Lost eight hundred million at the beginning

Chapter 47 047

"Don't be nervous, you can express your thoughts as you like." Lin Ruoyan comforted her softly.

This is what the boss asked for, can he really do whatever he wants?Anyway, if he had to go all out and waited for so long, then he would tell all those crazy thoughts in the past and the things that the boss would never let him do, and have a good time.

Years of sales experience, as well as an honest and stable appearance, let Lu Gan bring his own integrity buff. Crazy thoughts roiled in his mind, but on the surface he said solemnly: "Since it is selling a luxury house, the initial investment must not be less. It is time to spend it. The money I made will be earned back hundreds or even thousands of times in the future.”

Some of the people Lin Ruoyan asked before also made similar claims, but they were just fooling around, and then they talked about how to save money.Even the master who sells a hundred houses a month is just a discount promotion.After all, what boss likes to spend more?Do more with less.

"To make something worthy of the price set for it, you need the environment to set it off. If you sell diamond rings, if you put a few pieces on ordinary torn paper at a street stall, how much do you think it is worth? Treat it as a glass fake. If it is placed on the first floor of a luxury shopping mall, surrounded by gold, silver and jewelry, get a carved solid wood box with a velvet interlining inside, and a dozen spotlights will shine brightly. The entire container is just like this. Mark the most expensive price in the audience, even if it is a fake, it can be sold at a high price." When Lu Gan said this, he was still very restrained, but he could also see that the boss was not satisfied with such a simple metaphor .

Lin Ruoyan went straight to the point: "So, how much do you plan to spend on marketing? My company sells luxury houses, which have a long production cycle and high prices, and they are not aimed at the general public, so naturally there will be fewer customers."

Lu Gan smiled slightly, thinking he knew the test site, and asked: "Then dare to ask the boss, how do you sell this house, and how much do you plan to sell per square meter?"

"Just now a candidate said that the maximum price per square meter for self-proclaimed mansions on the market is 3 yuan. But..." Lin Ruoyan is actually very dissatisfied with this figure, even though the candidate said that as long as he is allowed to market, He can sell the price to [-] per square meter.

But in reality, in Beijing, the price of a car outside the Sixth Ring Road is more than 4 yuan.She always felt that it was too bad to sell it cheaply.She probably won't be able to survive the day when the house gets the pre-sale certificate, so the sales plan must be finalized in advance, so as not to lose money when she is gone.Then you need to find a marketing director who will not only spend money in the early stage, but also insist on selling the house expensive in the later stage.

"Five to sixty thousand per square meter at the opening." Lin Ruoyan made a request as conservatively as possible.

When Lu Gan heard this, did the boss go crazy too?Could it be that a candidate has dug a hole just now, waiting for future generations to jump?All the houses on the market that can sell for [-] yuan are big villas with sky and land.The qualifications of this project are obviously not enough to build a big villa, and it is still so expensive, is it a money grab?Okay, then he will be crazy with him, anyway, it's a mouthful, and it's not him who sells it.

Without blinking his eyes, he accepted the setting: "Okay, based on the floor area ratio of that land, there is roughly a sales area of ​​50 square meters, so it should be at least 1 billion in sales. I plan to use [-] million to make Marketing expenses, this does not include commissions for sales staff.”

Lin Ruoyan's eyes lit up when she heard this. Among the previous candidates, the one with the highest upfront cost was only 2000 to 8000 million.After all, everyone will use the [-] million yuan to buy land as a comparison. No matter how high the marketing expenses are, can the land price be higher?Is this asking the gods to sell the house?
After Lu Gan opened his mouth to finish speaking, he realized that he couldn't just look at sales.It's unreasonable that the sales volume is so high that the boss raised it.Who would believe that marketing costs are more expensive than buying land?
But he has blown out all the cowhide, so what if he digs more holes for the future marketing director?Anyway, a project of [-] square meters would make him sell [-] billion yuan in sales, which he couldn't do.But it's not difficult to pretend, it's just a matter of talking now, hum!
After people feel hopeless, when they think that these things happen to imaginary enemies, they will be extremely relaxed and full of various creativity.

Lu Gan is like this, turning the grievances and resentments that have been suppressed in his heart for many years into ideas for spending money, so what if he just said [-] million?He can make up names casually.

Without waiting for Mr. Lin to ask, he talked eloquently: "Actually, [-] million may not be enough."

Isn't it just making up?Just add a zero to the reasonable data.

"Find a place to build a sales office first. You can't use the project's own land. The place has to be started, and the smog is currently very remote. The surrounding environment is dirty and messy, and it is easy to lower the expectations of customers. So we must find a beautiful environment and convenient transportation. To build a new sales office in a place, even though it is not selling villas, it should make people feel that this is the quality of villas. The budget for renting land and building temporary construction starts at 3000 million. The decoration is then invested in real materials, several different types of houses, no matter what It can cost 2000 million. That's 5000 million."

Lin Ruoyan was ecstatic in her heart, and her face was tense. After all, the candidate couldn't see that she deliberately catered to her preferences.

Seeing that the boss was calm, Lu Gan thought that what he said was not exaggerated enough, so he continued to add more materials: "The cost of publicity can't be saved. Since the customer base is not ordinary people all over the street, the method of publicity can't be overwhelming TV advertisements or that kind of paper. Small ads, too low-level and vulgar.

Customers who can afford luxury houses have private cars when they go out, and they need to be above business class to fly and train, so the advertisements should be printed on newspapers and magazines that are only placed in the first class and are relatively small.Or add coloring pages to the auction brochures of major auctions, and place related souvenirs at high-end parties and charity receptions.In addition, they have to rent booths for long-term promotion in luxury car stores, high-end shopping malls, and beside those luxury stores.In short, ordinary people don't pay attention to the kind of places that don't go in and out very much. It's good to attract people in the wealthy circle. "

Lin Ruoyan nodded. Calculated, those venue rental costs and advertising costs are not low, and the long-term rental of shopping mall booths alone is a stable expenditure. Why didn't she think of it before?Lu Gan is a talent!

"There is also a threshold that must be set artificially. Apply for a dedicated telephone line that is full of 8, and answer it manually 24 hours a day. No matter whether there is someone or not, you must make an appointment one week in advance. Each time slot only receives a group of customers. The number must be more than the number of customers, which fully reflects the dignity of customers. In addition, if you want to see the house and verify the capital in advance, not just anyone can enter the model room, so that you can screen out the truly sincere customers.

The printed materials of the accompanying gifts for the visiting people must be extremely exquisite, with each copy costing thousands of yuan, and they must be particularly exquisite and worthy of the identity of the recipient.This is not the eggs, rice noodles, grains and oils that are delivered in ordinary sales offices.These materials also cost several million.There are also public relations expenses, and celebrity endorsements are invited.All of the above means need to spend money to open the way. "

Lu Gan didn't even bat an eye, he just talked casually, and spent [-] million easily.

Spending [-] million so easily?Lin Ruoyan was astonished and thought it was true, her heart was surging when she heard it.

　I have recently collected manuscripts, and I will explode more on May [-]st. Thank you for your votes and comments for your support!

　　
　
(End of this chapter)