Life 1984

Chapter 198 Don’t give any chance! 【Happy Mid-Autumn Festival】

Li Yunhai earned 5.5 million yuan at the Canton Fair, then turned around and invested 3.8 million yuan to produce 10 Sihai computer typewriters.

Including the previous [-] units, Li Yunhai's investment in Sihai Computer typewriters reached more than [-] million.

This can be regarded as a one-and-done move. Even the capitalists called you awesome!
Li Yunhai's generosity cannot be compared and copied by ordinary people.

He found CCTV and once again placed an advertisement for Sihai Computer typewriter.

This time, Li Yunhai asked Su Hong to be the heroine of the advertisement.

Su Hong has become Li Yunhai's favorite advertising heroine.

Although the money for shooting an advertisement is not much, for Su Hong, it can improve her life.She helped Li Yunhai shoot three advertisements and earned 5000 yuan.

The first advertisement was for Sihai Computer School. Su Hong played the role of "mother" and was paid 1000 yuan.

In the two subsequent commercials, Su Hong was the protagonist, and Li Yunhai paid her 2000 yuan each.

The advertising idea for Sihai Computer Typewriter was also thought up by Li Yunhai himself.

He uses strong visual impact and contrast to achieve advertising effects.

At the beginning of the advertisement, Su Hong is wearing a typist's overalls, sitting in the typewriter room of a unit, operating a cumbersome traditional mechanical typewriter, which is extremely slow.A person who looked like a leader was jumping around anxiously while holding a stack of materials, and kept shouting: "It's too slow, it's too slow!"

The voice-over is: "Are you still using this old-fashioned mechanical typewriter? Come and see Sihai Computer Typewriter!"

Then the scene changed, Su Hong put on the attire of a white-collar beauty, sat in a spacious and bright office, and was elegantly typing on the Sihai Computer typewriter.I saw her hands beating quickly and flexibly, and lines of words appeared on the screen.The leader next to him was leisurely drinking a coffee cup and nodded with satisfaction: "Sihai computer typewriter, intelligent Lenovo input method, it's fast! Fast! Fast!"

The previous scene of this advertisement was shot at a branch of Liu Shitao's bank. As for the person who played the role of the leader, Tang Yuxia came to play the role.

Tang Yuxia has a leadership temperament. Once she stands in front of someone, people will think that this woman must be a leader.

Of course, the sounds are all post-dubbed.

Li Yunhai placed this advertisement on CCTV's news broadcast at the time before the weather forecast was broadcast.

According to Li Yunhai's observation, ordinary people may not watch the news broadcast at home, but they will definitely watch the weather forecast.

Because the weather the next day is directly related to the convenience of travel and the arrangement of agricultural farming.

The weather forecast song and the beauty who announced the weather have become indelible memories for a generation.

Li Yunhai chose this time period to play Sihai Computer Typewriter's commercial, which can be said to be the right choice!
Once the advertisement was aired, it was immediately seen by everyone with a TV set across the country!It really plays a role in spreading the word.

Li Yunhai has this confidence.Sihai Computer Typewriter, with its excellent quality, convenient operation and relatively low price, has become the most cost-effective typewriter on the market.

Traditional mechanical typewriters are slow, cumbersome to operate, and not cheap. Better brands cost more than 1 yuan!
Compared with Sihai computer typewriters, traditional typewriters no longer have any advantages.

Li Yunhai is well versed in business management.

To create a hit product, several factors are indispensable.

First, it meets the needs of the public.

Second, we have enough inventory to quickly supply the entire country.

Third, the price is reasonable and the quality is excellent, so that sales can continue.

To achieve these points requires extraordinary courage and a large amount of financial support.

Manufacturers without funds can only collect payment while selling goods, and then start production after receiving payment.

The capital withdrawal cycle is too long, which also gives competitors an opportunity to take advantage of it.

For example, 10 Sihai computer typewriters will cost 3.8 million yuan.

How can an ordinary enterprise have such a large amount of funds?

If there is insufficient funds, we can only rush into production slowly.

As time goes on, the popularity of advertising will drop, and sales will drop.Coupled with the emergence of competing products one after another, your advertising has become a wedding dress for your peers.

Li Yunhai’s Sihai computer typewriter has no rivals on the market!
The four-way typewriter, which became popular in later generations, has not yet realized the printing of Chinese characters. They are still cooperating with Mitsui of Toyo to develop the conversion of Chinese characters!
Li Yunhai was the first to make use of all ready-made advanced technologies on the market for assembly and development, and produced my country's earliest Sihai computer typewriter.

Everything is about seizing industry opportunities.

Li Yunhai immediately came up with the idea of ​​producing computer typewriters after seeing the typing kit produced by Toyoren.

Because the typing kits assembled by Toyo people are so expensive, they can be sold for more than 1000 million yuan a year and make millions in profits.

Then, the modified computer typewriter will definitely win the typewriter market in one fell swoop!

Typewriters have developed to this day, and they have indeed reached a period of upgrading.

The emergence of computer typewriters just met the needs of the times.

However, this product has just come out. Whether it can be recognized by the majority of users still needs to be tested in practice.

At the door of the Sihai store, another sign was hung: "Sihai Computer Typewriter National General Distribution Office."

At first glance, this store looks somewhat similar to the front door of a government agency, with many signs hanging on them.

Li Yunhai did this deliberately to give buyers the illusion that this was a reliable store!

This morning, Li Yunhai came to the store.

Several buyers came here to discuss the Guangcai brand toner business.

Li Yunhai asked Liu Yan: "Is anyone here to ask about the computer typewriter?"

Liu Yan replied: Not yet!
Li Yunhai thought to himself that he was too anxious.

The commercial was only aired last night, how could it be effective so quickly?

He negotiated a purchase and supply agreement with the businessmen who purchased toner.

These days, there is an endless stream of people coming to purchase toner and CCA.

Sihai Consumables Factory is operating at full capacity, and supply exceeds demand.

But the number of buyers who need consumables is limited after all. After a period of ordering boom, the store slowly calmed down.

The next step is production and delivery.

Lin Xiaofeng has been keeping an eye on production matters in the factory.

Li Yunhai just found time to devote himself to the production and sales of Sihai computer typewriters.

The commercial for computer typewriters was filmed and officially aired.

The Shanghai Printing Factory also shipped tens of thousands of units.

The 2-square-meter factory Li Yunhai built next to the consumables factory can be used as a warehouse.

However, the most important purchase order did not come!

Products can only be turned into money if they are sold.Li Yunhai's hundreds of millions of funds were stuck in the warehouse. After a month, the loss in interest was frightening.

At this time, Zhao Jinping, the Wuyiwen sales department manager, walked into the store and laughed and said: "Manager Li, I saw the advertisement for your Sihai computer typewriter last night. I came over to see the real thing."

"Manager Zhao, please come this way." Li Yunhai came forward, handed him a cigarette, and led him to the computer typewriter.

"That's it?" Zhao Jinping looked at the small typewriter kit and asked, "Can this be typed?"

"Yes!" Li Yunhai said, turning on the computer and showing him the operation.

Zhao Jinping looked at the pages of manuscripts and printed them out in front of him. He was deeply amazed and asked, "Is this a product you developed yourself?"

"Yes, this is a joint research and production between us and a scientific research institute in Beijing."

"Tsk, tsk, awesome! Manager Li, you are such a talent! How much does one cost for this?"

"13800 dollars."

"It's not expensive! The better ones of old-fashioned mechanical typewriters cost more than 1 yuan, and the cheap ones cost several thousand! They are not as smart as your machine. I think this machine will become popular!"

"Then I'll borrow your auspicious words."

"How is the sales now?"

"We just advertised it, but we haven't sold much yet."

"How about you sell some to me? I'll just make the middleman's price difference."

"Manager Zhao, if not, you can bring ten units over and I will give you a wholesale price of 1 yuan per unit."

"Oh? Then I'll change hands and make a net profit of 3800! This profit is enough."

"As long as you can sell it, the more you sell, the more you make."

"Okay, I'll take it!" Zhao Jinping is also a cheerful person.

This person has been involved in the office equipment industry for many years, and his vision is truly extraordinary.

Li Yunhai had dealt with him quite a lot and knew this person very well. He said that I would send someone to deliver the goods first, and you could just give me the money later.

Zhao Jinping said I will get you the money right now.

Li Yunhai arranged for Peng Dianzi to ride a tricycle and sent ten Sihai computer typewriters to Wuyiwen.

Zhao Jinping also kept his promise and sent over the payment of 10 yuan.

Li Yunhai saw off Zhao Jinping and heard the phone ringing in the store.

The call was from Professor Ni. He was concerned about the sales of Li Yunhai's typewriter and called specifically to inquire about the situation.

"Comrade Li Yunhai, you produced [-] typewriters last time. How were the sales? I was watching TV last night and saw your advertisement."

When Professor Ni thought about it, Li Yunhai's typewriter was definitely not easy to sell. He couldn't sell it, so he spent money on advertising.He asked Li Yunhai: "You just spent 3800 million to produce typewriters, and you spent tens of thousands more on advertising. Isn't this an even bigger loss?"

Li Yunhai laughed and said: "Thank you Professor Ni for your concern. My typewriter has not yet been sold! So it needs to be advertised."

He and Professor Ni had agreed at the beginning that he would provide the money and Professor Ni would do the research and development, and the two of them would jointly own the right to use the patent.

There is no movement at all from Professor Ni. It seems that he has no intention of monetizing this patent right.

"Comrade Li Yunhai, I've told you before, don't be anxious. If you produce [-] computer typewriters at once, the investment is too high. If you can't sell them, you will lose money."

Li Yunhai knew that the other party had good intentions, so he didn't take it seriously and said: "To be honest with Professor Ni, I later produced 10 computer typewriters."

"What? 10 computer typewriters? Then don't you have 11 computer typewriters in your hands? How much does this cost? More than [-] million? My God! Comrade Li Yunhai, you are so rich! "

"I used to sell Guangcai brand CCA and toner, and I made a little money, which I invested all in my computer typewriter."

"Oh, then you are too adventurous. Computer typewriters are a new product and have not yet been accepted by the market. If you blindly produce so many typewriters, isn't this giving money to the typewriter factory?"

"It can be regarded as boosting domestic demand! I heard that the Shanghai Typewriter Factory was about to close down, but because of receiving my order, their factory was revitalized. Not only did it not close down, but bonuses were paid at the end of the year. The typewriter factory wants We also need to import materials for production, and I don’t know how many downstream material companies we support!”

"Hahaha!" Professor Ni smiled heartily, and then said earnestly, "Comrade Li Yunhai, you have such a mentality, which surprises and touches me! You are a very outstanding young entrepreneur, I don't I hope to see you fail because of the products I developed!"

"Professor Ni, please rest assured, I believe our products will definitely sell well!"

"Of course it's a good thing to have ideas. But how are you going to sell 11 typewriters? So don't worry, I'll help you think of a way, and I'll see if I can help you get a few orders."

Li Yunhai heard that the other party did have good intentions and was anxious about his sales, so he said: "Professor Ni, the typewriter advertisement has just been aired for a day. I don't think it will be effective so quickly. Maybe it will be there in a few days." The order is coming. Have you ever thought about putting this technology into production and monetizing it?"

"As a person engaged in scientific research, what can I use to cash in? I don't have as much courage as you. Not to mention 11 typewriters, even a thousand typewriters, I don't think I can sell them!"

The two ended the call.

Li Yunhai's advantage is that he is good at utilizing resources and is good at sales and monetization.

This is exactly what most scientific researchers lack.

If you have a good product, you must learn to produce and sell it in order to realize value.

After half a day, there were a few retail orders.

Someone came in to buy a computer, but when he saw a computer typewriter, he was surprised and immediately bought one.

In the afternoon, the phone at Sihai Store rang loudly.

Liu Yan answered the phone and shouted: "Manager Li, call!"

Li Yunhai came over, took the microphone, and said, "I am Li Yunhai from Sihai Store."

Liu Shitao's laughter came from the phone: "Comrade Li Yunhai, it's me! Liu Shitao."

"Hello, President Liu!" Li Yunhai said with a smile, "Long time no see. I'll treat you to a meal someday, President Liu, and please give me a favor."

"Let's not do this between us. Let me ask you, is the computer typewriter in the advertisement produced by you?"

"I produced it."

"This product looks pretty good to me. Do you have a physical copy?"

"Yes, I have it in the store. How about I send one over now?"

"Of course that's better! I was just going to go to your store to see the real thing!"

"President Liu, I'll send it over right away."

"Okay, I'll wait for you."

Li Yunhai hung up the phone, took a typewriter suit, tied it to the back of his motorcycle, and rode quickly to the bank building.

This machine is not big, the main unit is only slightly larger than a standard keyboard, and with the weight of a 24-pin dot matrix printer, one person can easily carry it and carry it away.

The host and printer can be disassembled, but they can also be attached together through buckles to form a joint body, which is convenient for transportation and disassembly and maintenance.If the host is broken, repair the host. If the printing part is broken, just disassemble the printing part.

Li Yunhai came to Liu Shitao's office.

Liu Shitao received him warmly.

Li Yunhai unpacked the package, installed the machine, and demonstrated it to Liu Shitao.

Liu Shitao looked at the words that appeared on the screen and asked, "Can you make a form?"

Li Yunhai smiled and said: "This is a typewriter, it does not have the function of making forms. It really has so many functions, it is equivalent to a computer."

Liu Shitao asked again: "So, what about this font? Can it be changed?"

Li Yunhai smiled and said: "Yes, our machine has five fonts that can be changed. Chinese characters are printed on A4 white paper, and can also be printed on A3 format wax paper, which is convenient for mimeographing. In addition to being able to print Chinese characters in 8 sizes , it can also print English, Japanese, Russian, Greek and other languages. It can display 5 lines of 40 Chinese characters each. Moreover, our machine comes with a floppy disk drive as a storage device, so there is no limit to the length of the printed article."

"That's okay! This typewriter is much better than the current mechanical typewriters." Liu Shitao called Li Yunhai over. Of course, it was not just as simple as taking a look at the goods.

After he saw the advertisement yesterday, he realized that this was a great and epoch-making product!This is a great product that can make today’s typewriters obsolete!

Liu Shitao then decided to purchase this machine to modernize computer typing in banking institutions across the province.

After going to work today, he discussed it with other comrades in the unit. Everyone saw the advertisement and said it was amazing. Why not take a look at the product first?As long as the goods are good, then order it!

After viewing the goods, Liu Shitao was very satisfied and asked: "Comrade Li Yunhai, how much does this machine cost? I mean the wholesale price! You know, if our bank wants to purchase it, it is not a small sum."

"President Liu, we are all old friends. I will give you a real price. One unit is 1 yuan. This is the price I give to dealers all over the country."

"Ten thousand?" Liu Shitao pondered for a while and said, "In this case, we will purchase 200 units first. Can you provide such a large amount of goods?"

200 units is 200 million!
Li Yunhai laughed and said, "Okay, I'll call the store right now and ask them to deliver it. Not to mention 200 units, even 2 units. I can deliver it to you now."

Liu Shitao yelled: "Really? Your business is quite big now!"

Li Yunhai smiled modestly: "It mainly relies on the leaders to take care of me and reward me with a bite of food. In fact, I only earn five yuan per machine."

Liu Shitao stretched out his right index finger and tapped him in the air: "Okay, I have heard of your famous name Li Wukuai! But I don't believe it. A businessman can't afford to be early if he is unprofitable. You said you only make five yuan." A machine, so an industry as big as yours was created out of thin air?”

Not telling lies in front of real people, Li Yunhai laughed, covered it up, and then used the phone number in Liu Shitao's office to call back to the store and ask Zhuang Yong and Zhang Jun to haul 200 typewriters to the bank building.

After a while, Zhuang Yong and others came over to deliver the goods.

Li Yunhai and Liu Shitao also completed the procedures.

200 million was directly transferred to Li Yunhai's bank account, but it would take a few days to arrive.

Li Yunhai and Liu Shitao chatted for a few words before saying goodbye and leaving.

As soon as Liu Shitao had a purchase order, he gave priority to Li Yunhai, which made Li Yunhai very happy. He thought about inviting Liu Shitao and Liu Jie to have a meal together one day.

When he returned to Sihai Store, it was already after get off work time.

After a day of advertising, it was not without success.

At least people in the province have come to him to get goods.

That night, Lin Zhi came to see him.

The two finished cooking and then sat together watching TV.

"I went to take care of grandpa, and he still asked you!" Lin Zhi peeled an orange for him to eat and said, "You said you won't go play chess with him?"

Li Yunhai smiled and said: "You have also seen that I have been busy selling computer typewriters recently! I produced 11 units and spent more than [-] million! I have to find a way to sell them."

"The cost is [-] million?" Lin Zhi was confused after hearing this, "Can it be sold? You won't produce [-] or [-] units first? If you do this, it would be a bit too adventurous."

"Yeah, I think so too." Li Yunhai touched his chin and smiled bitterly, "But I was hot-headed at the time, because that day, businessmen from all over the country came to my store to purchase brilliance toner and CCA. They Everyone praised the computer typewriters. That day, I sold more than 5000 units! I thought that the business was so good, how could I sell 10 or [-] units? So I made a decision and produced another [-] units! "

Lin Zhi couldn't help but become nervous and asked, "How many have you sold so far?"

"It's less than ten thousand!" Li Yunhai ate an orange and spit it out again, "It's so sour! These oranges are not as delicious as the ones I have at home."

Lin Zhi took his hand and asked hurriedly: "Then there are still more than 10 units that have not been sold?"

"Yes!" Li Yunhai smiled, "Don't worry, let's see the effect of the advertisement."

Lin Zhi said helplessly: "Yunhai, you have so much money, even if you don't do anything, it will be enough for you for a few lifetimes. Why are you so adventurous? If you can't sell it, the few hundred million yuan will be exchanged for a warehouse of Scrap metal?”

Li Yunhai took an apple and handed it to her and said, "Peel the apple for me. The apple you peel is delicious. Don't be in a hurry about selling machines. Let's take a look at the situation! Today is the second day of the commercial broadcast. If it still doesn’t work after a week, it will be really troublesome!”

Lin Zhi was anxious to no avail, so she had to say: "Can you be more prudent in your work in the future? Produce 11 machines at once! How can anyone produce like you?"

Li Yunhai said, I am also afraid that dealers from all over the country will come to order and rush to buy. The small amount of goods will definitely not be enough.That’s why so many were produced.

Lin Zhi thought for a while and said, "No, if you place a production order for [-] units, their factory can't produce it for you at once, right?"

"Yeah! They're still producing."

"How many units are left?"

"There are still [-] units left!"

"Then you call them quickly and tell them not to produce anymore! You have so many goods now, it's enough! Even if you lose money, you will lose [-] units less!"

Li Yunhai pondered: "Ling Zhi, I still want to give it a try! What if in a few days, our computer typewriters will be snapped up and the supply exceeds the demand?"

"What if, what if! How can there be so many what ifs? Even if someone else places an order, can't you arrange production again?"

"Although this computer typewriter is a high-tech product, it is not irreplaceable. I can produce it, and if the Japanese people buy one and study it, it will not take long to produce it. Therefore, I must occupy the national market as soon as possible and cannot give it to Japan. No chance for anyone!"

"..."

　Happy Mid-Autumn Festival!The second update is here.Please support with monthly votes.

　　
　
(End of this chapter)