Winning the new financial era

Chapter 62

He Shenghua has been both happy and worried recently.

The good news is that the number of registered users of Jingrui Wealth Platform has reached 10,000+, and the number of users with transaction records has also reached 10.The transaction volume of the platform has reached 2 million.

这2个亿包含有1月标和3月标，1月标投资金额总共有1.5亿，3月标有0.5亿。

He Shenghua listened to Wang Qihang's suggestion and split the bids. He split the borrower's one-year and two-year loan claims into January bids and March bids and posted them on the platform.

The 3 million bid in March was all used by him as housing mortgage funds, and he lent out hundreds of thousands and millions of dollars.

In January, only 1 million of the 1.5 million bid was used, and it was issued as a short-term bridge loan.

As for the remaining 1 million, it is naturally used to meet the due payment of the customer's target next month.

A total of 1.5 million funds will be due next month, why did he only prepare 1 million?
Because as long as the user's investment reaches more than 5000 million next month, he can use it to pay off the due creditor's rights first.

As for the next month, if the user's investment does not reach 5000 million, then there will be a gap in funds, and the problem will be troublesome.

But He Shenghua didn't think so much. From the current point of view, the first month's investment is 2 million yuan, and the second month is still 5000 million yuan.

What worries He Shenghua the most is the issue of advertising fees. In the first month, he spent three installments of advertising cooperation fees, with a total amount of 1100 million.

When Jingrui Wealth was founded, it invested 2000 million yuan. The initial office rent, research and development investment, and employee salary costs cost more than 300 million yuan. In addition to the 1100 million advertising expenses spent this month, the company’s working capital It is less than 600 million yuan.

It's not just expenses, no income.This month, 5000 million interest income has been confirmed for the 5000 million housing mortgage loans and 1900 million bridging loans loaned out through Jingrui Loan Company.

Among them, the interest rate of 5000 million housing mortgage loans is 2 cents per month, 24% per annum, half for one-year period and half for two-year period, and the interest income is 600 million and 1200 million respectively.

A total of 1800 million interest income, the borrower will repay the interest on a monthly basis in the next 12 and 24 months, and the loan principal will be repaid in one lump sum after maturity.

This is a loan method that pays interest on a monthly basis and repays the principal at maturity.

It is precisely because of this repayment method that although the income is confirmed, it cannot be credited at one time, and it will take 1-2 years to complete the credit.

The interest income in this first month is only 100 million.

The other 5000 million bridging loans are issued at a daily interest rate of 0.1% per day, which is also ten thousandths, and the loan date ranges from 7 to 30 days.

The interest income is about 100 million, and this part of the short-term interest income is gradually recovered along with the 5000 million loan principal.

In short, the total income of this first month is 200 million yuan.

The expenditure is more than 1400 million, and the income is more than 200 million.

The company's cash flow is tight.

He Shenghua felt a little headache when he thought of these things, so he called the operation director Wang Qihang and the financial director to the office, told them about the company's financial and operating conditions, and asked to discuss ways.

Wang Qihang looked contemplative, thought for a while, and said to He Shenghua:
"Mr. He, the difficulty is only temporary. As long as there is no problem with the funds of Jingrui Wealth Management, and the user's investment amount increases month by month, there will be no problem with the capital chain,"

He Shenghua nodded, and then looked at the chief financial officer.

The chief financial officer is an ordinary-looking woman in her thirties named Xiang Li.

He used to be in charge of internal auditing work in a bank, but was later recruited by He Shenghua to Jingrui Loan Company with a high salary.

He has also worked under He Shenghua for eight or nine years, and is one of his confidant generals.

As an important subsidiary of the group, Jingrui Wealth Management has only just started, but He Shenghua has already invested a lot of resources and money, and finance is a very critical department, so he transferred one of his most trusted subordinates, Xiang Li, to be in charge of hosting Financial management of the entire company.

Xiang Li frowned. She is a cautious person, especially a financial worker, who is very averse and alert to risks.

The company's current financial situation and capital flow have already made her feel very dangerous, just like walking a tightrope, if she is not careful, she will fall into the abyss.

Sighing, Xiang Li said with a serious face:

"Mr. He, the current financial situation of our company is not optimistic, or it is very dangerous, and the capital chain is very tight.

My suggestion is to temporarily suspend advertising, and then consider resuming advertising after the company's financial situation returns to above the safety line. "

He Shenghua pinched the agate string in his hand, lowered his head and thought.

After thinking about it for half a minute, he looked up at Wang Qihang and asked:
"Qihang, if we suspend advertising now, how much impact will it have on our company's operations?"

Wang Qihang helped the glasses on his nose, and said:
"Let's talk about the turnover first! The turnover of our platform reached 2 million yuan in the first month of its launch. This achievement can be regarded as the best among thousands of platforms in the industry.

The popularity and brand exposure of our platform immediately increased.

A pause in advertising would certainly interrupt this upward momentum.

Users may think that our platform has gone downhill, or the background is not strong.This will lead to loss of users.

In the second month and the third month, the turnover may decline, becoming 1 million or 5000 million.

If there is such a downward trend, many users may think that our platform is not working, and accelerate the flight of funds.

Just like the stock market, investors buy up and not down. "

Having said that, he paused for a while, and then Wang Qihang's face became serious. He looked at He Shenghua and said:

“Moreover, we still have 5000 million user funds that need to be paid in three months.

This part of the funds has been lent out by us in one-year and two-year terms. After three months, this part of the principal will not be recovered, and only 1 million interest will be collected.

What should I do if the March target of the user's investment is due to be paid?
The funds of latecomers and the funds invested by later users are first used to undertake this part of the creditor's rights, so that the due users can pay normally.

However, once the transaction volume of our platform declines, and if there is insufficient new investment funds in the future, we will not be able to pay the 5000 million funds.

This is also a consequence of the mismatch of deadlines!

You can’t see any impact when the platform is going uphill, but it will be fatal when the turnover is down.

If the user's funds cannot be paid, the consequence will be liquidation and exit! "

After hearing this, He Shenghua took a deep breath, the consequences were too serious.If the user's funds cannot be paid, the platform boss is afraid that they will all go in.

He Shenghua didn't dare to think about the end of the liquidation, so he hurriedly asked:
"If we don't stop advertising, how long does it take for our platform to have positive cash flow?"

Wang Qihang picked up the pen and paper on the table and began to calculate. After a while, he said:
"If our platform maintains the current upward momentum, it is estimated that the transaction volume will increase by 10% month-on-month.

The turnover in the second month was 2.2 million.

The turnover in the third month was 2.42 million.

……

The turnover in the sixth month was 3.22 million.

After 6 months, our total turnover can exceed 15 billion.

Based on the current monthly lending interest income, the monthly income in six months can reach 6 million, and the cumulative income in half a year is about 1500 million.

Taking the sixth month as an example, the user’s investment income in that month was 6 million, the advertising expenditure was 320 million, and the staff salary was more than 1000 million.Basically, breakeven can be reached.

From the 7th month, the cash flow has been positive and has generated certain profits. "

He Shenghua's eyes lit up, thinking that it would be great if the company would start to make a profit in half a year.

Thinking of this, I feel that a stone in my heart has finally been let go.

Xiang Li took a look at the list made by Wang Qihang from the table, and said:
"Director Wang, isn't that right! Your list doesn't include the company's bad debts and the salaries of Jingrui Loan staff!"

Wang Qihang reacted, patted his head, and said with a smile:

"Yes, thank you Mr. Xiang for your reminder! I almost forgot about this!"

He Shenghua waved his hand and said:

"It's okay, you just have to settle the accounts of Jingrui Wealth Management.

The bad debts are mortgaged by us, and some losses can be recovered after the assets are disposed of. After calculation, there are not many bad debts that need to be paid and written off in advance.

Jingrui Loan has recently added a sales team of [-] to [-] people.We can still afford to rely on our previous old business.Don't worry about this. "

Speaking of this, He Shenghua rubbed his face and asked:

"Then we won't be able to make a profit until 6 months later. Don't we have to invest 6000 million yuan in advertising fees in the early stage?"

Wang Qihang shook his head and said:
"We need 1000 million advertising fees every month, but we also have income now, which can offset part of it.

This month's income is 200 million, just add another 800 million.

Next month's income will be more than 400 million, just add more than 500 million.

In this way, as the monthly income rises, the gap that we need to fill in will become smaller and smaller, until the company starts to generate its own blood after 6 months, and there is no need to invest any more. "

He Shenghua nodded and said:
"So how much money is expected to be invested in total?"

Wang Qihang touched his nose, then said:

"At least 2000 million is needed! With this 2000 million, plus our income of 5000 million in the next six months, it is almost enough for advertising, personnel salaries, and user interest income in the next six months!"

He Shenghua frowned, and then said:

"Okay, I got it! Go ahead and get busy! Let me think about it!"

Wang Qihang said hello, turned and left the office.

Xiang Li hadn't left yet. After a lot of entanglement in her heart, she couldn't help but say:
"Mr. He, my suggestion is to take it easy!

The company has only invested 2000 million yuan, and now it will invest another 2000 million yuan. I think the risk is still too high.

What Wang Qihang said is that the company's performance will increase by 10% year-on-year every month, and then it will start to make profits in 6 months.

What if the growth rate does not reach 10%?Or a decline in performance?

It doesn't take eight or nine months, or even a year to break even.

During this period, you still have to take money to invest in this bottomless pit until the company becomes fully profitable.

You have to think about this matter carefully. There is no turning back when you start the bow, and it will put a lot of financial pressure on you.

Moreover, the monthly loan scale increased, and Jingrui Loan Company had to expand its sales team.At present, the new team of dozens of people is barely supported by the old business.

If it expands to 100 or 200 people in the future, it will be impossible for Jingrui Loan Company to be responsible for its own profits and losses.You need a blood transfusion. "

He Shenghua's face was a little ugly, Xiang Li's words were like a sledgehammer hitting his chest.I am still too optimistic.

She nodded to show that she knew, and asked Xiang Li to go out first.He Shenghua sat alone on the large leather swivel chair and began to analyze.

At least 2000 million investment is required!

Jingrui Loan Company still has more than 1000 million working capital, but that money cannot be withdrawn too much, the maximum is 500 million.If you smoke too much, it will affect the normal operation of the company.

The family's savings, the last time I drew 2000 million to set up Jingrui Wealth Company, there are only 200 million left.I can't move, it's for the daily expenses of my wife and daughter.

If it doesn't work, then you can only mortgage a few houses or sell a few houses.

I own 6 fully-paid houses, keep one for self-occupation, and the other 5 can be sold or mortgaged.

House prices in the capital have risen so rapidly, let’s mortgage first!Selling a house is really impossible, and you will only do it as a last resort.

The current house in Beijing is about 4 square meters, and my 5 houses are more than 500 square meters, and the market value should be around 2000 million.

With a mortgage of 7%, it should be no problem to get 1500 million.Coupled with the fact that the loan subsidiary draws 500 million, 2000 million is almost enough.

A few days ago that kid Xu Zhiyun pretended to call over to inquire about the operation of his Jingrui Wealth.Hearing myself say that the turnover of 2 million yuan in the first month of launch was almost afraid of biting my tongue.

His own Jingrui Wealth has only been in operation for a month, and the turnover has already caught up with Huaxin Investment, which has been in operation for half a year.

Thinking about when he told Xu Zhiyun the 2 million turnover figure, his tone on the phone changed, and everyone was stupefied.

Thinking of this, He Shenghua couldn't help laughing.

The advertising money is still worth it, and it caught up with Huaxin, which started first, within a month.

smash it!Put another 2000 million in, this time I want to make Jingrui Wealth shock the entire industry and appear in the center of the stage as a dark horse.

Either don't do it, or do it and do the best one.

Xu Shenghua showed the ruthlessness he had when he started a business and started a loan company when he was young.At that time, he had nothing, and it was all because of his daring to work hard that he got into today's big scene.

Now that I am middle-aged and have started my second venture, I still have the energy to refuse to admit defeat.

He Shenghua made up his mind, and then quickly gathered the 2000 million and made another gamble.

lose?
If you lose, the company will be shut down, and you can start all over again!

Anyway, he has a car and a house, and his children are grown up.In the worst case, the basic food and clothing of the family can be guaranteed.

(End of this chapter)