Start with hooves

Chapter 272 Brand Valuation

BrandZ agency has a good reputation in the industry.

This time, we only conducted a valuation for the Netflix Entertainment brand.

This thing seems useless, but it can be more or less effective in overall assessment of corporate value.

Su Rui felt that showing up in person to receive the reception would make the people in this organization feel valued, so she took the time to go there in a suit and tie.

Netflix Entertainment is a relatively special Internet company, with a strong "Silicon Valley" brand on it.

The parent company was born in Silicon Valley. Its headquarters is located in Silicon Valley, and its business is also conducted on the Internet. It is significantly different from traditional film and television companies and TV stations.

This allows institutions to also use calculation formulas for evaluating Internet companies during valuation.

Considering the value of Netflix Entertainment comprehensively from the number of users, market share, development growth, customer acquisition cost, etc., its valuation results are much higher than other film and television companies and TV stations.

If we go to the Nasdaq stock exchange for IPO listing now, institutions and investors will also recognize the valuation results given by many institutions. Over the past ten years, it has been proven that this set of evaluation methods works. .

Every time an organization recalculates the valuation of Netflix Entertainment, Suri seems to have only increased the book wealth, which is a bit unreliable. In fact, as long as the current performance is stabilized, these valuations are equivalent to real assets.

It is different from many Silicon Valley startups that only draw cakes but do not bake them.

Half a year after Netflix was founded, its monthly revenue has reached more than 4000 million U.S. dollars, with relatively high profit margins. Coupled with its rapidly growing user base, it has been successfully classified as a potential "super dark horse" project. , attracting institutions to visit for research every week.

Thinking that after today's evaluation, the overall valuation of Netflix Entertainment might be increased by several hundred million dollars, Suri suddenly no longer felt troublesome.

When getting off the car, Jiang Jiaya helped him style his hair again, adjusted the position of his tie, smiled and said with satisfaction:
"Don't tell me, when you wear these clothes, you suddenly look like a human being. You look a bit like a very successful business elite."

Su Rui's mouth twitched and she choked back:

"If you can't speak, don't speak. You would be more beautiful if you were mute."

Even though he killed a thousand enemies and suffered eight hundred losses, Jiang Jiaya was still very complacent, and then started to sigh again.

In fact, when she returned home this time, her mother not only asked her to work hard, but also seemed to notice something, reminding her that she and Suri were already in two completely different worlds.

In addition, it is also said that it is time to find a good guy, fall in love, consider getting married, etc.

When girls fall in love before they are 20 years old, their families tend to worry that they will be deceived. But for someone like Jiang Jiaya, who is 22 years old and still has no love experience, it makes parents even more worried.

After all, this is the United States. Many 17- and 18-year-old young people are already married and working to take care of their children. Even many conservative Catholic girls have more experience than Jiang Jiaya.

At this moment, seeing Suri walking towards the gate of Netflix Film and Television Company, Jiang Jiaya felt that this first love had raised her threshold. She had seen love that gave away million-dollar RVs and tens-of-million-dollar mansions if they disagreed, so she wanted to make do with it again. Living an ordinary life seems a bit difficult.

This is probably like watching too many Hollywood blockbusters costing hundreds of millions, and then looking at special effects shot for only [-] cents. It's hard to avoid comparing them, and you always feel like something is weird.

She was feeling deep down in her heart, how great it would be if her confession had been successful, when she suddenly thought of the scene in Milan where she helped Suri and Daddario guard the gates some time ago.

Ok.

The regret suddenly disappeared again.

If we were together in the beginning, I might not know how green my head is now. I am either catching someone cheating or on the way to catch someone cheating all day long. There are enough good sisters to hold two tables of mahjong together.
Nine o'clock in the morning.

The inspection team from BrandZ agency arrived on time.Suri received them in the conference room and elaborated on his vision for the development of Netflix Entertainment, including dozens of self-produced dramas in the future, combined with the model of purchasing film sources from third parties, to provide users with the best quality services, etc.

Of course.

He also did not forget to provide some special membership plans for developing countries, which differ in terms of clarity, screening time and advertising.

This can make users in Europe and the United States feel that although they have spent more money, they are enjoying better services, and basically do not have to worry about them feeling unfair.

It also avoids paying members in developed countries and choosing to buy low-priced overseas membership packages.

Thank you to traditional TV stations for setting charging prices so high.

Nowadays, the average price of the ad-free version of Netflix entertainment membership is about US$12 per month. In sharp contrast with the high price of pay TV stations, even some low-income supermarket cashiers felt that this price was very high during the questionnaire survey stage. Affordable.

Hollywood film and television companies can make money from filming, which in turn will invest more money to produce better films and television dramas, thus achieving a virtuous cycle.

According to people from the BrandZ brand valuation agency, the self-produced drama business that Suri is responsible for is currently entering a virtuous cycle. Last month's revenue was not only greater than the expenses, but the profit was enough to film two or three new dramas.

Professor Hinckley, a white man with a gray beard, was sitting in front of Suri and asked seriously:
"According to my assessment, the film and television creation department you are responsible for is the most important department in the company and directly determines its revenue. Why are you confident that you can continue to produce popular dramas like "The Walking Dead" in the future? "

Suri has been dealing with interviews for a long time and has experience in this. She replied calmly:

"Because our company is well funded, I would be happy to raise another $10 billion or more."

"And we have more and more talents. This is the basis for the success of homemade dramas. In a few years, people will be able to watch dramas on their mobile phones on the subway home, and they can also use their lunch time to catch up on them on the computer. To watch new episodes, you can play them when you want and pause them when you want. This is the new trend of movie watching in the future."

"I am currently considering developing several TVs and peripheral devices that will allow people to cast videos on TVs and projectors through the Internet, allowing users to gain a richer viewing experience and watch them whenever and wherever they want."

It indirectly conveys the message that Netflix Entertainment has funds, talents, plans and new highlights, which is very helpful in assessing brand value.

Suri is not worried about the smart TV project being preempted by others. In a highly competitive physical business, profits are already very small.

He is eager to get home appliance manufacturers to pay attention to this field as soon as possible and help Netflix Entertainment realize the popularization of smart TVs. By then, it can attract a group of middle-aged and elderly users who are willing to accept new things.

The interview and research took a whole morning.

While Suri was having lunch, she talked on the phone with Hoshino Yuko.

A batch of clothes customized by the YOYO brand from the mainland were just shipped to Los Angeles via freighter this morning.

The girl told that even Victoria's Secret's parent company was paying attention to the YOYO brand and wanted to provide her with a financing amount and the two parties would do business together.

At that time, all you need to do is leave the YOYO brand to them and wait for the dividends as shareholders.

It sounds more like an acquisition than a financing.

Worried that Hoshino Yuko would suffer from inexperience, Suri introduced a Goldman Sachs partner to her to help evaluate whether the financing plan would be beneficial to her.

　I have a picture today. I caught a cold after cooling down. I drank some cold medicine and felt sleepy.

　　
　
(End of this chapter)