Winning the new financial era

Chapter 64
Zhang Yida sat on the leather chair in the office, staring at an operation report on the table, and began to read it seriously.

This is the operation data of Mobao payment one week after the ground push was launched. It has just been extracted from the background, and it is the latest and most real-time data.

"There are 31682 merchants who have opened an account, and there are 30864 merchants with transaction records when the merchant is effectively activated."

"There are 879863 trading users, and 35194520 yuan of red envelopes are issued for full discounts and merchant encouragement."

The speed of the promotion is very fast, and there is absolutely no problem in completing the promotion of 10 merchants this month.

It’s just that the distribution of user red envelopes and merchant red envelopes is a bit too scary, burning more than 3000 million yuan in a week.

There are only a few million left from Zhang Yida's 4000 million line, and it is estimated that they will all be burned up after today.

This is still the result of some manipulation of the user's red envelope in the background.

The user randomly reduces the red envelope by 1-99 yuan, and the average line is set at 20 yuan.

In addition, merchants have to get the same red envelopes, and the cost of promoting a user is 40 yuan.

I can't afford to hurt a little!

Zhang Yida called Yu Cong, CEO of Mobao Payment in Rongcheng.

Zhang Yida said:
"Didn't we send random red envelopes of 1-99 yuan to users in the background? Now the B round of financing is still being discussed, and the funds have not yet come in, so it is a bit overwhelming now."

"You change the settings in the background, and the red envelopes are reduced to an average of 5 yuan each. In this way, our customer acquisition cost is 10 yuan each."

"There are almost 500 million activity funds, which is enough to acquire 50 users."

"Let's wait for a week to see the effect. When the venture capital funds come in, we will see if there is any adjustment."

Of course Yu Cong didn't dare to object, this is an order from the big boss!Just do it!

After Zhang Yida hung up the phone, he felt that this promotion was a little misguided. The initial funds were burned too quickly, and the red envelope was too high.

Mainly thinking about going to war with the giants, my mentality is a little out of balance, I am in a hurry!

But it's nothing, I'm going to contact venture capital institutions soon, and it's absolutely right to do a better job.

Then Zhang Yida called Shen Beipeng again, and said with a smile:
"Mr. Shen, what do the institutions say?"

Shen Beipeng joked:

"You have a good nose. I just finished chatting with those parties and reached a preliminary agreement. You called."

Zhang Yida smiled and said:

"I'm not in a hurry! Mobao Pay has been promoted for a week, and there are nearly 100 million transaction users, and there are more than 3 cooperative merchants. The money is burning fast, and more than 3000 million will be burned."

Shen Beipeng was a little moved and said:
"So fierce? Could it be a little too much!"

Zhang Yida said calmly:
"Don't worry, everything is under control. If you don't burn some grades, the next few institutions will be hard to talk about!"

Shen Beipeng also agreed:

"Okay, you just need to control your rhythm. I support all the decisions you make!

At 8 o'clock in the evening, you go to the Ritz-Carlton Hotel!
At the dinner table, people from GGV, Qiming, SBI, and Temasek will all come.

They may ask you some questions, and you prepare yourself. "

After hanging up the phone, Zhang Yida asked the administrative assistant to submit a copy of the company's latest operating data and financial statements.

The matter is of great importance, Zhang Yida must be more cautious.Then they called Lin Zhenyang again, exchanged suggestions with each other, and discussed internally first.

……

At 8 o'clock in the evening, the Ritz-Carlton Hotel in Beijing.

Both Lin Zhenyang and Zhang Yida were invited to be present, as well as Xu Xiaoming, Shen Beipeng, and 4 investors representing the 4 major institutions.

Shen Beipeng introduced Zhang Yida and Lin Zhenyang one by one, and everyone shook hands and sat down.

Zhang Yida began to introduce to everyone:
"Ruixiang Financial Technology Group now has 365 subsidiaries under the jurisdiction of Investment Ronghui, 7 Accounting Manager, Card King Credit Card Manager, Investment Ronghui Finance and Economics, Mobao Payment, Mung Bean Credit, and Tiance Technology.

The business covers wealth management supermarket, loan supermarket, credit card supermarket, bookkeeping management, credit card management, financial information, mobile payment, personal credit management, big data risk control system output and other sectors.

At present, the number of registered users of Touronghui One Account has reached 1.1 million, and the monthly growth rate continues to grow at a rate of 12% month-on-month. It is expected that the total number of users will exceed 2014 million by the end of 2.

In terms of financial data, the Q1 financial report has come out, and the revenue has reached 7.5 million. After deducting the research and development investment and the sales expenses of the latest activities paid by Mobao, the net profit before tax is 4.8 million.

Financial management supermarket has 3 million revenue, loan supermarket has 3 million revenue, credit card supermarket has 1 million revenue, and Mobao payment has 5000 million revenue.

Mobile payment, credit management, and risk control technology output will be our next focus. No revenue has been generated yet, and we have been increasing investment in research and development and polishing products. "

……

A thin-looking young investor in his 20s spoke:
"Mr. Zhang, after your explanation, I have almost understood the development direction and business model of Ruixiang.

Ruixiang is indeed an excellent start-up company.I appreciate your company and Mr. Zhang very much.

However, there is a problem.That is, the development direction of Ruixiang is somewhat similar to Leech Financial Services.If the giants counterattack, what do you use to resist, or even counterattack?Where are your business barriers? "

Zhang Yida had just been introduced by Shen Beipeng, and he knew that this was Temasek's investment director, Li Hengbo.

In his 20s, he served as a high-level investment director in Temasek, a giant company with an asset management scale of hundreds of billions of dollars. His surname is Li, and he should be the second generation or the third or fourth generation.

This is the God of Wealth, and you can worship the pier when you enter Southeast Asia in the future, so you can't offend him.

So Zhang Yida patiently explained:
"Mr. Li asked a very good question. There must be a battle between Ruixiang and Leech Financial Services.

In other words, the war has already begun, in the mobile payment battlefield.

Our QR code payment has been online for a week, and has opened more than 3 merchants offline, and nearly 100 million individual users.

This is cutting the giant's flesh and bleeding his blood.

Will they let Ruixiang go?Won't.

Can we defeat them?Hope is great.

Because the business of the giant is too much and too complicated, it is impossible to cover every aspect of every business line.

And we Ruixiang only focus on finance.

It has only been 7 months since the company was established.

In 7 months, we have developed to the current scale.It is not an exaggeration to say that the Internet is a small giant, right?
What will we be like in one year, two years?At that time, the offensive and defensive positions may change. We attack and they defend.

The most important point is that we are now cheaper than him and have more room for growth. "

Li Hengbo clapped his hands and said with a smile:

"Well, it's fantastic. The growth potential of Ruixiang is also what we at Temasek value.

Of course, what I value most is your courage, Mr. Zhang, your heroic spirit of daring to draw your sword against giants.With the support of our Temasek, the giants can also fight against them. "

Zhang Yida thought in his heart that the first sentence should be true, and the latter sentence should be enough to listen to. If the fight really starts, it will be fine if the fight goes well, and if he loses the battle, he might have to say:
"Mr. Zhang, let's divide the luggage!"

An elegant middle-aged man who was sitting next to Li Hengbo, wearing black-rimmed glasses, looked a bit like a university professor, smiled at Zhang Yida, and then asked:
"Mr. Zhang, please talk about the valuation of Ruixiang Jinke, the scale of financing, and how to spend the money after financing? Talk about the expansion of follow-up business and the direction of spending money."

Zhang Yida nodded slightly at him, and continued:
"I think the valuation of Ruixiang Jinke is 30 billion U.S. dollars!"

Pausing to look at the crowd, they were all watching their eyes, their noses, their noses, their mouths, and their hearts. There was no wave in the ancient well, and they were very calm.

Zhang Yida went on to analyze:
"When the last round of financing came in, the valuation was 2.5 million U.S. dollars. At that time, there were only Zhuronghui, 365 Bookkeeping Steward, and Card King Credit Card Steward. Now the business scale has doubled. This valuation of 10 billion U.S. dollars is absolutely impossible. Overrated.

Now investment and finance, loan supermarkets, and credit card supermarkets have been added. This part of the business has generated most of the revenue, and the valuation of 5 million US dollars is more than enough.

Mung bean credit, Tiance Technology's future revenue is definitely no less than the current main business.

We hold the cooperation resources of hundreds of loan companies in our hands. In the future, there will definitely be a market for providing them with personal credit inquiry calls and big data risk control system services.This segment is worth at least $5 million.

Another one is mobile payment, which is our next most important business direction.

Not only the money raised from financing, but also the profits generated by other businesses of the company will be invested in the market development of personal payment business.

This sector condenses most of the company's resource investment, and it also has the broadest future prospects.I think he's worth a billion dollars. "

The investors didn't say a word, they were all very shrewd like old foxes, and they didn't express their opinions easily.

Zhang Yida licked his dry lips, and continued to speak:
"Financing I want to raise $5 million.

The money is divided into three parts.

The first part is to establish a research institute for the four cutting-edge technologies of big data, blockchain, artificial intelligence AI, and cloud computing.

Provide the company with the most cutting-edge technology as back-end support, and at the same time carry out product development and iterative updates.

Technology is the primary productive force, and technology has always been pursued and valued by us as a fintech company.

The second part is to carry out the development and launch of new products and the acquisition of financial licenses to improve the company's layout.

New products include Fund Supermarket, Trust Supermarket, Insurance Supermarket, Monetary Fund Wealth Management, Consumption Installment, Cash Loan, and Crowdfunding Projects.

Therefore, it is necessary to initiate the establishment or purchase of fund sales licenses, insurance agency licenses, public offering fund licenses, and Internet small loan licenses.

The most expensive and difficult thing is the public offering fund license, which is hard to find, and the most likely thing is to find a company to cooperate with and invest in shares.

Then there is a public offering fund as a manager to launch a monetary fund wealth management product "Change Bank" in Touronghui, which can be withdrawn and deposited at any time to realize the huge financial flow.

The third part is mobile payment user subsidies.

I plan to raise more than half of the US$5 million, which is equivalent to RMB 31 billion, and RMB 16 billion will be used for this.

The goal is to open 500 million offline merchant accounts and reach 1 million personal payment users.

The above is the next business layout and capital investment direction of Ruixiang Jinke.

Also please correct me more! "

(End of this chapter)