China Entertainment’s rescue plan is hard to come by

Chapter 117 The first round of income [two-in-one]

Liu Xiaojun is a 17-year-old boy who has a bad mind and really can't study. He dropped out of high school and left home to work with the elders in the same village.

Well, his family was poor, his father passed away early, his mother also fled this dilapidated home when he was 8 years old, and his only relative, his grandma, also passed away a few years ago.

I have been traveling for two years. I have endured hardships, been tired, and been deceived because of my stupidity. Fortunately, I have survived in the end.

It's been a long time since I've been home. To be honest, I'm still homesick, but there's no point in going back. There's no one at home, and other relatives don't want to see him. He's had one meal at home and no one, so he might as well be hanging out outside. Here, I go to the construction site and do odd jobs during the day to work hard. At night, if I have some spare money, I can go to an Internet cafe to stay all night and play games.

He doesn't engage in cheating, kidnapping, or breaking the law. If he has money, he will give him a toothpaste. If he doesn't have money, he can take a bite of steamed buns and pickles. In short, he is a little guy with a bottom line.

One day in September, he didn't know the specific day. For his daily life, the specific day of the month was meaningless. He only knew that today's day was as hot as fire.

He got off work from the construction site, and he got off work early today. He received today's salary, 30 yuan, which is pretty good for him.

I went to the market to buy some food with the workers in the same village, and then returned to the collective rented courtyard to start cooking together.

For hard-working migrant workers like them, the food doesn’t have to be delicious, just enough.

After slowly filling a small pot, Liu Xiaojun touched his pocket and saw that there were only a few coins left. Since he couldn't go to the Internet cafe, he went to the canteen next door to watch TV.

I have watched "Bright Sword" before. It was very good. The boss put the TV on to attract people and let everyone buy something from him while watching TV.

Liu Xiaojun came to the yard of the canteen next door, hesitated for a moment, and bought a bottle of soda.Then I moved a small bench, found a corner position, leaned against the wall, took a sip first, feeling cool and refreshing, and then started to eat.

Soon advertisements started playing on the TV. He had watched many TV series, mostly at his boss's place. He knew that at 8 o'clock in a few minutes, there would be TV series playing.

There were mostly migrant workers like him in the neighborhood. They had nothing to do after dinner, and honest people who didn't like whoring or gambling would go to the canteen to watch TV. After a while, the courtyard was full of people.

It also started playing on the TV.

There seems to be a new TV series released. I have seen the trailer before. It is a military movie.

Tonight is the premiere, the commercials are over, it’s time.

With the sound of the horn, accompanied by Wang Baoqiang's figure walking in military uniform, the premiere of "Soldier Assault" has begun!

Liu Xiaojun stared at the TV screen while eating. The scene in Xu Sanduo's hometown was so similar to his own, and even the accents were similar, which made him feel more familiar.

Staring at the screen without blinking.

He looked at Xu Sanduo and felt that he was another version of himself. He knew that he was slow-minded and his friends from the same village did not like to play with him when he was a child. However, there was nothing he could do. It was all given by his parents and he could live a healthy life. At this age, he was already grateful.

Time passed very quickly, two episodes in one night were finished very quickly.

When he went to bed at night, Liu Xiaojun was still thinking about Xu Sanduo. What would his fate be like? Will he be the same as himself?

In the next few days, he went to work during the day and would always stay by the TV in the small courtyard on time at night, either buying a bottle of drink or some snacks, or having fun with the boss, who did not chase him away.

Since watching the premiere last time, Liu Xiaojun has been attracted by the stories in the TV series. To be precise, he saw his own shadow in Xu Sanduo.

The family was poor, his father was gone, he was disliked by his mother, and he was not welcomed by relatives. He looked at Xu Sanduo as if he was looking at himself.

It's just that Liu Xiaojun didn't meet a good squad leader, Shi Jin, and no one took him to join the army.

The construction site will be completed this month, which means he will be unemployed again. He will either have to pick up garbage to make a living and then find a new construction site, or he will have to find another way out.

He couldn't think of what he could do. He didn't know anything. With a low education, he could only do some hard work, but sometimes he also longed for the world outside.

What is a meaningful life?
An idea came to Liu Xiaojun's mind. He suddenly wanted to be a soldier like Xu Sanduo!
After finishing work at the construction site these days, he would come here with his dinner to watch TV. After watching the previous episodes, he also knew what it was like to be a soldier. Being a soldier was hard and tiring, but being a soldier allowed him to eat well and be able to Increase your knowledge, learn culture in the army, and straighten your back.

He was born in poverty. He is not afraid of hardship or tiredness. He just doesn't understand what the direction of life is.

Today's plot is here. Xu Sanduo did more than 300 abdominal bar twists in the seventh steel company and broke the record. His persistence and hard work earned him honors and praise.

Liu Xiaojun looked at Xu Sanduo on the TV, clenched the chopsticks in his hands, gritted his teeth, and cheered for him, but he was no longer calm.

The thoughts that had been hidden in his heart these days were ignited by Xu Sanduo.

I want to be a soldier too!
I also want to do meaningful things and live a good life!
This is the voice in his heart. He has lived for 17 years. For the first time, he feels that he has a goal in life. I want to join the army!

Liu Xiaojun was so excited that he didn't even bother watching TV. He returned to his Datong store and took out the money he had saved for a long time.

A total of about five hundred yuan was saved over a year of frugality.

He wants to go home and join the army.

He went to the train station overnight and bought a ticket back to his hometown.

After an overnight train ride, he has not returned to his hometown for two years. He has not been back since he left home.

He stood at the entrance of the village early the next morning, feeling a little confused for a moment.

How to become a soldier?
Liu Xiaojun didn't understand, but he remembered the village chief in the TV series, and immediately ran to the village chief's house and asked how to participate in the conscription. He wanted to be a soldier.

The village chief told him that the conscription was done twice a year, in spring and autumn, and now it was September. It was the right time, and there happened to be quotas in the village, so he was simply included.

At the end of September, Liu Xiaojun got on a military vehicle, brought big red flowers with him, and put on the military green color he dreamed of.

He grinned, showing his white teeth, and embarked on a new journey in life.

With the popularity of "Soldier Assault", Xu Sanduo was even printed on the army's recruitment posters.The Bayi Factory was praised by the army chief for promoting the good image of the army.

Jiangsu and Zhejiang TV stations also gained a lot, first of all from advertising revenue. When the average ratings of "Soldier Assault" reached 5%, they had already renegotiated the advertising prices with the major sponsors they cooperated with.

At this time in 06, because the entertainment content was far less rich than that of later generations, the pace of the Internet era had not yet reached its peak, and the public's spiritual entertainment was relatively scarce, watching TV became the only leisure activity for many people after dinner. Therefore, this year, The ratings of TV series are generally much higher than those of later generations.

But even if it is high, an average ratings of 5% is still a hit of the year.

Jiangsu and Zhejiang TV stations have doubled the lowest price of advertisements during the entire broadcast of "Soldier Assault" according to the time period. Even at this price, many advertisers are still eager to grab it. Businessmen are the most sensitive group of people to value. Popular products tend to be popular.

In the end, Jiangsu and Zhejiang TV stations had to step in and add three additional sets of one-minute advertising time during the broadcast.Although doing this may be a bit of a loss of character, it doesn't matter so much when it comes to making money.

Sun Yi was also greedy for the advertising revenue from the TV station, but this money had nothing to do with them.There is no way, no matter what era you are in, those who can make big money will always be those who master the channels and platforms.

However, as the largest investor in the show's producer, Sun Yi's income is definitely not small, and he has lived up to his hard work over the past few months.

Director Zhou Tongmei is very proud of herself now. "Soldier Assault" has not only brought incredible profits to the company, but it has also done a lot of good for her personally.

He has proven his vision and ability, and has been unanimously praised by the leaders of the station. This is only on the surface, and it is not convenient to say more about the benefits behind it.

Of course, Zhou Tongmei, who was born in the first generation, became the film purchasing director of a well-known satellite company at a young age. She must have her own tricks, which is currently reflected in her efforts to win over Yang Fan and Sun Yi.

The entire drama "Soldier Assault" only has 30 episodes, two episodes a day, which is just half a month. The first round is about to be broadcast to the finale.

The average ratings of the entire drama have reached 8.8%, and it is very likely to eventually break 9%. This is not a hit of the year, but can be regarded as a classic of the times, and it will definitely be left in the history of Chinese TV dramas. A heavy stroke.

According to the previous gambling agreement signed with Sun Yi Studio, after the average ratings exceed 1%, the price of a single episode of the TV series will increase by 10 yuan for every one percentage point increase.

While Zhou Tongmei lamented the success of Sun Yi and Yang Fan's bold gamble, she finally made up her mind to not wait any longer, make a good sale, be a favor, and settle the bill in advance for them at the price of 9% ratings.

On the day of the finale of "Soldier Assault", Sun Yi received a bill from Jiangsu and Zhejiang TV stations. Of course, the money had not yet been received, and transfer procedures were still needed, but it only took a day or two.

According to the agreement, an average ratings of 9% is 90 yuan for a single episode. There are 30 episodes in total. The first round of broadcasting will earn 2700 million yuan. In addition to the consolation payment of 30 yuan from Jiangsu and Zhejiang TV stations before the broadcast, the final total income will be 2730 million.

The income from selling this round of dramas directly recovered the investment cost and more than doubled it.

The total investment cost of "Soldier Assault" is 1100 million, and Sun Yi Studio, as the largest investor, invested 500 million, accounting for 45%, which means that the first round of Sun Yi Studio's income was 1228 million.

Of course, this is pre-tax income, and Jiangsu and Zhejiang TV stations will not be kind enough to pay the tax for you.

Sun Yi's studio is an individual small and micro enterprise, and the income tax rate is 20%. Because it meets the entrepreneurial qualifications of college students, according to the relevant local support policies in Beijing, the corresponding tax is reduced by 5%, and only 15% is required.

The TV drama production business is a taxable industry and requires an additional 9% value-added tax. Sun Yi Studio is also the copyright owner, and there is also a copyright income tax of 6%. In the end, the total tax rate is 30%.In other words, the actual income received was 860 million yuan.

Don’t feel less, this is only the first round of profit, there are also the second round, and the third round of income. For a work like "Soldier Assault" that suddenly became popular, the remaining two rounds will be It is the bulk of the entire income.

In mid-September, Yang Fan returned to Beijing again. At the same time, the money for purchasing dramas from Jiangsu and Zhejiang TV stations was also transferred into the designated account of Sun Yi's studio. Sun Yi notified the tax agency's financial company and stopped taking care of it. At the end of every year, I help the studio file taxes as a whole and have rich experience.

That night, Sun Yi took Yang Fan and Kang Honglei to a dinner party. Senior Sister Yu also showed up honorably, and they celebrated in a small group.

At the dinner, Sun Yi immediately transferred money to Sister Yu. Firstly, he wanted to thank Sister Yu for her help, and secondly, he didn't like to be in debt.

Yu Feihong didn't show any pretense or make excuses. He accepted it with a smile. This generous look made it difficult for people to feel disgusted.

The happiest people at the wine table were Yang Fan and Kang Honglei. The two brothers raised their glasses frequently and drank with red faces.

Yang Fan was happy that he won the first battle and bravely broke into a new world.

Kang Honglei mostly lamented that after being a director for so many years, his salary was always dead. After the series was released, he had nothing to do with him. It was rare that he could still earn some investment income from this drama.

This is Sun Yi, who is willing to share.No other company would be able to give you this opportunity.During the years when Zhang Guoshi was in New Picture, there was no opportunity for sharing, let alone Lao Kang.

At the dinner, after everyone divided the bill, they started talking about the follow-up second round of "Soldier Assault".

Yang Fan spoke first.

"Now, many satellite TV stations are contacting me. We are completely out of the circle. Several satellite TV stations are vying for the right to broadcast the second round. Regarding the second round, we can't just think about the profits, but also consider the interpersonal relationships."

Sun Yi understood that every TV station wanted to broadcast a popular TV series. It was not the best way to directly choose the one with the highest bid. To get involved in the industry, you have to consider some relationships and rules.

For example, Jiangsu and Zhejiang TV stations, although they have the right of priority in the second round, Sun Yi knew in his heart that as long as their bid in the second round is not too low, this quota must be given to Jiangsu and Zhejiang TV stations.

After all, when the drama was first sold, Jiangsu, Zhejiang and Taiwan provided them with timely help.

Yu Feihong rarely spoke during the dinner just now, and she didn't express anything until Yang Fan talked about the second round.

"Director Xiao from Beijing Satellite TV contacted me. I don't know if this drama is too popular, or he learned about it through Huayi. He knew that I also participated in the investment, and their station was also interested in the second round, but I just conveyed , you decide for yourself.”

When Sun Yi heard this, he understood in his heart and turned to look at Kang Honglei again.

"Lao Kang, tell me, don't be embarrassed. We are all in the industry, and it is inevitable that we all have human debts."

Kang Honglei laughed after hearing this.

"Haha, when we were filming before, the local people in southern Yunnan gave me a lot of support. Southern Yunnan TV also contacted me. They didn't say it clearly. They just thanked our crew for promoting the local customs, but I think they also meant this. .”

After saying that, he patted his forehead and suddenly remembered something.

"Oh, by the way, Lao Lan and I met a few days ago. He told me about his next book, which was about the expeditionary force during the Anti-Japanese War. I was very interested and wanted to talk to him again. If we cooperate once, the filming location will probably be in southern Yunnan."

Okay, no need to explain, I know what it is.

Sun Yi knew very well that judging from the time, it was probably about the same.

"Then let's tentatively decide on the second round, Southern Yunnan TV, Beijing Satellite TV, Jiangsu and Zhejiang Satellite TV, these three, okay."

Everyone nodded, and Yang Fan added.

"Okay, I will then shortlist the TV stations that contacted me. Let's try to win three to five TV stations, and we can strike while the iron is hot and enter the second round together."

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(End of this chapter)