Hong Kong Island's wealthy era

Chapter 40 Everyday Weekly
Saturday, September 1976, 1.

"Tiantian Weekly" is officially on sale at major newsstands, bookstores, and stores. Because it is a weekly magazine, it is scheduled to be released on Saturday morning.

Starting last night, it began to be widely advertised on TV stations, Xiangjiang Commercial Radio, and major evening newspapers.Advertising on television and commercial radio stations will run for a month.

On Saturday morning, Lei Liquan came to the newsstand and looked at the poster on the newsstand. It was the poster promoting "Tiantian Weekly", and he picked up another copy of "Tiantian Weekly".

Lei Liquan asked the newsstand owner: "Boss! How much does it cost?"

"Boss, for only 2 Hong Kong dollars a copy, Tiantian News Agency is doing a loss-making business!"

When Lei Liquan heard this, a smile appeared on his lips.

The newsstand owner took the money and saw that the customer didn't believe it. In addition, it was early in the morning and the business was not too busy, so he started chatting with Lei Liquan!
"Boss, don't believe it! Look at the "Tiantian Weekly" in your hand. It's well-made. According to my many years of experience selling newspapers, you will never make any money!"

After Lei Liquan pretended to simply read through it, he smiled and said to the newsstand owner: "They don't make money from magazines, so what do they make money from? Then why do they have to work hard to publish magazines?"

The newsstand manager explained: "I'm not talking about making money from the selling price of the magazine, but making money from advertising! Look at how beautiful this magazine is, such as jewelry, clothing, cosmetics and other high-end luxury goods. I like to print in this kind of magazine. advertise."

Lei Liquan suddenly felt that people become better over time, so he jokingly said: "I see, boss, you see so clearly, you can also start a weekly magazine of your own!"

The newsstand owner smiled and said: "They spent 500 million to run Tiantian Weekly. If I have this money, I might as well buy a few houses and collect rent."

"It seems that "Tiantian Weekly" is going to make money again," Lei Liquan said and left the newsstand. He couldn't help but feel that the small newsstand owner still had a good vision, but he was too pursuing comfort.

……

Lei Wei, the editor-in-chief of "Ming Pao Weekly", hurried to the office of his boss Jin Daxia with a copy of "Tiantian Weekly".

"Boss, look, Tiantian Newspaper also publishes a weekly magazine!"

Daxia Jin took it calmly, and when he flipped through it, a look of surprise appeared on his face.

All along, Jin Daxia has not worried too much about the rise of Tiantian Newspaper, because they have taken different routes. Mingpao has taken a specific route, while Tiantian Newspaper has taken a popular route.

After a long time, Jin Daxia put down the magazine and said: "This magazine is modeled after ours, and also has shadows of American magazines. Well, we also need to make the illustrations and covers better, at least the quality of the pictures cannot be too bad, and the content should not be too different. Control it better! As for the layout, let’s not improve it yet and let “Tiantian Weekly” test the water first.”

"Okay, I'll hurry up and improve the printing quality so that it doesn't fall behind."

……

Some rich wives, young ladies, and white-collar workers in Xiangjiang have recently fallen in love with "Tian Tian Weekly". Finally, there is an exquisite magazine suitable for women.It talks about entertainment gossip, 'star news', fashion matching, women's health and maintenance
What I like most is that it teaches you how to match clothes, what kind of clothes to wear with what kind of bags, etc.

Everyone has the love of beauty.

……

Continuous advertising has caused the sales of "Tiantian Weekly" to increase sharply every day. The sales volume of "Tiantian Weekly" was 3000 copies on the first day, 5000 copies on the second day, and 8000 copies on the third day. If this trend continues, it will reach 4 copies. This plan is of course a no-brainer.

The printing cost of "Tiantian Weekly" is 0.9 yuan. The purchase price of Tiantian Newspaper to newsstands is 1 yuan, while the retail price outside is 2 Hong Kong dollars.If we rely solely on magazine sales, Tiantian Newspaper will lose money on distribution fees, production fees, etc., at least 0.3 Hong Kong dollars per copy.

Zhang Jiancheng determines the price of each advertising space based on the guaranteed sales volume of 4 copies in the first issue, and then based on the size and location of the page. He will earn approximately 40 yuan in advertising revenue per month. After excluding costs, he can make a net profit of 20 yuan per month. .It may seem like you don't earn much, but in fact, as long as sales increase, advertising fees will naturally increase.

The net profit of Tiantian Newspaper's daily evening newspaper began to stabilize, reaching 40 Hong Kong dollars per month.At present, Tiantian Newspaper's annual profit is currently 720 million.However, as sales increase, advertising fees will also increase. It is not a problem for net profit to reach HK$1000 million this year.

Lei Liquan decided to visit the advertising department of Tiantian Newspaper.

The advertising department of Tiantian News Agency has exceeded the scale of ordinary advertising companies. It has a dedicated team of photographers, a dedicated team of makeup artists, and a team of column hosts.

Among them, the so-called column hosts, they are not only models, but also introduce and comment on various topics such as clothing and jewelry in the weekly. They are all responsible for the appearance of Tiantian Weekly.

As for the so-called 'appearance-bearing', when Tiantian News Agency recruits them, they are required to have a high level of cultural literacy, good image and temperament, and love to dress up. Tiantian News Agency also conducted long-term tests on their social skills, image and temperament. Her training has allowed her to attend various social occasions in a graceful manner, not limited to various cocktail parties held by the rich and famous.Of course, their income will naturally increase.

"Boss, this is the column host Lan Lili." Zhang Jiancheng introduced.

Lei Liquan thought to himself, what a beautiful young woman!

The upper body is a white short shirt with a bow tied on the chest, erect peaks, black high heels, black stockings, and black tight trousers. She is full of female charm.It makes people have to take a few more glances, it is really very impressive and has a good temperament.

Then, I met several employees from the advertising department.Then, he gave a brief speech to the column hosts, which roughly meant that as a column host, you should remember that you are not only a fashion host, but also a professional woman in the new era.You must have your own ideas, that is, women should step out from being housewives and join the workforce, so that women have the right to love freedom and beauty.
Lei Liquan hurriedly retreated from the flowers. Problems would arise if it took a long time.Especially the one named Lan Lili.

……

New Year's Eve is on the 30th of this month, and today is already the 17th. There are only 13 days before the Spring Festival.Although each company has its own person in charge, some social events are unavoidable, and one has to appear on stage to deliver a speech that sounds like chicken soup for the soul.

……

On the 20th, Taisheng Real Estate will hold an investment reception.

If Taisheng Real Estate plans to carry out any major asset actions in the future, it will need to convene a shareholders' meeting to seek the full support of small shareholders.

Although Lei Liquan personally holds more than 4% of the voting rights, he has a strong voice on the board of directors of Taisheng Real Estate, and the other small shareholders can basically not shake his voice.

But Lei Liquan still wants to show respect for the small shareholders. When he needs financing in the future, the first batch of buyers of new shares will be the small shareholders. This is also the meaning of the shareholder banquet.

The banquet was held at the Peninsula Hotel.

The scene attracted more than [-] shareholders and shareholder representatives, who originally came to the meeting with a joyful attitude.

The shareholders' banquet entered the speech phase. As the chairman of Taisheng Real Estate, Lei Liquan had to go on stage and say a few words.

The small shareholders present gave Lei Liquan a warm welcome. They hoped to hear some good news from Lei Liquan to boost profits.

Unexpectedly, after Lei Liquan came to the podium, he just expressed his gratitude and did not take any specific measures for the business. This also means that Taisheng Real Estate's stock price will not double in the short term.

Those small shareholders who try to speculate will inevitably be disappointed.

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(End of this chapter)