Chapter 82 Success?

At 7: in the morning, Song Wenxuan had already arrived at the office.

On the table are three newspapers that Secretary Yao had laid out early, a People's Daily, an Economic and Observer newspaper, and a local Wangjing Daily.

Song Wenxuan has maintained the habit of reading newspapers every morning for more than 20 years.

Normally, he starts reading from the front page of People's Daily, but today he opened Wangjing Daily first and flipped to the advertising page at the back.

After a cursory glance, his eyes showed deep admiration, and he tapped his knuckles: "Xiao Yao, find the Wangjing Daily from the past two days."

"Ok."

Secretary Yao quickly found and sent over the Wangjing Daily from the day before yesterday and yesterday.

Song Wenxuan placed the advertising pages of the three newspapers side by side and read them again. The admiration in his eyes turned into a deep shock.

His eyes first focused on the newspaper from the day before yesterday. The advertisement in the first newspaper was very simple, with only one sentence. There was only one sentence in the entire page:

"There are still two days until the landmark drink appears."

There are no other bells and whistles, nor any other introduction, just a large and eye-catching line of text, and the number "2" is underlined.

Song Wenxuan nodded approvingly: "It's really impressive. Hiding an unclear sentence like this makes people curious. It makes people remember it at a glance and arouses curiosity."

He turned his attention to the second newspaper.

The second newspaper read, "There is still one day until the appearance of the epoch-making drink."

The number "1" has a new design, which is larger, redder and more eye-catching.

Different from the first newspaper, this one has a background.

The background is a vague cylindrical pattern, and the specific shape cannot be seen clearly. There are four addresses below the paper, which are located near Guangming Theater in Xincheng District, near Nancheng Department Store, at the entrance of the factory middle school, and near Xicheng Station.

After he saw this advertisement yesterday, he specially sent someone to go to the nearest middle school in the factory area to check it out. The address was genuine.

The people sent out also said that there are already many people watching the excitement, but there is a cloth around the outside and it is difficult to see what is inside.

Song Wenxuan put away the two newspapers and looked at the third, today's latest newspaper.

"Just today!"

The background pattern under these four words is also completely clear.

It turned out to be a plastic cup with a straw inserted on it. There were four words written on the cup, pearl milk tea.

In addition to the original unchanged address, there is an additional line of small words below:
  “To celebrate the official opening of Xinxin Milk Tea today, you can enjoy the buy two get one free offer with today’s newspaper, today only!”

"What a talent!"

Song Wenxuan sighed from the bottom of his heart, what a successful advertising and marketing plan. Even he was a little curious about what this drink called "Pearl Milk Tea" looked like and tasted, and whether it was as epoch-making as the advertisement said.

Regardless of whether this drink is ultimately successful or not, this advertising campaign is undoubtedly a huge success!

"Secretary Yao!"

"exist!"

Song Wenxuan handed him the three newspapers, "Give this to the sales department and let the comrades in charge of marketing learn from other people's advanced ideas."

"Understood!" Of course Secretary Yao saw this milk tea advertisement, and bought an extra newspaper, planning to buy two for one free with the newspaper after get off work and take it home to try, "We are in the steel machinery industry, we can't advertise like this."

Song Wenxuan nodded: "Just learn how to think. Think carefully about how others capture the customer's psychology. It's useless to copy. This method is only used once."

Secretary Yao nodded, turned around and walked out the door.

Song Wenxuan knocked his knuckles and said to himself: "Wangjing Daily? Well, you can ask Xiao Li where this advertising and marketing was designed. You can pay them to design one for the newly established group to build a brand. …”    As he spoke, he dialed the number of Li Tong, deputy editor-in-chief of Wangjing Daily.
-
  At the entrance of Xicheng Station.

Today is the first day of school for Song Xiran at Kyoto University.

Song Xiran declined the idea of ​​her family driving her to school and insisted on going to school by herself.

Her valuable quality of self-reliance was naturally recognized and praised by Song Wenxuan and Liu Xiuwen.

Liu Xiuwen could only take her younger brother Liu Changgui, and the two of them took her to the station early in the morning.

Liu Xiuwen held Song Xiran's hand and told her about various details of school life.

Liu Xiuwen looked at the time, it was time to enter the station, and finally said reluctantly: "Have you written down your uncle's pager?"

"Yes." Song Xiran nodded obediently.

"If anything happens, just call your uncle! Wangjing and Kyoto are not far away. If there is an emergency, he can drive there in a few hours. This is your uncle and a member of his family, so don't be embarrassed."

Song Xiran smiled: "I understand."

Liu Xiuwen wiped the corners of her eyes, she was really reluctant to leave home now that her daughter she had just recognized was about to leave home: "Changgui, the time has come, let's send Xiran in. Huh?"

"Changgui!"

"Changgui!"

Liu Xiuwen turned to look at Liu Changgui, who was aside, and found that he was staring at a place opposite the station gate, with a complicated expression on his face, and he murmured one sentence repeatedly in a low voice:

"Back then...why didn't I buy one share...why didn't I buy one share..."

Liu Xiuwen followed his gaze and saw that the place was filled with people. For a moment, she couldn't tell whether there were more people at the station or there.

"When I first came here, there was no one there, but now there are suddenly so many people. Changgui, what are you doing there?" Liu Xiuwen also became curious.

Liu Changgui grimaced: "Why don't I join in..."

Liu Xiuwen stepped on her younger brother hard, and Liu Changgui finally came to his senses with an ouch: "Sister, what did you say?"

Liu Xiuwen said: "Let me ask you what are you looking at? What is there for? Why are there so many people?"

Liu Changgui sighed: "Those people selling pearl milk tea are probably waiting to open."

Liu Xiuwen had some doubts in her eyes. She had never heard this word before: "Pearl milk tea? Drink?"

Liu Changgui said honestly: "Yes, I have tasted it. I think the young man will like it."

He has tasted it a few times. He never eats sweets, but milk tea has a tea flavor, so he doesn't like it but doesn't dislike it either.

Liu Xiuwen immediately became interested and said enthusiastically, "It must be good to have so many people waiting to buy before it even opens. Changgui, go buy two cups for Xiran to take to the car to drink!"

Liu Changgui straightened his back instantly: "Do you still need to buy it? Although I didn't pay for the shares, I have contributed a lot! Sister Xiran, please wait a moment. I will knock on the door and bring two glasses over!"

"Don't be stupid! We have money! Just buy it." Liu Xiuwen quickly grabbed Liu Changgui.

These words seemed to turn on a switch for Liu Changgui, and he was heard muttering:

"Yes... I have money... Then why don't I buy a share... Why don't I buy a share..."

Song Xiran, who was standing next to him, saw all this. Unlike her biological mother, who was still confused, she was smart and had already made some guesses in her mind.

Song Xiran looked at the crowded storefront across the road with a dull look on his face and pursed his lips slightly:

"This is the business she and her uncle did recently. Ha, it was really...successful...ha..."

(End of this chapter)

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