Faced with Dong Chao's doubts, Gao Jingwen responded with a smile. The routine she chose was proven useful by generations, so she chose to use it.

'Ginseng fruit' and 'Fulu fruit' are hype gimmicks. She not only wants to say that, she also wants to talk about the 'ginseng fruit' that Zhu Bajie ate in one bite in Journey to the West, and the very precious 'Fu Lu fruit' in the feast of peaches in the heaven .

The so-called gimmick is to use exaggerated words to exaggerate one thing and attract more people's attention.

Gao Jingwen is very confident in her own fruits. As long as she can attract curious potential customers into the fruit shop, her various excellent fruits will definitely conquer everyone.

Even if she encounters nonsense and serious people, she can still explain that the fruit restored 1:1 according to the shape in the TV series is guaranteed not to be confusing.

As for tasting, it's as simple as it is just a way to attract customers.

She owns the Shennong space, which can produce all kinds of fruits without interruption, so much that she can't finish them. If one of the 10 tasters enters her fruit shop to buy fruit, she is a pure profit.

"I'm the boss, and it's my money not yours to spend on advertising. I'm not in a hurry yet. Why are you in a hurry than me?"

Hearing this, Dong Chao was speechless for a while. Gao Jingwen is the boss and she is a wage earner. The two people have different identities, so their mentality is naturally different.

It is precisely because Gao Jingwen spends her own money that she is willing to spend money, naturally hoping to have a good report.

As for Dong Chao, she is a wage earner, and she spends money from her leaders. Every time she spends a sum of money, she has to consider how to earn back the investment.

In case Gao Jingwen's huge investment is in vain, she is the first responsible person, so it's no wonder she is not in a hurry.

Dong Chao had a bitter face, and looked at Gao Jingwen reluctantly.

"Mr. Gao, I really think you have advertised too much. The wild, all-natural, pollution-free, zero-additive advertisement is great. I think we should just use such an advertisement."

"Okay, just do what I say, why are you talking so much!"

Gao Jingwen knew Dong Chao's character, so she couldn't continue talking to her in a gentle manner at this time, she had to come up with a plan swiftly and resolutely.

Sure enough, as soon as her attitude changed, Dong Chao was 'coaxed' and immediately turned into a well-behaved little rabbit.

"Okay, Mr. Gao, I understand."

"Then I will first formulate the store design plan, and when the decoration of the two stores is almost the same, I will start preparing the advertisement."

Hearing this, Gao Jingwen lowered her head and pondered for a moment. Her plan was to open the chain stores in Beijing and Tianjin at the same time.

Because there are too many rules in the Lufthansa shopping mall in the capital, it takes more time to decorate, but there are not so many messy requirements in Jinmen.

If Jinmen City starts publicity after the construction is completed, it will be 1-2 weeks earlier than that in Beijing, and such a long time of publicity costs will be wasted in vain.

"You should be busy with the decoration first. I'm researching the advertising issues. I'll design a few official promotional advertisements. It won't be too late to publicize after it's finalized."

"Okay, I understand, then I will start to deal with the decoration of the shop first."

"Yeah, remember that we are a high-end chain fruit store, don't save money on decoration, and decorate according to the highest standard."

Listening to Gao Jingwen's "inhumane" words, the corners of Dong Chao's mouth twitched slightly. She understood that Gao Jingwen really wanted to build a high-consumption fruit shop.

But speaking of it, Gao Jingwen is right to do so. The high-standard planting base in Zhaojiatun grows very good fruits, even foreign fruits, and various wild fruits.

These fruits are not sold in ordinary fruit shops, so it is understandable that Gao Jingwen sells them more expensively.

Coupled with the magnificently decorated fruit shop and the overwhelming advertisements, if the fruit is sold cheaply, it really won't make money.

"Don't worry, I will strictly follow your request."

Gao Jingwen patted Dong Chao's shoulder lightly, and said earnestly: "Chaochao, work hard, if there is anything you don't understand, call me as soon as possible, and don't disappoint my trust in you."

Dong Chao nodded again and again, "I understand, Mr. Gao, don't worry!"

"Okay, that's it. It's getting late. We'll talk about it tomorrow."

"Good night, Mr. Gao!"

"good night!"

Wednesday, March 1996, 11.

After entering November, the weather in the north began to turn cold. Everyone began to wear thick autumn clothes. Some elderly people who were afraid of the cold even put on cotton-padded clothes and trousers in advance.

Capital, Li Family Courtyard.

A man wearing a black felt hat trotted all the way to the room in the West City, the inner courtyard of the Li Family Courtyard. He was in a hurry, holding a thick stack of newspapers, as if he had discovered something serious matter.

"Dangdang"

"Second young master, the things have been brought."

"Enter!"

Inside the house, there was a lazy voice mixed with joy.

Hearing Li Chengyan's words, the man hurriedly opened the door and entered the room, and quickly walked to Li Chengyan's side with the newspaper.

Li Chengyan was slightly taken aback when he saw the newspaper in the man's hand, and after thinking of Gao Jingwen's personality different from ordinary women, the corners of his mouth raised slightly unconsciously.

"Let it go!"

Hearing Li Chengyan's words, the man understood that this was an order to evict guests, and he would not be needed later, so he hurriedly bowed and left.

It wasn't until after the man left that Li Chengyan couldn't wait to pick up the newspaper on the table. Since he had a little friction with Gao Jingwen last time, he hadn't had any contact with Gao Jingwen again.

Even though he knew that Gao Jingwen had been in the capital recently, busy with the fruit shop, he didn't take the initiative to join in the fun.

Because I chatted with Gao Jingwen before and mentioned the matter of promoting the fruit shop, so Li Chengyan judged that Gao Jingwen would definitely promote it through relevant newspapers in the capital in the near future.

At first, he thought that Gao Jingwen would promote her store for opening discounts, and by the way, introduce what products she sells.

When he saw [ginseng fruit], [phlox fruit], [arctic fruit], [durian], [huanglong fruit] and other fruits, he was dumbfounded.

Among these fruits, he has only eaten durians, and he has never even heard the names of other fruits, especially [Ginseng Fruit] and [Fulu Fruit], which are fictional names.

And Gao Jingwen, this guy, actually used these strange names to promote.

Even, she is planning to hold a food tasting event, inviting people to her fruit shop for free for 3 days, isn't she afraid that others will say nothing about her?

"Interesting, this woman is indeed interesting, she is much more interesting than these well-behaved women in Beijing, I am more and more interested in you."

"Then I'll wait for you to open, to help you cheer and create some surprises for you!"

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