000 million yuan has been added to the risk reserve."

Yu Mooutao handed over a capital operation statement to He Shenghua.

He Shenghua quickly took the report and read it:
At the beginning of the month, Jingrui Wealth had a loan balance of 3.5 million yuan, a long-term mortgage loan of 1.5 million yuan, a short-term bridge loan of 1.5 million yuan, and 5000 million yuan as a risk reserve.

In the middle of the month, Jingrui Wealth's outstanding loan balance was 3.6 million, the long-term mortgage loan was 2 million, the bridge short-term loan was 1.5 million, and the remaining risk reserve was 1000 million.

Mortgage loans expanded by 0.5 million, and the total balance in the library increased to 2 million.

0.5 million bridge loans were released and 0.5 million were recovered. The total balance of 1.5 million in the treasury remained unchanged, and the recovered 0.5 million was used to pay users for cash withdrawals.

The risk reserve was supplemented from 5000 million to 7000 million, and due to the large-scale withdrawal of users, it was reduced to 1000 million. One in and one out, 6000 million was consumed to pay for user withdrawals.

The 1.1 million withdrawn by users this month was supported by the recovered 5000 million bridge funds and 6000 million risk reserves.

接下来6月16号到7月31号，陆陆续续到期的资金将高达3.3亿。

During this period, Jingrui Wealth Platform can recover only 1.5 million short-term bridge loans and 1000 million risk reserves.

The funding gap is as high as 1.7 million!
当然只要6月16号到7月31号这一个半月可以募集进来1.7亿资金，这个资金游戏就还可以继续玩下去。

However, the situation is not optimistic. In June, the inflow of funds was 6 million, the outflow of funds was 1.2 million, and the net inflow of funds was only 1.1 million.

Once the net inflow of funds is negative, then catastrophe is imminent.

In fact, as long as He Shenghua only puts out short-term loans for 1-3 months, there will be no problem with capital turnover.

Each lender's investment is matched with each borrower's creditor's rights one by one. There is no maturity mismatch problem, and there will be no run due to insufficient capital inflow.

However, there is no way around this. He Shenghua's main business is housing loans, which are long-term loans of one or two years.

Investors at this stage like to invest in a short-term investment of 1-3 months. One or two years is too long for them, and they will not invest at all.

Therefore, He Shenghua can only split the loan claims into sections, and rely on investors to take over one by one. It is not safe to get out of the car until the loans are all due in one or two years.

However, He Shenghua discovered a key point, and asked Yu Moudao:

"Mou Tao, why is the 1.2 million inflowed in this month a January bid?"

"Yes, Mr. He, I also think this data is a bit weird. The withdrawal data is also very strange. The users who invested in April and May basically did not re-invest when they expired, and all of them withdrew and left."

Yu Moutao said with a serious face, Jingrui Wealth Management is in such a dangerous situation now, and it will collapse if you don't pay attention.

"Why didn't they invest again? This is the investment user that I spent 4000 to [-] million in advertising fees to attract!"

He Shenghua doesn't understand the Internet, but he knows how much he spent to acquire such a group of users.

"I'm still investigating the specific reasons. After all, I've only been employed for a month. Wang Qihang probably knows the situation best."

Yu Moutao is also witty to blame, after all, this matter really has nothing to do with him, he doesn't want to be the one who takes the blame.

"Haha, I know about this, I don't blame you! Wang Qihang, I'll find him in person later.

If you analyze it for me, what is the most likely reason for the above problems?
Speak freely, don't hesitate about anything! "

Even if He Shenghua doesn't understand the Internet anymore, he has been in business for many years and knows that this matter may not be easy.

Yu Moutao thought for a while, with a straight face, he said seriously:
"Mr. He, although we have only worked together for a month, I am very grateful for your promotion!
So, let me tell you the truth!

According to my past operating experience, our customer acquisition channels have big problems! "

"You mean that the advertising channel is messed up?" He Shenghua's face was livid, and he began to recall the past contact with Liang Weimin.

From the introduction of his daughter He Qingxuan, to being confused by the other party's family background, to the appropriation of tens of millions of advertising expenses.

He Shenghua finally noticed something, as if an invisible net was thrown towards him.

"Yes, there is a big problem with the advertising channel. Our advertising has been running for 3 months, and there is no decent user re-investment rate at all. The conversion rate is too poor.

I estimate that as soon as the advertising is stopped, there will be no new users and new inflows.Old users want to withdraw cash and run away again.

The pending collection will drop soon, not to mention growing bigger, it is good not to be dragged to death. "

Yu Moutao sighed and expressed his guess.

Seeing He Shenghua's pale face, he comforted him again:
"But all of this is my guess, Mr. He should not take it too seriously."

He Shenghua waved his hand to show that there was no problem, and kept a trace of luck in his heart: Could it be all guesswork?Maybe the reinvestment rate and net inflow will increase next month.

Yu Moutao finally suggested:

"Mr. Zhang, the most urgent task is to find Wang Qihang and understand the past operation of the platform.

Also, Huasi Chuangxing also needs to find out if they are playing tricks? "

Yu Mooutao withdrew from He Shenghua's office and began to urge the operation and customer service departments to conduct telephone return visits to all customers, conduct customer portraits and analyze investment behavior.

He Shenghua first called Wang Qihang, but found that he couldn't get through, saying that the number was empty.

Bad thing!
He Shenghua's face is not very good-looking, he is not a conspiracy theorist, but at this time he has to think about the worst.

Then He Shenghua called Liang Weimin again, and when he got connected, He Shenghua tried his best to calm himself down and said:
"Xiao Liang, it's me, Uncle He!"

"Uncle He! What's the matter?" Liang Weimin smiled heartily on the phone.

"It's like this. Jingrui Wealth's clients whose investments have recently expired are withdrawing cash on a large scale. Xiaoliang, I want to ask you, what's going on here?"

He Shenghua's eyes were slightly cold, and he questioned on the phone. Although his tone was calm, he could still hear a trace of anger when he listened carefully.

"Ah, what else is there? Uncle He, I have to give you some advice right now.

The subsequent conversion rate of users cannot keep up, and the main reason for this is operations.

If you are not comfortable with the operation director, I can introduce some operation experts to Uncle He. "

Liang Weimin said with a smile on the phone.

"That's not necessary, you can solve the problem of user conversion rate for me first! I spent 4000 to [-] million on your advertisement, and the effect of this advertisement is a bit unaccountable!"

He Shenghua's face became more and more ugly, and his tone of voice became more and more aggressive.

"Uncle He, I don't know what you mean when you say this! Your 3000 million yuan is worth it, and your platform is currently waiting for three or four billion yuan!

According to the standard valuation method in the industry, the valuation is half of the amount to be collected, and your platform is worth 2 million at least. "

Liang Weimin leaned back on the boss chair, and put a hand into the jacket of the female secretary next to him.

"Don't say 2 million is not 2 million, you first keep the user's funds for me, and don't let them withdraw cash."

He Shenghua's expression turned extremely ugly, and he directly issued an ultimatum.

"That would be too embarrassing for me, Uncle He!
But it's not impossible, you have to pay more! "

Liang Weimin said while playing with the round object.

"Didn't I just call you 2000 million last month? How much more? You get things done first, and we'll talk about the money slowly!"

He Shenghua sneered twice, knowing that he had fallen for this matter, he didn't understand the Internet financial industry, and was slaughtered like a pig.

"Uncle He, speaking of this, I forgot to inform you. Your 2000 million has already spent 1350 million, and only 650 million is left.

After the next month passes, all advertising fees will be consumed.See if you should pre-store a little more, otherwise we will stop promoting Jingrui Wealth next month. "

Liang Weimin reminded him solemnly on the phone.

He Shenghua now fully understands that this is a game, leading himself into the abyss step by step, and now he finally sees it.

After figuring this out, He Shenghua's brain started to run fast:
Weird advertising effects, Wang Qihang who resigned and disappeared, and Liang Weimin who cheated of advertising fees.

Collusion between inside and outside, Wang Qihang did not report what he knew, let Liang Weimin cheat him out of more than 3000 million,

Well, well, you are all doing well!

He Shenghua was short of breath, gritted his teeth, and the knuckles of the fingers holding the phone turned white, and said in a cold tone:
"Okay, Liang Weimin, I admit it this time. Let's wait and see!"

"Hey, Uncle He, what do you mean? I'm just a businessman, and the businessman's name is profit.

You should first consider how to operate the platform!It's really desperate, you can come to me, I'll take over for you! "

Liang Weimin raised the corners of his mouth and said with a relaxed expression.

He Shenghua didn't believe that Liang Weimin would be so kind, so he hung up the phone directly.

Leaning on his own boss chair, he felt that the sky was dark and his chest was a little out of breath.

(End of this chapter)