As soon as I speak, I can convince everyone

Chapter 31 When you show off your smarts, you start to be stupid (6)
Ali people insist on serving small businesses, because small businesses are the place where China has the most dreams.Here, 14 years ago, we put forward the goal of "making it easy to do business in the world and help small businesses grow." Today, this mission has fallen on you. Not fair, but in my understanding, the Internet has created real fairness.May I ask, which provinces, cities, and regions across the country provide tax incentives for small businesses and start-ups?It is the Internet that gives small businesses this opportunity.Some companies have enjoyed 500 to [-] million users in three to five years. They call for the pursuit of equality with small businesses. What small businesses need is a tax break of [-] yuan?All Ali people please support them, they will definitely become the biggest taxpayers in China in the future.

Thank you all, I will be engaged in some things I am interested in, education, environmental protection, the song "Heal the world" just now, there are many things in this world, we can't do it, there is only one Obama in this world, but too many people put Think of yourself as Obama.It is already remarkable for everyone in this world to do their job well and the job they are interested in doing well.Apart from work, let's work together to improve China's environment, make the water clear, the sky blue, and the food safe. I beg you all! (Ma Yun knelt on one knee)

It is a special honor for me to introduce Ali's future team. They have worked with me for many years and they know themselves better than I do.Lu Zhaoxi has worked in Alibaba for 13 years. He has experienced many positions and experienced many hardships in Alibaba. It should be said that there were as many tears as laughter in 13 years.It is very difficult to take the position of Ma Yun. It is everyone's trust that I can get to where I am today. Because of trust, it is so simple!
Alibaba internal emails - "Survival for Ideals"

Dear Ali people, a few days ago a friend asked me what I believe in most in my life, and I said, "I believe in 'believe'!" Recently, I found that many Ali people are very depressed. Sellers came to Taobao to protest and demonstrate.I saw so many colleagues feel wronged and even shed tears. I also found that many young Taobao people kept asking themselves: "What did we do wrong? In order to encourage everyone to start a business on Taobao, we insisted on not forcing members Collecting store opening fees and transaction fees, insisting on supporting the development of entrepreneurs and small and medium-sized sellers, and more than 7 years of hard work day and night in exchange for all kinds of accusations. Is it worthwhile for us to do so? Is the path we chose right? Should we give up? The mission of promoting new commercial civilization, to be an ordinary profitable company?"

I should have communicated with you earlier and talked about my views.I think this is a process that Ali people must go through.Ali people need a certain amount of time to accept various challenges, and a man's mind is enlarged by injustice.I think Ali people need to have the ability to think and judge problems with their own heads in a chaotic external environment.I chose to communicate with you today because the 11th anniversary celebration of Alibaba is approaching, and it is also time for us to review the "Alibaba should promote a new business civilization of openness, transparency, sharing and responsibility, and serve 2009 million businesses around the world. Small and medium-sized enterprises provide a platform for survival and development, solve 1000 million job opportunities for the world, and provide a consumption platform for 1 billion people around the world."From the time of proposing this great mission and goal, I feel that we will embark on a difficult road of development from now on, and will encounter various types of resistance and difficulties.Today's troubles are just the beginning, and we will encounter more and more setbacks.Insisting on doing the right thing and sticking to one's ideals and missions must pay a huge price. It is the same in any era, especially in today's Chinese business environment. The business civilization that promotes openness, transparency, sharing and responsibility will definitely destroy A large number of vested interest groups.It's not just these vested interests that we have to fight, but the business habits of the 10th century.

Some time ago, Taobao people made a search adjustment decision based on defending the interests of consumers and users while supporting high-quality services and honest sellers. I think this is correct!I am very proud that our colleagues can give up their own interests today to pursue a fair method that is more conducive to the sustainable and healthy development of users!But unfortunately, everyone's good intentions have been misinterpreted. Supporting honest sellers is said to be abandoning small and medium sellers, and measures to protect consumers' interests are accused of being a means of obtaining their own commercial interests.After all, we do not live in a vacuum. The Internet is a big world, and Taobao is also a big society. In the world of e-commerce, we also have to face some social phenomena such as fraud and rampant counterfeit goods.There are many negative and impetuous emotions in today's society. Many people doubt everything, attack everything, deny everything, and always impose their one-sided understanding of the world on others.There are also a lot of media that excessively use the means of "punishing the evil" instead of "strengthening the righteous and eliminating the evil", which makes people not believe that there are still people who can do good deeds and work for ideals and principles...

Persevere or give up?If we give up, we will become a mediocre company from now on, living for profit, and we may be very easy and make money for a period of time.But sticking to our ideals, we may encounter a situation similar to today's every day. We have to fight against all kinds of bad forces, including the evil forces in the huge black industrial chain.But persistence will make our survival and work more meaningful. Persistence will make us a company that truly contributes to human society in the 21st century. Persistence will also give us unique returns for all our efforts today!I think Ali people should, must, and can only choose the development path of adhering to principles, ideals, and missions!

For those friends from all walks of life who believe in the new commercial civilization and support Alibaba to become an idealistic company, there is only one God, and that is users.We will further improve our services and functions in our usual work, we will strengthen listening to the voices of customers, and we will adhere to the principle of protecting the rights and interests of consumers and safeguarding the interests of sellers.We firmly believe that in the future commercial society, there will be no distinction between large and small enterprises, foreign capital and domestic capital, state-owned enterprises and private enterprises. We feel that there are only differences between honesty and dishonesty, openness and non-openness. , only the difference between taking responsibility and not taking responsibility.We will fully support those businesses that are honest, open and accountable.We apologize for our inappropriate, immature and imperfect work, and we promise to continue to work hard and innovate... We do not pursue the most influential, we pursue the most contribution to mankind, society, family and ourselves force!

For those hard-working entrepreneurs, I want to say that today is the best time to start a business.The success of all dreams must be related to tears and sweat, and to insisting on integrity and hard work!If you are in business, you should not be afraid of competition, and if you are afraid of competition, you should not be in business.What we are afraid of is opaque competition, dishonest competition, and unfair competition!Those who blame others will always lose to those who embrace change and change themselves!
For us Ali people, what I want to say is that we have persisted in our ideal for 11 years, which is not easy, but we will persist in 91 years!We have insisted from day one that making money is not our purpose, but only our result.Our company, which is composed of post-80s and post-90s, must be different from yesterday's enterprise.We are grateful that our company was born in this society, we will grow because of today's social environment, and we should exist for the perfection of this commercial society!This is why we work hard every day.Ali people, our own future must be determined by our optimistic and positive attitude and hard work today!

To those who hide behind the dark Internet industry chain and those who want us to give up our principles, I want to say that we will never change ourselves because of interests, and we will never give up our principles because of pressure!We can face any challenge and would rather close our company than give up our principles!In the future, we hope that the whole society will supervise our business policy adjustments. If our policy adjustments violate the principles of openness, transparency, sharing and responsibility, we will definitely listen carefully and revise them. We will defend our mission as if we were defending our lives. !
Please pay attention to those who want to benefit by making trouble and spreading lies. Your actions are not only hurting the ideals of more than 2 outstanding young people, but also destroying and hitting tens of millions of small businesses and hundreds of millions of consumers who survive on the Internet. interests of the recipient.Ali people appreciate sincere suggestions and criticisms, but we will not accept opinions with ulterior motives, vexatious and one-sided things. Even if you pay for demonstrations or even use more radical means to make us surrender, hundreds of millions of consumers will not accept it. yes.We firmly believe in and will actively participate in the positive and progressive forces of society.

Ali people, fight for your ideals!At this moment, it is none other than me!
Excerpts from some of Jack Ma's quotations
When you encounter a strong opponent or role model, what you should do is not to challenge it, but to make up for it.

Never forget your first day's dream, I still have this dream today, the only difference is that I am one step closer to my dream.

Li Ka-shing said that in his diversified operations, there must be one or two that will always make money before proceeding to the third one.You must have your own flagship project, and you must have your own flagship project before the age of 40.

I think we should pay for the results and applaud the process.But if there is no result, there is no result. The reward must be paid for the result, and the applause is for the process.

Insisting on doing the right thing and sticking to one's own ideals and missions must pay a huge price, which is the same in any era.

I always believe that as long as we never give up, we still have a chance.In the end, we still firmly believe that as long as there are dreams in this world, as long as you keep working hard, as long as you keep learning, no matter how you look, whether it is one way or another, a man's appearance is often inversely proportional to his talent.Today is cruel, tomorrow is crueler, and the day after tomorrow is beautiful, but most people will die tomorrow night, so everyone should not give up today.

Those who blame others will always lose to those who embrace change and change themselves.

The biggest feature of the Internet is change, so the best way is to be able to predict changes and take action before changes.

Don't be greedy for too much, it is very important to be precise and thorough.

Being fooled is not because others are too cunning, but because oneself is too greedy. It is because of greed that one gets fooled.

It would be a lie to say that I have fully figured out my own direction for the future.

The most unreliable thing in this world is relationship.

Innovation must be good at making strange moves and being good at acting in reverse.

Remember, to do anything, you must have a breakthrough, without a breakthrough, it means you haven't done it.

Innovation lies in being yourself, innovation lies in your unique thinking, and your persistence to make it out.

I myself have encountered many things in the process of starting a business. The biggest suffering is not the lack of money, but the lack of people.The most fulfilling thing is that today a large group of people work in Alibaba for the dream of Alibaba and for each of them.

Teamwork, teaching and learning, quality, simplicity, passion, openness, innovation, focus, service and respect.

First, the only constant is change; second, never make money as the company's first goal; third, the three representatives represent the interests of customers, employees, and shareholders; fourth, Alibaba will never Pursue excess profits.

Employees must adhere to ideals, sense of mission, and values, and pass them down from generation to generation.People in this company can grow old, but the culture of this enterprise must be passed down from generation to generation in order to have continuous innovation.

In Alibaba, values ​​are a rule of heaven, and anyone who violates them will be fired.

Many people are copying our models and ideas, but what they cannot copy is our efforts, our tears, our pain, and the countless hardships we have experienced.

Let all employees know that they are here to make the company bigger.

All employees of the company, if you do not agree with the company's goals, please leave, if you think it is impossible to achieve, please also leave.

When our company was established, we had a dream, that is, we want to create a company that makes the world proud. Alibaba was created by the Chinese, but Alibaba is not a Chinese company. One day investors, its employees, and customers It's all global.

What is a team?The team is not to let another person fail, not to let anyone in the team fail.

The best teams are those that leave no one behind.

Spend more time with your other employees and spend more time with other people.Always let your team members know where you are, where you are, what decisions you make, and what decisions you can make.

Innovation should not be cool, it must be useful.

An unplanned and inoperable idea sometimes only makes everyone more and more miserable.To some extent, creativity should be as little as possible, and people with ideas should constantly remind everyone not to think indiscriminately.Sometimes too much creativity can make the team sad and make the whole team work harder.

I don't think I'm crazy, I just think different.

Being cranky is partly because you have insecurities, or you don't have an open mind.

The CEO should be the chief education officer in the enterprise. As teachers, our responsibility is to learn the most advanced experience in the world, compete with the world's masters, and tell the young people these ideas after learning.

Today's Alibaba, we don't want to use elite teams.If it's just the elites together, things won't do well.We are all ordinary people, and ordinary people do extraordinary things together.This is team spirit.

(End of this chapter)