Hong Kong Island's wealthy era

Chapter 36 Production
Two days after the Mid-Autumn Festival, when Lei Liquan came to the Orange Factory, he saw that the factory was once again at full capacity and the roar of the machines sounded. He felt very excited, perhaps because he got the taste of money.

The workers are not very skilled at the beginning, so one shift can only produce up to forty units a day. Once they become proficient, the production capacity can be increased to fifty units.

In other words, from now on, about [-] units can be produced in two shifts a day, so Lei Liquan decided to produce a batch in advance.

Lei Liquan is ready to fully occupy the Xiangjiang market as soon as possible, creating a grand sensation.Let their companies have breathing time to follow suit and seize the market.

Before production has started, Lei Liquan has already invested nearly 1000 million (mainly in the cost of purchasing accessories). Now that the doll machine has begun mass production, it is necessary to open up sales channels and prepare to 'sell before buying'.

First of all, of course, is Xiangjiang. This is Lei Liquan’s base camp and a place that must be occupied quickly. In Xiangjiang, there is direct sales from the manufacturer.

Seeing that production was back to normal, Lei Liquan immediately held a company meeting.There is only one topic: sales.

Lei Liquan asked directly: "Huo Sheng, Li Sheng, how high is the production cost?"

Huo Haiqing replied: "Leisheng, after calculations between myself, purchasing Li Sheng, and production Liu Sheng, one unit is about 1500 yuan."

"Okay, the next step is pricing. Can you guys tell me about it?"

At this time, Wang Xingfa, who was in charge of sales, immediately said: "Leisheng, I suggest that it is more appropriate to sell each unit at an initial price of about HK$4000."

Lei Liquan suddenly discovered that these people were worse than him, but they were normal. They had a first-mover advantage and did not make a fortune. I was sorry for the word capital.

"Is this the wholesale price you are talking about, or the direct selling price in Xiangjiang?"

"Leisheng, this is the direct sales price in Hong Kong. The agent recommends a price of HK$3000 ex-Hong Kong."

"Okay, let's set the price like this for now. If there are any problems, we can communicate at any time in the future."

Lei Liquan then asked: "The price has been set, it's just a matter of promotion. What good plans and ideas have you made? Can anyone tell me?"

"We plan to advertise in newspapers in Xiangjiang, plan to hold distribution conferences in Southeast Asia, and prepare to send business personnel on business trips to find agents in other markets." Wang Xingfa said.

"Very good. North America and Bangzi RB immediately sent out business teams to understand the market and make sales plans."

Lei Liquan looked at everyone again and said: "As for Xiangjiang, we must create a market first and create a certain sensation to achieve results. I suggest that my Oriental Cinema Line put two in each theater, and we arrange it first People queue up to play, so that passers-by can know how to play the claw machine, and it can also give people a hot scene. I would most like to arrange the daily and evening newspapers to cooperate with the market creation, so that the citizens will have topics to talk about. But don’t forget Arrange to go to Tiantian newspaper to advertise."

When everyone heard the boss's request to arrange advertising, they smiled and agreed one after another.

……

But Lei Liquan obviously underestimated the appeal of the claw machine to the citizens of Xiangjiang, especially today’s women and children.

A few days later, the Orange Factory started placing the claw machines at the entrance of the cinema.On the second day, it immediately attracted a large number of people to play and put it down.

On the first two days, people were arranged to play. On the third day, the queue started to get longer. People behind would urge people in front to hurry up. At the same time, many boys came to play.

Thanks to the propaganda in the Daily Evening News, citizens in Xiangjiang began to discuss the topic of claw machines, and there was no problem in selling them in Xiangjiang.

Then Lei Liquan also mobilized his previous connections with the Lei family, arranged business personnel, and began to sell claw machines door-to-door in major shopping malls in Hong Kong.

Later, some owners of small department stores and small arcades even took the initiative to call and place orders for claw machines.However, the market capacity in Xiangjiang is still too small. Even if Lei Liquan takes all of them, there will only be more than 2000 units. To make big money, he still has to rely on other local markets.

Before acquiring the factory, Boss Huang was asked to leave the sales channels he had left behind. This is when it should come in handy.

Therefore, Lei Liquan decided to hold a South Asia regional dealer conference.Arrange for Wang Xingfa to call them one by one to invite them to come to Xiangjiang, let them see the popularity of claw machines in Xiangjiang, and then come together to discuss.

When they saw the popularity of claw machines in many shopping malls in Hong Kong, they decided to purchase them.

When Lei Liquan heard about their purchase, he felt that the sales of claw machines in South Asia were no longer a problem.

However, they began to bargain on price, and Wang Xingfa from the sales department was responsible for the specific negotiations.

When Wang Xingfa reported the sales price of HK$3300 per unit, the agents started talking about it.

"Sheng Wang, [-] Hong Kong dollars per unit is too expensive. I won't be able to make any money, and I may even lose money."

"Boss Li, don't lie to me. Although I have never worked as a sales agent, I know you are very clever. You will definitely double the price and increase the sales, and you will make a lot of money."

"But Mr. Wang, we are afraid that if the price is too high, people will not dare to buy more."

The two parties bargained for more than an hour about the price, but still could not reach an agreement on the price.

Lei Liquan saw that the situation was about to get better. The price was convenient, so he left room for bargaining. He immediately gave instructions to Wang Xing. Wang Xingfa immediately understood and said to all the operators:

"You can get one for ten, but you have to order at least a thousand units first."

"It's too many. Let's test the waters with at most [-] units first. If they sell well, we will continue to place orders." Another person said below.

"No, five hundred units is too few. We give you distribution areas, which are almost all in the same area. I don't believe that your sales will be worse than Xiangjiang. You will only sell more."

In the end, after almost an hour of haggling, they proposed not to do any freebies and simply order HKD [-] per unit, with a minimum order of HKD [-] per person.

Boss Li just now was more courageous. He ordered [-] units at once, and he would definitely make a lot of money.

This dealer conference was a successful one, with orders for more than [-] units successfully received.

But trouble also came. Lei Liquan suddenly discovered that his estimated production capacity was seriously insufficient. It would take more than a month to complete the production of several thousand units ordered by the factory.

The South Asian market is so big, there will definitely be new orders coming.What's more, there are also big markets such as BayWan, RB Bangzi Country, Europe and the United States, beckoning to me.

In a month or two, there will definitely be pirated manufacturers imitating it, and time waits for no one.

Lei Liquan decided to expand the scale of production, but he would not build a new production line. However, it would definitely be too late to build the existing production line, so he would have to find a factory to manufacture it.Moreover, it is necessary to find a good foundry in advance to avoid being caught off guard when orders come from outside South Asia.

As for the market in Wanwan, Lei Liquan feels that he still has to find Lijia, because Lijia has deep roots in Wanwan.

So Lei Liquan immediately contacted Li Zhizhen and asked her cousin Li Zhihua to discuss it.We should have discussed with Li Mingze, but this is not a long-term big business, so there is no need to sell too many favors.

　Dear friends, from now on, this book will be tested and promoted. If you want to win from PK, it is very important to read it. It is really important! ! !Of course, monthly tickets, collections, and recommendation tickets are also important.Bald head, thank you!
　　
　
(End of this chapter)