wolf road

Chapter 35 The Wolf Pursuit (3)
Sima Qian said: Li Ling took less than [-] infantry, and he penetrated deep into the enemy's hinterland and attacked tens of thousands of enemies.Although he lost the battle, but he killed so many enemies, he can also explain to the people of the world.Li Ling didn't want to die right away, he must have his own ideas.He must still want to repay the emperor by atonement.

Emperor Wu of the Han Dynasty thought that Sima Qian was defending Li Ling and deliberately belittled Li Guangli (Li Guangli was the elder brother of Emperor Wu's favorite concubine).With a yell, he moved Sima to prison and handed him over to Tingwei for interrogation.

After the interrogation, Sima Qian was convicted and should be punished by corruption.Sima Qian couldn't pay for atonement, so he had to be punished and put in prison.

Sima Qian almost wanted to commit suicide, because in his opinion, being corrupted was a very shameful thing.But he thought that he had an extremely important job unfinished, and he should not die.Because at that time he was writing a book with all his energy, which was the greatest historical work in ancient China-"Historical Records".

It turned out that several generations of Sima Qian's ancestors served as historians, and his father Sima Yan was also the Taishi Ling of the Han Dynasty.When Sima Qian was 10 years old, he followed his father to Chang'an and read many books since he was a child.

In order to collect historical materials and broaden his horizons, Sima Qian traveled all over the motherland since he was 20 years old.He has been to Kuaiji, Zhejiang, and seen the legendary place where Dayu convened a meeting of tribal leaders; he has been to Changsha, where?
He paid tribute to the patriotic poet Qu Yuan by the Riluo River; he visited Qufu and inspected the site where Confucius lectured; He also absorbed rich nourishment from folk language, which played a great role in Sima Qian's writing.

Later, Sima Qian became an attendant of Emperor Wu of the Han Dynasty, followed the emperor to tour various places, and was also ordered to inspect Ba, Shu and Kunming.

After Sima Yan's death, Sima Qian inherited his father's position and became Taishiling. He read and collected more historical materials.

When he was about to start writing, he offended Emperor Wu of the Han Dynasty in order to defend Li Ling, so he was sent to prison and sentenced.He thought painfully: This is my own fault.

Now that he has been tortured, his body has been destroyed and he is useless.

At this time, he thought of "Book of Changes", which was written by King Wen of Zhou when he was imprisoned in Xianli; Confucius was trapped in Chencai on the way to travel around the world, and later edited "Spring and Autumn"; Qu Yuan was exiled and wrote " "Li Sao"; Zuo Qiuming was blind and wrote "Mandarin Language"; Sun Bin had his kneecap removed and wrote "The Art of War".There are also three hundred chapters in the "Book of Songs", most of which were written by the ancients when they were worried and angry.These famous works were written when the author was depressed or when his ideals were not working.And my history book can also be written at this time.

Therefore, he compiled the history of the period from the legendary era of the Yellow Emperor to the second year of Taishi (95 BC) of Emperor Wu of the Han Dynasty into a huge book "Historical Records" with 130 chapters and 52 words.

In "Historical Records", Sima Qian described in detail the deeds of some famous people in ancient times.He spoke highly of Chen Sheng and Wu Guang, the leaders of the peasant uprising; he often expressed sympathy for the oppressed lower classes.He also rewritten the overly difficult text in ancient documents into the relatively simple text at that time.The description of the characters and the plot are vivid and the language is lively.Therefore, "Historical Records" is not only a great historical work, but also an outstanding literary work.

After Sima moved out of prison, he served as Zhongshuling.Later, he finally died depressed.But he and his book "Historical Records" enjoy a high status in the history of historiography and literature in our country.

Everyone has their own environment and conditions, according to which they can pursue ideological progress and career achievements.In this way, unremitting self-improvement can be used as an attitude in life, treat life and life with a positive attitude, and constantly pursue a higher level of thinking and career; no matter when the environment is smooth or dangerous, whether it is successful or When you fail, you never stop fighting.

modern wild

People like to use lions and wolves to describe the competition between foreign and local Chinese companies. If you find out the reason, it should be the popular cartoon "The Lion King".And yet, precisely because of this cartoon, all these articles seem to place the lion far above the wolf, which is portrayed as an ambitious but lacking character huddled in a dark corner.However, is there really a difference between the two species in the real grassland?

In fact, in the world of struggling for survival, no one has ever been qualified to play a naturally positive role, and the wildness shown by wolves in a difficult environment is what we should respect the most.

There is such a piece of news: It is said that many years ago, the Australian government implemented a plan called domestication increase, which used the method of killing wolves in large numbers, so that the number of reindeer, which had been sharply reduced due to overhunting by humans, could grow rapidly. Hope to attract people to resume reindeer activities again.For a time, a large number of wolves were brutally slaughtered.People find it very strange in the bloodshed that those wolves who witnessed the silhouettes of their companions who fell under the human butcher's knife have no fear or sadness in their eyes, and what people see is a terrible silence—a kind of natural Rebellious and unruly wildness, a kind of primitive arrogance that touches the heart.

Wolves are not alone in the wilderness.When the long winter night comes, when the wolves are chasing food, each of them rushes to the front. In the cold moonlight, they jump and surpass their companions, their eyes are shining blue, Be wild.Photographer Carl Brendes once focused his lens on wolves for a long time. He believed that wolves are a symbol of wildness and a special animal.He said: "The wolf's eyes are the most breathtaking things you can imagine.All the wildness of the northern hemisphere is contained in their eyes.

As far as the grassland is concerned, it has no natural master.Who said that the order of the grassland should be in charge of Mufasa?Who said Simba should be the natural successor?Who said wolves should surrender in the dark?

There is no ruler on the real grassland, just like all enterprises are equal in the same market.In the business environment, there is only one eternal king, that is the user, and all enterprises are just a link in the ecological chain. What we have to do is to use our best ability to survive and develop in this grassland. On the prairie.

Therefore, the lion is worthy of respect, and so is the wolf.And, for most businesses, learning how wolves are wild is more practical.To expand, an enterprise must have these three elements: first, a keen sense of smell, always pay attention to potential business opportunities around, just like knowing the movements of sheep, and keep abreast of changes in user needs; The opponent also has its weaknesses, as long as you persevere, you will gain something; the third is group struggle.Therefore, enterprises should constantly cultivate their wolf nature.

Maybe the wolf nature is reminiscent of cruelty and blood, but cruelty itself is the essence of business competition.Don't forget that the market is not a mother, she is impatient and merciless, and if you are not careful, your business may die under the mouth of others.

Wolves are tenacious. On the African savannah, a hungry wolf will eat anything it can swallow. In its diet, an insect called a nasal termite accounts for about 60%. Carnivores, the main food is actually ants!I remember that when the reporter saw this in popular science books, he was amazed by the wolf's tenacious ability to survive.

The wolf is also silent and lonely, fighting is killing, it will not pretend to express itself.

In reality, some domestic enterprises are always unknown in the media, but they continue to grow rapidly, and only emerge when they pay high profits and taxes for the country every year. They are the real backbone of China's industry.On the contrary, many companies that pretend to be lions insist on pretending to be lions, but in the end they only prove that they are a bunch of bubbles.

If you add some wildness, adventure, and a sense of humor to your planning, you can become a top-notch planner.This is the conclusion reached by a planning master.That's because this not only presents a strong personality, but also creates obvious differences that other projects are far from.Of course, it takes confidence and skill to incorporate wildness and humor into a project.If it is based on imagination and fabricated at will, it will be counterproductive.

Xiamen Zongheng Group Co., Ltd. also came out from the shade of the big tree.Different from others, the vertical and horizontal group was launched.

At the beginning, Zongheng Group was still a child born out of the telecommunications system, and it held a monopoly position in the field of telecommunications engineering.For a period of time, the provincial telecommunications company required the affiliated diversified business enterprises to separate from the telecommunications system. Although the Zongheng Group was retained, it was also facing restructuring.During this major earthquake in the telecommunications system, the fence of the telecommunications project was shaken open. At that time, more than ten telecommunications construction teams from our province flocked to Xiamen.

Zongheng Group is now a completely private enterprise.Huang Lusheng, deputy general manager of the group, said that some employees are indeed a little lost, but the situation cannot be over-thought. The key to the company is whether it can integrate into the market as soon as possible and gain more market space.

After the restructuring, the group resolutely adjusted its pace, established branches or offices in various cities of the province, seized the opportunity of the restructuring of the telecommunications system, incorporated the telecommunications projects of various cities, and accepted the original local telecommunications engineering business.After gaining a firm foothold in the province, it set up branches in Yunnan and Hainan successively.At the same time, other subsidiaries under its jurisdiction have not been idle, and have expanded their respective market spaces.Last year, the group's total assets were 4 million yuan, and its annual operating income was 5 million yuan. It has become a large and wild group company.

Wildness is what modern Chinese people do not do well enough. This wildness is a spirit of fighting.Look at our ancestors, those who conquered the world on horseback in the Yuan Dynasty could own Russia in the east and the Black Sea in the west (close to the current Egypt), occupying the largest area in history; there were also battles with the Huns, In fact, the Xiongnu is also an admirable nation. They are full of the wildness of wolves. They have dominated the grassland for decades, allowing the self-proclaimed powerful Han Dynasty to quell the storm with the policy of peace. Fortunately, Emperor Wu of the Han Dynasty also made a statement Wildness, striving to change the status quo, has achieved success.Let’s look at the modern Qing Dynasty again. It was because of blind cowardice and cession of land for peace that China lagged behind those developed countries for many years. Isn’t this worthy of our reflection?The brave wins when we meet on a narrow road. This kind of wildness is worthy of our deep thinking. Even if it is doomed to fail in the end, at least it retains the supreme dignity for those who pay.

§§§Section [-] Wolf is brutal

Description of the wolf:

I don't know what timidity is, what shame is;

I run in the wildness of human nature, and those who love me know it well and tacitly:

For those who are me, the road goes to the sky on each side;
Those who harm me are irreconcilable and will never show mercy. In our world, there is no debt of love, because we are wolves.

Do business from wolf nature

Wolves are wolves, and they are cruel. From Jia Pingwa's memory of wolves, we have seen the bloody scene of wolves sweeping up villages.I heard an interesting story:

One day, the wolf found a hole at the foot of the mountain, through which various animals passed.The wolf was very happy, thinking that he could catch all kinds of prey by guarding the cave.So it plugged up the other end of the hole and waited for the animals to come and die.On the first day, a sheep came, and the wolf chased after it. The sheep found a small side hole where it could escape and fled in a hurry.The wolf blocked the small hole angrily.The next day a rabbit came, and the wolf pursued it so hard that the rabbit escaped through a smaller hole in the side of the hole.So the wolf plugged up all the holes of similar size.The wolf thought to himself, this time is safe, even the small animals can't escape.On the third day, a tiger came, and the wolf ran around in the cave. Since there was no exit, he couldn't get out. Finally, the tiger ate the wolf.

From the above joke, we can see some brutal nature of the wolf without leaving room.The brutality of wolves is actually a kind of focus on survival, decisiveness to the enemy, and resistance to adversity.It is also very important to apply these to our life and career.

The nature of a wolf is also: wild, cruel, greedy, and violent.Wolf culture, as the name suggests, is a unique innovation in corporate culture and a wild fighting spirit.Since ancient times, it has always been incompatible with the doctrine of the mean of Confucius and Mencius for thousands of years.The reason for the incompatibility is the dominant spirit of the golden mean: follow the rules and bear the burden of humiliation.From ancient times to the present, for thousands of years, this kind of feudal dross of the mean has caused our people to be conservative, inert, self-styled, and closed to the outside world.I always think that I am the best, I am not good at fighting hard, and I am not good at learning from others, which has caused us to be behind for decades, and even nearly a hundred years behind in some places.

Many Chinese companies say they are full of wolves.In the eyes of many Chinese entrepreneurs, the wolf is an animal worth learning.From the wolf nature of Huawei, to Zhang Ruimin, Chairman of the Board of Directors of Haier Group, who admires wolves, and Lenovo President Yang Yuanqing’s emphasis on being like a wolf like a tiger, similar stories are always being staged. This kind of wolf-like competitive strategy once made the multinational giants tremble. However, it makes the Chinese people feel very happy.

But wolves also have their fatal points, for example, the wolf's nose and legs are also the focus of hunters' attacks.On the commercial battlefield, Chinese wolves are also encountering difficulties. The PC, DVD, software, and mobile phone industries, which used to be quite wolfish, have encountered crises one after another.

The important competitive strategy of wolf enterprises is creative imitation. By understanding the relationship between new technology and market demand more thoroughly than innovators, creative imitation can seek a more accurate market position for the application of new technology, and with the help of creative imitation of new technology to create a competitive advantage.For example, the design idea of ​​personal computers originated from Apple Computer, but when IBM realized the broad market prospects of personal computers, it immediately launched standard PC models through creative imitation, occupying the market at the fastest speed.

In fact, while the creative imitation strategy attacks the enemy's weakness, its own weakness also becomes the opponent's attack point.This is where creative imitation hurts:
First of all, creative imitation also has many imitators.A valuable positioning will definitely cause others to follow suit, thus losing the original unique positioning.For example, the recent overall decline of domestic mobile phones, TCL Mobile attributed the reason: Due to the blind launch and overheated production of domestic mobile phones, similar products made the market feel tired.

Second, imitation, but lack of innovation.On the one hand, one-sided imitation and lack of core technology make domestic manufacturers controlled by others.

Third, to prevent falling into the growth trap, a durable strategy requires a firm abandonment.In many cases, domestic companies prefer to rush and imitate each other. Today they compete with megapixels, tomorrow they compete with channel capabilities, or they compete with big-name endorsement stars. Moreover, these creative imitators are even more unwilling to give up something. In the end, All real differentiation has not been realized.

At the same time, implementation deficiencies are also becoming a major bottleneck.

Managers' focus on wolves is, in fact, a reflection of the fact that top management, shareholders, and boards of directors have questioned heroic leadership.

However, no matter how you say it, many companies and organizations in China still value heroes over teams.Jiang Ruxiang, the general manager of Xien Company, also believed that the strategy of Chinese enterprises is the strategy of the president—the words of the president are the strategy, and the management of Chinese enterprises is the management of the president—the order of the president is management.Most companies in China do not have a strategic model based on management processes.

Wolves have always been a model of teamwork, but ironically, many Chinese wolf companies are not good at this.

(End of this chapter)