No regrets ninety-two

Chapter 379 Chain Plan Launched
This kind of pretentiousness can only satisfy Wu Xiaozheng's bad taste for a while, because the level of coercion is really a bit low.

After Yang Guiping tried the car, Wu Xiaozheng immediately gave up the driving right of the car to Liu Zhijun.

Liu Zhijun's heart was itching for a long time, but he was still polite: "Do you really want me to drive? What if I bump into it?"

"If it crashes, it will crash. Either fix it or get a new one."

Wu Xiaozheng's words were a bit pretentious, but he really thought so in his heart.

For him, although this Hutou Ben is expensive, compared with the true brotherhood, this kind of extraneous thing really doesn't make him take it too seriously.

Of course, the main reason for this is because Wu Xiaozheng feels that making money is really not difficult for him.

A good car is a good car. After getting familiar with it, it is still easy to get started. Liu Zhijun quickly entered the state.

Of course, because it is too expensive, he is still much more cautious when driving than Tianjin Daifa.

Wu Xiaozheng may not care about this car, but that doesn't mean other people don't care.

As soon as the car returned to Chef Wu's temporary office, Wu Minxia put away the car keys and asked someone to cover the car.

She also announced: "In the future, there will be no important events or important guests in this car, and no one can move it casually."

Wu Xiaozheng shook his head helplessly.

But he knew that Wu Minxia was right.

In this era, there may be only one such a sky-high luxury car in the entire southern Shonen area, and it is rare in the provincial capital. If Chef Wu often drives it out, it would be a bit ostentatious.

Being ostentatious is easy to attract people's envy, which is not in line with Wu Xiaozheng's philosophy of making a fortune in silence.

Alas, it seems that we are still vulgar!
Wu Xiaozheng reckoned that, except for him and Liu Zhijun, the other full-time drivers might not have a chance to touch this car for the time being.

He shook his head, and finally took back his unrestrained heart.

There are still important things waiting for him below.

Shen Mo is about to leave for the provincial capital to find a suitable branch address, Wu Xiaozheng feels it is necessary to explain to him the essentials of location selection.

The provincial capital is a big market!
For Chef Wu's restaurant, the provincial capital is definitely a big market, and its importance may be comparable to five to ten Xiangshui counties.

The reason is simple, there are more people in big cities and their consumption potential is higher.

But for Wu Xiaozheng, if it weren't for Xiong Guoping's request for cooperation, Wu Xiaozheng would not be so eager to develop in the provincial capital.

Opening a restaurant also requires background knowledge. If you don't know the place well and don't have a good relationship, you can easily be bullied.

"Because our Chef Wu's positioning is mid-to-high-end customers, so there are several essentials to choose."

"One is to be in a place where the flow of people is relatively concentrated, the second is to have high consumption potential of target customers, the third is to have convenient transportation, and the fourth is..."

Wu Xiaozheng began to explain the essentials of selection to Shen Mo.

In fact, compared with later generations, there is still a big gap in the development level due to the different conditions. Therefore, the principles of later generations are not completely suitable for the present when it comes to the location of the store.Therefore, Wu Xiaozheng can only do simple training for Shen Mo cautiously based on his experience.

In many cases, the experience that is really applicable and in line with the current situation is slowly explored during the operation process.

Wu Xiaozheng continued to explain the details.

"Because our positioning is a large-scale comprehensive restaurant, it must not be too small. Even in a place where every inch of land is expensive like a provincial capital, the minimum area must be more than 400 square meters."

"Plus, with our existing strategy, we would rather buy than rent, so that adds to the difficulty in that regard."

"Based on these reasons, after you go there, you should focus on three places. One is the place where the government and enterprises and institutions work together, the other is the high-end business district, and the third is near the high-end residential area where high-income people are more concentrated."

"Also, as long as the consumption potential is sufficient, it doesn't matter if the price is higher. The key is to have a good location and convenient transportation."

……

If possible, Wu Xiaozheng really wanted to go in person and impart experience on the spot with silence, but unfortunately this is a bit unrealistic.

For Wu Xiaozheng, skipping classes for a day or two is not a big problem now, but if it takes a long time, it will really have a bad impact.

And choosing this piece in the store is often not something that can be done in a day or two.

To choose a location for a branch, you must not only inspect the site, but also understand the surrounding environment, and more importantly, understand the city's development plan to avoid possible risks. Next, you need to negotiate prices and do feasibility analysis...

There is a lot of meticulous work to do in the early stage alone.

Therefore, Wu Xiaozheng could only let Shen Mo take the lead, and wait until the May Day holiday before he made the final decision.

But fortunately there is Xiong Guoping, a tyrant in the provincial capital, and Silent University is in the provincial capital, so Wu Xiaozheng doesn't have to worry too much about being unfavorable.

In short, from now on, the chain plan of the catering business will be officially launched.

Under the current conditions, chain linking is really not an easy task. If Wu Xiaozheng wants to do it well, there are still a lot of things to do.

During this period of time, Wu Xiaozheng has been thinking about one thing, that is how to quickly get the restaurant chain business on the right track.

It's really hard.

The reason is still lack of people.

According to the normal situation, a mature catering chain enterprise needs a huge structure to support its normal operation.

For example, first of all, there must be a professional management company.

Under this management company, there are several core departments.

First of all, there must be a strong investment management department.

As the name suggests, the investment management department is here to choose a location to open a branch.

This is not only a department that spends a lot of money, but also an important foundation for the entire chain business. Only when the investment management department expands a large number of new stores with profit potential can the entire chain business have a chance to flourish.

Complementing the Investment Management Department is the Engineering Department.

After the investment management department completes the location selection of a new store and completes the formalities, the engineering department will take over and turn the location selection into an official branch that can be opened.

Engineering is also required.

Since it is a chain, it must have a unified image and a unified decoration style.

In the specific decoration, the construction unit can be hired outside, but there must be a mature engineering department to make the construction plan, construction budget, and supervise the construction quality.

The next important department is the Operations Management Department.

In terms of operation, each branch is a profitable entity that can operate independently. If there is no effective organization to manage and guide these branches, then these branches will become self-contained or even messy, and there will be no Chained.

In conjunction with the Operations Management Department, there must also be a Purchasing Department.

The procurement department is also very important.

For example, kitchen equipment, pots and pans, tables and chairs, etc. of chain restaurants must be purchased in a unified manner, and a considerable part of ingredients should also be purchased in a unified manner to reduce costs...

In principle, the procurement power of chain restaurants must be concentrated in the management company as much as possible, which can not only reduce procurement costs, but also facilitate supervision.

In addition, other necessary departments, such as personnel administration, finance, auditing, training and other related supporting departments are also necessary.

It can be said that the chain business of Chef Wu's restaurants still lacks a lot of talents in terms of the management organization alone.

A long way to go.

(End of this chapter)