Reborn in 2011, 985 missing from two copies

Chapter 225 Digging pits in a diversified way and laying out the ecology!

If Bosideng insists on going further and further on the road of diversification, as in its previous life, it will take many detours and even lose its way.

This is also Wang Yiqian’s best opportunity to overturn Bosideng and capture the down jacket market!

In fact, many giants failed not because they were defeated, but because they committed suicide.

For example, if HM sells clothes honestly, it will not be in a miserable situation and its stock price will plummet.

But now, the stock price has evaporated by more than one-third.

Even if Wang Yi doesn't hit HM at the moment, a mysterious force has taken action, reporting dirty information about HM every day and beating HM violently, causing HM's stock price to plummet.

Even if you don’t check Wang Yi, you will know that this is most likely done by HM’s archenemy, the parent company of Zara.

That’s fine. The harder it hammers HM, the worse off HM will be and the lower its stock price will be. Wang Yi will make more money by shorting HM’s 3 billion!

Similarly, Wang Yi’s best way to defeat Bosideng is to diversify Bosideng more radically and speed up his pursuit of death.

As for how to accelerate Bosideng's diversification, Wang Yi decided to dig a hole!

Dig holes for Bosideng, and even dig holes for many colleagues and friends.

Thinking of this, Wang Yi called Song Sining:

"Sining, please contact Xiao Anqing from the Evening News and conduct an exclusive interview with Meiyou."

Wang Yi pursued diversified development purely because he was a reborn person and was cautious enough!

"Yes! This is a big deal, okay, I'll go back tomorrow night!"

BYD has a market capitalization of more than 30 billion, liabilities of 30 billion, and current assets of 20 billion. Shopkeeper Wang is worried about how to repay the money every day. He has no money left to continue his life.

It’s just deception!

Unswervingly diversify to death.

Deceive them to diversify their development!

To put it bluntly, diversified development is not impossible, but it is difficult and most companies will fail.

"In addition, we also announced the launch of Meiyou's new products. On October 10th, Xingyi Technology Park will release its autumn and winter artifacts!"

Or is the boss trying to trick people again?

Sure enough, Wang Yi smiled slightly:

"Of course, when they ask you about Meiyou's development strategy and secret of success, you just say that the core strategy is diversified development! This is Meiyou's secret to success, and it is also the consistent thinking going forward."

Wang Yi can win the down jacket market as soon as possible.

It was already eight o'clock in the evening when Wang Yi returned to the imperial capital.

"Boss, do you want to go back to the company directly?" Wu Shuang asked.

You can continue to commit suicide.

But it doesn't matter, BYD is now diversified and lame.

Even Apple would not dare to make mobile phones, tablets, and computers while also making cars, home appliances, clothing, and games...

They deceived all their friends and competitors.

Then diversified development and diversification failed. Not only did the new business fail, but the core business was also robbed.

A Meiyou pure lust dress makes more money than a Bosideng down jacket. How can they not be envious?

"Ah? All this?" Song Sining was shocked. Isn't this a trade secret?

"No, just show up. In addition to promoting our mobile phones and games, we also have to share the secret of Meiyou's success!"

Wang Yi's only worry is that BYD has also been fooled into lameness.

"Okay, boss." Song Sining was a little surprised, but she didn't ask any more questions.

Wang Yi did not expect this, but emphasized again:

"Si Ning, remember, you must emphasize diversified development during the interview. This is the secret to our success!"

"That's it." Wang Yi thought for a while:

But Bosideng is different, there are still funds and money.

After all, when we come back tomorrow night, the two of them will live together again. This time, there will be no menstrual period protection...

Song Sining was very efficient and immediately contacted the Jeju Evening News and the Provincial Commercial Daily to make an appointment for an interview tomorrow.

After they read the news reports about Meiyou, I am afraid that Bosideng will unswervingly accelerate diversified development from top to bottom!

"This is easy to talk about. Let's arrange it. Two exclusive interviews, one for each side. First the evening newspaper and then the provincial business newspaper. After all, Xiao Anqing is an old relationship and needs to be taken care of."

"Okay." Song Sining changed the topic: "Boss, construction of the Meiyou Science and Technology Park will start the day after tomorrow. You have to come back to attend the groundbreaking ceremony!"

Wang Yi, on the other hand, works steadily and only works in these few industries, but he takes the lead in each industry.

If you don’t know enough about the new industry, one mistake may lead to disaster.

Then he started writing furiously and preparing a speech.

Wang Yi must have his own deep meaning.

"Okay, boss, as soon as our investment in BYD was exposed today, both the Jeju Evening News and the Provincial Business Daily were vying for an interview. What do you think of the arrangement?"

"Yeah." Song Sining said, her face turned red again, as if she thought of something bad...

Coupled with the hot sales of Meiyou skirts, Bosideng is even more jealous.

She would say whatever Wang Yi asked her to say.

But Bosideng does not have such conditions and blindly diversifies its development, there is a high probability that it will be deceived.

"Okay, then you will appear on the scene?" Song Sining said with a smile.

"Currently, Meiyou not only produces pure lust-style skirts and autumn clothes, but also enters down jackets. In addition, it also has film and television investment, gaming business, mobile phone business, and even real estate business in the future, etc., which are all diversified developments."

Wang Yi was too busy on this day.

Shenzhen City - Xishi City - Shuchang City - Jeju!

I traveled to three provinces and four cities in one day.

Being a boss is so hard!

Wu Shuang couldn't help but sigh.

Wang Yi waved his hand: "No, go directly to the Marriott Hotel. I have made an appointment with the two agency bosses."

"By the way, the legal affairs department will also work overtime."

"Okay, boss."

Afterwards, the group went straight to the Marriott Hotel.

Song Guangyao and Li Zongyang were already waiting in the private room, and they were full of joy when they saw Wang Yi arriving.

"Sorry, I just came back from Shuchang City and kept you two waiting for a long time."

"Dr. Wang is so polite. We just had a chat." Li Zongyang said with a smile.

"Yes, we had a good chat." Song Guangyao said with a smile.

Wang Yi secretly laughed in his heart. It seemed that these two guys had a really good chat and almost started fighting.

Also, it's strange that two general agents in one city can have a good conversation.

But this has nothing to do with Wang Yi, he just collects money and divides the market.

"Sit!" Wang Yi motioned, and both parties sat down. The legal officer stepped forward and handed over a map of Xingzhou:

"The principle is that the agents of Meiyou and Zhenyou in Xingzhou will change from a single general agent to a dual-brand general agent in two districts. Taking the north-south central axis of the Central District as the boundary, the east is an area with an agency fee of 1.3 million. To the west It’s a region, and the agency fee is 1 million. Is that okay?”

"No problem." The two of them agreed that this was the best plan.

"Very good, then as for the choice between the East and West Districts." Wang Yi paused and looked at both parties: "Let Mr. Li choose first, after all, he is the first agent to represent Meiyou."

Li Zongyang smiled slightly, the 30 million was not in vain.

Song Guangyao sighed and thought to himself: "Li Zongyang, this old fox, is really plotting against me." He would definitely choose the Eastern District. The Eastern District is a wealthy area, which is much richer than the industrial areas and residential areas in the Western District. Even if the agency fee is 30 million more, it is still a good deal! '

Sure enough, Li Zongyang said directly: "Director Wang, I choose the East District!"

Wang Yi nodded: "Okay, the exclusive agency rights of Zhenyou and Meiyou in the East District belong to you. The exclusive agency rights of Zhenyou and Meiyou in the West District belong to Song Zong. Mr. Li will transfer all Meiyou stores in the West District to Song Zong. President. At the same time, the shopping mall and several stores on the central axis have also been transferred to President Song!"

"This...good!" Li Zongyang understood that he had taken advantage of the East District. The shopping malls and shops on the central axis were all returned to the West District, which could be regarded as compensation for Song Guangyao.

Hearing this, Song Guangyao's gloomy face looked much better: "Thank you, Director Wang, thank you."

Wang Yi waved his hand: "Do you have any objection to this division?"

"no!"

"no!"

Wang Yi nodded: "Very good, let's do it this way. Legal affairs, draft the contract, and sign the contract on site."

"it is good!"

Subsequently, the legal department drafted a contract, and Wang Yi and Li Zongyang first signed an exclusive agency agreement with Meiyou to abandon Li Zongyang.

Then he signed a zone dual-brand agency agreement with two agents respectively.

I was busy for more than an hour before it was over.

At this point, the dust has settled on the entire Xingzhou.

The Meiyou and Zhenyou brands have been divided.

Li Zongyang and Song Guangyao moved east and west, and the entire Xingzhou physical store layout was completely completed.

Currently, of the thirty Meiyou specialty stores, those in the East District are still owned by Li Zongyang, while all those in the West District are transferred to Song Guangyao. Of course, Song Guangyao needs to pay corresponding fees to Li Zongyang.

In the future, Li Zongyang and Song Guangyao will each open 15 Zhenyou stores in their respective regions.

Wang Yi will also open five Zhenyou flagship stores.

As a result, the total number of stores of the two brands Meiyou + Zhenyou in Xingzhou will reach 70.

Nike and Adidas are one brand, with only 60 or 70 stores.

There are 70 stores of the two Wangyi brands, which is not too many.

No way, the more stores there are, the more convenient it is for consumers to shop, and the higher the revenue and profits will be.

In a developed country like Sin Chew, there are not only rich people in Sin Chew, but also rich people from all over the world!

Even if Australia is larger and has more people, the number of wealthy people may not match that of Singapore.

Xingzhou's location, official attributes, etc. all determine its uniqueness and irreplaceability.

After signing the agreement, Li Zongyang suddenly changed the topic: "Director Wang, do you want Xingyi Mobile to be listed on Xingzhou? I am willing to be an agent!"

"Specialty store?" Wang Yi fell into deep thought:

After all, Xingzhou is a developed country and has opened exclusive stores. If it is sued for infringing the patents of other brands, it will be punished immediately.

I'm afraid that if the phone doesn't sell much, it will have to be discontinued, causing a lot of trouble.

Besides, mobile phones are not clothes. A person can buy many pieces of clothes and change them every year.

But one mobile phone is enough for each person, and one is only replaced every two years.

In particular, most people in Sinzhou use iPhones, and they may only replace one every three to four years.

Even if you open a specialty store, you may not have much sales, and you may be sued, which is not cost-effective.

Of course, it’s okay to get some parallel imports.

Therefore, Wang Yi said meaningfully: "In principle, Xingyi Mobile has no plans to open a store in Xingzhou, nor does it plan to sell it to the public."

"In principle……"

"There is no plan to sell it publicly...that is to say, it can be smuggled and sold as parallel imports!"

Li Zongyang and Song Guangyao smiled knowingly and understood what Wang Yi meant.

For example, the iPhone 4S will be released in China on January 1 next year, but the US version of 13S has already arrived!

Parallel imports are not a domestic specialty, they are also available in Sin Chew.

Similarly, Xingyi mobile phones are not sold to the public. They can smuggle some Xingyi mobile phones through certain channels and bring them back to Xingzhou to sell them secretly.

When the time comes to find out, there is nothing we can do.

It is just a parallel import and has nothing to do with Xingyi Technology. Xingyi Technology has no official channels at all in Xingzhou.

Besides, if you really want to check for parallel imports, you should check the iPhone first!

Li Zongyang made up his mind: "Well, when the time comes, we will find Xia Guo's first-line dealers, buy a batch of Xingyi mobile phones directly, and sell them back to Xingzhou."

Song Guangyao also cursed in his heart: "Made, we can't let Li Zongyang's grandson get ahead of us this time. I'm familiar with smuggling!"

Anyone who can reach their level has his own way.

How they deal with parallel imports of iPhones is how they deal with it.

Maybe the profit will be greater.

Wang Yi didn't mind this either.

You can't sell it openly in Xingzhou. You can sell it through parallel imports through dealers. Even Xingyi mobile phones make a lot of money.

The Sin Chew market doesn’t need more, just 50-100 million units is enough! Similarly, in Europe and the United States, as long as Xingyi's mobile phone is good enough and its reputation is well-known, parallel imports can be issued.

As long as a customer pays and the Xingyi mobile phone dealer receives the payment, it can ship the goods through the leather bag company.

What will happen next and how to smuggle it out have nothing to do with Xingyi Technology. The money has been earned.

If we really find out, it’s all done by the leather bag company!

After another pleasantry, both parties left.

Wang Yi looked at Wu Shuang and the legal affairs officer, and said with a smile: "Thank you for your hard work, everyone. You are very tired from the long journey today, so I won't treat you to a meal. I will go to the finance department tomorrow and each of you will receive 500 overtime pay!"

"thank you boss!"

Several people were overjoyed, and there were travel expenses for the business trip.

Now I work overtime for more than an hour, and I get another 500 overtime pay!

All I can say is that the boss is generous!

"You're welcome, go back."

"Goodbye boss!"

The two legal officers left with smiles on their faces, feeling that the fatigue of the day was gone.

What worries everyone is not working overtime, but working overtime without overtime pay.

On the contrary, if overtime pay is paid in full, it’s 500 yuan for less than two hours, and I’m afraid I’ll want to work overtime every day!

In the end, only Wu Shuang and Wang Yi were left in the house.

Wu Shuang opened her mouth: "Boss, do I have it?"

"What do you have?" Wang Yi joked.

"Overtime pay!"

Wang Yi smiled: "You protect me 24 hours a day, how can you talk about working overtime?"

Wu Shuang was silent: "..."

That seems to be the case!

"However, you can get a salary increase!" Wang Yi changed the topic.

"Salary increase?" Wu Shuang's eyes lit up: "Is this such a good thing?"

"Of course, there is a kitchen in the apartment. You will be responsible for my meals from now on."

"..." Wu Shuang was speechless: "I am both your bodyguard and your personal chef!"

"Moreover 10,000 yuan in monthly salary!"

"Ten thousand? Now the monthly salary is 30,000. If you add another 10,000, it will be 40,000! You can even eat it by yourself after cooking!" Wu Shuang's eyes widened with laughter:

"Boss, I'm a good cook. I guarantee your satisfaction. What do you want to eat tonight? I'll go buy groceries right now! No, I can learn!"

Wang Yi: "..."

The ability to make money is so easy to use.

On the way, Wu Shuang bought some vegetables.

Returning to the apartment in the Science and Technology Park, Wu Shuang put on an apron and started cooking on the first floor.

Wang Yi walked up to the second floor, returned to the bedroom, and checked BYD's stock price again.

BYD's share price rose from HK$11.6 in the morning to HK$13 in the afternoon, and even reached HK$17.7 at the close.

Wang Yi's strategic investment of 35 billion directly increased BYD's share price by HK$6.1.

It doesn't seem to have increased much, but in terms of ratio, compared to the opening price in the morning, the increase has exceeded 50%!

This kind of increase can only be described as terrifying.

The 3.5 million shares held by Wang Yi also increased in value by HK$21.35 billion.

It can be said to be so terrifying.

Of course, this is just the beginning. In the future, BYD will have good news about anti-freeze batteries and a large order of 1500 million units, so it can rise again.

But when the fourth quarter financial report comes out, I'm afraid it will drop again.

However, there will still be good news at the beginning of next year, and you can consider partially reducing your holdings at that time.

BYD's financial profit dropped by 90% year-on-year because of diversification.

It can only be said that diversification is a double-edged sword. If you find the right diversification in the trend, you can make a lot of money.

If you fail to find the outlet for blind diversification, you will definitely kill eight hundred enemies and lose two thousand to yourself.

Xiaomi Home Appliances seized the spotlight of smart home and became the number one smart home brand, and then it quickly grew in size. It chose Hisense and TCL in the TV field, and Gree and Midea in the air conditioner field, making a lot of money.

The simplest thing is that most of the people who buy and decorate houses now are young people. Young people like to experience novel things like smart homes, so they don’t have many choices.

In the next ten years, Xiaomi will be the most complete smart home ecology, with low cost and high playability.

A Xiaoai speaker can directly control Xiaomi TV, Xiaomi air conditioner, Xiaomi fingerprint lock, video doorbell, Mijia sweeping robot, Mijia curtains, Mijia washing machine...

And it’s not just owned by Xiaomi, there are also many Mijia ecological chains, such as Roborock, Zhumi sweeping robot, Luke fingerprint lock, Mr. Bang clothes drying rack...

This means that users who want to experience smart home have to buy Mijia home appliances and Mijia ecological chain home appliances.

It is because of its smart home ecology and ultra-high cost performance that Xiaomi home appliances have risen rapidly, stealing food from the established giants.

Xiaomi mobile phones in the previous life were not actually very profitable, but through the Mijia smart home ecological chain, Xiaomi home appliances made a lot of money.

BYD failed in traditional home appliances, but Xiaomi succeeded. The difference lies in whether it has grasped the trend of smart home.

Rebus puts low-end chips in traditional home appliances and connects them to the Mijia smart home ecological chain, turning them into high-end smart home appliances that can sell better.

Traditional home appliances have been rolled up to the present, and there are no more overwhelming breakthroughs, and intelligence is the only way out.

Since Xiaomi detonated the smart home, even white goods giants such as Haier, Midea and Gree have been forced to follow suit.

But unfortunately, their reaction was too slow. By the time they were ready to become fully intelligent, the Xiaomi smart home ecological chain had already been completed with hundreds of millions of Xiaomi mobile phone users and Xiaoai classmates.

In any industry, the first to become big is the one who makes a lot of money, while the ones behind can’t even drink the soup.

Even home appliance giants like Hisense, Haier, Gree, and Midea can only watch helplessly as their market share is taken away by Xiaomi.

Of course, they turned around and robbed the market of international home appliance giants such as Samsung and Sony!

But this time, Wang Yi wants to cut off the smart home ecosystem.

Smartphones are the hot topic right now, and so are smart homes!

But unlike Xiaomi, Wang Yi plans to be high-end and high-quality!

In its previous life, Huawei also planned to develop smart homes and make high-end products. But unfortunately they started too late and positioned themselves too high. As a result, they were unable to make progress.

Wang Yi plans to start deploying smart homes next year after releasing the Xingyi mobile phone.

In the future, the clothing field will not be like this year every year, with money coming in like a flood, and the purely sexual style will also suffer from aesthetic fatigue.

The collective drops of brands such as Bosideng, HM, and Zara in previous generations are the best proof.

Wang Yi must find new growth points in advance to make up for the challenges that will be faced in the clothing field.

Mobile phones, smart homes, and smart appliances are good choices.

Compared with Xiaomi, Wang Yi also has its own advantages, that is, its high-end brand positioning and self-developed chips.

Smart home appliances all need chips, even a small smart socket has a chip!

Although they are all low-end chips, the unit price is much cheaper than mobile phone chips, but the size is terrifying and the total cost is astronomical.

And now that smart homes have just started, smart chips are probably much more expensive than later generations.

Wang Yida can ask Xingyi Semiconductor to develop and design a smart home chip. This low-end chip is not difficult.

Then find SMIC for mass production, which can completely reduce the cost of smart home chips to a minimum!

This chip can also be mass-produced and sold to other traditional home appliance brands, and a complete set of intelligent services can be provided to help traditional home appliances become intelligent.

As a result, traditional home appliance brands will uniformly adopt Xingyi smart home chips and connect to the Xingyi Technology intelligent ecological chain!

In the field of smart home, Xingyi Technology is No. 1, the big brother, and has absolute say.

Wang Yi has already thought of the plan, buy a Xingyi Technology smart chip and get a free intelligent solution!

In this way, traditional home appliances can be connected to the Xingyi smart home ecosystem and directly realize intelligence without having to develop it themselves. Naturally, they will not refuse.

The Xingyi smart home ecosystem can also use this to quickly expand.

Of course, when you encounter some powerful giants who want to build your own smart home ecosystem, unfortunately, when they hit a wall, you will understand how difficult it is.

In the past, Midea, Haier, and Gree all had their own smart home ecosystems, but they all started too late and were ineffective. In the end, they had to put aside their efforts and connect to Mijia, Tmall, and JD.com.

As for the impact of the intelligentization of traditional home appliances on Xingyi Home Appliances?

Don't worry about it.

When giants such as Midea, Gree, and Haier are all connected to Xingyi Technology's smart ecological chain, Xingyi Technology will become the big brother, and there will be no need to worry about selling its own home appliances.

Just like Qualcomm in the previous life, even if it doesn't make mobile phones, it is still the big brother in the mobile phone field and still makes a lot of money!

As long as we have the absolute say in smart homes and the largest number of users, in the future 5G era, car-machine interconnection, everything interconnection, the Internet of Things, and Xingyi Technology will be at the forefront!

Intelligence and the interconnection of everything are the future destination.

Whether it is Xiaomi's smart ecological chain in the previous life or Huawei's Internet of Things, they are all for the purpose of laying out the ecosystem and competing for the future!

Wang Yi won’t let it go either!

Strictly speaking, mobile phones and cars are only a small and critical link in the smart ecosystem and the Internet of Everything.

Ecological development is the most correct.

For example, Boss Jia in his previous life proposed the concept of ecology very early. Unfortunately, he moved too fast and his strength failed to keep up with his ambitions. In the end, he had to return to China next week.

Wang Yi is different. He will use 10% of his energy to do 90% of the things, and work steadily and step by step.

You can't use three points of ability to do extraordinary things, and ultimately fail miserably.

The layout of smart homes and ecology will be a matter of next year.

But you have to start preparing now, starting with the simplest thing.

Such as smart speakers and headphones!

All mobile phones in 2011 come with headphones and chargers.

Even for Apple, the 2020 iPhone 12 does not come with headphones and charging heads.

But in 2011, everything deserves it.

Therefore, Xingyi mobile phone must also be equipped with headphones.

Either find a headphone OEM factory to ODM to manufacture a pair of headphones, or directly acquire a factory with R&D capabilities and develop and produce it yourself.

In fact, it is not difficult to make current headphones, and many headphone factories have self-research capabilities. Although not as professional as those international giants, it is enough.

In addition, we have to lay out the smart home ecology, so it is better to directly acquire an accessories factory!

Not only can we produce headphones for Xingyi mobile phones, but we can also produce Xingyi Bluetooth headphones and future smart speakers!

Even smart wearable devices such as bracelets, gateways, and smart sockets can be integrated.

In this way, Xingyi Technology can seize the lead from Xiaomi, start the smart home ecological chain in advance, and become the first in the country and even the world.

By the time other manufacturers come to their senses and want to follow up, the day lilies may be cold.

This was the case for Huawei in its previous life. It only launched Smart Home 2021 in 1.0 and announced its entry into the smart track.

Xiaomi started making smart homes in 2013, eight years ahead of Huawei.

The result can be imagined. In the past few years, Huawei's smart home has not made much splash.

To put it bluntly, the first one to eat crabs can make a lot of money.

Wang Yi decided to make plans this year!

Thinking of this, Wang Yi called Song Sining:

"Sining, acquire an electronics factory that can develop and produce wired headsets, Bluetooth headsets, speakers, mobile phone charging heads, charging cables, bracelets, sockets, and gateways. It is best to have intelligent hardware research and development capabilities. If one factory cannot satisfy it, two also!"

"Okay, boss, are you going to make smart wearable devices and deploy smart homes?"

Song Sining suddenly understood Wang Yi's plan.

As the president of Meiyou Technology, Song Sining is always learning to improve herself and understand the latest trends in the industry.

She has also been involved in smart homes and the like.

Wang Yi nodded: "Yes, in the future, the Internet of Everything, mobile phones, TVs, cars, home appliances, etc. will all be part of the smart ecosystem. In the smart phone market, we are lagging behind Apple. In the smart home market, we must be far ahead. !”

"Well, smart home is indeed a major trend in the future. Currently, I have inspected several headphone factories. After all, Xingyi mobile phones must be equipped with headphones. One company has good quality and strong R&D capabilities. It can also make Bluetooth headsets and Bluetooth gateways. Others For our business, we will continue to recruit people and expand our business.”

"Okay, let's talk about it first. If there is no more suitable target, just take over this factory. First make headphones, chargers, charging cables, and mobile power supplies. The grade will be better and the sound quality will be better. As a Xingyi mobile phone accessories, and they will be sold together. If Bluetooth headsets can be made, they can also be sold together!"

(End of this chapter)