No regrets ninety-two

Chapter 88 Change Your Thinking
A good sale is achieved by putting him in the most difficult environment. Wu Xiaozheng decided to think of a way from this perspective.

Then change your mind!
Wu Xiaozheng said: "Brother Jun, we don't have much money to advertise now, but we want every household to eat our Chef Wu's food, what do you think we should do?"

After hearing this, Brother Jun naturally knew that Wu Xiaozheng was testing himself, and his head began to turn.

"Then we can only get more people to sell, at least we can buy our food everywhere."

Brother Jun finally said the most critical point, that is, the sales channels must be expanded.

But this statement is still too general, Wu Xiaozheng has to continue to guide.

"To be more specific, where are you going to sell it?"

Brother Jun's head continued to turn again, and then began to count one by one.

"The vegetable market really needs to be promoted. It is best to buy our food at every stall."

"I think big stores must also have them. Many people still prefer to go to big stores to buy daily necessities."

"The small shops below the family building should also sell them. Many people buy salt and soy sauce temporarily just for convenience."

……

I have to say that when Brother Jun's brain started to move, he really counted a lot for him, basically thinking of everything he could think of.

Then, he suddenly said: "By the way, we can send it directly to the wholesale market, and it will be done in one go!"

Wu Xiaozheng's flesh tightened immediately, because this is his current sore spot.

From the perspective of food sales, the fastest promotion channel is naturally the wholesale market or other wholesalers, using their channels to quickly distribute goods.

But there is a prerequisite for this, that is, your food must have been highly recognized by the market, so that wholesalers are interested in representing your products, otherwise, even if you barely push your products to wholesalers, the level of retail If the dealer does not recognize it, the product still cannot be sold.

Moreover, as a manufacturer, if the sales of products are separated by a layer of wholesalers, not only part of the profit will be lost, but it is also not conducive to the manufacturer to directly understand the needs and responses of the market.

Therefore, under the current conditions, selling directly to retailers is the stupid way Wu Xiaozheng has to adopt.

Moreover, even if Chef Wu's food becomes famous in the future, in Xiangshui County, Wu Xiaozheng may not distribute all the goods through wholesale channels, because he needs to use retail channels to train his These channels are used to grasp the needs and responses of the market.

Wu Xiaozheng spent a lot of time explaining the truth to Brother Jun clearly.

But what made him feel relieved was that Brother Jun should be considered enlightened.

For example, Brother Jun asked this question again: "So, in addition to developing sales channels in the vegetable market, we also have to develop sales channels in large stores and small grocery stores at the same time?"

Wu Xiaozheng's flesh tightened again.

He replied: "The vegetable market can be promoted first, but the store is not yet."

"Why?" Brother Jun asked curiously.

"Because our current food is still a three-no product for the time being."

This is really another tight place for Wu Xiaozheng.

Before the formalities of the food processing factory are officially completed, now he said that these products are essentially three-no products. If they are sold first in places like the vegetable market where the supervision is not too strict and the products are relatively chaotic, it will not be a big problem. , but if it is pushed to a more formal place like a store, let alone a store that dare not sell it, even if it dares to sell it, it may be checked in minutes.

Of course, it is only a matter of time before these products transform from three-no products to official products.

Therefore, Wu Xiaozheng said to Brother Jun: "Now the channels of the vegetable market can be promoted with confidence, but the stores and other places can also be prepared first. You can find some people to come over and start to touch the market from now on to find out the market clearly. In the future, once the approval is issued, these places can also be promoted on a large scale.”

After saying this sentence, Wu Xiaozheng suddenly and sensitively realized that his approach to Brother Jun seemed to be wrong.

He found that although Brother Jun is a bit stubborn in thinking about problems, he is not stupid, and his personality is suitable for pushing.

Take today for example.

Brother Jun followed Wu Xiaozheng to the market all day today. When Wu Xiaozheng was there, he didn't say a word at all, and just cooperated with Wu Xiaozheng, quite dependent and passive.

But what if he was allowed to run by himself?How will he do?
Wu Xiaozheng is very curious about this question now.

He believes that a good sale must not be brought out by the master, but guided and forced. If he is allowed to develop dependence, his own subjective initiative will never be brought into play.

So Wu Xiaozheng decided to use another method.

"Brother Jun, from tomorrow onwards, try to run the other two markets yourself. After those two markets are settled, you will go back and develop one or two more agents in all markets, and increase step by step."

This was very sudden to Brother Jun, and he immediately said, "Ah, if you don't take me for another run, I won't be able to do this!"

This reaction was within Wu Xiaozheng's expectations, but he just wanted to force Brother Jun, so he would give up easily, so he said again: "I can't help it, I have too many things to be busy, and I have to sign the land purchase contract tonight. Then the primary school house needs to be renovated, and I have to print promotional posters... There are too many things to be busy, and the sales really can only depend on you."

Before Brother Jun objected again, Wu Xiaozheng said again: "Well, Brother Hua said he wants you to call the brothers together for a gathering. After you deliver the goods to the current agents tomorrow, you can simply call them and find them first. Three or four brothers will do this together."

Brother Jun fell into thinking.

He really didn't have much confidence in running this market alone, but he couldn't refute what Wu Xiaozheng said, because he knew that Wu Xiaozheng had too many things to do.

It seems that the only way to try it is according to Xiao Zheng's intention!

So Brother Jun said: "Then let me try, if I ask them to come in, how will the salary be calculated?"

Wu Xiaozheng thought for a few seconds, and said: "Let's set the basic salary of 150 yuan a month first. As for the commission, we will make a charter after the factory is officially in operation."

This question really made Wu Xiaozheng a little embarrassed.

Because according to the rules, the sales job generally adopts the basic salary plus commission model, and if there is no commission, the basic salary of 150 yuan is not bad for rural people, but it is not particularly attractive for urban people up.

But Wu Xiaozheng can’t set the basic salary too high at once, because it will involve the salary system and cost issues of the entire factory. If the basic salary of sales is set too high now, it will be difficult to lower it in the future .

Hehe, this should be regarded as another problem for Brother Jun.

　In the chapter talk, the most complained about is the factory land. Some people say that Lao Hei is deliberately tossing.

　　In fact, Lao Hei can say responsibly: the choices in the book are the wisest choices for an entrepreneur.

　　As early as 97 to 2000, Lao Hei worked as an investment manager in a foreign company. What he did was to buy land, handle procedures and build a gas station. Because of the land matter, he had dealt with many people of all kinds.

　　To be honest, the tossing in the book is really easy.

　　Also, don't think that the government's advantages are so easy to take advantage of. In the face of power, businessmen with no background are nothing.Also, those who really run a business know a word. They would rather torment others than let others torment you. Ordinary enterprises really cannot afford to torment you.

　　I have explained so much about the land.

　　
　
(End of this chapter)