God-level Golden Hand

Chapter 102 Positioning
Lao Yang was always worried that Xu Jingxing would attack his daughter, so he was on guard against Xu Jingxing.

Xu Jingxing asked Yang Liu's occupation a few times, but Lao Yang didn't say anything about life and death, but just warned Xu Jingxing not to have any ideas about Yang Liu, which made him even more curious, because Yang Liu didn't seem to be short of money, so he shouldn't be an ordinary office worker, plus Her spare time seems to be quite plentiful, so it feels more like a freelancer.

Curious in my heart, I began to type without a trace, "Sister Liu Liu, from your tone, you are an expert, have you ever opened a similar shop before?"

"That's natural, otherwise, where's the experience to guide you?" Yang Liu tilted his head slightly, and said with a look of reminiscence: "When I just graduated, I was too lazy to go to work, so I tinkered with a clothing store. Crossing the river by feeling the stones, but then it gradually improved. Not to mention how much money you make, I have accumulated a lot of experience. Of course, opening a clothing store is different from those of you who are engaged in art, but there are similarities. Some experiences you should Useful."

Xu Jingxing nodded hastily, "Use it, use it, it's all for making money, it doesn't matter, Sister Liuliu, tell me, I'll listen."

"Well, let's start with the simplest location selection. Due to the particularity of your business, you don't have to choose the busiest location, but the busiest the better. After all, your reputation is not special. Loud, still need to rely on the store itself to attract customers, certainly not in a remote place, right?"

"Yes, quite right."

"Then let me continue. There are quite a few lively areas in our island city. The Changle Road where you set up stalls is good. Then there are a few pedestrian streets, and then there are a few lively tourist attractions. You should be familiar with Changle Road, right? , the cultural atmosphere is also good, but there are a lot of competitors, there are at least a dozen woodcarving businesses in and out of Changle Road, right?"

Xu Jingxing continued to nod, "Yes, but most of them are wholesaled from others, not like me who sculpt and sell."

"Well, this is your advantage, but for customers who don't know you, this advantage is very weak. If you choose Changle Road, you must be prepared to compete with your peers, and even be prepared to lose money. After all, opening a store is not the same as setting up a street stall. Even if you don’t earn a penny from setting up a street stall, you will only lose dozens of yuan in management fees. If you don’t make money opening a store, all your previous investment will go in.”

It's not that Xu Jingxing hadn't considered the issue of losing money before, but he didn't feel it so deeply. After being told by Yang Liu, he actually wanted to retreat because he couldn't afford it.

Seeing this, Yang Liu smiled and said: "Of course, that's just the worst plan, and you have other options, such as choosing a few scenic spots. These places have a lot of traffic, and this unique handicraft is very popular. Welcome, but the problem is that there are many shops in the scenic area, and the popular scenic spots have long been occupied. Take the path of high volume and low price, I think you may not like this option.”

"Well, there are many colleagues in the scenic spot, and most of them are rough in workmanship. Many of them are carved by machines and the price is very low. I went there. I guess there is no competitiveness. After all, most people can't tell the difference between mechanics and pure handwork. the difference."

"That's it, so, now there is only the busiest pedestrian street in the city, what do you think?"

Xu Jingxing was a little hesitant, "Isn't it a bit unsuitable to open a handicraft store on the pedestrian street?" The most lively pedestrian street in the island city is Jianshe Road. There are almost all kinds of shops on Jianshe Road, but there are no handicraft stores, especially for him. It is a relatively traditional handicraft store, and it feels a bit abrupt to open such a woodcarving specialty store there.

But Yang Liu asked back: "What do you mean should be the scene?"

Xu Jingxing expressed his concerns.

Yang Liu clapped his hands, "Isn't that right? What does it mean to be a family like you? It means that there are no competitors. As long as you work hard on the decoration style of the store, what's wrong with it? Besides, being in the right place means attracting people. People’s eyeballs have a higher exposure rate, there are no competitors, and the exposure rate is still high, plus your technical advantages, it is difficult for you not to make money.”

Hey, that's really the truth.

The more Xu Jingxing thought about it, the more he felt that this was the case, and he couldn't help giving a thumbs up, "Sister Liu Liu really lives up to her reputation, so the location of the store is chosen on the pedestrian street?"

Yang Liu shook his head again, "The advantages are obvious, but there are also many disadvantages. The most obvious point is the high rent. Generally, the street-facing shops cost about 20 yuan per square meter per day, and 60 yuan per square meter in a good location, and [-] yuan per square meter. For a small shop of square meters, the monthly rent is [-] to [-] square meters. If you want to open a shop, [-] square meters is definitely not enough. You get [-] to [-] yuan, and you pay it once a year, that’s [-] to [-] yuan going out, do you have that much money?"

These words were like pouring a basin of ice water over his head, chilling Xu Jingxing's heart.He has saved some money now, but he can't afford such an expensive shop, let alone five or six million a year, even fifty or sixty thousand, he also thinks it's a bit expensive.

The rent alone is 60 to 100, plus the cost of decoration and so on, wouldn't it be a small one million?

Even if you beat him to death, you won't be able to spend so much money.

So he asked with a bitter face: "Then we have to go to Changle Road to compete with others?"

Yang Liu smiled mysteriously, "The problem that money can solve is never the biggest problem. I'll keep it a secret for now, and I'll talk about the money problem later. Let's continue to discuss other issues now." He took a sip of water, "Determine the store After your address is decoration, decoration is no small matter, the level of decoration directly determines the customer's perception and understanding of you, just like the clothes you wear, whether the clothes are clean and tidy? Is it well-matched? Is it tailored? Is it a famous brand? Product? Every factor affects the first impression you make on someone.”

"This is especially true in business. The level of decoration is directly related to the life and death of a store. If the decoration is of a good standard, it will attract customers to come in. If it is a little worse, it may turn away some customers. Therefore, the decoration must be careful. "

"Of course, the more luxurious the decoration, the better. It should be measured in conjunction with your positioning of the store, so as to attract the attention of potential customers."

Having said that, Yang Liu clapped her hands, "Now, here comes the most critical question, what kind of group do you want to sell your works to? That is to say, what is the positioning of your future store?"

(End of this chapter)