Life 1984

Chapter 193 Spending millions! 【Please subscribe】

When Guo Wanhua heard this familiar voice, she turned around in surprise and looked at Li Yunhai.

The joy shown in her eyes was sincere and natural, her face was radiant, and she had the joy of meeting an old friend in a foreign land.

"Hai of Yun!" Guo Wanhua shouted in surprise, and she was so excited that she almost gave him a hug.

But then she saw Lin Zhi standing beside Li Yunhai.

Guo Wanhua has become accustomed to it. Wherever there is Li Yunhai, there must be Lin Zhi within five steps.

Lin Zhi smiled brightly: "Sister Guo! You've come to Beijin too! This is really a chance encounter in life."

Guo Wanhua tangled her hair on her temples, smiled slightly and said, "I'm here on a business trip. Are you here for tourism?"

To Guo Wanhua, Li Yunhai had no need to lie and said without reservation that I came to CCTV to discuss advertising cooperation.

Guo Wanhua booked a room, and coincidentally, it was room 12 on the 12th floor.

She brought her driver and assistant.

A group of people came upstairs.

Li Yunhai sent Guo Wanhua to the room and sat down for a chat.

When Guo Wanhua sits, she has a leisurely and contented beauty.

She was wearing a light blue chiffon dress with a pearl necklace around her neck. Her hair was very long and beautifully naturally curled around her waist like seaweed.She didn't dress up too much, nor did she apply a lot of makeup like other women, but she looked bright and beautiful.

Paiqi Company has set up an office in Beijin. Guo Wanhua came to take charge of the work in person and will stay in Beijin for a few days.

She felt very comfortable and happy about this chance encounter with Li Yunhai.

The three of them chatted until late at night.

Back in the room, Li Yunhai and Lin Zhi stood in front of the floor-to-ceiling glass windows, looking at the lights of Beijincheng.

Most of the houses are very low, and a 21-story building like the Great Wall Hotel is considered a high-rise.

For various reasons, even decades later, Beijin does not have as high-density high-rise buildings as those in Xiangjiang and Shanghai. However, the advantages are the unique individual shapes, the accumulation of history and the richness of culture.

"Ling Zhi, do you yearn for Beijin?" Li Yunhai put his arm around his girlfriend's shoulders and asked.

"It's okay! I don't have any particular intention of settling here." Lin Zhi turned around, lay on his chest, and asked, "Where are you? Do you want to come to Beijin to develop?"

Li Yunhai shook his head gently: "I have no such idea at the moment."

The two kissed each other, loving each other deeply in this land of Gyeonggi.

To eat in state-owned restaurants in Beijin, in addition to spending money, you also need to use national food stamps.

Before Li Yunhai and the others came out, they bought a lot of food stamps on the black market to prepare for emergencies.

The next morning, Li Yunhai took Lin Zhi to No. 11 West Chang'an Street, XC District.

This is the old site of CCTV.

CCTV was renamed from the original Beijing TV Station.

In 1985, CCTV's advertising business was already very developed, with advertisements in various time periods.

Li Yunhai registered at the security office and said he wanted to discuss business with the director of the advertising department.

He and Lin Zhi both brought all kinds of documents, registered smoothly, and entered the stage.

Li Yunhai asked the staff inside and found the advertising department.

The office of the advertising department was so busy that no one noticed their arrival.

Li Yunhai knocked on the open door and asked, "Hello, is your director here?"

A gay man wearing glasses glanced at them and asked, "What do you want?"

Li Yunhai smiled and said, "I want to buy advertising."

The man with glasses looked Li Yunhai up and down and said, "Comrade, what advertisement do you want to buy?"

Li Yunhai said that I am the director of Xizhou Sihai Consumables Factory, and I want to buy TV drama advertisements from your station.

The man with glasses had small eyes, but he stared wide at this moment: "Are you kidding? You are the director of the factory? Then I am still the Secretary-General of the United Nations!"

The people working inside all laughed and looked at Li Yunhai a few times. They all thought this little comrade was quite interesting.

Li Yunhai is neither depressed nor angry, and those who do not know are not guilty.

He walked in and took out his various documents to show the other party.

"Hey!" The man with glasses looked at Li Yunhai's various documents and carefully inspected the steel seals, and couldn't help being surprised.

If Li Yunhai did not create false evidence, then his identity is true and credible.

The man with glasses couldn't help but look at Li Yunhai again and said with a smile: "Comrade Li, you are still the president of the provincial association! The section chief of the provincial commerce bureau! The director of the consumables factory! That's enough status!"

"They are all sinecures." Li Yunhai smiled calmly, "In a place like Beijin, if you just throw a piece of paper out of the window, you can hit several department directors! I, a little section chief, can't get on the stage."

Seeing the humor in what he said, the man with glasses couldn't help laughing: "It's not as exaggerated as you said. The director of the department is also an official in the capital! Our director's office is inside. Come with me, and I will take you there."

The director's door was also open, and the person inside was working at his desk. When he heard a knock on the door, he looked up and asked what happened?

The man with glasses pointed at Li Yunhai and said that this comrade wanted to buy advertisements for the TV series.

The director's reaction was even more brilliant than that of the man with glasses, and his face changed several times: "Buying advertisements for TV series? This little comrade? Do you know how expensive our TV series advertisements are?"

Li Yunhai and Lin Zhi walked in and asked with smiles: "I was about to ask the director for advice."

The director put down the pen in his hand, picked up the enamel cup, and said slowly: "Watch the number of episodes and duration of the TV series. The minimum cost is 3 yuan per TV show. Usually it costs 5 yuan per TV show! You can't split it into parts. , if you want to buy it, you have to buy the whole show.”

Li Yunhai thought it was so expensive!

It turns out it only costs 5 yuan!
He has money now, and 5 yuan is really nothing to him.

But compared to the income in this era, 5 yuan is definitely not a small amount.

Let alone ordinary people, it is difficult for even ordinary companies to spend so much money on advertising.

After the director finished speaking, he looked questioning whether you could afford it.

Li Yunhai thought for a while and said, "I wonder how many TV series your station will air in the second half of this year?"

"Huh? That's a lot. There are replays of Eight Immortals Crossing the Sea, Jigong, the newly introduced Legend of the Condor Heroes, Four Generations Under One Roof, Master Hai Deng, etc. The question is, can you afford it? This is not Cheap! Which factory are you from?"

"I'm from Xizhou Sihai Consumables Factory."

"Consumables? What exactly are they used for?"

"Toner and CCA are all consumables for office equipment."

"Oh! Does this thing need to be advertised?"

“It’s always good to have a little advertising so people across the country can see it.”

"Let me tell you, advertising fees are very expensive. Your products are not products for the general public, and the market is limited. If you spend so much money on advertising, it's hard to say whether you can recover the cost even if the effect is average."

"It's okay, I'm willing to place ads."

"I have also fulfilled my obligation to inform you. Which drama do you want to buy advertising for?"

"I will buy all these TV series in the second half of the year!"

"What?" The director thought he heard wrongly, and suddenly looked up at him, "What did you say?"

"Director, I bought all those TV series you just mentioned. Can you calculate how much they cost?"

"Comrade, are you kidding me? This can cost hundreds of thousands!"

"No kidding, I brought a deposit of 5 yuan, and I'll transfer the rest to you."

"Are you serious?"

Li Yunhai said that one thousand means ten thousand, but he didn't just put the money on someone else's table.

He took out the 5 yuan he had brought with him in stacks and neatly placed them on his desk. He said, "This is a deposit of 5 yuan. I will cover your TV drama advertisements for the second half of the year!"

"His!" The director looked at the pile of money in front of him and couldn't help being shocked. "Little comrade, what's your surname?"

"Excuse me, my surname is Li, and this is my business card." Li Yunhai handed over the business card.

The director took it and looked at it carefully. He seemed to have thought of something and said thoughtfully: "Sihai Consumables Factory, Guangcai CCA? Why do I feel so familiar?"

Lin Zhi laughed from the side and said, "Director, you must have read the report, right? This is our domestic product. During the Canton Fair in the spring, it created hundreds of millions of foreign exchange for our country!"

"Yes, Director."

"Oh, that's amazing! This world really belongs to you young people!"

Lin Zhiyan smiled and said: "Director, even the mainstream media are rushing to report on Guangcai CCA. You should also give us the best advertising time to promote our products so that people across the country can see and hear them and know that we have Such a great high-tech product!”

The director immediately looked at Li Yunhai with admiration and said with a smile: "Haha! Of course. As long as you give us money, of course we can play it. Have you made the advertisement?"

Li Yunhai said that it hasn't been produced yet, so why don't we discuss advertising business with you first?Can you please send someone from your station to shoot the advertisement?Or do I need to find a professional advertising production company?

Whatever the director says is fine, it depends on what you want.

The advertising department was established in 1979. It was not until 1995 that the agency system was fully implemented in advertising sales. It relied on advertising companies distributed across the country to contract business and set prices based on ratings, allowing companies to selectively arrange advertising based on product characteristics.However, in the set of prime time periods with the highest ratings, advertising time bidding is adopted, that is, companies and their agencies bid independently to determine the ownership of the advertising time period.

Therefore, at this time, all advertising rights are still in the hands of CCTV itself.

Of course, the advertising department has its own production team.

Li Yunhai felt that it would be more reliable to cooperate with CCTV, so he asked you to help create advertisements!

The two parties are ready to launch detailed negotiations on cooperation.

Li Yunhai won advertisements for 8 TV series in the second half of the year, each costing 5 yuan, totaling 40 yuan.

For CCTV at the time, this was a huge amount of advertising revenue.

TV advertising in our country originated in 1979, and it is only a few years old now.

In an era when all products relied on planned production and sales, many state-owned enterprises had no awareness of advertising.

Township enterprises and private enterprises advertise more, but even ordinary enterprises cannot afford to spend tens of thousands of dollars on advertising for a TV series.

Li Yunhai bought so many advertisements at once, which can be said to be a big customer.

After the contract is negotiated, CCTV will send a production team to Xizhou in early July to shoot on-site, frame the factory and products, and produce advertisements.

Li Yunhai promised to pay the remaining balance to CCTV after returning to Xizhou.

Li Yunhai has to trust such a large national unit.

After completing the formalities, it was noon.

Li Yunhai and Lin Zhi left CCTV.

"It's strange. We walked around inside and didn't see a familiar host." Lin Zhi looked around.

"They should all be in the studio building in front. If you're interested, let's go for a walk?"

"Forget it! I'm hungry, and it's important to fill my stomach. I heard that there are eight major restaurants in Beijin. Should we try them one by one?"

"The Eight Great Restaurants? Where is there enough food for us? Where should we go first?"

Lin Zhi is indeed a foodie and knows the eight buildings in Beijin very well: "Dongxing Building, Taifeng Building, Zhimei Building, Hongxing Building, Zhengyang Building, Qingyun Building, Xinfeng Building, Chunhua Building. But today we If you don’t want to go, let’s go to Donglaishun to eat mutton hot pot!”

Donglaishun is famous in Beijing for its mutton-shabu-shabu. The mutton is tender and the soup is mellow. It is the leader in Laobei Jin copper pot-shabu-shabu mutton.Li Yunhai took Lin Zhi and took a taxi to Donglaishun.

Since the re-opening, the taxi industry in Beijin has become increasingly developed, with taxis mainly featuring Lada, Dacia, Blue Bird, Crown and other models.

Crown was the better taxi in Beijin at that time, with air conditioning and comfortable seats. Even the driver who drove Crown wore a shirt and tie, so at that time everyone called Crown the aristocrat of taxis.

Taking a taxi is an expensive thing in this era. Locals rarely take taxis. They are all foreigners. Only overseas businessmen take taxis.

Advertisements for Japanese products appeared on the streets of Beijin, as well as large advertisements for Coca-Cola.

The wide roads are mostly filled with non-motorized vehicles.

Li Yunhai and Lin Zhi came to Donglaishun and ordered several large plates of meat. The two of them ate heartily and said they were very satisfied.

In the afternoon, Li Yunhai and Lin Zhi came to Zhongguancun for a stroll.

Zhongguancun was founded in 1980.

The most important turning point year was 1984.

With the support of the state, around 1984, batches of scientific and technological personnel left scientific research institutes and universities and went into business. With a new operating mechanism of "self-raising funds, voluntary combination, independent operation, and taking responsibility for profits and losses", we created Private technology enterprises.

In this year, the two seas and two countries were connected. Jinghai, Kehai, Xintong, Sitong, Lenovo and other well-known companies in the development history of my country's technology companies were established one after another. In the process, Zhongguancun Electronics Street gradually took shape.

In 1985, the entire country's economy was overheating, and the "sea fever" was somewhat out of control. Non-tech companies also began to get involved in the trade of technological products to obtain high incomes. Many fake and shoddy so-called high-tech products settled in Zhongguancun.

Li Yunhai also makes office equipment. When he came to Beijin, of course he had to visit Zhongguan Street.

The products here are very rich, covering everything, mainly computers and their accessories.

Li Yunhai saw a store selling computer accessories and walked in casually.

"Just take a look." There were only two young men in the store, squatting on the ground, playing with a host.

Li Yunhai saw that they were all computer accessories and asked, "Are you selling accessories?"

"Yes, we sell various accessories and also do repairs." A fat man looked up at Li Yunhai and saw that he was dressed unusually, so he asked, "Are you a college student? Your computer is broken? What's wrong with us? Make sure you fix it."

Li Yunhai smiled, looked at the various accessories inside, and asked, "Are you taking apart the second-hand console you bought and using it as parts?"

Fatty misunderstood what Li Yunhai meant and quickly declared: "Classmate, don't worry, although our accessories are second-hand, they are of guaranteed quality and are covered by a one-year warranty if they break!"

Li Yunhai laughed and said: "I don't repair computers, I just came in out of curiosity to take a look. Do you have many accessories?"

"what happened?"

"Where do you get the goods from?"

"Overseas! Only foreigners can produce computers."

Li Yunhai picked up a motherboard and asked, "Are these boards all good?"

"Of course it's good. What model is your computer? We have it here."

"How much does this board cost? This is the one I have."

"1000 yuan, guaranteed replacement and startup."

"Oh? Where is this monitor?"

"One thousand in black and white, two thousand in color."

"Then it costs three to four thousand to assemble a computer?"

"Almost! I said classmate, what on earth do you want to buy?"

"I'm just asking. I'm curious."

"Hey! Okay, you can take a look at it." The fat man wiped the sweat from his forehead and stared at Lin Zhi fiercely.

A beauty like Lin Zhi attracts attention wherever she goes.

Especially her breasts, which are out of proportion to Yangliu's thin waist, are so plump that people can't forget to leave.

Lin Zhi felt the fat man's gaze and turned around.

Li Yunhai found out about it and left immediately.

The fat man glanced at Lin Zhi for a few times and said to his colleague: "This girl is so beautiful! Even more beautiful than a celebrity."

The colleague laughed and said: "How many celebrities have you met? How dare you say this? Don't worry about other people's girlfriends, be careful they beat you!"

Lin Zhi asked Li Yunhai, "Everyone here is in the computer and accessories business."

Li Yunhai hummed and said thoughtfully: "You think, if we come back from wholesale computer accessories, assemble them ourselves, and then sell them, will it be a success?"

"Like those people just now?" Lin Zhi didn't understand this industry at all and couldn't give professional advice.

Li Yunhai said, the business those people did just now is exactly the opposite of the business I want to do.They were dismantling the whole machine into parts, and I wanted to assemble the parts into a machine.

Lin Zhi understood instantly: "Just like when you assemble a second-hand copy machine?"

Li Yunhai hummed: "Yes, it's about assembling computers!"

Lin Zhi knew his purchase price and asked: "Your second-hand computer is not expensive to buy, it only costs 1600 yuan. Is it cheaper to assemble it?"

Li Yunhai smiled and said: "It's different. I want to buy new parts and assemble them into new machines myself, so that I can sell them for tens of thousands of yuan."

Although Lin Zhi doesn't know the industry, he still feels that this is a big business opportunity: "There is no similar factory in China, right? Then you can give it a try!"

Li Yunhai suddenly came up with this idea and was inspired by the accessories store just now.

Before that, although he knew that computers could be assembled, he had no idea of ​​industrialization.

He just saw that the store was dismantling computer accessories, and he suddenly thought of this.

What Li Yunhai knows is that in June this year, my country's Great Wall Computer was born.This is the first domestically produced microcomputer in my country to implement a Chinese cultural system and achieve mass production.

This microcomputer model is Great Wall 0520CH, which is my country's first 16-bit computer.Moreover, the 0520CH has achieved industrialization and large-scale production, so many people regard the birth of this machine as a milestone in Chinese microcomputer technology.

Great Wall Computer sells for 3.2 yuan. Purchase requires state approval and is not sold to individuals.

Li Yunhai thought to himself that there must be great potential in computer assembly.

Once he had this idea, he thought about how to realize it.

The most difficult thing is the import of spare parts.

I wonder if Shi's Company can help?
After Li Yunhai had this idea, he felt that visiting Zhongguancun was boring. He just wanted to realize his dream as soon as possible.

He was thinking about something and accidentally bumped into a person walking towards him.

This is a gentle middle-aged man wearing glasses, in his 40s, tall and thin.

Li Yunhai recognized the other party at a glance.

Of course, the other party didn't know him.

"Professor Ni!" Li Yunhai blurted out.

The other party pushed up his black-rimmed glasses, looked at Li Yunhai, and asked, "Little comrade, do you know me?"

Li Yunhai laughed and said: "I've heard of this name for a long time! Professor Ni, in April last year, at the Computer Products and Applications Exhibition held in Pengcheng, I saw the results of your research. The LX-80 Chinese character graphics microcomputer!"

Lin Zhi blinked and thought, aren't you lying?Last April, you and I both went to school in Xizhou!Did you really go to Pengcheng?

But she won't expose Li Yunhai's lies.

Professor Ni said oh, thinking that Li Yunhai had really participated in that exhibition, and said with a smile: "Yes, I did participate in that exhibition. The LX-80 I studied also participated in that exhibition."

Although Li Yunhai had never participated in a computer exhibition, he was familiar with Professor Ni's scientific research results and immediately started chatting with him.

Speaking of LX-80, few people may know it.

But when it comes to "Hanka", it is estimated that many people have an impression.

LX-80 is the predecessor of Hanka.

The most important technology of Hanka is LX-80.

This major scientific research achievement was developed by Professor Ni.

Li Yunhai was not flattering the other party in vain, but he meant what he said.

He said eloquently that the LX-80 uses "hard Chinese character" technology, that is, it uses hardware to process Chinese characters, while the IBM-PC uses "soft Chinese character" technology, that is, it uses CCDOS software to process Chinese characters. Therefore, The LX-80 has a big advantage in processing speed.

After hearing this, Professor Ni couldn't help but feel like he was a confidant, and said with a smile: "Little comrade, what line of work are you in? Why are you so familiar with our products?"

Li Yunhai promptly handed over his business card.

Professor Ni took it and looked at it and read: "Xizhou City, Sihai Computer Store, Li Yunhai, manager! Comrade Li, you are the manager of Sihai Store. I have heard of your store."

The distance between the two people was instantly shortened, and they began to talk cordially.

Li Yunhai invited Professor Ni to sit down at a snack bar, bought a few bottles of Arctic Ocean soda, and ordered some snacks.

He continued, Professor Ni, I admire you very much! The computer produced by IBM has a very low speed. It uses a 16-bit 8088 CPU with a main frequency of only 4.66 MHz, so it can only display dozens of Chinese characters per second, and only ten lines of Chinese characters can be displayed on a full screen.Therefore, when typing five-stroke Chinese characters, the cursor will flash and there will be a delay.And if you type 26 English letters, it will be very smooth and there will be no flickering.

In contrast, although the LX-80 uses an 8-bit Z80 CPU with a main frequency of 4 MHz, it mainly uses hardware for Chinese character processing. The Chinese character display speed can reach about a thousand words per second, and the full screen can display 25 lines of Chinese characters.Therefore, from the external characteristics comparison, the Chinese character information processing function of LX-80 far exceeds that of PC.

Professor Ni was impressed when Li Yunhai spoke so professionally.

Li Yunhai added, however, PC is the mainstream in the industry and the main force in the future office market. Although LX-80 is powerful, it cannot compete with PC. The only way out is to transfer LX-80 to PC as an accessory for typing Chinese characters.

Professor Ni groaned, adjusted his glasses, and said: "Comrade Li, I really didn't realize that you are so knowledgeable at such a young age. I gave up my good, high-paying job in Canada and returned to China just to promote our country's information." Industrial development. You and I have the same view. LX-80 cannot compete with PC. The best way out is to migrate it to PC. This is really a consensus between heroes!"

He then let out a long sigh: "Unfortunately, the next research work will require a lot of funds. Now I am too clever to make a meal without straw!"

Li Yunhai said seriously: "Professor Ni, I am willing to provide you with research and development funds. Tell me how much it will cost?"

Professor Ni looked at him in disbelief: "Comrade Li, can you provide funds? This is not a small sum of money."

Li Yunhai patted his chest boldly and said generously: "You tell me the number, and I'll give it to you!"

Professor Ni pondered for a while, raised his right index finger, and said awkwardly: "It's still 100 million even if you don't tell me!"

Li Yunhai laughed and said, "Okay, then I'll give you 100 million!"

Professor Ni said in surprise: "Comrade Li, you and I are strangers, this, this? One million is not a small amount of money. Can your family agree to it?"

He thought that Li Yunhai was just the son-in-law of the family. Although he served as the manager of Sihai Store, big money ideas must be approved by his family.

Li Yunhai looked at Lin Zhi and said with a smile: "Honey, do you agree?"

This is the first time Li Yunhai calls Lin Zhi his wife!

Lin Zhi blushed and said with a smile: "I have no objection! Just make the decision."

Li Yunhai pointed at Lin Zhi and said to Professor Ni: "Okay, no problem, my family agrees."

Professor Ni looked at him in disbelief, then looked at Li Yunhai, swallowed, and said, "Do you agree? Where are your parents?"

Li Yunhai smiled and said: "My parents are both farmers, farming in the countryside! They don't care about my business. One million is my first investment. If it doesn't produce results, I will add more in the future!"

Seeing how generous he was, Professor Ni hesitated a little. He understood that it was impossible for the other party to invest so much money in him for no reason, so he asked: "Comrade Li, you have invested so much in me, or in this world." What are the requirements for this technology? Do you want patent rights? Or what?"

Everyone is smart and no one can fool anyone.

If the conditions offered by Li Yunhai were too high and he was not satisfied, then Professor Ni would not be able to agree even if it was an investment of 100 million.

Li Yunhai smiled slightly and said, "Professor Ni, what I want is very simple! You can definitely agree!"

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(End of this chapter)