Rebirth 84, starting from fish farming

Chapter 334 Must endorse
Lu Changhua was happy after tasting the freshly prepared blueberry juice.This tastes really good, but one thing is that the color of blueberry juice is not blue.

This kind of blueberry juice is unrecognizable. Who knows it is blueberry juice?
Since it is called blueberry juice, it must have color.

Of course blue is preferred.

So I asked the engineer to add colors.

The engineer smiled and said, "Mr. Lu, there are two ways to make blueberry juice blue."

"Oh? In what way?"

"The first is to add food coloring. This is the simplest and lowest-cost method."

"What about the other one?"

"The other cost is high, you come with me."

Lu Changhua followed the engineer to the pretreatment workshop for the first process.

Pointing to a big iron box, he said, "What do you think this is?"

Lu Changhua took a closer look and saw that it was the peel of a blueberry. Because it was waste, it was packed into boxes for disposal.

"Peel."

"Yes, the peel. It is rich in anthocyanins and blue plant pigments. As long as the active ingredients in the peel are extracted and added to the blueberry juice, the most perfect blueberry juice will be made."

He grabbed a handful of peels from the box, put it under his nose and smelled it, and then said, "It smells really good. Smell it."

Lu Changhua also smelled it in the same way.

It's really full of blueberry flavor.

"Then why don't you do this?"

"Haha, Mr. Lu, it's because of the cost. Many bosses give up the most natural ingredients and use additives because of the cost. For people like you, the original solution is really blueberry juice. Many factories don't even have a drop of blueberry juice. It’s tuned.”

"When I make blueberry juice, I don't care about the cost. I just want the original natural blueberry juice. Please help me design it."

“Additional equipment is required to process the peels.”

"No problem, Tim!"

The engineer took out a pen, made a few strokes on his notebook, and wrote down the name, model, and quantity of the machine.

Tear off the paper and hand it to Lu Changhua.

“Hurry up and order.”

"it is good."

Lu Changhua picked up the phone and called Hu Dagui.

Report the equipment that needs to be added.

"Contact the manufacturer quickly and have it shipped immediately."

"Okay, I'll get in touch right away."

Hu Dagui frantically called the device, and Lu Changhua filled a plastic bottle with blueberry juice and took it home.

Because of the trial production today, Lao Lu did not go fishing. The whole family was waiting for news at home.

Seeing Lu Changhua come in, Lao Lu asked: "How is it? Has the product been produced?"

"It's going well, but we still need to add some equipment. Let's try this first."

Lu Changhua placed the plastic pot next to the coffee table.

Mother Lu hurried to get the teacup.

The tea cups of Northeastern people are not the tea bowls or tea cups found in big cities, but the [-]-ounce transparent glass cups used for drinking water.

With more than one cup, anyone can do it.

Now I use it for drinks again.

Lu Changhua opened the lid of the plastic pot and put the glass close to the mouth of the pot. He pushed the plastic pot to tilt, and blueberry juice flowed out of the mouth of the pot.

The slightly thick juice was poured into the cup.

Lu Changhua gave his father a drink first, and then his mother's.

Little Nuomi had already stood by the plastic lake, shouting "Daddy, Daddy."

Always remind your dad that I am here, look at me, look at me!
Lu Changhua had no choice but to give the third cup to her first.

"Come on, girl, this cup is for you."

"Ow~"

Little Nuomi held the cup in both hands and trotted to her mother's side.

"Mom, mom, drink first."

"Good baby, mommy has it, drink it yourself."

The little girl started to drink the blueberry juice.

"tasty?"

Lu Changhua asked.

"Uh, uh, uh."

The little girl nodded vigorously.

Both Lao Lu and Mother Lu took a few sips, smacked their lips, and nodded.

"It tastes pretty good, it's just the color..."

Lao Lu looked at the turbid liquid in the glass and hesitated.

"I'm preparing to buy new equipment and change the color to blue."

As he spoke, Lu Changhua handed the poured blueberry juice to Wang Yao's hand.

"You try it."

Wang Yao took a sip lightly.

He nodded and said, "It tastes good and has a good texture. Dad and I agree that we need to add more color."

Just as she was talking, Xiao Nuomi had already finished drinking a glass, she licked her little tongue, looked at the empty glass, with a look of unfinished content.

"You can't drink any more. If you drink too much, you'll have diarrhea."

Wang Yao said worriedly.

"Nowadays, all lactic acid bacteria drinks are added, and there are too many added things. It is not a good thing for children to eat too much."

Lu Changhua thought for a while and his face lit up, "It would be great if a blueberry drink specifically for children was developed."

"It would be a good thing if it is purely natural and can be digested and absorbed by children."

Wang Yao's expression also changed.

exactly.

Lu Changhua's mind was opened immediately.

If blueberry juice can be made into a product for different groups of people, it will have unique attributes.

For example, children’s growth series, women’s youth series, men’s health series, and elderly longevity series.

The same blueberry juice was immediately produced in four series and more than a dozen packages.

In this way, not only the product line is enriched, but also different values ​​and connotations are given to the products.

Lu Changhua immediately found paper and pen and listed out the four major series one by one.Seeing that Lu Changhua was busy, no one bothered him. Even Xiao Nuomi went to play with his grandparents.

"I'm going to the capital to find a Beijing advertising company to design the packaging and bottles. I'll be back in a week."

Lu Changhua left as soon as he said so.

Wang Yao warned: "Pay attention to safety."

"rest assured."

He packed up his clothes and toiletries, carried a travel bag and went out.

Lao Lu took the key and wanted to send his son back to Beining.

"It's getting late, can't we leave tomorrow?"

Mother Lu was still worried.

"It's okay. My son is going to do some business, so hurry up."

Lao Lu said.

"Don't worry, Mom, let's walk slowly."

Lu Changhua put his travel bag in the back seat, took the keys from his father, and he drove.

Lao Lu won't be back tonight and will drive back early tomorrow morning.

It was already past four o'clock in the afternoon.

The sun is setting in the west, and the sky is filled with red clouds.

On the gravel road to the fork in the road were some workers walking off work.

On both sides of the road are golden wheat fields.

The breeze blows and the wheat waves roll.

Although we suffered a disaster this year, during the harvest season, the earth still contributed the fruits of the year.

This year's wheat waves are a bit sparse.

Lu Changhua sighed, hoping that things would be better next year.

The car rolled up a puff of dust and smoke and sped along the road.

That night, the two men stayed at home in Beigang.

"Dad, I'll leave early tomorrow morning. You can eat at home before leaving. Don't worry, it's okay to go back anyway."

"Well, I'm in no hurry."

Early the next morning, Lu Changhua hurried to the train station with his travel bag.

When he boarded the train to Harbin, he felt much more at ease.

He arrived in Harbin at noon and took a taxi to the airport.

He took out a blank letter of introduction from his bag and added the reason for going to the capital. With this, he could buy a ticket.

In the evening, he was already standing at the exit of Beijing Airport.

Take a taxi into town.

I found a hotel to stay near the Beijing Advertising Company.

He has dealt with the Beijing advertising company many times.

Their design and planning capabilities are still recognized.

The next day, he had breakfast and went to the advertising company.

Many people in the company know him.

When I saw Mr. Lu from the Northeast coming, I was surprised.

"Mr. Lu, why are you here? Is there something wrong?"

"Something happened."

"If something happens, why don't you call us so we can pick you up."

"No, I need product design."

Seeing that Lu Changhua was so anxious, the business boss immediately summoned the planning and design department for a meeting.

Lu Changhua told them his thoughts.

These people nodded repeatedly as they listened.

They have long admired this "local boss" from the northeast.

Back then, Changhe cans, Beirong goose down jackets, and now Changhe tractors. Which product was not conceived by Boss Lu?

Now they have made another blueberry juice.

Look at other people's thoughts.

It is really an idea to make products into different series and target different groups of people.

Although the upfront investment cost will be high, at least several sets of packaging are required, but if the market is opened, it will be a hit product!
"Children's growth series focuses on nutrition and promotes growth and development."

"The women's youth series focuses on beauty and beauty, removing freckles and acne, and regulating endocrine."

"The men's health series focuses on health factors and helps you stay healthy and in good shape."

"The longevity series for the elderly focuses on regulating meridians, soothing the whole body and anti-aging."

The selling points of these four series were listed one by one, and everyone in the planning department nodded.

This idea is indeed beyond the thinking of many bosses.

At the meeting, Lu Changhua also raised the issue of product endorsement.

Each series corresponds to one or two celebrities. As for who will be endorsed, the advertising company first proposes a few candidates and then makes a final decision.

All of a sudden, the Beijing advertising company became busy.

The planning department is busy writing copywriting, and the design department is busy designing bottle packaging.

Their external relations department contacted various film and television companies and asked them to provide photos and resumes of the stars.

Celebrities now have some airs.

This is all learned from Hong Kong and Taiwan.

If you don't learn from the good ones, you will learn a lot of bad things.

But when they heard that Changhe Group was looking for a spokesperson, they all dropped their airs.

Why?

Changhe Group is too famous now.

First it was Changhe cans, and then it was Changhe gift boxes.

There are also very high-priced Beirong goose down jackets, also from Changhe Group.

As for Changhe Tractor, which has become famous in recent years, it has become a household name.

Advertisements for Changhe Tractors are still playing on TV!

Can such a powerful enterprise be given less money?

Many celebrities began to look for connections and submitted their information to Beijing advertising companies to take a chance on this endorsement opportunity!

(End of this chapter)