Lost eight hundred million at the beginning

Chapter 197 Chapter 197
If Lin Ruoyan didn't have any accumulation before, no one would believe that Lin Ruoyan claimed to have earned more than two billion yuan.

However, the previous sale of a 10-square-meter mansion was 55 billion, and several sales were personally experienced.The cost of that project is actually quite high, but the profit is higher.So Mr. Lin asked, do you have confidence in a project of 3 square meters earning more than two billion yuan?

Of course!
But the villa, a super huge castle-like villa, except for the few old employees who have been to overseas inspections, no one else has really seen it with their own eyes, and they haven't even seen the photos, so it is completely unimaginable.

"Director Zhao, Lao Lu, do you still have any impressions of the ancient castles we went to Europe to see?" Lin Ruoyan mentioned, "I remember making a training material, and I will give it to the people in the branch office first. After a while, I will organize everyone to go to Europe as soon as possible, and focus on seeing these authentic manors."

Zhao Xingxing suddenly became interested.Not only did she go to Europe for inspection last year, but when she participated in the International Design Awards, it was also held in a certain old castle.She carefully recalled her feelings at the time, and slowly described what she thought a product worth starting at [-] million should look like.

"Like a large castle of about 2000 square meters in Europe, you can have a huge private garden, seven or eight living rooms for different purposes, and more than a dozen bedroom suites with private bathrooms. Home theater entertainment room, indoor heated swimming pool , aromatherapy spa, gym, cigar bar, wine warehouse, and above-ground and above-ground garages that can accommodate at least 10 wide-body luxury cars..."

Following Zhao Xingxing's description, Lu Gan and people from various departments quickly recorded, and the simple description in language alone made them very excited.

Lin Ruoyan added: "The area of ​​the garden should be large enough, and if the land conditions permit, each family should be made into an island, surrounded by water systems, and drive down the ground, and each family's Dudao manor on the ground. Is the architectural style, or Just use the European style, the kind that has a ready-made authentic castle reference."

Lu Ganying said: "Yes, the European style is very good. The exterior facade of our mansion in Beijing is made of dry-hanging stone materials. The original European style is reproduced by foreign architects. Customers especially recognize it, especially those rich people overseas. , in their bones, they still admire that kind of classical beauty.

Our project will be turned into a large manor in this way. All the building stones are the same as those of the Louvre, Versailles and Notre-Dame de Paris in country F. It seems that those stones are all quarried from the Alps, which are expensive and beautiful.The interior decoration materials are also unambiguous. They are all precious silk, pure hand embroidery, and the world's only handmade pure copper gate.

In addition, rare tree species must also be introduced. The Shanghai stock market is more green than the Beijing city. Many plants can be grown and the water system can be improved.Those who talk about Feng Shui must like the idea of ​​green water surrounding their Dokdo. "

"Yes, feng shui is very important. When the plan comes out, go to Xiangjiang to invite a master. Look carefully, and change it if it doesn't work. The design unit also invites well-known foreign experts, especially for interior decoration and garden landscape. Domestically, I look for the best architectural design institute in Shanghai. Receive the construction drawings." Lin Ruoyan paused at this point, "As for the construction planning consultation, this can really save a lot of money."

Zhao Xingxing also feels that they have already discussed the planning and positioning, and what they really need to do is to start working on the architectural plan.Replicating those foreign castles is definitely not a simple imitation.After all, many of those ancient castles have a history of hundreds of years and are not suitable for the living and living patterns of modern people.Therefore, in order to combine the needs of modern wealthy families, at least the interior layout must be fully designed.

The exterior should look like European castles and manors, but the interior should meet the needs of modern life. People who have no similar living experience may not even think about it.

"Also, the winter in Shanghai is very cold. Apart from the wood-burning fireplace, it is best for our villa to have a normal heating system, such as radiant floor heating, and no radiators exposed to the outside. , Both the basement garage and the attic must be heated. People’s cars are like millions of cars, and they cannot be frozen.”

Zhao Xingxing and everyone in the design department wrote down these small details.

At this time, a newcomer in the marketing department was a little worried: "But, each house is over [-] million yuan, where can we find so many rich people?"

This person followed Lu Gan and sold a 2000 million urban luxury house. There are not many bosses with a family fortune of more than [-] million. How many people can buy a house in Shanghai with just [-] million?After all, Beijing is the capital, and Shanghai is not the capital. Will rich people recognize this place?
"Our target customer group must not be limited to the whole country, it must be worldwide. In foreign countries, the Shanghai stock market is much more famous than Beijing. If you think you live there, you should care about who your neighbors are. Right? Anyway, I have the money to buy it, so I don’t dare to live in this kind of place.” Lin Ruoyan sighed,

"This is another top level circle. What your marketing department has to consider are the actual controllers of the world's top [-] companies, or the crown princes and princes of small European countries and resource-based countries. There are also those in the early years. The Chinese who went to Nanyang, at that time the Shanghai stock market was the financial core of the Far East.”

Lu Gan also calmed down at this time: "If there are only about 20 sets and the number is scarce, it is really possible. Control the circle well, we don't advertise, we just take a plane to visit face to face, and tell others about it. The world The top 1000, the F Booth rankings, we look for people to find connections from here. Also, to pay a security deposit for viewing a house, not only capital verification, but also the ability to transfer money directly to the supervision account, so that they must have more liquidity. The viewing deposit is designed according to one-tenth of the selling price, for example, starting at [-] million.”

Lin Ruoyan nodded with a smile. It seems that Lu Gan's marketing ideas have been opened. She continued to inspire: "Look for people who travel first class all the year round from airlines, and don't consider celebrities for the time being."

At this time, everyone was a little confused again. A young man asked: "Why? I heard that sports stars and entertainment stars in developed countries have very high incomes. If they are willing to buy, why can't we sell it?"

This actually involves the chain of contempt for nobles of European descent.In the real world, Si Luo, a well-known football star with an annual income of over [-] million, wanted his child to attend a noble school in Country Y, but was rejected.His income is enough to pay the tuition fees for several children, and he can also support the entertainment of the wealthy family, but he was still rejected. The orthodox old aristocratic school explained that he disliked Si Luo's background as a commoner.

The old European capitalist countries put a lot of emphasis on blood.Your ancestors did not have a title of nobility that was conferred by the royal family, so there is no way to go to an aristocratic school.Sports stars, entertainment stars, no matter how rich they are, they only perform for the aristocrats to have fun, and those people clearly distinguish between them.

Lin Ruoyan talked a little bit about the mentality of the group of people who have really accumulated the top wealthy families accumulated over several generations and can afford a manor of more than [-] million yuan.In addition to the above-mentioned chain of contempt of blood, they also require their neighbors to have the same status as them, rich and powerful, rich and powerful.Nouveau riche who are not born rich, people will definitely not accept it. One family will destroy the circle, and it is likely that a large number of people will not consider this project.

Lu Gan also recorded this principle, and it will be more directional when screening target customer groups in the future.

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(End of this chapter)