That year the flowers bloomed 1981

Chapter 210 International Advertising?Let's shoot it ourselves
Following the address given by Jiang Xiaoyan, Tian Hongshan came to an alley south of Xiushui Street and saw a sign hanging at the door of a courtyard - Beijing Office of Pengcheng No. [-] Factory.

After knocking on the door and entering, he was met by two young men with sharp eyes. They looked Tian Hong up and down the mountain, making him feel as serious as if he were going to some important department.

Then after entering the reception room of the main house, he saw Jin Peng and a young man who seemed familiar.

He said in surprise: "Are you the economics student at Beijing University? Do you know Manager Jin and the others?"

Li Ye didn't expect Tian Hongshan to come today, so he simply said: "Manager Jin and I are fellow villagers. Now we sometimes come over to help them with ideas."

"Oh, that's a good idea, that's a good idea."

Tian Hongshan sat down and murmured to himself, had he already stepped into someone else's trap when he first went to Xiushui Street to "steal from others"?

But Li Ye and Jin Peng didn't have time to explain to him at the moment, they were busy watching commercials.

Because the newly established trading company on Hong Kong Island had already agreed with Hao Jian that it would take charge of export matters.

The entertainment industry in Hong Kong is influential in East Asia and Southeast Asia, so Hao Jian approved the filming of commercials in Hong Kong, and then the mainland used the commercials in the form of "export to domestic sales."

Because of the influence of film and television works such as "Shanghai Beach", "Chu Liuxiang" and "Shaolin Temple", Jin Peng, Hao Jian and even Li Ye all believed in the ability of Hong Kong Island at this time, thinking that they could shoot an unforgettable commercial. .

However, when the commercial was delivered, Hao Jian found it difficult to accept it. After continuous communication, he could not solve the problem, so he had to send someone to send the video urgently and leave it to Li Ye, the "economic consultant", to make the final decision.

Seeing that Li Ye and Jin Peng had no intention of driving him away, Tian Hongshan followed him and took a look.

As soon as a video tape was put into the video recorder, an advertisement screen played on the color TV.

First, there is the incomparable sea view of Victoria Bay, and then a group of actors and actresses stand on the seaside leaning on the railing and look out, with stern eyes that do not recognize their relatives, and exaggerated expressions that are full of arrogance.

Then, the male and female models walked around twice separately, feeling like little ducks on the catwalk, swaying and quacking.

At this time, Mandarin with a strong Cantonese flavor sounded: "Fenghua clothing will make you in your prime look unparalleled."

Then, black screen, end.

It's over, it's over, it's over.

Where is Xu Wenqiang?

Where's Chu Liuxiang?

Where are Feng Chengcheng and Jade Guanyin?

Li Ye was confused because he didn't recognize any of the advertising actors.

It doesn't matter if you don't know any of them, but each one looks uglier than the other.

[Do I know all the beautiful and handsome Hong Kong celebrities?So to what extent was my obsession with chasing stars back then? 】

Besides, if you don’t look good, then you don’t look good!It’s okay to be good at acting!

The result was that they were all exaggerated and contrived, and their elegance was truly unparalleled.

Li Ye gritted his teeth and asked, "Hao Jian said how much does this advertisement cost?"

Jin Peng said: "20 Hong Kong dollars, no pruning or pruning, pruning will be priced separately, and because of the Mandarin dubbing, they temporarily increased the price by [-]. In the end, we didn't have to go in because of the face of old classmate Pei."

"Wonima!"

Li Ye almost dropped the videotape.

"This set of advertisements must not be used. The actors, photography, and scenery are all bad. Why do you have the nerve to pay 20 Hong Kong dollars for this? Do you really think that mainlanders are all taken advantage of?"

Jin Peng said helplessly: "Hao Jian told the people in Hong Kong the same thing, but they said that if better actors and directors were used to film, the cost would be several times higher.
Moreover, half of the remuneration has been paid, but the actors and directors there did not agree to reshoot, and said that two takes would be the price of two takes. "

"Don't agree with the remake?"

Li Ye's eyes were cold and stern, and after pondering for a few seconds, he said: "Then we will shoot it ourselves, with our own director and our own actors, and we will never cooperate with those actors forever."

Jin Peng nodded and said: "Actually, I think so too, but the filmmakers on Hong Kong Island said that if we can't produce international advertisements, it will affect the export of products and the lost profits will be astronomical."

"Hmph~, I'm afraid they still haven't figured out where in the sky the God of Wealth lives? Do you really think the God of Wealth has moved?"

Li Ye's cold words made Jin Peng feel lucky that neither he nor Hao Jian was blind to the other side of the island, thinking that the moon outside was round.

"Xiao Ye, after I watched the video tape the day before yesterday, I immediately went to Beijing Film Studio, TV station and other units to ask. It turned out that some units couldn't get in. If we want to make the film ourselves, I'm afraid it will take some trouble."

Shooting a commercial in the Mainland in 83 was not as casual and simple as it would be in later generations. Not to mention cell phone recording on a micro DV. The shoulder-mounted camera that required two people to operate was a rarity and would not be fully popularized until the mid-80s. Woolen cloth!
Even if Li Ye asked Pei Wencong to get a portable camera, he wouldn't know how to operate the camera professionally!

"I have a way!"

A sudden voice sounded, which seemed to remind Li Ye of the feeling of watching "Paw Paw Team" with his little niece in his previous life.

Tian Hongshan affirmed: "I can help you contact Beijing Film Studio. My wife works there and is a team leader."

Jin Peng and Li Ye both suddenly laughed. After getting the hint from Li Ye's eyes, Jin Peng took the initiative to extend his hand to Tian Hongshan.

"Brother Tian, ​​should you change your title and replace 'you' with 'we'?"

Tian Hongshan was stunned for a moment, then held Jin Peng's hand tightly and said emotionally: "I can help us contact Beijing Film Studio and shoot our own commercial, which is better than others."

. . . . . . .

Tian Hongshan was not bragging. His wife was really a team leader at Beijing Film Studio, and she was just a film developer.

But now that someone has shown him the door, things will be easier to handle.

After learning that the formal process required troublesome steps such as project establishment, discussion, actor selection, and filming, Jin Peng found relevant people to study it and borrowed a filming team from them.

This includes a camera, a photographer, a videographer, and several supporting actors.

But when the worried Li Ye saw these actors, he immediately frowned.

"Brother Peng, why are you looking for only middle-aged people? Not a few young and beautiful ones?" "No, Xiaoye, didn't you say that our brand has a public face? These are the actors who are most in line with the public temperament. , besides, young actors are too timid to come out and film private work.”

"you."

Li Ye was also quite helpless. He didn't pay attention to any small details, and this mistake happened.

Fenghua Clothing’s appearance is genuine, but can the buyer’s show and the seller’s show be the same?

Besides, how many clothes do middle-aged women buy in a year?How many pieces do young girls buy in a year?Is it unclear to the target group?

"That's okay. Let's shoot two sets of shots, including young beautiful girls, handsome boys, and middle-aged people who are close to the public. Then we will intersperse and edit them to see the effect."

Jin Peng nodded first, and then said awkwardly: "It's easy for you to say, Xiaoye, but where can I find young girls who dare to shoot commercials in a while?"

Li Ye thought for a moment and said, "I'll give it a try and see if I can contact a few."

The next day, Li Ye found Wen Leyu.connect

"Xiao Yu, have you been in contact with your sister Qin recently? Can she ask the members of the model team if they would like to participate in an advertising campaign?"

When Li Ye first came to the capital, he had some trouble with some of his disciples, and Wen Guohua helped him out.
Then that "Xiao Qin" took the Wen brothers and sisters and Li Ye to watch the rehearsal of a group of models.

Although the quality of those models is not top-notch, they should be easier to photograph than the average person.

"Shooting an advertisement? For whom? Pengcheng No. [-] Factory?"

"Yes, there was a group shot on Hong Kong Island, but it didn't quite meet our requirements, so we wanted to shoot it ourselves, but there was a lack of young girls and boys who dared to be on camera."

"This is the work of Pengcheng No. [-] Factory!"

Wen Leyu rolled his eyes and said, "Then you can just go to my brother directly. He is very familiar with those models, and he has a lot of face. He can even say a few words to Sister Qin if he says anything to me."

Li Ye said with some embarrassment: "Why don't you help me? I just bought a pair of leather shoes for your brother, and I'm begging him to do something. It's hard to say anything~"

Wen Leyu said confidently: "Why don't you open your mouth? Are you going to let him get the advantage for nothing?"

Li Ye thought about it for a moment. Now Wen Guohua is in the Xiushui Street reconstruction team, dealing with Pengcheng No. [-] Factory all day long. If you trouble him, just trouble him!Not bad at all.

But when Li Ye got through Wen Guohua's phone, the person on the other end said strangely: "I can help you, but you have to make sure that my sister doesn't tell my mother about this."

"."

Li Ye was confused.

What does it mean?At the wine table, didn't you brag about your trip to the Forty-Nine Cities when you were talking to the big guy?Why is he still a good boy who is afraid of his mother?

. . . . . .

Wen Guohua was very reliable in his work. When the appointed time came, he immediately brought two male, four female and six models.

Li Ye took a cursory look and saw that these four female models were the cream of the entire model team.

And after more than half a year of training, their temperament has undergone some changes, making them more suitable for advertising shooting.

After Wen Guohua arrived, he immediately saw Wen Leyu coming with Li Ye, and immediately looked at Li Ye with dissatisfaction.

I am a younger sister who is used to complaining, but just chatting with a few girls about friends can get me scolded by my mother and even a feather duster, so what?
But now that we have come, what else can we do?Summon

So he asked Li Ye for the script in a very "professional" way.

As a result, he rolled his eyes and said with disdain: "Is it that simple? You don't even have a line, just walking around?"

Li Ye said: "That's right! The simpler things are, the more difficult they are. Professionals are required to meet the requirements!"

Wen Guohua laughed and said, "What about acting?"

Li Ye shook his head and said: "There is no professional director, just play freely."

"You are really thrifty."

Wen Guohua smiled at Li Ye and left alone.

Then the photographer explained the specific matters to several actors and models. It was actually very simple, just walking from left to right and right to left against different buildings and other backgrounds.

This was actually Li Ye's idea.

In advertisements these days, the actors' movements and lines are basically exaggerated, which makes Li Ye feel very awkward.

So he decided to transfer the video traffic code of later generations and shoot a few sets of clips similar to those shot on the streets of Sanlitun.

The clothes are fashionable and the actors are handsome and beautiful. The camera is slowed down to highlight the clothes on the actors and their beautiful faces.

What is the purpose of advertising?
It is to deepen the impression in the audience's mind. What you sell is clothing. If you cannot highlight the word "beauty", how can you arouse the audience's desire to buy?
What if you say it arouses male friends’ desire to watch?

Come on, when a woman buys clothes, who is the one who pays in the end?Is it male or female?
After the shooting started, it basically went smoothly, because these models had practiced on the catwalk for a long time, and they only walked a few times on the streets with few people, so they were not too embarrassed.

But Li Ye always felt that it was a bit off, because neither the photographer nor the actors or models had ever been exposed to such a "simple" advertisement, and their eyes and expressions were not in place.

In desperation, Li Ye started up his biological hard drive and carefully reviewed the classic Anima suit advertisement by handsome guy Hu in his mind twice.

Yes, it’s that suit advertisement that uses two foreign supermodels as bodyguards.

"Well, everyone, take a break. I'll walk a bit and ask for your opinions."

Wen Guohua, who was lacking interest, and Wen Leyu, who was squinting his eyes, suddenly looked like rabbits who heard the howling of wolves, their ears and eyes became twitchy.

　Thank you to book friend "Doomsday Jushi" for the 500-coin reward, thank you to book friend 33021208824673 for the 733-coin reward, and thank you dear ones.

　　
　
(End of this chapter)