Lost eight hundred million at the beginning

Chapter 72 072 Marketing Methods

After buying the building for sale, Lu Gan and his three newly recruited men were really busy for a while.These three subordinates have all worked with him in the past, and each has a skill and is very reliable.Some are good at setting up cases, some are good at event organization, and one is selling luxury cars, and has the contact information of many wealthy customers.

They sat together and used all their imaginations to describe the usage scenarios of the sales office in the future. They described it to Qiao Yizhi's team in great detail, and they also gave many examples of high-end sales cases. , anyway, it is a place that sells millions of things, so that designers have a very vivid reference standard.

After the design started, the specific affairs of the marketing department were handled by corresponding people, and Lu Gan's anxiety shifted.Having been engaged in sales for many years, it is really difficult for him not to enter the company's account and spend money all day long.

When Hao Heshan approached him and asked him to sell advertisements, he suddenly regained his energy.

Lu Gan has sold everything since his career, and he is no stranger to advertising space. He immediately contacted various resources. The free version of the learning website has not yet been made, and he has already listed a bunch of customers at different prices in his hand. Fudge them to buy advertising space.

On the eve of the company's overseas trip, the beta version of the quizzes learning website was officially launched. The free ones were filled with real advertisements. The test was not only to test the user experience, but also to test the value of the advertising space.Hao Heshan seeks portal websites to attract traffic and provide technical data, while Lu Gan calculates how much the advertising positions corresponding to these data should sell for, so as to promote the bundled packages in the future.

The Internet is an emerging blue ocean of advertising. Most of the people who can access the Internet are young people. They learn related stationery, supplementary books and tutorial courses. These are all related to the strong customer base of the website. You have to click on the advertisement to pay attention to the advertisement. The efficiency of this kind of targeted dissemination is much higher than that of ordinary mass portal websites.

Therefore, the price must be strictly regulated, and the fee is charged according to the click, or the position is lump-sum at the beginning.Which one can bring more profits to the company needs to be carefully designed by the marketing department.

Everyone in the company is busy with business. After Lin Ruoyan settled the design and decoration of the courtyard house and the final payment of the luxury house project consulting contract, plus the 200 million invested in the Weiqi Academy, she did not spend a few million in total. The [-] million indicator is still tens of millions, which is actually a bit anxious.

The full payment for the customized tour was less than 100 million. She thought about playing it by ear after arriving at the scenic spot, buying some expensive things in the name of the company, and consuming this month's spending quota.

For example, buy watches for several men she has a good relationship with at present?If my brother has a taste, there may be no shortage of good watches. She will give me the latest model of the season. Others, such as Wei Xu and her male directors, all choose the 10,000+ model.And the female director, buy them some famous bags and cosmetics as souvenirs?

The prodigal system crazily praised: [Host, I know this well. You can buy famous watches and bags, which are small, exquisite and expensive.In addition, Li Yiqi seems to be studying in a city you pass by. Do you want to show off your wealth and purchasing power in front of her? 】

Lin Ruoyan said joyfully: "That's right, I almost forgot about this fake daughter. Li Yiqi has been studying abroad for a while, and I haven't contacted her before, so she seems to be a bit of a student. She has a copy of the watch and bag. See if she needs a car and a house, after all, she wants to spend such a long time abroad, it is convenient to have her own house and car."

The prodigal system worshiped and said: [The host is really clever, took money to slap Li Yiqi on the face, smashed her pride, and made her bow to you. 】

When the prodigal system said this, Lin Ruoyan figured out that there was a problem. The heroine of the original book, Li Yiqi, was a very self-respecting person. Since she chose to study abroad, she almost left the house without asking the Lin family for money. I heard that it was her outstanding grades. After applying for a full scholarship, it should not be easy to accept expensive gifts.Then it's better to give her the money in another way.

Lin Ruoyan took her son to the first-class cabin of the plane, and she brought a lot of leisure and entertainment for the ten-hour flight to Europe.

It includes a laptop computer, which also pre-installed the offline beta version of the learning website and the Go software under development.At this time, the hard disk of the notebook computer is very small, 512 megabytes less than 1 G is the standard configuration, and there is also an optical drive.The hard disk can't copy movies at all, so you have to bring your own CD if you want to watch the movie.

Lin Ruoyan found it troublesome, so she left the computer for her son to study the questions, so she brought a paper novel to pass the time.More than ten hours, three meals and two sleeps, there is not much time left.

She arranged business class for the company's director-level people. The company currently has seven directors of human resources, finance, design, engineering, cost, marketing, and information, and they occupy a small half of the seats in the business class of this plane.

Except for Zhao Xingxing, it was basically the first time for these directors to take such a long flight.Seeing that they sat there for such a long time, they didn't dare to be like the boss, just eating, sleeping and entertaining.

Each of them brought a lot of work documents that they were responsible for.The people in the business class are basically senior migrant workers. Lin's real estate group came up with a group of people, all wearing uniform custom-made clothes, and they were all working hard, which immediately attracted the attention of others.

Seeing that it was a good opportunity, Lu Gan took out his business card, chatted with the people in the business seat and exchanged business cards one by one, and in a few words could transfer the other party's topic to the luxury house project sold by the company.

Lu Gan's job is not on paper. He already fully understands why the boss booked business class for them. At least as a salesman, business class travel is very helpful to him, and he can meet some high-end potential customers.

After exchanging business cards, he was not in a hurry to brag about his own project, but just chatted a few words to judge the other party's identity and financial resources. If the person was interested in the mansion, he would write it down in the notebook first and explain in advance Sales office appointment process.

Such a sales attitude with airs is completely different from selling ordinary houses and begging customers to come to the sales office to take a look. On the contrary, it makes high-end customers more interested.

Although the current plans are still on the map, it is hard to say whether they can be submitted for approval. Lu Gan's attitude is as if the items are almost sold out: "Our projects are small and exquisite, and the number of sets is very limited. First come, first served. In order to ensure that customers It is a distinguished experience. When visiting the sales office, you need to make an appointment in advance, so that we can make more appropriate reception arrangements for customers. We also guarantee that within the same time period, only one group of customers will be received. Sorry, you cannot come without an appointment. There is a higher level of privacy for customers present.”

"Where is your sales office?"

Lu Gan skillfully reported the address of the sales office, and explained: "Currently the sales office is still being renovated, and it is expected to open in mid-July. At that time, we will make a special trip to notify interested friends and discuss the time of visit."

Regardless of whether the other party can afford it or not, people who fly business class are either really rich or decent. There is no shortage of rich people in the life circle.Even if the person who exchanged the business card today did not buy it himself, then letting this news out from such circles is also a kind of advance publicity warm-up.

In addition, Lu Gan also used various opportunities to chat with the flight attendants alone, and left several people's contact information.These flight attendants should not be underestimated. On cross-border flights, they have a high chance of coming into contact with wealthy guests during their daily work. They have an inner circle to spread information about luxury housing projects.

Lu Gan specifically stated that in the future, their luxury house project advertisements will be placed in the aircraft's publications, and the clients introduced by them will be able to buy a house successfully, and the introducer will also have a commission, and these flight attendants are naturally willing to serve.

　ten more seventh
　　
　
(End of this chapter)