Reborn in 2011, 985 missing from two copies

Chapter 187 Zhenyou lipstick is released, internationalization breaks out!

Zhen You's pure summer dress made the rich woman in the south happy.

Zhen You's pure autumn dress makes the northern noble lady ready to make a move!

Wang Yi launched Zhenyou in October, a set of boxing combinations that directly covers the national market and even the global market!

Song Sining smiled brightly and continued to introduce:

"As a high-end brand of Meiyou Technology, all clothing materials of Zhenyou are also of the highest quality. In addition to silk, there is also S-grade triacetate fabric that has better wrinkle resistance and is easier to care for!"

Both triacetate and silk have strong skin-friendliness, comfort, and breathability. They are both top-quality fabrics for high-end clothing.

The difference is that silk has better skin-friendly feel, comfort and breathability.

Triacetic acid has better wrinkle resistance and easier care.

Both have their own merits, and there is no way to say which one is the winner. It all depends on consumer preferences.

Wang Yi's business philosophy is to prepare different products for consumers to choose.

"The materials used in Zhenyou's autumn clothes include silk, triacetate, wool, etc., all of which are top-notch materials. In addition, fur will also be available in subsequent winter clothes!"

Song Sining continued to introduce.

There is a huge difference between Zhenyou and Meiyou, especially in terms of material!

Meiyou's pure desire style summer skirts and autumn clothes are all made of ordinary fabrics.

The cost is low and the selling price is also low.

Even if the most expensive celebrity items cost 999 for the same style, they are just high-count cotton or linen.

The materials of Zhenyou are directly silk, triacetate, wool, fur...

Other big brands will use ordinary fabrics or even low-end fabrics to make high-end products, and sell them for three to five thousand.

But when Wang Yi makes high-end products, what he pays attention to is genuine products!

Even the worst ingredients in Zhenyou's clothing are Meiyou's top-quality fabrics, such as high-count cotton and linen!

If domestic brands want to be high-end, they can only go to great lengths to improve the materials and cost-effectiveness!

The Zhenyou priced at 3,000 yuan uses better materials than Gucci and other big brands priced at 5,000 yuan, and the design is prettier than Armani at 8,000 yuan!

Only with extraordinary design and top-quality materials can we defeat, crush, and replace international big brands!

Of course, when Zhenyou really starts to do business and gains recognition from international brands, the prices of Zhenyou's product lines will continue to increase.

It will increase from the current two or three thousand to three to five thousand, or even seven to eight thousand...

Comprehensively benchmark and even surpass international big brands.

But it’s hard, it takes time, it takes work.

Zhenyou, who is just starting out now, absolutely cannot do it.

We can only make entry-level high-end products, starting from two to three thousand, gradually gaining recognition from consumers, grabbing market share, and then continue to hit three, five, five, seven, eight, or even tens of thousands...

You have to eat every bite of the meal!

All of a sudden, Meiyou Mall’s Zhenyou Pure Sex Autumn Clothes started selling like crazy again, with revenue and profits increasing continuously.

Song Sining smiled slightly:

“Do you think these are all the new products at Zhenyou’s conference today?”

"No! One more thing!"

"We have prepared a new surprise for everyone!"

"Yes, there is also Zhenyou lipstick!"

Liu Shishi took out a piece of Zhenyou lipstick, applied it on her lips, and showed it on the spot:

"This is the same style as Ruoxi, Zhenyou Forbidden City Red, priced at 520!"

Of course, Zhenyou lipsticks are all standard lipsticks of 3.5g, not the lightweight packaging of pieces of Meiyou!

In fact, the price of TF and other big-name lipsticks is around 500.

Only the styles with poor sales are priced at just over 300!

Zhen You is going high-end, with new top-notch colors and the same styles as celebrities, all priced at 520 each!

A classic shade from the bad street, only about 300.

All I can say is, you get what you pay for.

For a moment, everyone at the scene was excited:

"How many new shades of Zhen You lipstick will be released?"

The paradox is that nowadays most women don’t wear blush, and it is normal for everyone to have a handful of them.

But lack of new shades!

The colors on the street are easy to clash with each other!

Yes, there is also a saying in the lipstick world of 'matching clothes'.

Contrasting colors are not scary, whoever is ugly will be embarrassed!

Moreover, if you wear bad street colors for a long time, they will become outdated and boring.

It is human nature to like the new and dislike the old.

Many of the lipsticks launched by Meiyou are brand-new colors that have never appeared before!

And it looks great!

Like a blockbuster, it has set off a new wave in the entire lipstick market!

But unfortunately, the number of new Meiyou colors is still too small.

Many consumers are looking forward to new colors of Meiyou lipstick, but they have yet to see it.

Now that Zhenyou lipstick is released, there will definitely be many new colors!

For a time, many consumers were excited.

Song Sining smiled slightly: "Yes, in addition to Forbidden City Red, Zhenyou lipstick also has nine other new colors! And 20 classic colors! Everyone is welcome to buy!"

As soon as he finished speaking, all the color numbers appeared on the big screen at the back!

Especially the ten new colors such as Forbidden City Red made everyone’s eyes wide open!

The barrage is lively:

"The long-awaited new color is finally here! It's not easy!"

"Ten new colors, all so beautiful! Place your order now."

"The new color number is 520 per piece, and the classic color number is 350 per piece. The price is not bad."

"Can't afford Zhen You's thousands of dollars worth of clothing, or Zhen You's lipstick? Place an order now!"

In fact, when Wang Yi launched Zhenyou lipstick, one of his main considerations was to take care of ordinary consumers.

After all, other products are not cheap, even Zhen You pure silk stockings start at 1499!

Pure lust style underwear, underwear, and pajamas, all made of silk and triacetate, all starting at 1499!

If there is no lipstick, all Zhenyou products start at 1499, then many ordinary consumers can only run with them and cannot buy anything.

But with Zhenyou lipstick, the price is 350, 520, so ordinary consumers have no pressure.

At this point, the press conference is coming to an end.

Song Sining and Liu Shishi walked to the stage, followed by many models:

"Thank you for your support to Zhenyou and Meiyou. Today's press conference has come to a successful conclusion. All new products of Zhenyou will be launched simultaneously on Meiyou Mall, Meiyou International Mall, Meiyou flagship store, and specialty stores!"

"In addition, Meiyou has also launched two pure lust-style dresses of the same style for celebrities, which are online at the same time. You are welcome to buy them."

"Thank you for your support! Thank you Shishi! See you next month, Zhenyou!"

Afterwards, Song Sining and Liu Shishi, along with a group of models, waved to everyone.

At this point, Zhenyou’s new product launch conference has come to a successful conclusion.

The live broadcast room was dark, but the barrage was still lively:

"Meiyou is releasing the same style as a celebrity again? Who is it? I'll go and see!"

"Two celebrities in the Beijing circle, the new style is very beautiful, I want to buy it."

"As a fan, I have already placed an order."

“I’ll go directly to the flagship store to pick up the goods!”

"By the way, Zhen You will have a press conference next month? What will she release?"

“In November, will you release Zhen You’s winter clothes?”

“Not only winter clothing, but also other new products, so look forward to it!”

"Oh, Director Wang is going to completely empty my wallet! It's okay, my wallet is empty, and my boyfriend's is still there!"

"6, I feel sorry for your boyfriend!"

……

At the Water Cube, many celebrities stood up and shook hands with Wang Yi:

"Congratulations to Mr. Wang, Zhen You is on the verge of victory!"

"Director Wang, Zhenyou has become a high-end product, I have already placed an order of 30,000 yuan!"

“Dr. Wang, Zhen You’s new product is so beautiful! Not only do I buy it myself, I also appeal to my fans to buy it!”…

"Thank you for your support!"

Wang Yi smiled and shook hands with the stars and thanked them.

It took a long time to send everyone away.

Afterwards, Wu Shuang drove Wang Yi and Song Sining straight to Xingyi Science and Technology Park.

"Phew, I'm exhausted! It's finally over." Song Sining let out a long sigh of relief.

Song Sining prepared for this Water Cube press conference for a long time.

Now it finally comes to a successful end.

"Thank you, President Song." Wang Yi said calmly.

In the presence of bodyguard Wu Shuang, neither of them would be too enthusiastic.

These have been agreed upon in three chapters before.

Of course, another reason why Wang Yi chose Wu Shuang as his bodyguard was that Wu Shuang had a cold temperament and was taciturn.

Be a bodyguard, be a driver, don't care about anything else, don't ask anything you shouldn't ask, don't say anything you shouldn't say.

Except for Wang Yi, she didn't pay much attention to anyone.

Even if Song Sining asked her irrelevant questions, she was very indifferent.

She would only speak unless Wang Yi asked her to.

The most important thing for a qualified bodyguard is to be cautious in what you say and do, and to be tight-lipped.

This made Wang Yi feel more relieved.

Of course, one bodyguard is not enough, and we will have to recruit several more in the future, and so on.

It would be better if they were all female bodyguards. It would be more convenient to arrange to protect Song Sining and Lin Shu.

As for Zhenyou Beauty, Wang Yi did not release it this time, but left it until next month.

Otherwise, the lipsticks also have new colors to distinguish them, so everyone can tell at a glance whether they look good or not.

As long as Zhenyou's new color number is good-looking enough, everyone will rush to buy the 520 one.

But whether Zhen You’s makeup is good or not, you can’t tell with your eyes!

Even if you buy it back, it will take some time to notice it.

Therefore, Meiyou lipstick and Zhenyou lipstick can stand out with their new colors and become hot-selling products.

But Zhenyou Beauty still sells it at a high price. Just like La Mer, a set costs several thousand, which is difficult!

At present, it is simply unrealistic.

Wang Yi and Song Sining both knew this.

On the contrary, it is Meiyou Beauty Cosmetics, which is positioned at the mid-range and will be launched at the Meiyou Press Conference in a while.

After all, Meiyou Beauty Cosmetics is positioned at the mid-range, and its prices are relatively down-to-earth, similar to those of ordinary international brands.

A single item only costs a few hundred yuan, and a complete set only costs one to two thousand, two to three thousand.

Coupled with the genuine products, the hyaluronic acid gimmick, and the Meiyou brand and spokesperson, it can still sell well.

The stock is currently fully stocked and will be released in the middle of the month.

Wang Yi plans to have two press conferences a month, one for Zhenyou and one for Meiyou, which is just right.

New products of Zhenyou will be released at the beginning of the month, and new products of Meiyou will be released in the middle of the month.

Zhenyou Beauty is positioned as a high-end product. A single product costs several hundred to nearly a thousand, and a set costs several thousand or even tens of thousands. This is difficult.

Very difficult.

It is launched now and at this price, it cannot be sold at all!

Unless the brand works well, there is still some hope.

But how does Zhen You work?

Wang Yi frowned slightly and fell into deep thought.

How can Zhenyou Beauty become a truly international brand, a brand like La Mer and SK2, and make consumers buy it?

Wang Yi thought about it all the way, and the final strategy still had to be packaged and hyped!

And this requires Steve!

Back at Xingyi Science and Technology Park, Wang Yi and Song Sining went directly to the second floor.

Wang Yi called Steve:

"Steve, how's the deal going with the international market agent?"

"Boss, I just want to report to you! In the six continents and one region of Kangaroo Country, I have negotiated exclusive agents for four regions, each with an agency fee of 5000 million yuan. The remaining three continents are being pushed forward!"

"Very good." Wang Yi was very satisfied with Steve's efficiency.

"Boss, within half a month, the Xingzhou agent's physical store will be basically renovated. Xingzhou's thirty exclusive stores are expected to open on the 15th! Their warehouses are ready. Do you want them to pay for the order?"

Like Nike and Adidas, there can be more than fifty specialty stores and discount stores in a prosperous city in China.

Xingzhou is so prosperous and developed that it is normal to open thirty Meiyou specialty stores and five Meiyou flagship stores!

Cross-border online shopping is time-consuming. More and more convenient offline Meiyou flagship stores and Meiyou specialty stores are Meiyou’s main sales channels abroad!

Wang Yi nodded: "Let them make the payment, and Zhen You, let's make the payment and place the order together. Once the payment is received, we will arrange the shipment immediately!"

Payment was made and shipped in early October, and the goods arrived before the 10th. Xingzhou opened around the 15th, everything was just right!

Also, the Xingzhou Meiyou flagship store opened by Chen Chuanqing last month will be almost fully decorated in another half month.

When delivering the goods to the Xingzhou agent, send them all together and they will open in the middle of the month!

In this way, Meiyou and Zhenyou have launched their first overseas offline market!

The internationalization of Meiyou and Zhenyou has taken another substantial step!

"Boss, in mid-to-late October, the four physical stores in Kangaroo Country that have signed contracts will be completed and officially opened. Take a look..."

Four agents in Kangaroo Country signed contracts last month.

After more than 20 days of decoration preparation, it will not be a problem to open in mid-to-late October.

After all, whether it is Kangaroo Country or Xingzhou, their population is small, and the store area is about the same, and it does not need to be as big as in China.

So it’s easier to decorate too.

"Okay, let's let the four major agents in Kangaroo Country place the payment for the order together, and arrange the delivery once the payment is received! Try to open part of it in the middle of the month!"

"Okay, boss, I'll notify them right now!"

Steve has the same personality as Wang Yi, and he does things vigorously and resolutely!

"By the way, Steve, are you familiar with high-end cosmetics R&D institutions? Or top R&D teams?" Wang Yi asked the key.

The purpose of his call was to find out about the channels from Steve and then recruit a R&D team.

"High-end cosmetics R&D team?" Steve's eyes lit up and he instantly understood what Wang Yi meant:

"Boss, do you want to recruit a top international R&D team, preferably one with enough gimmicks? For example, the former R&D president of Lancôme and the former R&D manager of Estee Lauder?"

"Yes, that's it!" Wang Yixiao said.

"That's easy to talk about. I'll contact you and have a look."

"Okay, money is not an issue. If you find someone suitable, hire him, even if he has resigned!" Wang Yi said with a smile.

"Okay, boss, please wait for my news."

At the end of the call, Wang Yi smiled. It is not easy for Zhenyou Beauty to make high-end cosmetics.

But with an international R&D team and packaging, it will be easy.

For example, the former R&D director of Estee Lauder was hired to become the R&D director of Zhenyou Beauty.

Then set up a Zhenyou overseas research and development institution and sign in the names of a few top experts.

In this way, Zhen You Beauty’s status as a celebrity has risen!

Zhenyou Essence was made by the original R&D team of Estee Lauder Little Brown Bottle and has undergone various upgrades!

the student surpasses the master!

Are you worried that consumers won’t buy it?