Life 1984

Chapter 234 Are you trying to kill us?

Although the arcade that Li Yunhai bought was still under renovation, manpower was needed to set up a branch, so Linzhi recruited elite talents in advance.Guo Wanhua is in charge of the Sihai Store in the department store.

The flower city filled with gold did not make Li Yunhai's store make money.

When poverty leads to change, Li Yunhai asked Zhuang Yong to bring the backup copy of Xizhou's advertising master tapes to Huacheng in preparation for advertising on the TV station.

Accompanying Zhuang Yong was Li Yunhai's secretary Su Hong.

Li Yunhai now has three secretaries, among whom Yang Shuyue also serves as the director of the group headquarters office.Mei Qing had experience in government work and knew computers, so she stayed in Xizhou to help with secretarial matters.

Su Hong has a good image and temperament, coupled with rich social experience, she is now Li Yunhai's secret.

Li Yunhai asked Zhuang Yong to drive and bring advertisements to Lingnan TV Station to seek cooperation.

At that time, TV advertising was already quite popular, and many products were advertised on TV stations.Therefore, the TV station also established an advertising department accordingly.

Li Yunhai entered the TV station compound sitting on Santana.

A woman riding a bicycle happened to enter the yard and was squeezed by Santana so much that she almost fell.

Fortunately, she put her feet on the ground in time, but the bicycle still fell to the ground.

The woman held up the bicycle, looked at Li Yunhai's car, snorted softly, shook her hair, pushed the car and stepped forward to argue.

Santana stopped, Su Hong got out of the car and opened the rear door.

As soon as Li Yunhai got off the car, he saw a beautiful woman pushing a bicycle approaching angrily.

"Hey, why are you driving? You almost hit me!" The beauty is slim and tall, with a fresh appearance and a sweet face. Even when she is angry, she looks particularly good-looking.

Li Yunhai looked at her in astonishment. When the car entered the yard just now, he was chatting with Su Hong and did not notice the environment outside.

Seeing what the beautiful woman said, he looked around her carefully and asked, "Comrade, where did I hit you? Do you want to be sent to the hospital?"

The beauty rolled her eyes at him: "Where are you looking? It's amazing to drive a car? It's so rampant! It almost knocked me down!"

Her voice is exceptionally clear and soft, even when she loses her temper, it sounds beautiful.

Li Yunhai groaned: "Almost? Didn't you hit me yet? Okay, I'm sorry to you! How about I compensate you?"

The beauty snorted coldly: "Who wants your dirty money! It's boring! Just be careful in the future!"

After she finished speaking, she pushed the car away.

Li Yunhai stepped forward and asked, "Comrade, are you a staff member here? Could you please tell me how to get to your advertising department?"

The beauty was in a bad mood and ignored him. She just looked down at her skirt. The hem of her skirt was rubbed on the bicycle and got a little dirty.

Su Hong followed Li Yunhai and couldn't help but say: "Why are the people in this TV station so incompetent? They don't even answer questions."

The beauty glared at them and pushed the bicycle to the nearby bicycle shed and parked it.

Li Yunhai shook his head slightly, and went to the administration building with Su Hong, looked for someone to ask, and then went to the advertising department.

As the director of the provincial and television advertising department, of course I pay close attention to domestic advertising, especially the advertising broadcast by CCTV.

When the director heard that Li Yunhai was from Xizhou Sihai Company, he immediately said "Oh" and said that he knew your company. He looked at Su Hong again and said with a smile, isn't this the heroine of your company's advertisement?

Li Yunhai smiled and said yes, she is my secretary Su Hong.

The director laughed and said, your company is so big, how can you be so frugal?Are you not even willing to hire a celebrity to shoot an advertisement?It’s not expensive for celebrities to shoot commercials!
The two parties talked smoothly and the atmosphere was harmonious.

Li Yunhai said that he would place advertisements for TV series.

The director said that the recent TV series are full of advertisements. If you want to put them in, you have to wait until at least March next year.

What Li Yunhai wants is timeliness. Once the store opens, if there is no good advertising, the day lilies will be cold after three months.

The director thought for a while and made a suggestion, saying that our station has a very good program called "A Thousand Colors of Color". It is a variety show modeled after the most popular variety show in Hong Kong, "Happy Tonight", which was launched on January 1981, 1. Start broadcasting.This year, Taili sent comrades from the variety show team to Xiangjiang TVB to inspect and study, and transformed the program.

When Li Yunhai lived in Huacheng, he occasionally watched this show. It was a variety show of the art evening type, with sketches, cross talk, drama, juggling and other performances.

The director highly recommended this program, saying that we had just revised it. We used to record and broadcast it, but now we are following TVB's lead and have changed it to live broadcast.It is more timely and rapid, and can fully display the characteristics of the combination of sound and picture of television, highlighting the advantages of television media.

Li Yunhai pondered slightly and said, "I have watched your program. I wonder what the ratings are like?"

The director took out a stack of information, handed it to Li Yunhai to read, and said with a smile: "The ratings of this show have always been good. The previous female host settled in the United States, and we hired a female announcer from a certain publicity team , she has a better image, she is a beautiful woman, and she will definitely increase the ratings in the future."

Li Yunhai saw the data showing that the ratings of "A Thousand Colors of Color" ranked high in the station.

In fact, in this era, the concept of ratings is not paid much attention to.

Because there are not many TV programs and TV stations are limited, as long as the program is decent, people will watch it.

Li Yunhai asked again if there are any better programs?

The director patted his forehead and said with a smile: "There is a very interesting program called "Kaleidoscope". This is a new program that is just about to be launched. One episode per week tells the stories of ordinary people in the market. It is an episodic series. "

Kaleidoscope can be said to be the originator of melodrama. It caused a sensation at that time. The media described it as: once the kaleidoscope was turned on, the number of pedestrians on the street decreased by half.

Li Yunhai had no better choice at the moment but to buy the advertising time for these two programs.

The director took out a few tickets, handed them to Li Yunhai, and said, "There happens to be a live broadcast tonight. These are the tickets for the recording of Wanziqianhong. You can go and take a look when you have time."

Li Yunhai took the ticket and said, "Okay, we'll come when we have time."

He thought of something and asked: "In addition to playing commercials, I also want to be a sponsor of your program, can I?"

The director asked him: "Sponsor? What kind of resource support do you want?"

Li Yunhai said: "Can the host say something at the beginning of each program: This column is sponsored by Sihai Group. Also, in your program arrangement, can you arrange for our products to be on stage? For example, in sketches Use our products in various programs.”

The director said: "This? It's not impossible. What products do you have that are suitable for inclusion in skits?"

"Computers, copiers, and computer typewriters are all fine. Do you think it's possible to compile a skit about modern office spaces?"

"That's a good idea! Well, I'll discuss it with the comrades of the variety show team. Well, I'll take you over now to get to know the comrades of the variety show team. If you have any good ideas and suggestions, you can communicate with them face to face. "

"it is good."

The director tidied up and took Li Yunhai and Su Hong to the variety show group.

Because there is a live broadcast in the evening, the people in the variety show team are busy in the live broadcast hall, and the performers of various programs are also rehearsing in the live broadcast hall.

The director led Li Yunhai and the others into the live broadcast room and shouted to a woman: "Wang Yifei! Come here."

The woman turned around and came over. When she saw Li Yunhai, she couldn't help but be startled.

It turned out that she was the beauty who had an argument with Li Yunhai just now.

The director smiled and said: "Wang Yifei, this is Comrade Li Yunhai, the boss of Sihai Group. He bought the advertisement for your program, and he also sponsors your program team."

The director introduced him again: "Mr. Li, this is the female host of our "Colorful Colors" program. She used to be the announcer of a certain publicity team and just came to work in our station."

Li Yunhai nodded towards Wang Yifei: "Please take good care of me."

Wang Yifei was slightly surprised and asked the director: "How much is the sponsorship fee? Does this money belong to the advertising department or to us?"

The director smiled and said: "It's all Taiwan's income! Of course you also get bonuses. Mr. Li has some ideas that he wants to communicate with you."

Li Yunhai expressed his thoughts.

Although Wang Yifei had objections to Li Yunhai, this was work and she still had to take it seriously. She didn't want to take advantage of Li Yunhai, so she said, "This is easy, but you have to give us actors some rewards."

Li Yunhai said there is no problem, as long as the program is well arranged, I will give each of your entire column group a bonus of 50 yuan.

He was generous and would give each member of the column team 50 yuan as a reward for just performing a skit!
Wang Yifei finally saw what it means to be wealthy. No wonder this man just wanted to throw money at her at every turn!
Li Yunhai looked at the studio and was inspired again: "Director, look, can I produce a sitcom on my own? It will be based on the office of a certain company. All the office equipment in the office belongs to our company. For products, when filming, we give our brand name and trademark a few close-ups in each episode, so that it has more meaning in soft advertising."

Of course the director wanted it, and said: "Mr. Li, are you going to invest in the production of a program? That must be good!"

Li Yunhai asked: "How much does it cost to produce an episode of sitcom?"

The director pondered: "The melodrama doesn't need to be too long. Each episode only needs about 20 minutes. The shooting cost is about 2000 to [-] yuan. The production cost of "Kaleidoscope" is also the same price for each episode."

Li Yunhai thought to himself that the cost is not high and it can be invested.

The main reason is that film remuneration in this era is generally very low. Actors' remuneration for filming and performing is only 40 yuan per episode, and some actors only receive 5 yuan per episode.

Not to mention such sitcoms, even the actors who filmed Journey to the West were paid very low wages.For example, the starring role of Monkey King only received a salary of more than 2000 yuan after several years of filming.The actor who plays Zhu Bajie, because he has to wear a thick belly prop, has a monthly salary of 12 yuan more than the actor who plays Monkey King, but it is only 80 yuan.

Li Yunhai felt that such a cheap investment was definitely worth it, but he just needed a good script.

"Director, I am willing to invest, and the price is 2000 yuan per episode. I will shoot 20 episodes first. If the response is good, I can continue to shoot, and I can shoot thousands of episodes."

Wang Yifei was stunned when she heard this, and then she laughed and said, "How can a TV series be able to produce thousands of episodes?"

Li Yunhai said calmly: "Then let's create a historical record!"

He visited Huacheng later in life and was deeply impressed by a local sitcom. Thousands of episodes of the show were filmed and it is still being performed.

It can be seen that as long as there is a group of good actors and a good script, sitcoms can continue to be filmed.

The sitcoms are all about trivial matters in life, such as family affairs. They film the lives of ordinary people, various relationships between husband and wife, between mother-in-law and daughter-in-law, between colleagues, and between neighbors.

Because of its down-to-earth and real nature, it has been particularly well received by the audience and received a very good response.

Many domestic sitcoms are very long-running and have good ratings.

When the audience gets used to watching this drama, they will become integrated into the drama. They will watch an episode every day, laugh easily, or curse a few words, as long as they want to watch it. They will regard the film and television drama as a part of their life and do not want it to end. , as long as you continue to shoot, they will continue to watch.

The person in charge of the variety show team came over and happened to hear Li Yunhai's discussion. He said: "This is a good idea. The production cost of sitcoms is low. You don't need to hire professional actors, as long as you can act, and it will appear more real. However, What kind of drama can be filmed for thousands of episodes in a row? This is too difficult!"

Li Yunhai said: "Just make a family drama, choose a representative traditional ancestral house in Huacheng, design a family, arrange various character relationships, and design a conflict point or a funny point in each episode , mainly lighthearted and humorous. For example, in Xiguan House, there is a family who gave birth to five sons. The marriage of each son is a big event. The sons have different jobs. Their love partners come from all over the world, some are from Shanghai, some are from France, and some are from France. Some are from mountain cities, some are from Xizhou, and some are from local places. The heroine can also be changed constantly. After dating one, she blows it off, and then she changes to another one. Or if she gets divorced, she changes to another one."

There were more and more people watching. They were all actors or TV station managers. They all laughed while listening to Li Yunhai discussing sitcoms.

Wang Yifei said: "Why five sons? Can't it be five daughters? Looking for boyfriends in different places?"

Li Yunhai said: "Of course a daughter can do it, but most women have to get married. If one gets married, the drama will lose a core character. But the son is different. He will marry a wife, and if he marries one, there will be one more core character. , coupled with the birth of children, the relationship between the characters in this family will become more and more complex, which also gives the creators a steady stream of inspiration."

The director couldn't help but clapped his hands and praised: "What a script! Oh, this script is so good! Mr. Li, the Kaleidoscope that our station is about to broadcast is a sitcom, but the setting is different from your script. You can watch it first After watching this drama, if you think it’s reliable, just ask them to act in it.”

Li Yunhai said: "Wait a minute, I almost forgot. The purpose of my investment in sitcoms is to promote my products. If I film a family drama like this, how will my products be implanted?" The director laughed. : "It's very simple. Five sons, don't they have to work? Just arrange jobs for them. Hey, just arrange one son to work in your store, and the main scene will be this son. What do you think?"

Li Yunhai thought to himself, this is a stroke of genius.

"Okay!" Li Yunhai said, "We will discuss this matter slowly if we have something to do. Let's discuss advertising in "A Thousand Colors of Red" today. Can you think of a program where we can move our office equipment to the stage and perform a show? A skit?"

One actor raised his hand and said with a smile: "This is easy. We have rehearsed a sketch before, and it was an office scene, but this sketch will not be on the show until the next episode."

Li Yunhai looked at him and said, "That's great, can you please coordinate? Arrange this sketch for tonight. I will arrange for someone to send office equipment."

The actor smiled awkwardly: "But none of us know how to use office equipment."

Li Yunhai said: "It doesn't matter if you don't know how to use it. The office equipment is just a set."

The director said: "You can't use it, so you can't act? The computer can't type, so why can't you pretend to be typing?"

Everyone roared with laughter.

What Li Yunhai wants is just to put his products on stage and give them some close-ups.He thought for a while and said: "Then let's put our Sihai Computer Typewriter on the stage! This product is very simple. You can type text by tapping it with your fingers."

He arranged for Zhuang Yong to go back to the store to get a computer typewriter.

Zhuang Yong drove and quickly returned to the store, took a computer typewriter, and came to the studio hall.

Wang Yifei said that she knew how to type a machine. Her previous workplace had a Sihai Computer typewriter and she had learned from it.

Li Yunhai discussed with the actors in the sketch to let Wang Yifei play a role in it.

Several people discussed changing the details of the sketch and asked Wang Yifei to join in and play the role of a female clerk.

Li Yunhai watched them rehearse once and thought it was pretty good. The skit was very funny. Although it only lasted 8 minutes, it had endless baggage.

At noon, Li Yunhai returned to the store.

Linzhi is still recruiting people and registering applicants' information.

Guo Wanhua is talking to a customer.

There are always a lot of customers in the store, but they all come to inquire and see the novel machines, but no one places an order to buy.

Li Yunhai walked to Lin Zhi and watched her write.

After registering, Lin Zhi raised her head and smiled: "You're back. There are so many people applying for jobs here! I registered the information of more than 20 people in one morning."

"That's better. Admission is based on merit."

"How's your work going?"

"It's settled. I bought ads for two shows."

"That's not bad."

"I have some tickets for the live TV show. Let's go watch it together tonight."

"Okay! I'm bored at night anyway."

Li Yunhai saw Guo Wanhua relaxing and came over to talk to her.

Guo Wanhua said helplessly: "There is an endless stream of people watching, but no one buys it. What's going on?"

"Because it's too expensive, most families can't afford it. Even if they want to buy it, they have to hold a family meeting to discuss it. We also have to go through the unit purchase route."

"Speaking of procurement. If you give Leader Song such a big gift, he may not give us the order. So aren't you at a loss?"

"It's not a loss. For such a large unit, Leader Song is in charge of purchasing. Even if he doesn't give us this order, he will still remember us next time. Otherwise, we will never be on their buyer list."

Guo Wanhua knew that he was playing a long game to catch the big fish, but such a large-scale effort was really impressive!

Li Yunhai took out the live broadcast ticket for the evening and said: "There is a live broadcast tonight, let's go watch it together? I have already taken down the advertisement for this show, and I just want to go and see the quality of the show."

"Yeah, okay." Guo Wanhua agreed.

In order to facilitate contact with business, Li Yunhai installed a telephone in the store.

Many of his behaviors were very advanced for this era.Things that he takes for granted are different in the eyes of others.

However, Li Yunhai only does things for convenience and never cares about other people's opinions.

At this time, another customer came into the store.

Li Yunhai stepped forward to greet him and said with a smile: "Hello, would you like to see a computer or a copier?"

This is a middle-aged man. He wears a jacket and glasses. He talks and walks very elegantly.

"How do you sell this computer typewriter?" The man asked as soon as he came in and stood next to the computer typewriter.

"The retail price is 13800 yuan." Li Yunhai pointed to the price tag.

"too expensive!"

"If you have three or more units, you can get a [-]% discount, and if you have more than ten units, we can give you a wholesale price. We are direct sales from the manufacturer, and the price is definitely the cheapest in the country."

"What is the wholesale price for ten units? What is the wholesale price?"

"1 yuan is the lowest price. Even if a dealer comes to us to get the goods, it is still at this price."

“I want five units, can you give me the wholesale price?”

"Comrade, you can learn about our products first."

"No, I've been here before and learned about this typewriter in detail. Our unit only needs five machines, so just give us a wholesale price! 5 yuan, buy five! How about it?"

Li Yunhai thought that the Sihai store had not yet opened, so he agreed: "Comrade, our company has regulations. Five machines make it very difficult for me. I can't make money! Otherwise, can you add more? Like this Okay, I’ll give you a 1000% discount, one set costs [-] yuan!”

"You are such a big manufacturer, why do you still care about such a small amount of money? It's only [-]! Are you going to sell it? You are not the only one selling typewriters in Huacheng. If you don't offer more discounts, it won't be the same where I can buy them?"

"Okay, I've sold it to you!" Li Yunhai said with a smile, "Comrade, this is really the first time for us to have such a discount. Please introduce more business to us."

"It's easy! Can you issue an invoice?"

"Of course, we are a regular store."

"I just saw you selling in a department store, so I thought you were legitimate, so I came to buy from you."

"Thank you for your trust. How can I pay?"

"It's only 5 yuan. You deliver it to my unit and our finance will settle the payment in cash."

"Okay, then I will arrange for someone to deliver the goods. Comrade, you can take our car back to the unit."

"Ok!"

Li Yunhai asked someone to open the invoice, and asked Zhuang Yong to drive to deliver the goods. He also sent Su Hong to follow, and told her: "Remember, you must complete the payment!"

Su Hong said she understood and followed the car to deliver the goods.

Although it was just a retail order, it was finally open to the market, which gave Li Yunhai hope.

Zhuang Yong and Su Hong finished delivering the goods and settled the bill smoothly before returning.

They bought fast food and came back to eat at noon.

The joy of placing an order boosts store morale.

Everyone works harder when receiving customers.

Li Yunhai's training requirements for employees are all based on attitude.

No matter whether customers buy or not, and no matter how much they buy, they are the parents of food and clothing. They must be well entertained and must not be arrogant or irritating, let alone beat or scold customers.

There are many stores selling office equipment in Huacheng, so the competition is definitely greater than in Xizhou.

With similar products, which store do customers choose to buy from?A lot depends on the service attitude of the store.

Oddly enough, it had not been open for the past few days. Since Li Yunhai made this deal, he has closed several retail orders in the afternoon, selling three assembled computers and eight computer typewriters.

Li Yunhai and Guo Wanhua discussed that they would have to hire two drivers and buy two delivery vehicles.

Guo Wanhua agreed.

Lin Zhi said that our recruitment notice said we were looking for drivers, but no drivers had come to apply for the job yet.

Li Yunhai said: "Printing another piece of paper for driver recruitment and writing the words "High Salary Recruitment" in large words.

Lin Zhi pursed her lips and smiled and said "Hello".

When he was about to get off work, Li Yunhai heard a shout: "Mr. Li! It's really you!"

Li Yunhai looked up and saw that it was an acquaintance, the Golden Tiger who had bought goods from Xizhou Sihai Store before.

"Boss Jin!" Li Yunhai stood up to greet him and said with a smile, "Hello!"

Golden Tiger's loud voice, like a broken gong, let out a roar of laughter: "You guys came to Huacheng to open a store?"

Li Yunhai said yes. If you want to purchase goods in the future, just tell us directly. We will build a warehouse in Huacheng and it will be faster to ship to you from here.

Golden Tiger touched his chin and said with a smile: "Mr. Li, you are the manufacturer and the national wholesaler. If you come to Huacheng to open a store, where will there be a way for us dealers to survive?"

Li Yunhai was startled and said: "Boss Jin, what you said is wrong. We have agreed before that you are not the general agent in Lingnan area. You can sell, others can sell, and of course we can sell too!"

Jin Huo said in a deep voice: "Mr. Li, that's what I said. If you are competing with others, I'm not afraid. Anyway, everyone's purchase price is the same. But if you come to sell, our purchase price will be the same for you." It’s ready for retail! What other advantages do we have?”

Li Yunhai said: "We can't retail at wholesale prices! Please rest assured about this."

Jin Huo snorted coldly: "Mr. Li, do you think I don't know? You sold five computer typewriters today, right? That company originally wanted to purchase from me. I have negotiated the price with them, ten thousand One unit cost 3000 yuan, and they wanted to purchase five units. The result was good, when he came to you and asked, you directly gave him the wholesale price! Excuse me, what can we argue with you? If you do this, wouldn't it mean that we are disqualifying our dealers? Is the business going to die?"

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(End of this chapter)