Back to 2006

Chapter 230
Chapter 229

Fang Jiahui and others could feel the change in the atmosphere in the conference room, and they gradually relaxed.

From the beginning to the end, Yang Xingyu, who was in front of the speaking platform, was calm and confident, with a non-motivating tone and even a bit gentle.

He didn't say any big principles, but the thoughts of everyone at the scene were unknowingly guided by him.

What kind of eloquence is good eloquence?

Yang Xingyu had different understandings of this issue at different times.

When he was a student, he felt that the eloquent classmates were very eloquent.

Especially when he was in college, he watched a student debate organized by the school. Looking at a female classmate on the stage who was articulate and spoke very standard Mandarin, he thought she was very eloquent.

When a boy used the art of sophistry to achieve the effect of confusing right and wrong, Yang Xingyu felt that this kind of sophistry was also an excellent eloquence.

However, when he entered society, especially after he started his own business, he gradually gained a different understanding of eloquence.

He began to feel that people with stupid mouths were often more able to persuade others.

Because many people think that a stupid person cannot lie, so even a stupid person stumbles when speaking. Sometimes the listener already believes something when he is halfway through saying it.

Later, a saying became popular on the Internet: Sincerity is the ultimate skill.

Only then did Yang Xingyu realize why he felt that stupid people were more able to persuade others.

Just because of sincerity!

In the final analysis, the purpose of eloquence is to persuade others to believe in oneself.

But if a person himself is credible, even if he does not have eloquence or sophistical eloquence, he can still make others believe what he wants to say.

Therefore, since then, Yang Xingyu has worked hard in this direction for his eloquence.

Why is he not the kind of articulate person by nature?

He also has no sophistry.

The only thing he might be better than ordinary people is probably his perception of other people's emotional changes, or his understanding of people's hearts.

He used to be very introverted.

Due to his introverted personality, he usually doesn't want to talk.

In a quiet state, he is accustomed to observing other people's expressions and then trying to figure out people's hearts.

Over time, he can usually tell a person's mood at a glance.

On the stage, Yang Xingyu had already asked more than 100 people in the conference room to follow his rhythm and interact with him from time to time, talking and laughing.

"Everyone, you have all inspected our branches today. You should have noticed the customer flow of each of our branches. Now I would like to ask you to estimate the daily turnover of one of our Yangji Roast Duck branches, as well as the turnover for a whole month. , does anyone want to be the first to say it? Who comes first?"

Yang Xingyu, who was almost exhausted, began to turn the topic to money.

But there were more than 100 people present, but no one noticed his intention. As he finished speaking, more than a dozen hands were raised quickly, and others looked around, eager to try.

Yang Xingyu smiled and pointed at a woman who had interacted with him the most before, "This beauty! You are beautiful, you say it first!"

Everyone heard what he said was interesting, and there was a burst of laughter.

When the beauty who was clicked stood up, she was also smiling.

"Manager Fang took us to see 7 branches today. The one that impressed me most was the No. 1 branch. There is indeed a lot of customer traffic. So let me estimate the turnover of the No. 1 branch?"

Yang Xingyu nodded with a smile, "Yes! You say it!"

Woman: "I think the turnover of Branch No. 1000 in a day should be more than [-], right? In a month, the turnover should be about [-]. Boss Yang, I don't know if my estimate is correct?"

After hearing this, everyone looked at Yang Xingyu curiously.

Yang Xingyu smiled and did not answer, but pointed to a man with a Chinese character face who also raised his hand just now, "Sir! I just saw you curling your lips. Don't you agree with the figure estimated by the beautiful woman just now? How about you Also tell me your estimated figure?”

The man with the Chinese character face immediately caught everyone's attention. The man hesitated slightly, then stood up and said in a loud voice: "I think the daily turnover of No. 1 store should be about [-], and the total turnover in a month should not be less than [-]. Five thousand!"

After speaking, he sat down.

Everyone looked at Yang Xingyu again.

Yang Xingyu still did not reveal the answer. Instead, he reached out and tapped several people who had just raised their hands, asking them for their estimated amount.

The most daring person among them estimated the total turnover at only two thousand per day and sixty thousand per month.

But when this person said it, he probably didn't believe it himself. After he said it, he even laughed, and the whole place was filled with laughter.

At this time, Yang Xingyu smiled, beckoned to a staff member, and told the other person to open the slides and publish the financial statements of Yangji Roast Duck in the past few months since its opening in the form of slides, page by page.

Everyone present, including Fang Jiahui and Tan Ming, Shan Jing and others outside the door, were all attracted by the financial data released on the slide.Not to mention people like Tan Ming and Shan Jing who have recently joined the company have never seen these financial data. Even Fang Jiahui, who joined the company when the company was founded, has seen it for the first time.

The slides are presented page after page.

Yang Xingyu stretched out a telescopic rod, pointed at the displayed data, and introduced with a smile: "This is the financial data for each month since our Yangji Roast Duck opened. It has never been made public before. As for the authenticity of these data, you can Judge for yourself.

Everyone just estimated the turnover of our No. 1 store, so now let’s focus on the changes in sales since the opening of our No. 1 store! "

As he spoke, he pointed out the daily turnover and total monthly turnover of Branch No. 1 in the financial data one by one.

Muffled exclamations continued to ring out from the scene.

Because the data of Yangji Roast Duck Store No. 1 is really amazing.

The sales volume in the first month of opening was very good.

Yang Xingyu saw that most people at the scene were suspicious, so he smiled and explained that when the new store opened, in order to attract popularity and open up sales, he held a grand opening event for a period of time.

The crowd suddenly stunned.

This explanation can obviously convince everyone. It is very common for a new store to have a grand opening bonus event, and most new stores will do this.

The difference is - some big business openings can quickly gain popularity, while some big business openings can only lead to loneliness.

Several months of financial data about No. 1 Store were quickly displayed.

Yang Xingyu waved his hand and signaled the employee who had just played the slideshow to step back.

Then, he also put down the telescopic pole in his hand, pressed his hands on the podium, and glanced at everyone present with a smile, "Everyone! You should have noticed just now that the total turnover of our No. 1 branch in the first month of opening was It exceeded 7. In the following months, although the monthly total turnover data fluctuated, basically the total monthly turnover was more than 10, and this is not an isolated case! Many friends may have just said Notice that our Yangji Roast Duck has several branches that can rival No. 1 in terms of sales! Moreover, No. 1 is not our branch with the highest sales! Did anyone notice this just now? "

Everyone at the scene had different expressions at this time.

There was still surprise on some faces.

Some looked suspicious.

Some people nodded slightly.

Suddenly, someone shouted: "Boss Yang! What you just showed us was the turnover, so can I ask about the monthly net profit of your No. 1 store?"

As soon as these words came out, many people immediately echoed.

"Yes, Boss Yang! What's the net profit?"

"Boss Yang! Show us the net profit too!"

"Is the net profit [-]%?"

……

Yang Xingyu pressed his hands, and when everyone calmed down, he smiled and said: "It seems that everyone did not listen carefully to what I said earlier! I have already mentioned the calculation method of dish pricing in the catering industry earlier today. You just watched our No. 1 Can’t you estimate our net profit based on the store’s turnover?”

Many people at the scene looked surprised.

Someone raised their hand and asked: "Boss Yang! You said before that the price of ordinary dishes is more than three times the cost. So, your monthly net profit of No. 1 store can be [-] to [-]? Isn't this an exaggeration? ?”

Some people who had not listened carefully to the pricing of dishes before were suddenly surprised.

The scene became chaotic again.

Yang Xingyu raised his hands and pressed them down to signal everyone to be quiet.

When everyone finally returned to silence, he laughed and shook his head, "It seems that no one really listened carefully to the pricing issue I told you before! Why did I say that in the catering industry, the price of general dishes must be three times the cost of the dishes? above?"

No one answered at the scene.

Yang Xingyu: "Is it because you only make twice as much profit?"

Many people's eyes became confused.

Yang Xingyu smiled with helplessness, "It's because we still have to pay for store rent, water, electricity, gas, staff wages, and other costs! These costs add up to the cost price of a dish. Therefore, we are focusing on dishes. The three times the raw material cost is the price, one-third of which is the cost of raw materials, and one-third is the cost of rent, water, electricity, gas, personnel wages, etc. The net profit that really belongs to us is probably the last three-thirds One! In other words, with our turnover of 10 yuan, the net profit is probably a little more than 3 yuan."

After he finished speaking, everyone was stunned.

Many people nodded in agreement, and the conference room became noisy again, because everyone began to whisper to each other again.

Yang Xingyu waited for everyone to discuss for a while, then coughed twice, and after attracting everyone's attention, he smiled and asked: "So, our Yangji Roast Duck franchise fee is 12 per store. Do you think it is expensive? Everyone Can you estimate how long it will take you to earn back the 12 franchise fee?"

Everyone at the scene looked at me, and I looked at you, and some were lowering their heads and frowning in thought.

They already knew the amount of the franchise fee when they called for consultation.

(End of this chapter)