36 Strategies Vernacular Full Translation

Chapter 6
Using momentum: Niu Gensheng is a master of using momentum. From the beginning, he has been talking about Yili, and he has not forgotten to bring Yili to the product promotion.On the one hand, Lao Niu is from Yili, and he has feelings for Yili; on the other hand, he also knows the important role of "the way of comparison" in the business war.Therefore, he took Yili as a reference and relied on Yili's brand influence to enhance the value and popularity of Mengniu.He ingeniously printed the slogan "Striving for the national industry and learning from Yili" on the product packaging box, and his first billboard also very "modestly" wrote "Be the second brand in Inner Mongolia".Yili did not intervene more out of moral considerations, so Mengniu won the chance to survive and use Yili's reputation to grow bigger and bigger.

Borrowing Wisdom: Niu Gensheng has always had a point of view that entrepreneurs who are not good at learning will never grow big.Even if you don't read books often, you should learn from people from different fields and walks of life to constantly update your knowledge and increase your wisdom.At the beginning of his business, Lao Niu once learned from Wang Li, one of the most famous planners in China at that time. chat.This chat cost Lao Niu 20 yuan, and he also deeply remembered the saying "Those who do not seek the overall situation are not enough to seek a domain, and those who do not seek eternity are not enough to seek a moment".Taking this as a warning, Lao Niu's overall view and vision are becoming more and more extraordinary, and Mengniu's development plan is becoming more and more macroscopic.

Under the guidance of this series of flexible and flexible techniques, Niu Gensheng led his men to make Mengniu's business more and more popular.Business operations are inseparable from borrowing skills, especially for start-up companies, they need to borrow the advantages of others for their own use.Mengniu has accumulated valuable wealth for development in a short period of time by borrowing from Yili's experienced talents; borrowing the name of learning from Yili, it has avoided direct competition with Yili, and has become a company capable of challenging Yili through modest, prudent and secretive efforts. Strong opponents; spared no expense to borrow wisdom from professionals, broadened horizons, changed concepts, and laid a solid foundation for the long-term development of the enterprise.

Phoenix Satellite TV cleverly attacks people's hearts
Liu Changle, the founder of Phoenix Satellite TV, is a master of borrowing skills. In 1996, he founded Phoenix Satellite TV Co., Ltd. in order to "narrow the distance between Chinese people around the world" and provide high-quality Chinese TV programs for Chinese people all over the world.Over the past ten years, due to the huge global market and successful expansion strategy, Phoenix Satellite TV has developed from a single channel to a multi-channel platform. Phoenix Satellite TV's American Channel covers more than 90 countries and regions in Asia-Pacific, Europe, America, and North Africa. In addition, Phoenix Satellite TV also owns Phoenix Weekly and Phoenix.com. It is a well-known multimedia multinational organization in the international community.Under the unified situation of international TV media using English as the passport, Phoenix Satellite TV has created a new world for Chinese-language programs.

Phoenix Satellite TV can achieve such brilliant results in a relatively short period of time, which is inseparable from the successful expansion strategy of the founder Liu Changle.On the one hand, it uses the mainland market as an entry point to leave a refreshing impression on the mainland audience.On the other hand, through the strong focus of "celebrity + name column", it has won the attention and recognition of audiences from all over the world.For more than ten years, Phoenix Satellite TV has worked hard to create a group of well-known hosts, commentators and reporters with characteristics, which is what we call the "three strategies".For example, audiences in Taiwan fell in love with Phoenix Satellite TV because they loved local hosts Wu Xiaoli, Liu Hairuo and Hu Yihu.Mainland viewers agree with Phoenix Satellite TV because they have a soft spot for Dou Wentao, Yang Lan, Zeng Zimo, Xu Gehui, Chen Xiaonan and other famous speakers.The Chinese audience in Malaysia has narrowed the distance with Phoenix Satellite TV because of Ah Niu's song. Columns such as "Millennium Journey" and "Looking for Traces of Other Lands" are like a red thread, closely linking overseas Chinese together.For Luqiu Luwei, a war reporter who lived up to expectations, and Kai Jing, who became famous for reporting the "9" incident, Phoenix Satellite TV not only provided them with opportunities to show their abilities, but also carried out a professional image and brilliance for them with great fanfare after they achieved results. Propaganda of deeds.Phoenix Satellite TV's overall promotion strategy includes press conferences, audience meetings, presentations, lectures, print media publicity, design of host cards, filming of promotional videos, establishment of special web pages, etc.In the end, through the image and personality packaging of the host, the entire Phoenix brand has been comprehensively improved.

In September 2004, in the "New Marketing" magazine's selection of "9 influential people who have influenced China's marketing process", Liu Changle was called "the most economical way to squander star effect".With the help of Chinese TV programs, this master of borrowing skills has attracted the attention of many Chinese and effectively shortened the distance between Chinese people around the world.In addition to this, he has managed to boost his brand image with the help of celebrities that the audience loves.This experience provides a good lesson for other business operators.In the process of developing from scratch, from small to large, an enterprise often needs external support to realize its growth demands.The development of no enterprise can be easily achieved without the support of external forces. The only difference is the content, method and form borrowed.Borrowing strength can help a company come back to life, and it can also be a powerful springboard for its rapid development.

Zhu Yuanzhang cleverly eliminated the enemy generals

In the winter of 1357, Chen Youliang's brave general Zhao Pusheng killed Zhu Yuanzhang's favorite general Yu Tingyu.Zhu Yuanzhang was heartbroken and decided to use Chen Youliang's hand to get rid of Zhao Pusheng.Therefore, he sent a lobbyist to sneak into Anxing City, deliberately making friends with Zhao Pusheng's retainer Zhao Meng.The lobbyist tried his best and gradually drew closer to Zhao Meng.One day, the lobbyist deliberately handed Zhao Pusheng a letter written by Zhu Yuanzhang to Zhao Meng, which made Zhao Pusheng suspicious and quickly alienated Zhao Meng.After that, Zhao Meng was restless and helpless, so he could only flee to Yingtian with the lobbyist and surrender to Zhu Yuanzhang.Zhu Yuanzhang treated Zhao Meng very favorably, gave him a lot of money, and asked him to return to Chen Youliang's army to spread rumors and publicize Zhao Pusheng's rebellious actions.

After Chen Youliang heard the rumors, he was skeptical, so he sent envoys to Zhao Pusheng's camp to find out the truth.Zhao Pusheng is a military general, he is proud of his military exploits, he has always been arrogant and rude to his envoys, and he doesn't respect Chen Youliang very much.The envoy returned to the camp and reported Zhao Pusheng's arrogance to Chen Youliang. Chen Youliang was so angry that he personally led a heavy army to Anxing City.Zhao Pusheng hurriedly went to greet him, but was captured by Chen Youliang's personal soldiers. Zhao Pusheng was already decapitated before he could defend himself.

Zhu Yuanzhang was able to get rid of Zhao Pusheng smoothly, thanks to his two ingenious use of "killing people with a borrowed knife".First, he cleverly used tricks to destroy Zhao Pusheng's trust in Zhao Meng, his disciple, and took advantage of Zhao Meng's frustration to slander Zhao Pusheng with rumors, successfully destroying the relationship between Chen Youliang and Zhao Pusheng. Zhao Pusheng was on guard.Zhao Pusheng succumbed to his death without knowing it, and Chen Youliang was still secretly glad that he eradicated the rebellion in time!Of these two people, one lost his life, the other lost a general, and suffered heavy losses. However, Zhu Yuanzhang, the planner behind the scenes, was sitting on the sidelines to reap the benefits of the fisherman, and he was very happy.

Zhang Juzheng took advantage of the situation to rule
Ming Shenzong was only ten years old when he came to the throne, so the eunuch Feng Bao assisted Zuozheng.Zhang Juzheng, a scholar at the time, was worried about the country and society, but suffered from lack of power, so he decided to have close contacts with Feng Bao in private and establish a close relationship, hoping that one day he could win real power with Feng Bao's help.

At this time, it was Gao Gong, a cabinet scholar who monopolized the government, and Zhang Juzheng was always looking for opportunities to replace Gao Gong.One day, when Emperor Shenzong walked out of the hall in the early morning, a man suddenly walked towards him.The left and right attendants hurried up to catch him and found a sharp knife on him.Seeing that this person obviously wanted to assassinate, Shenzong couldn't help breaking out in a cold sweat, and hurriedly ordered Feng Bao to interrogate him.This man confessed that he was Wang Dachen, and he came from Qi Jiguang's camp in the south.Feng Bao was shocked when he heard the words, immediately suspended the trial, went to Zhang Juzheng's residence in person, and asked how to deal with the matter.Zhang Juzheng rolled his eyes, thought about it, and said to Feng Bao: "Mr. Feng, Gao Gong has repeatedly tried to drive you out of the palace. Why don't you take this opportunity to get rid of him now? You just need to do this..." Feng Bao After listening to the guard, he praised him again and again, and immediately sent his cronies to say to Minister Wang: "The next time you interrogate you, as long as you insist that Gao Gong sent you, I will pardon you and give you a lot of rewards. If you don't obey , I will beat you to death with a heavy stick." Minister Wang had no choice but to agree.After the interrogation began, Feng Bao asked Minister Wang with a serious face: "A bold assassin, dare to assassinate the current Holy Majesty, why don't you hurry up and tell who ordered you to come?" "It was you who told me that Master Gao Gong came here." Feng Bao was struck by thunder after hearing this, and the audience was in an uproar.Feng Bao hastily announced his withdrawal from court.During the retrial the next day, Minister Wang had been poisoned dumb and could not speak. Feng Bao pushed him out of the Meridian Gate and beheaded him with a swipe of his ink pen without waiting for further questioning.

Although things were beyond Zhang Juzheng's expectation and self-defeating, which made Feng Bao very embarrassed, Zhang Juzheng successfully achieved his goal.Gao Gong saw that someone was trying to frame him, and he was very scared, so he immediately asked Shenzong to resign from his old age and return to his hometown, and gave up his position.Soon, Zhang Juzheng obtained the real power to govern the government as he wished.

The strategy of "borrowing a knife to kill" means borrowing from an enemy or a friend.By borrowing friends, Zhang Juzheng is actually using the trust of a third party in himself to help him soar.

Mr. Ying plans to achieve a win-win situation

There are some things in life that are often not convenient for the parties to explain in person, but they cannot be resolved.At this time, if you skillfully use the power of outsiders to help you, you can not only solve the problem with ease, but also won't hurt the harmony of your own family. It is a practical and good strategy.

Mr. Ying's wife recently met a colleague, and the exchanges became more and more frequent, and sometimes they chatted for an hour or two.Mr. Ying also received calls from this man several times, but each time he politely turned the receiver over to his wife, very manly.But as soon as he saw his wife chatting happily with that man, Mr. Ying became distraught, even absent-mindedly playing his favorite computer game.However, because the two had an agreement of "not interfering in each other's private affairs" before marriage, Mr. Ying could not find a suitable reason to stop his wife, so he could only endure it every time.

One day, the wife "invited" this man to her home because she wanted to ask some professional questions.Mr. Ying was very enthusiastic about this guest, giving up his seat and pouring water, "I often hear my wife mentioning you, you chat slowly, and I will go out to buy something." They all felt awkward, feeling like they had suddenly become an outsider in this family.Mr. Ying thinks right and left, tell that man directly, for fear that he will mind with his wife, and hurt his relationship with his wife; tell his wife, for fear that his wife will say that he is narrow-minded, and that he has been so big in his wife's eyes for so many years. The image is ruined once.

After thinking hard, Mr. Ying finally came up with a good solution.Back home, Mr. Ying chatted with this man on an excuse and asked for his wife's contact information.As soon as he went to work the next day, he called the man's wife and calmly expressed his concerns. The other wife was also very reasonable, and the two finally reached a consensus: keep them away quietly. distance.

Back home, Mr. Ying's wife waited for the phone call as usual, but after waiting for a long time, she took the initiative to call.It didn't take long before the wife hung up the phone and became frustrated.Mr. Ying asked her: "What's the matter? Are you not at home?" His wife said, "Yes, I said that my wife has invited guests tonight and I don't have time." When Mr. Ying heard this, he secretly lamented that the trick he and his wife came up with was not good enough. It works!So he said to his wife: "Everyone has their own business, who can always talk to you like this?" In the next few days, one or two people's talk time was either that the man had "something" at home or Mr. Ying arranged for his wife. After the "show", the two of them never had a chance to have a long chat.Soon, Mr. Ying's life returned to normal, and his mentality became much calmer.

"Borrowing swords to kill", that is, attacking our enemies with the power of others, can be sure of winning, benefit greatly, and minimize our losses.Everyone longs for a peaceful and happy family life. Mr. Ying skillfully took advantage of the similar mentality of the other wife to attack his own "enemy". While safeguarding his own emotional interests, he also preserved the other's feelings and achieved a win-win situation. .

(End of this chapter)