Black Technology Editor

Chapter 95 Acquisition of Tesla Stores

"You're not kidding, are you, Mr. Musk."

Lu Chen said with a look of surprise after hearing what Melon Musk said.

"of course not."

Myron Musk on the other end of the phone shrugged helplessly, "If Mr. Lu had cared about the stock price of Tesla Motors, he wouldn't be so confused."

"What happened to the stock price of Tesla Motors?"

Lu Chen was puzzled.

"We sold [-] cars worldwide last month, yet our share price has been halved."

Speaking of this, Elon Musk's tone was full of helplessness, "The major capitals are fleeing Tesla, including myself."

What is this, surrender before a fight?
Lu Chen was a little surprised.

But after thinking about it, compared with Arclight Motors, Tesla may not have any competition at all.

First of all, in terms of the core three-electric system technology, Tesla was completely defeated.

Whether in the traditional automobile manufacturing industry or in the new energy automobile manufacturing industry, technology is always the core competitiveness.

At this point, Tesla has failed miserably.

In addition to the three-electric technology, Arclight Automobile also has a unique on-board artificial intelligence system, as well as L5 driverless technology.

In this regard, there is no other branch in the world except Arclight Motors.

In addition, there are the ecological support of the wireless charging alliance, the support of major financial groups, the perfect upstream and downstream industry chain support, and the transportation channels and global sales channels under construction.

After all the calculations, the competitiveness of Arclight Motors, from soft power to hard power, is simply beyond the imagination of all peers.

This advantage is simply greater than the crushing of other mobile phone manufacturers by Apple mobile phones back then.

After all, when the Apple mobile phone came out, it was only leading in technology, not leading in other aspects, and was even at an absolute disadvantage.

But it has become a global hit just by virtue of its technological leadership.

In comparison, Arclight Auto is a revolution in the auto industry because it redefines the meaning of a car.

The car of the future is no longer a means of transportation, but an intelligent robot that can drive.

Elon Musk, as a big man who has been working in this industry for more than ten years, how could he not know what the advent of the arc car represents.

Can't compete, can't compete.

There is only one way out for Tesla Motors in the future, which is to compete for the low-end car market abandoned by Arclight Motors.

But the profits of the low-end car market are far from being comparable to those of the mid-to-high-end car market.

Without the profit support of the high-end auto market, Tesla's direct sales system can no longer be maintained.

Therefore, under various considerations, they plan to sell Tesla's direct store network and switch to the 4S store franchise model, because this can greatly reduce operating costs.

To be honest, this feeling of surrendering without a fight is not good.

However, the first consideration of enterprises is to survive, followed by development.

If you can't even survive, let's talk about development.

At this point, Elon Musk is extremely calm and sensible.

Avoid direct market competition with Arclight Automobile, turn to the low-end auto market, and abandon the direct sales system.

This is their future strategic direction.

To be honest, when Lu Chen heard that Elon Musk was going to sell Tesla's direct sales system, he really had an indescribable feeling.

Originally, I thought there would be a wonderful market competition, but I didn't expect that the opponent would directly turn to the low-end market.

This made him feel like he was punching the cotton despite all his strength.

How much did he prepare for the arc car?
With the support of plug-ins, he prepared for two full years.

If there is no plug-in and it is replaced by another car company, it will be a technology that has been cultivated for decades on the basis of unlimited research and development funds.

How many of this kind of terrifying technology accumulation can be fought?
Thinking of this, Lu Chen couldn't help but feel relieved.

"We agree to accept your direct sales network."

"Thank you then."

Elon Musk said slightly bitterly.

In order to build a global direct sales network, Tesla spent billions of funds, and now all of them have been turned into other people's wedding dresses.

But there is no way. Among the current new energy vehicle manufacturers, the only one that can take over this huge direct sales network is Arclight Automobile.

Not only because of the potential of the Arclight car.

It is also because they have just raised an astonishing amount of funds, and now they have more cash than outsiders can imagine.

"Tesla wants to package and sell the global direct sales system to us?"

Qin Ruolan, who was busy looking for directly-operated stores all over the world, couldn't believe it when she heard this.

"Correct."

Lu Chen nodded.

"Are they afraid? Want to withdraw from the high-end car market competition?"

Qin Ruolan immediately found the key point.

"Yes."

Lu Chen said with a smile, "That means the opponent fell before I even made a move."

"Very wise choice."

Qin Ruolan nodded, "Tesla would be foolish if it chose to compete with us in the high-end car market, and it would end up losing both the low-end and high-end markets. Now that they are doing this, with Tesla's strength, they can still be stable. Those who occupy the low-end new energy vehicle market may not be without the possibility of gaining access to the high-end market again as long as technology breakthroughs are made in the future.”

After Qin Ruolan's analysis, Lu Chen also felt that the other party was very rational.

If you don't have a brain, you have to compete with Arc Light Motors to the death.

It is to preserve its strength and seize the low-end car market.

In this way, with Tesla's strength, it is really difficult for other low-end models to compete with each other.

"Don't talk about them, how many stores do we have now?"

"As of March 3, there were 4 stores in our global direct sales network, of which 107 were purchased and the rest were rented."

The purchase rate of 107 stores reached 30%.

To be honest, the purchase rate of this store is already very high.

It can only be described in four words: rich and powerful.

After all, the experience stores needed by Arclight Automobiles are all in the core areas of economically developed cities.

It is not an exaggeration to describe these locations with every inch of land and every inch of gold.

Arc Light Motor Company actually bought 32 of them directly, so one can imagine how much it cost.

"Tesla has a total of 478 directly-operated stores. Excluding those that overlap with our city, there are about 413 more. That is to say, we bought their direct-operated sales network, and there are 520 stores around the world at once. "

Lu Chen nodded: "520 stores, that's a lot."

Qin Ruolan on the other side of the phone rolled her eyes, this is not only a lot, it is simply too much!
Counting the global automakers, no matter whether it is a traditional automaker or a new energy automaker, none of them can have so many directly-operated stores.

That is to say, Arc Light Motors dared to do this because of their wealth and wealth.

With so many directly-operated stores, it is true that we can firmly control the sales channels, but at the same time, there is also the problem of soaring operating costs.

Coupled with their construction of a production base in Kanya, the operating costs will further increase, which makes people worry about profit.

(End of this chapter)