Kunming, who will you forget tonight

Chapter 26 Zhuo Lan Li Hang
Where is the best restaurant in Kunming?I instinctively thought of the Century Jinyuan Hotel. I had heard about it and seen it, but I had never been in it. So when Su Yubing asked me, I said with certainty, "The Century Jinyuan Hotel."

"Wrong." Su Yubing raised her face proudly, stood up and said, "I'll tell you when you get the commission, thank you for the milk tonight, good night."

I sat on the sofa and laughed at myself. In her eyes, Century Jinyuan is not considered the most prestigious restaurant. Where else would she want to eat?Picking up a cigarette from the coffee table, and was about to light it, Su Yubing turned back and snatched the cigarette and the cigarette case from my hand. I was about to have a fit, but she said to me in a concerned tone: "Don't Smoking, smoking is bad for your health, go to sleep."

Well, I endured it, because her starting point really made it impossible for me to lose my temper with her. After all, I am not the kind of person who doesn't know good from bad.

From the next day, I started to work on the advertising plan of "Easy Engraving Annual Rings". I don't think I have a problem with copywriting, but when it comes to using various video software, I feel powerless. Fatty Sun understands a little bit. But it can only be regarded as a half-hearted person, and I still feel a little unreasonable about my "private work".When I told him that this retro coffee shop was driven by a Porsche beauty yesterday, his small universe was instantly ignited and was about to enter a state of explosion.

Staring at the computer into a crazy working state, my creative plan is very simple. Through the video description, a little change of a retro coffee house from creation to birth, and even edited my 3Dmax creation process into a video, as the main advertising screen , the entire ad uses a sentimental text as an interpretation: How long have you not enjoyed the sunshine after an afternoon in a hurry?Or take a look at the city's colorful lights!What?You tell me there isn't a place like this to relax your mind?So... please come with me, here is a coffee house for only two people, don't invite too many friends.Alone or with her who you want to talk to, come to 'Created Tree Rings' together to enjoy the loneliness of this city and yours.

This slogan fully explains what kind of coffee shop "Lightly Engraved Tree Rings" is.Indeed, when I designed "Lightly Engraved Annual Rings", I really didn't define this place as a place suitable for many people to gather. It is just right for one person to sit here, two people can enjoy a piece of sweetness, and three people feel that it is too much!Therefore, there are only single tables and double tables in the entire coffee house.

At noon the next day, Zhuo Lan called me and told me that I had negotiated the shop. In the afternoon, I went to the decoration company to customize the decoration according to the design plan in 3Dmax, and asked me to make the advertising plan as soon as possible. After finishing it, she Come to our company in person to discuss the advertising fee with the people from the marketing department.

I promised Zhuo Lan that I would give her the first draft of the advertisement before Friday, and meet with Amy on Friday night, and revise it if there is any dissatisfaction.

I made a plan for Fatty Sun to make it, so I set up lunches for four days and promised him half of the advertising rewards.But Fatty Sun disagreed, and there was only one request, so that I would have the opportunity to introduce him to have a meal with Zhuo Lan.

In fact, I have already seen the scene last night, Zhuo Lan is not the kind of girl who casually makes friends and eats with others, and she is not even willing to tell others her name.But in order to make a good plan, I bit the bullet and agreed to this matter. Let's talk about what to do when the time comes.

This week, Wang Yong's "abuse" of me has intensified. He always asks me to give a creative proposal for a certain advertisement in a very short period of time. , Most of them don’t respond when I hand them in. I don’t know if he looks at me or not. When he is upset, he will call me to the office and say a few words: rubbish, bullshit and other bad words. The plan was thrown at me, and I was asked to go back and do it again.

There were two times when I didn't want to bear him anymore, but every time I wanted to get angry and resist, I would think of Su Yubing, that strong female fairy. For this job, she not only had a heavy workload, but also had to be on guard all the time Her immediate superior Wang Yong violated her.Compared with her, what is my grievance?What's more, there is a mother in my family who works from dawn to dusk and works hard to pay off her debts. I want to use my own hands to change her life and this family.

On Friday night, Fatty Sun and I worked overtime together to perfect and finish the final part of the video advertisement.It's past eight o'clock.Zhuo Lan has already sent me two messages, reminding me to meet at Amy's bar tonight.At exactly nine o'clock, I returned home and hurried to Amy's bar with my computer on my back. On the way, I received a call from Zhuo Lan, telling me that she had arrived and was waiting for me.

I did not disappoint Zhuo Lan. The entire video advertisement lasts for 45 seconds, and every second has the content it expresses. The picture is very strong, and it is accompanied by soothing music. middle.After watching the commercial, Amy was the first to express her approval. She excitedly said to me: "Qiu Han, I should really ask you to help my bar do an advertisement like this."

"Forget it." I said to Amy: "You are in a state of overcrowding now, why do you want to promote it?"

Zhuo Lan also objected, and said to Amy: "I don't want your place to become a noisy bar. It's better to have fewer customers, otherwise I have to make an appointment in advance every time I come, which is really troublesome. It's fine now, Amy, do you think this 'light engraved tree ring' room between me and Qiu Han will become a copy of your place?"

"No." Amy said with certainty: "A place has a soul of a place. I am very optimistic about your retro coffee house."

I rubbed my head and said: "Zhuo Lan's own, not mine, I just offered a plan, you said...it seems to be a partnership between me and Zhuo Lan. If there is no problem with the advertisement, the next step is to Go talk to our company about the advertising fee."

"It's Monday." Zhuo Lan said to me, "I'll come to your company to find you on Monday morning, and then we'll have a detailed chat and sort out your company's resources for me. It's best to draw up a distribution plan."

"No problem." I smiled and said to Zhuo Lan: "It seems that I can get a commission again."

"Take it at ease." Zhuo Lan's attitude was, "As long as you have good advertising resources, don't hide them."

Two days later, Zhuo Lan sent me a message when we had a regular meeting on Monday, and she was already waiting for me in the company's living room. After the meeting, I came to talk to her about advertising, because I was not familiar with What are the specific advertising resources of our company, and I am afraid that I will miss some important and good positions.I originally planned to ask Slap to come with me, but Li Hang saw it and asked what kind of customer it was. I had no experience at the time, so I was a bit stupid.I told Li Hang that my friend was going to place an advertisement and needed to know about resources.

Li Hang is a veteran of the company. He knows that at this time, the order can basically be negotiated. Let Slap and I take care of our own affairs. He wants to talk to Zhuo Lan in person.As a result, Zhuo Lan didn't buy Li Hang's account, and wanted to talk to me by name, and she would go to other places to advertise without me.

Li Hang was also quite helpless, and asked me to go to the living room. As a person from the marketing department, he personally introduced our company's advertising resources and made a quotation. He boasted and said to Zhuo Lan: "Our company's resources cover a very wide range. The rate has reached more than 90%.

"Very good." Zhuo Lan nodded and said, "What I want is an advertisement that can cover the whole city. The advertising fee doesn't matter. What I want to see is the effect."

When Li Hang heard that this was a big list, he said with a smile: "We have a lot of big-name outdoor advertisements. Real estate developers and automobile manufacturers are in short supply. There are also dozens of large advertising screens. Tongde Plaza, Nanping Street Plaza, Luosiwan Shopping Mall Avenue... More than a dozen large screens are playing at the same time, what kind of propaganda is this?"

Zhuo Lan was not moved by Li Hang's introduction, but looked at me and asked, "Qiu Han, what do you think? How should this video advertisement be placed? Is it according to our pre-design?"

Li Hang couldn't wait to ask: "How did you set it up?"

I said to Li Hang: "At the beginning, I plan to put it on bus video machines, building advertising machines, and Nanping Street Plaza..."

Before I finished speaking, Li Hang heard that this was definitely a big deal, interrupted me and said excitedly: "This relationship is good, the audience is comprehensive, and the strength is strong. Don't worry, Ms. Zhuo, we will definitely send the best The advertising resources are all ready for you, here we..."

Zhuo Lan glanced at Li Hang in disgust, interrupted Li Hang and said, "Hi, please be quiet first, I'm talking to Qiu Han, as the person in charge of the company's marketing department, don't you know how to interrupt others?" Is it impolite to talk between you?"

Li Hang was a little embarrassed by what Zhuo Lan said. I found that he had the urge to leave the living room, but he moved his body, but he didn't leave in the end. I guess he was reluctant to part with this big order.

Zhuo Lan looked at me and said, "Qiuhan, go ahead and say, I'll put in whatever you think is the best way to advertise. I'll listen to you."

At this time, Li Hang winked at me again, meaning that he wanted me to steal Zhuo Lan’s money. I pretended not to see it, and said to Zhuo Lan: “I personally think there is no need to make such a big publicity. The first choice for advertising is to choose the audience. , 99% of people who squeeze the bus will not have time to come to this coffee shop for a cup of coffee. In addition to the old age card, Kunming’s bus is also a love card, so it’s fine to put it on the bus. Building advertising machines can be considered, but only limited to A small number of high-end office buildings, and the large screens in Nanping Street Square should not be placed. The advertising fee for that thing is tens of thousands a day, and the audience is not concentrated enough. It does not meet the rules of targeted delivery. The advertising machine near the luxury counters, only those who have a true attitude towards life can experience the soul of "lightly engraved annual rings". I have prepared some placement spots and the company's quotations during the weekend. Please take a look first. Let's go." Then, I handed a document to Zhuo Lan.

Zhuo Lan flipped through it roughly, and said to me: "Just listen to your arrangement, where should I go to sign the advertising contract?"

"Sign with me." Li Hang finally found a chance to speak, and hurriedly introduced: "Actually, Qiu Han is from the advertising planning department of our company, and he doesn't know much about the market. I suggest you consider other resources of our company. .”

Zhuo Lan sighed softly and said, "I don't want to talk about this with you. Will your company accept this order? If you accept it, sign the contract right away. I demand that the advertisement will go online tomorrow. If you don't sign it, I will find another advertising company." .”

(End of this chapter)