Return to the small mountain village in 1983

Chapter 127 Opening business, Liu Qicheng’s fear
  The truck driver left, and Lin Heng turned around and went back to the house, ignoring the crowd of people watching outside. Now was not the time for publicity.

Inside the house, everyone rearranged the goods.

"It's getting late, let's go back, and we'll do the rest tomorrow."

Lin Heng looked at everyone and said.

"Okay." Father Lin nodded and took another look at the things behind him, still a little worried.

After walking out, Lin Heng saw Xiong Ba playing with a little white dog. He called out and Xiong Ba ran back with his tongue sticking out.

"Going home." Lin Heng rubbed his dog's head.

Everyone hitched the oxen tied not far away to the cart, and the family got on the oxen cart and headed back.

"Wang Wang~~"

Xiongba chased the bullock cart and expressed that he also wanted to get on.

"It's good for you to run and exercise." Lin Heng said with a smile.

"Wang Wang~~"

Xiongba sprinted directly and jumped next to Lin Heng accurately. He squatted down and was as tall as Lin Heng, sticking out his tongue, feeling proud.

"Silly dog." Lin Heng rubbed its head lovingly.

When he got home, it was completely dark, and Xiong Ba followed Lin Heng's pace happily.

"Dad, listen to the story!"

When she got home, Xiaoxia shook her father's hand and said.

Because Lin Heng was running around these days and had no time to read storybooks to her.

My mother's reading was inconsistent, but she still liked what my father read.

"I'll read you a story after dinner later." Lin Heng said softly, even though he was already tired from traveling.

"I'm going to cook."

Xiulan took out the lighter from the cabinet and lit the kerosene lamp, then turned and walked towards the kitchen.

"Just make some pickled cabbage and mix it with soup. I'm a little tired at night." Lin Heng said aloud.

He sat on the chair and pulled Xiaoxia and really didn't want to move. He was a little tired these days. Riding on this dirt road was like a trampoline. It was very tiring.

Outside the door, Xiongba and Jinbao were lying on the ground looking at each other, seemingly intimidating each other, but in fact Xiongba didn't want to pay attention to Jinbao.

After eating a large bowl of mixed soup, Xiulan was asked to clean up the dishes while he went to read a story to Xiaoxia to coax her to sleep.

Children are not always so cute. Sometimes you want her to fall asleep quickly, but she has so much energy that she just won't fall asleep.

Lin Heng was helpless and could not be beaten or scolded. This was not Xiaoxia's fault. He could only read patiently for more than half an hour before she fell asleep.

When his daughter fell asleep, Lin Heng went out and took a quick shower. When he came back, he fell asleep almost instantly.

Xiulan gently touched Lin Heng's face, straightened the arm that was pressing him, and then fell asleep.

The next morning, it was already past eight o'clock when Lin Heng got up.

"I actually slept for ten hours." Lin Heng looked at his watch and was immediately surprised.

Sitting up from the bed, I actually felt a little sleepy.

After putting on clothes and shoes and going out, Xiulan was picking vegetables, and her daughter was playing with the rag dolls and tumblers he bought for her on the mat.

"Wife, why don't you call me?" Lin Heng looked at his wife and said.

Xiulan looked at him and said, "Dad and eldest brother both told you to have a good rest. They have already walked down. They said you can just drive the ox cart down when you wake up."

"Okay." Lin Heng naturally couldn't say anything because his wife felt sorry for him.

"Just wait, I'll bring you food."

Xiulan wiped her hands, walked into the kitchen and brought him a bowl of rice and two bowls of vegetables, namely stir-fried bacon with sour cowpeas and garlic loofah.

One is sour and spicy, and the other is sweet and refreshing. It is a pleasure to eat it with rice.

Although he was a little tired, Lin Heng felt that everything was worth it when he saw the prepared meal.

When Lin Heng sat down to eat, Xiaoxia also came over to ask for food, so he had to feed her loofah while eating.

After eating, Lin Heng looked at Xiulan and said: "Honey, I won't come back tonight. I will rest in the town and come back tomorrow afternoon.

After the store opens tomorrow, I won’t have to worry about it. I’ll have a few days of rest and I’ll take you two for a picnic. "

"Okay, please pay attention to safety on the road." Xiulan nodded.

Lin Heng coaxed Xiaoxia again and said that he would bring her shrimp crackers back tomorrow and finally got away.

Driving the bullock cart slowly and leisurely towards the town, the copper bells jingled.

In the past two days, the rice in the town has been harvested, and every household is threshing rice. The laughter and laughter of people in the rice fields float far and wide with the wind.

Lin Heng unloaded the wooden cart and tied the big ox under the big tree next to Uncle Gao's house.

Then he turned around and went to the field to buy straw to feed the cattle.

"You can just take as much as you want. No money is required. There will be plenty of straw." The owner of the field waved his hand.

"Thank you." Lin Heng happily brought two bundles of straw back and threw them to the big ox.

When they walked into the store, Father Lin and his eldest brother had already packed the shelves and were placing them.

"Brother, you're down, come and see how to put it properly?"

Seeing Lin Heng coming, Lin Yue asked quickly.

"Okay." Lin Heng nodded. He had already thought about the placement of the shelves.

The main room of Uncle Lin's house is very large, [-] to [-] square meters. Half of it is surrounded by walls on three sides, and the other half is connected to the passage leading to the backyard.

Naturally, it is the best place to place shelves on the side surrounded by walls on three sides. Father Lin and the others have also placed them this way before.

Shelves are arranged inside, and a rectangular bookcase is placed outside, leaving an entrance and exit of more than two meters.

After it was done, Lin Heng looked at the three of them and said, "You load the goods, some of each type, and I'll write the labels."

"Okay." Wang Zhou agreed, and the three of them went to the warehouse to move the goods.

Lin Heng writes the unit price on the price list. The goods he buys are quite miscellaneous, and there are all kinds. After a month or two of selling, he can determine which ones are more popular based on the sales situation.

The selling price is the same as other stores in the town, and the overall profit is almost [-]%.

There is no need to lower the price of the product, as this will offend other stores.

What he does is bundled sales. When he sells medicinal materials and other local products, he gets discounts. If you buy them individually, they are at normal prices.

The core of selling goods is not to be cheap, but to make people feel that they are taking advantage. Lin Heng understands this very well.

The labels are written and affixed on the shelves in batches. The canteen is now ready.

There are various goods on the shelves, and some candies and small toys on the desk, the kind that will attract children.

The soap made by Xiulan was also brought over and put on the shelf, selling for fifty cents a piece.

Computers, scales, etc. are also ready.

"Do you want to put up the signboard?" Lin's father looked at Lin Heng and asked.

He saw that Lin Heng had made a very big and conspicuous sign.

"I'll post it tomorrow morning. Dad, take a break and drink some tea. I'll tell Wang Zhou some sales matters." Lin Heng looked at his father and said.

Taking Wang Zhou with him, Lin Heng first taught him how to sell things and keep accounts.

Lin Heng's main focus this time is word of mouth, so some details must be explained clearly. For example, the issue of returns and exchanges, giving discounts to some senior citizens, treating customers with a smile, etc.

Especially discounts for senior citizens, even if it is a small discount, they will promote it for you.

Many things seem to be losses, but in fact they are profitable.

Another issue is the price of collecting mountain goods.

There is also a way to do this. Some medicinal materials are not very profitable, but medicinal materials with large quantities cannot increase too much, or they may not increase at all.

Rare things like Ganoderma lucidum, Dendrobium officinale, and ginseng can drive up the purchase price and earn less.

These are not only full of gimmicks, but also don’t cost money.

Lin Heng wrote a booklet for Wang Zhou to teach him how to deal with peer competition and the upper limit of the purchase price of each product.

"Okay, that's all I have to say. You learn slowly and don't worry about not being good at it. I will be here to guide you during the market days." Lin Heng said with a smile.

"Brother Lin, you know too much." Wang Zhou said in shock.

He finally understood why Lin Heng had become the boss and he was just a wage earner.

"I didn't expect that there are so many ways to sell something." Father Lin, who was drinking tea and listening, didn't realize it.

Lin Yue also sighed and said: "Yes, the real advantage is that it makes people feel that they have taken advantage."

Lin Heng's words were really eye-opening to Father Lin and the others. Let alone rural areas these days, there are not as many routines for selling things in the city as in later generations.

After all, there is no need to worry about selling things now.

"They all read and studied, and also learned some from others." Lin Heng said with a smile.

Father Lin sighed: "It seems that no line of work is simple."

After chatting for a few more words, Lin and his father decided to go back when they saw that they had no more work to do.

Lin Heng advised: "It's not necessary, you have to come down tomorrow."

"No, it's not safe for cows to be tied up on the roadside at night." Father Lin shook his head.

After a pause, he smiled and said: "And we are also planning to bring the medicinal materials from home to you to sell them, so that you can make a profit first."

"Dad and I both think so, and I'd like to promote it to you by the way." Lin Yue said with a smile.

Hearing this, Lin Heng could only nod: "Okay then."

"You are here by yourself. Let's leave first. Your sister is also off from school. Let's go back together." Father Lin said. "good."

Lin Heng sent them away, and then took Wang Zhou to the river to fish with Uncle Gao.

"Uncle Gao, have you caught it?" Lin Heng came over and asked with a smile.

"Your fishing rod is very useful. I caught a one-pound carp when I first came here.

Then we encountered small fish making a nest and caught a plate of peach fish. "

Uncle Gao said helplessly.

The so-called peach blossom fish is horse mouth, and its name is different.

"Haha, I'll get you some special carp fishing bait another day to make sure the little fish don't make a nest."

Lin Heng said with a smile.

"Okay, then I'll wait." Uncle Gao said and handed the fishing rod to Lin Heng: "Xiao Lin, come and fish. I'll take a rest."

"I'll give it a try." Lin Heng nodded, took the fishing rod and started trying.

Wang Zhou looked on, curious about fishing.

After fishing for a while, Lin Heng became impatient. Before the bait was dropped, the hooks started to make trouble. The hook was too big and it took several rods to catch a big hook.

"I'll try somewhere else." Lin Heng said helplessly.

"It's all the same." Uncle Gao said with a smile.

Lin Heng didn't believe in evil, so he changed three places in a row, but they were all the same. There were too many small fish at this moment.

Just as he was about to change to the fourth place, Lin Heng was suddenly startled. A black figure appeared beside the water plants.

A big black fish half a meter long was lying under a bush of water grass, motionless, as if dead.

After throwing away the fishing rod, Lin Heng found a wooden stick and was about to take action when the fish splashed with water and disappeared.

"Uncle Gao, there are snakehead fish here."

Lin Heng was shocked. The black fish just now was at least eight or nine pounds.

This is a good thing, much more delicious than carp and grass carp.

It would be so delicious to catch one and make it into a pickled fish. Just thinking about it made him drool.

"There are a lot of snakehead fish in this river, but they are difficult to catch and cannot be caught." Uncle Gao shook his head and said.

"I'll give it a try someday. Let's make a pickled fish and eat it." Lin Heng said with a smile.

If he had held a bow and arrow just now, that big black fish would have died. It's a pity that he didn't have any tools to take advantage of it.

After Lin Heng fished for a while, there were more and more mosquitoes. Uncle Gao said, "If you can't catch anything, go back. Let's eat the carp and drink some wine at night."

"That's okay, I'll do it." Lin Heng nodded.

After returning to the shop, Lin Heng went to cook the fish. He killed the fish and marinated it without any rush.

There are electric lights in the town, and everyone has a little food for dinner.

Uncle Gao saw many turtle doves picking up rice in the rice fields and made two traps.

Lin Heng was too lazy to go and rested in the store, reading the book and chatting with Wang Zhou.

When the time was almost up, I cooked the fish, deep-fried the horse's mouth, and braised the carp.

At the dinner table, Uncle Gao took a bite of carp and couldn't help but praise: "Lin Heng, your fish cooking skills are good. The braised carp is delicious. Come and have a drink."

"Haha, thank you for the compliment, uncle." Lin Heng smiled and clinked a glass.

As a fisherman, fishing is one of the things he is good at.

However, he still prefers fried horse mouth, which is fragrant and crispy and goes well with wine.

After a small drink, Uncle Gao fell in love with Lin Heng even more, as if he was his old friend.

After dinner, Lin Heng shared a room with Wang Zhou tonight, and he made the floor.

The other rooms were not cleaned much, and Lin Heng didn't bother.

The next morning, the sky was clear. At [-]:[-], people were everywhere setting up stalls on the street. Most of them were people from Huangtan Town, and a few were vendors from other towns.

"Son, good luck with the business." Lin's father walked into the room and handed over a red envelope.

"Brother, it's a good start!" Lin Yue also smiled and took out a red envelope.

"Thank you, dad and brother." Lin Heng accepted it with a smile, knowing that they had prepared this for him yesterday.

"We're here to help hang up the sign." Father Lin said with a smile.

The sign boards have already been nailed up, and the advertising cloth has been put up. Just lift it out and nail it to the wall.

The signboard is two meters long and fifty centimeters wide, with black characters on a red background and it says 'Lin's Purchasing Station and Store. ’ A few simple words.

Lin's father and the other three helped hang up the sign, and Lin Heng wrote the purchase price on another sign: [-] kilograms of musk, [-] kilograms of fifty-year ginseng, [-] kilograms of Ganoderma lucidum, and [-] kilograms of dendrobium. …

The prices of these precious medicinal materials were all written on the notice board, which was enough to attract attention.

When there were more people at eight o'clock, Lin Heng lit firecrackers and cannons, and the roaring battle attracted a large number of people to watch.

"We're collecting herbs, [-] kilograms of musk, [-] yuan of ten-year ginseng..."

When the firecrackers finished, Lin Heng started shouting loudly.

"A new buying station has actually opened, and the prices are so high!"

"Lingzhi sixty-five, my God, Liu Qicheng said it was fifty yuan for sure!!"

"Huh, even if the price is the same, I will buy it here. Liu Qicheng has a stern face every day, as if someone owes him."

"That's right, he only has one shop, and now he finally has another one. I wonder if he can still show off his bad face."

Originally, when farmers went to the market, they would come first to sell things and then go shopping. Lin Heng's excitement attracted a large number of people to watch and talk about it.

"Ganoderma lucidum is really sixty-five?"

Soon an uncle came over and asked.

"Of course, no one can be deceived, and if you sell mountain products here, you will get discounts on the products in the canteen." Lin Heng said with a smile.

"I have half a catty of Ganoderma lucidum here. Take a look." The uncle nodded and handed the bag over.

Lin Heng opened it and took a look. There was nothing wrong with the Ganoderma lucidum, and there was nothing wrong with weighing it.

"Half a catty of Ganoderma lucidum is thirty-two and a half yuan. Uncle, are you buying anything? If you sell the goods here, you will get a five-cent discount on everything you buy." Lin Heng asked with a smile while giving change.

"Five cents! Everything?" The uncle was stunned. This offer made him excited.

"Yes, today's opening event, everything is five cents off, not the total discount." Lin Heng said with a smile.

"Then I'll buy two kilograms of salt." The uncle looked at the salt on the shelf and said.

"Okay, a pound of salt is two cents. It's five cents cheaper today, totaling thirty cents." Lin Heng said with a smile.

The uncle counted the money in his hand, paid Lin Heng thirty cents in salt, and went out with two kilograms of salt.

After someone successfully tried it out, people selling mountain goods quickly crowded the door.

After the items are sold out, I heard that there are discounts for buying more items. At least I will buy a pound of salt or something like that. Some even spent all their money, thinking that if they don’t take advantage now, they will be gone when it expires.

For a while, there were so many people that it was hard to squeeze through. Several people were exhausted due to their busy schedule, but they were very happy.

On the other side, Liu Qicheng only got up at [-]:[-] in the morning. He opened the door with a bowl of rice and waited leisurely for the mountain goods seller to come to the door.

After a while, I heard the sound of firecrackers not far away, and I smiled indifferently: "Opening a canteen will be quite a battle."

After waiting for a while, he realized that no one came to sell anything, and he suddenly felt that something was wrong.

He didn't know that Lin Heng was in front of the door and pulled everyone who was going to sell goods into his store, leaving no one behind for him.

"Liu Qicheng, why are you still eating here? Uncle Gao's house has been rented by someone to open a buying station, and the price given is much higher than what you have here." Someone came back after watching the excitement.

"What!!" Liu Qicheng stood up and the noodles in his hands were all spilled.

But he couldn't care about this at all and asked hurriedly: "Isn't he running a canteen? How can it be a purchasing station?"

"How do I know? Go and see for yourself." Some people around him felt very happy when they saw Liu Qicheng's panic.

You are usually arrogant, but now you are panicking.

Liu Qicheng was really panicked. He threw the bowl on the ground and hurriedly ran over to take a look.

When he came over, he happened to see Lin Heng blocking a customer who was walking towards him. He immediately became angry and asked angrily: "Lin Heng, didn't you say you opened a canteen? What are you doing?"

Lin Heng glanced at him, smiled slightly, spread his hands and said, "What do I do is none of your business?"

Liu Qicheng: "..."

He clenched his fists, wanting to go up and hit Lin Heng. This damn young boy was so hateful.

"You are messing around like this, but you haven't connected well with the people below. Let me see what you do." Liu Qicheng said angrily.

"It's none of your business, I won't eat your rice." Lin Heng ignored him, turned around and helped the old woman into the store.

Liu Qicheng looked at Lin Heng's back and felt a hint of fear. This man silently gave him a heavy blow. The most terrifying thing was that he didn't know it before.

His house is more than [-] meters away from the main street. At first, his house was the only one selling the goods, so everyone had to come.

Now Lin Heng has opened the same buying station at the entrance to the main street. Even if the price is the same as his, the sellers will go to his store.

The same thing is selling, but if you can save a little distance, who will walk more?
  Liu Qicheng has grown in popularity over the years, his reputation has become even worse, and a group of people are dissatisfied with him.

He seemed to have seen the end of his business. This young boy whom he despised could just kill him so quietly.

Liu Qicheng recalled the day when he insulted Lin Heng and he smiled and said it was okay. At that time, he thought Lin Heng was a coward because he bullied the weak and was afraid of the strong.

But now that he thought about it, he couldn't help but shudder. This young man was so deep in the city.

He has always remembered it, and now he has learned a profound lesson.

(End of this chapter)