Start with hooves

Chapter 273 "natural" is on sale

Nothing major happened recently.

Suri hangs around every day and attends several parties one after another.

Two weeks have passed in the blink of an eye, and the release date of the new album "natural" has finally arrived.

Downtown Los Angeles.

A certain record store has been open for more than 50 years. The owner Theodore is only in his 30s. He took over the business from his father. His family lives on the second floor of the store.

Today is the weekend, and Theodore was woken up very early by the movement downstairs.

After opening the window and looking around, I discovered that the queue waiting for him to open the door was tens of meters long, and there were regular customers who raised their heads and shouted, asking him if he wanted to make money.

Since online shopping has become more and more convenient and people have become accustomed to listening to music through the Internet and using Walkmans and mobile phones, the business of physical record stores has plummeted, and their performance has declined year by year.

Many smaller record stores have closed down one after another.

Ten years ago, Theodore might have been happy about the reduction in competition, but now he just feels sad that the rabbit has died and the fox has died. He is worried that he will not be able to continue in this line of work in the future, and that he will have to go out to work again when he reaches middle age.

Out of pessimistic expectations about future income, Theodore began to live frugally a few years ago and tried to learn from others to make money through investment.

Facts have proved that it is better not to invest.

The financial crisis last year caused his already small savings to shrink by two-fifths again.

The most annoying thing is that after Theodore gave up completely, looking back recently, several stocks actually rebounded, including Facebook.

Excluding the rent, the current record store does not make much money, but at least it is relaxed and free. There is no boss to look after you from morning to night, and you are scolded at every turn. It is barely a relatively comfortable business, but it is a sunset industry. .

Theodore finished cleaning up in a hurry, went downstairs, opened the door with a smile, and received the guests at the door.

I packed it up last night and brought in a large number of Suri's new album "natural". They had been placed in advance and piled on the thick cabinets.

really.

When customers come in, they don't even look at anything else. They pick up Suri's records and go directly to the cashier to pay.

In this era when physical records are increasingly declining, as one of the few singers who can still attract fans to queue up to buy, store owner Theodore thinks Suri is awesome.

Even Michael Jackson doesn't have this kind of influence in being able to make so many fans stay up late on Saturday mornings and get up early to queue up to buy records. People only like his popular old songs, and the popularity of new songs is very low. .

Suri is different. He is very influential among young people, and every song he produces is very bright.

More importantly, he can make Theodore make money.

Because they are not exploited by record companies and are produced and distributed directly through bluegrass music companies, selling Suri's records allows record stores to earn about 10% more profits, and the purchase price is slightly cheaper.

Therefore, these physical record stores are happy to help promote Suri's works. Yesterday, a 1:1 human-shaped billboard of Suri was placed at the door.

Theodore poked his head in and took a look. Well, the billboard had been stolen by someone. It was probably taken home and kept by someone.

This also shows that he is very popular.

The last time someone stole an advertisement was when Britney Spears released a record. The posters in swimsuits were relatively sexy. They were probably taken home by angry young men and used as fantasy material.
Being distracted, acting as a numb checkout machine.

Two young girls walked into the store, their faces full of the innocence and brilliance of high school students, which were completely different from those of mature women entering society.

Among them was a blond girl who smiled and said:
"Good morning, boss, I would like to ask if there are any special gifts such as posters or autographs this time besides records?" Theodore immediately understood that the opportunity for extra food tonight had come.

He lowered his voice and told:

"Yes, the number of signed albums is very small. We only have 3 copies in the store, so they are regarded as the treasures of the store. You may not be able to afford them. They cost at least .200 US dollars."

As soon as the words came out.

The girl who was checking out immediately took out her wallet again and said eagerly: "I want one!"

Theodore, the shop owner, wanted to laugh but suppressed it. He raised his hand and said:
"This is not because I sell it expensively. You should also know that Suri is busy doing business and is too rich. He rarely releases signed albums. If he puts them on eBay, they will definitely fetch a high price. In order to give back to his customers, I That’s why I didn’t sell them myself.”

When they heard that it actually cost 200 US dollars, the two high school girls burst into tears.

I was about to try to bargain with the boss, but I found that other customers quickly bought the other two signed albums.

This thing is so profitable that Theodore has the urge to go home and practice specifically to imitate Suri's signature. He can earn more than 100 US dollars with just a little ink, which is a huge profit for nothing.

Near noon.

The store has purchased 1000 albums and they have been sold out. Many buyers gave it as a gift or bought it for friends, buying three to five copies at a time.

In order to sell more physical albums, the digital album has not been launched yet, but the title song "natural" has begun to hit the charts in advance, and its ranking on the Billboard has soared.

Apple's iTunes music store also created a special advertising recommendation for Suri's new song.

The key reason why American singers make money is that the cost of breaking the law is high, and it also raises the threshold for people to obtain free resources.

For example, Yahoo, Google, etc., copyright owners can send them takedown notices about suspected pirated links. If there are no problems, they will delete the offending content from the search results and no longer display it to users.

A website that was built with a lot of money may be reported to you and disappear, and you may also face huge punitive damages. Of course, over time, few people will take the risk again.

Therefore, through Apple's iTunes, through which digital albums are sold, the net profit that other singers can earn is not much less than that of selling physical albums.

The major shareholder of bluegrass music is Suri, who was imposed the "Apple tax" by Apple. Although the profit margin obtained is not as good as that of physical albums, it is better because it costs less and the user base is larger than that of physical albums.

The digital dividends from the last album "Phoenix" have been around 2100 million U.S. dollars so far, and the phone ringtones of several songs have sold a total of more than 550 million copies. Calculated at an average price of 1 U.S. dollar, it has also brought Suri a Millions of dollars in revenue.

Becoming a top singer in Europe and the United States will basically make you rich.

For example, Avril Lavigne has become famous in the past few years, and her net worth on the Forbes celebrity list has reached as high as [-] million US dollars.

If Su Rui hadn't slacked off midway and had a little accident, she would have made more money than she did in the music industry by giving more concerts and so on.

The day.

Many people are busy grabbing the album.

Suri was at home, watching the cartoon "Digimon" with Daju.

The childhood memories that I originally thought were dead shot at him again. After reading it, I surprisingly felt that it was still quite interesting.

There was a theme song called "Butter-fly" in the cartoon, which reminded him of a memory.

After listening to it, he immediately sent a message to Manager Oliver and asked him to help him get the right to adapt the song.
(End of this chapter)