Rebirth 84, starting from fish farming

Chapter 335 Smurfs

Regarding the product name, Lu Changhua discussed it with people from the planning department of the advertising company for several days.

We have put forward several plans, but none of them are ideal.

Lu Changhua suggested that the children's growth series be named "The Smurfs".

It can not only reflect the liveliness and cuteness of children, but also the recognition of blueberry juice, a blue liquid.

Such a name is easy to remember and catchy.

Great for spreading.

A few years ago, a Smurfs cartoon happened to be released, and children loved it very much.

If you use animated images to design packaging and advertising communications, you will get twice the result with half the effort.

Lu Changhua also proposed to purchase the copyright of "Song of the Smurfs" and use it as advertising music.

This proposal was approved by the planning department.

Finally, the children's growth series decided on the trade name "Smurfs" and registered the trademark.

The Beijing advertising company sent people to fly directly to Yangcheng.

Negotiate with Yangcheng TV Station to purchase the copyright of The Smurfs Song.

At the same time, I also found a relationship with the CCTV advertising department and exerted some influence on Yangcheng TV station.

A week later, the copyright was successfully purchased.

The purchasing unit is Changhe Group.

As for the animated image, Yangcheng TV Station needs to contact the United States and they need to authorize it.

Now that we have the songs, we have to wait for the packaging design.

As a children's drink, Smurfs must be designed in a lively and cute style.

Finding someone to represent you has become a big problem.

Lu Changhua knew that the child stars who are now very popular disappeared within a few years, and there was no big development at all.

If they are allowed to endorse, I am afraid that the future of the product will not be long.

He discussed with the people in the planning department whether he could let his daughter be the protagonist of the advertisement.

As Party A, if Party B makes this request, can Party B disagree?

"Okay, Mr. Lu, let your daughter try it, what if it suits you?!"

In this way, Wang Yao flew to the capital with her daughter and daughter.

As soon as Wang Yao landed, the first thing she did was to call her sister Wang Lu from Peking University.

"Sister, have you come to the capital? That's great. You can come to the school to find me."

"I just got off the plane. When I meet your brother-in-law, I'll go see you tonight."

Lu Changhua had been waiting outside for a long time. When his wife and children arrived, he was so happy that he couldn't close his mouth.

He held Xiao Nuomi, and Wang Yao got into the car with her son in her arms.

"What? Why do you have to let your daughter do it?"

"Our products need models, and I want Nuomi to try them out."

"It's okay to be exposed to these at such a young age?"

"Just treat your own products as a favor to me."

Lu Changhua turned to look at his daughter.

"Nuomi, daddy needs your help, can you help me?"

"Help, but I'm still young and don't have the strength."

Little Nuomi blinked her big eyes and looked at her father with flickering eyes.

"You just need to listen to your uncle and aunt and do a few moves."

"Oh."

The taxi went directly to the Jingcheng Advertising Company.

When Lu Changhua led his daughter into the office, everyone looked at Xiao Nuomi.

Xiao Nuomi felt a little guilty after being watched by these people, she hurriedly hid behind her father, stuck out her small head and looked outside secretly.

His eyes were very alert.

"Okay, this little girl is fine."

The advertising director happened to see this scene and praised it repeatedly.

Little Shengyu blinked his big eyes and bit his fingers stupidly in his mother's arms.

Wang Yao took out his son's hand and said, "Don't eat your fingers."

This director knew Wang Yao. He was the one who directed the gift box commercial when it was shot.

"Wang Yao, is this your child?"

"Yes."

"Both of these kids can be photographed."

The director said confidently.

Lu Changhua was called to the design department to look at the packaging, while Wang Yao took the child to chat with these people in the planning department.The Smurf packaging is out.

In order to highlight the attributes of children, the design has become a character image.

Smurfette's long golden hair, white dress and high heels, coupled with long curved eyelashes, charming eyes and sweet voice, make Smurfette the dream lover of many Smurfs, and she is very popular. .

Congcong is Papa Smurf's assistant. Black-rimmed glasses are his unique symbol. He is a Smurf who likes to be smart, pushy, and timid at the same time. He often does self-defeating things and is often criticized by other elves for speaking out. Pain flat.

Congcong's mantra is: "Dad always said...".

Yanyan frowned.

Needless to say, everyone knows his catchphrase: "I hate..."

As long as it can be heard, Hannian likes almost everything: "I hate Gargamel!" "I hate giants!" "I hate working!"

Yanyan often says this, but in fact she always cares about others.Although it is called "annoying", it is not annoying at all.

As the name suggests, Jianjian people are as strong as an ox and often show off their well-developed muscles.When Papa Smurf is away, Jianjian acts as the leader of the Smurfs. Because of his strong physique, many Smurfs are afraid of him.The red tattoo on his right arm is the most obvious difference between Jianjian and other Smurfs.

Lazy always looks like he doesn't get enough sleep. He sleeps most of the time and is usually very lazy, so he is called Lazy.

Lele can always bring a happy atmosphere to everyone. He always walks up to others with a gift box in his arms: "Give you a gift!"

Lele was snickering when others opened the box, and then only heard a "boom!" The person who opened the box was blown black.

Lingling's most eye-catching symbols are a pen in her ear, a hat with a brim in front, and Smurf pants with suspenders.

He is a genius inventor who has invented many high-tech projects - weather controllers, mechanical Smurfs, etc.

Mengmeng looks forward to an exciting and adventurous life, seeing things, and dislikes dullness.With the help of the Smurfs, he realized his dream of taking a spaceship to an alien planet.

Wearing a chef's hat and a white napkin, he often holds a variety of desserts or cakes in his hands. You can tell that he loves desserts at a glance.

Greed gained a lot of weight because he loved eating desserts, which caused a lot of inconvenience, but he could never change his hobby.But Greedy is also the only pastry chef among the Smurfs. The cakes and desserts he makes bring rare delicacies to other Smurfs.

Benben is always clumsy and always knocks things over. Benben’s hat is so big that it almost covers his eyes.Benben was looked down upon by other Smurfs because of his stupidity, so he wanted to learn witchcraft, but he later became honest after suffering a loss.

The Smurf with a flower on his hat and always holding a mirror in his hand is the most beautiful one among the Smurfs.

Fufu regards the mirror as a treasure, and other magical horses are just clouds.

Pingping is the trumpet player among the Smurfs, and he always carries his trumpet with him.But his ability to play the trumpet cannot be complimented. His playing was so unpleasant that the entire Smurfs band was unable to play. Later, everyone plugged their ears before continuing the band's performance.

Shishi is a poet in The Smurfs. He likes to compose poems and is often inspired by them.Because he recited poems everywhere, he caused dissatisfaction with other Smurfs, so he ran away from home with Huahua, encountered a storm at sea, and lived on a desert island.

Hua Hua is a painter in The Smurfs who likes to paint.

Tracking has red feathers on his hat. He is a hound among the Smurfs. He has a keen sense of smell and can track the target by scent. He played a great role in finding the lost Smurfs.

These fifteen animated images create fifteen packaging bottles with different shapes.

The bottle is not high, only ten centimeters and four centimeters in diameter.

The biggest difficulty with these bottles is the need for individual molds.

It's very difficult.

The cost is also very high.

Because it is a special-shaped bottle with a character image, it needs to be printed.

The production process of this kind of bottle is to blow the bottle first, then print it, and finally put it on the mold for extrusion.The difficulty here is whether the printed image can be consistent with the die extrusion.

Otherwise it will become waste.

The yield is a bit low.

"Make the mold first, try the production, and see the situation."

There are many factories in the Daxing area of ​​the capital, so Lu Changhua does not need to worry about these.

What he is worried about now is the issue of image licensing.

The United States has never thought that it can sell the rights to use its own animated images, especially in China.

With these fifteen images, the American lion opened its mouth wide and wanted to bite them hard.

Fifty thousand dollars a year, starting from ten years.

Yangcheng TV station spread the news to the capital.

Lu Changhua immediately agreed to buy out the rights to use the imagination, including the name, for US$150 million.

The United States readily agreed.

On the one hand, an image buyout agreement was signed, and on the other hand, packaging bottles were also produced.

Xiao Nuomi couldn't put it down when she saw these characters.

Could she not be excited that the Smurfs she saw on TV actually appeared in her hands?
Little Shengyu still didn't quite understand why his sister was so happy, but he also grabbed these small bottles in the same way.

The commercial shooting scene is also ready.

Fifteen Smurfs met Gargamel. At this critical moment, Xiao Nuomi rushed out and used magic to turn the Smurfs into small bottles, which she put into her schoolbag.

She skipped to school.

In class, she took out a small bottle of Smurfs and secretly took a sip. She immediately felt full of energy. The teacher walked into the classroom and the whole class stood up. Xiao Nuomi quickly hid the Smurfs.

She also stood up, secretly turned back and whispered to the children behind her, "Take Smurf home and protect him quickly."

She took out a bottle of Smurf and handed it to her partner behind her.

(End of this chapter)