Lost eight hundred million at the beginning

Chapter 196 Chapter 196

In order to promote her real estate in the south, Fang Yue plans to find a celebrity to endorse, and she doesn't need to be a famous one, as long as it is relatively cheap.Of course it would be better to invite someone like Wei Xu, or other female stars who are not well-known and good-looking.

At this time, TV commercials are still very influential. Fang Yue focuses on people who are just in need and have just changed. They are young in their 30s and [-]s, and there are many stars chasing them.Even if I don't chase stars, I still watch variety shows or TV dramas in my spare time.Old-fashioned and prudent actors who sell health products recommend learning machines, while young celebrities endorse real estate, which is fashion drainage.

Fang Yue came to look for Lao Dai because Lin Ruoyan was Lao Dai's boss, and she planned to seek a relationship and negotiate a discount.Unexpectedly, Lin Ruoyan was also there, so let the subordinate in charge of publicity discuss business with Lao Dai, and she and Lin Ruoyan talked about other things in the private reception room.

She wanted a discount on the advertising fee, so she naturally had to show her sincerity.

Seeing Fang Yue like this, Lin Ruoyan knew that there might be news about the project again, she greeted her with a smile, and the conversation got to the point in a few words.

It turned out that Fang Yue's friends in Shanghai introduced a project, which was next to Xijiao Hotel at Hongqiao Airport.There is still a little distance from the core area of ​​Shanghai, but Hongqiao Airport is an international airport, and Xijiao Hotel is a well-known place to receive foreign guests all the year round.

That piece of land is separated from the Xijiao Hotel all the way, with an area of ​​less than 5 square meters and a building scale of just over 3.

In Fang Yue's words, the location is very good, but the area is small, and there is a height limit of 15 meters.Although the floor area ratio requirement is not high, the total construction scale is too small.

There is another problem. This is a second-hand land. Originally, it had been owned in 97, but it was not developed, and there were some problems in the middle.Later, the company planned to sell the land and invest the funds in better locations in the Shanghai stock market, such as the city, to build larger-scale high-end residences.

The person in charge of that real estate company has a good personal relationship with Fang Yue, and there is a way to build high-end high-rise residences. What La Fangyue saw was the land for high-end high-end residences in the city, and he mentioned that this relatively small land was for sale.

Fang Yue didn't refuse at the time, and she was embarrassed to say that the place was small and expensive, and it was so far from the city.Back in Beijing, this location is much better than Lin Ruoyan’s land in the CY district outside Beijing’s Fourth Ring Road. At least it’s close to the airport, and there’s a special “support” like the Xijiao Hotel. What about a mansion?

After all, the land price of the building is over [-], and it will cost [-] million to buy the land.The current average price of houses in Shanghai is only three to five thousand, and villas are more expensive, which is in the early ten thousand.The floor price of this piece of land changed hands starting at [-] yuan, and it was only possible to make a profit by building a luxury house.

In Fang Yue's concept, only the project done by Lin Ruoyan and other large villas can be called luxury houses in China.But a set of the top villas in Shanghai is only 3000 to [-] million, and the unit price of [-] to [-] per square meter cannot be more expensive.And this piece of land, with the plane overhead every day, is still far from the beautiful and private area.

Lin Ruoyan was a little tempted when she heard what Fang Yue said.

Xijiao Hotel was mentioned in the original book.After Wei Xu became the movie star, the next film was filmed near there, passing by a luxury residential area.Every villa there is on an island. I heard that when it was launched in 04, a villa sold for more than 18 million yuan, and it was sold out in two years.The project seems to have a total of [-] villas.

Could it be that what Wei Xu saw was the land after it was built?

More than 3 square meters, deducting 18 to [-] square meters for the clubhouse and property supporting buildings, each of the [-] villas has an area of ​​[-] to [-] square meters. Just looking at this area and the layout of a single building and a single island, it is worthy The title of a billion-dollar mansion.

So, let’s get in touch to find out.

Lin Ruoyan made an appointment with Fang Yue to fly to the Shanghai market and chat with the original landlord face to face.

The original land owner is in urgent need of money, and those who do not want to buy the land slowly raise payment. It is best to see more than half of the cash after signing the agreement, and pay other procedures slowly.After all, he also had his sights on the land that was about to start shooting. If he didn't have enough funds, he might not be able to get the land he wanted.

Of course, Lin Ruoyan has money in her account, but if she takes 8000 million immediately and spends more than [-] million a month, it is equivalent to shortening her own life.She talked for several rounds, and changed the first wave of payment to [-] million, which was made up at the beginning and end of each month.The rest of the payment will be paid to the original landlord in a few months, and the [-] million yuan will be spread evenly over four to five months, so the payment pressure will not be too great.

It was already July when I got the land, and it was almost summer vacation. Lin Ruoyan wanted to take her baby to play, so she had to set the tone of the luxury house project in advance before she could be the hands-off shopkeeper.

So she took Zhao Xingxing and flew to Hangzhou together, and explained to Lu Gan and the team over there what she thought were the key issues.

Lin Ruoyan sat down in the meeting room of the Hangzhou office, called together the generals, and stated her positioning for the luxury housing project in Shanghai.

"To make it the top luxury house in China, the average price will start at 6 yuan when the market opens next year." Lin Ruoyan mentioned it bluntly.

Lu Gan, who had already sold a mansion with an average price of 5 yuan, and those salesmen from Beijing did not blink, and carefully recorded Mr. Lin's request.Although at this time most luxury houses in Shanghai are still 3 per square meter, Mr. Lin said that 6 will definitely sell for 6.

"All of them will be made into villas. After all, the height limit is 15 meters." Lin Ruoyan said it exactly as she described the project in the original book.

This is also understandable. The land occupation is less than 5 square meters, and the above-ground floor area is just over 3. The clubhouse is removed, and the remaining 3 square meters of sales area are converted into villas, and the floor area ratio is also supported.

Immediately afterwards, Lin Ruoyan was about to talk about her most explosive request: "Let's start by selling 1 million per set."

What?Lu Gan thought he was hallucinating, and almost broke the pen in his hand, so he boldly asked in a trembling voice: "Boss Lin, what is the price of a single set?"

Lin Ruoyan said calmly: "At least [-] million, we spent [-] million to buy the land."

The house is sold for 2000 million, and the customers are already top-tier. Although Shanghai is a well-known national or even world-renowned big city, a villa with 1 million is outrageous.The existing high-end villas in the local area have only sold for 4000 to [-] million each, which is still very slow.

Zhao Xingxing bowed his head and said nothing, but his mind was spinning.With an average price of more than 6 yuan, the area of ​​a villa worth more than 1 million yuan is about 2000 square meters?This is four or five times larger than a regular large villa. This, is this too big?That is equivalent to the area of ​​a castle or a manor overseas.

Lin Ruoyan continued: "The sales area is controlled at about 3 square meters. The clubhouse is designed together with the underground, so it must have a usable area of ​​[-] square meters. This will occupy as little as possible the salable area on the ground. In addition, Director Zhao, do the math, this How many houses can the project produce?"

Zhao Xingxing was already thinking about this matter first, and immediately replied: "Mr. Lin, about 20 sets can be produced."

Lin Ruoyan nodded: "So, a set of 1.5 million is still a bit cheap, then a set of 30 million, based on 20 to [-] sets, the sales are expected to be [-] billion. Mr. Lu, how dare you do it?" What? The total sales are [-] billion less than our first luxury house project, isn’t it difficult? According to the cost of our luxury high-rise building plus a coefficient, deducting the construction cost of about [-] million, our project earns [-] billion More than a billion, do you have confidence?"

　double update first update

　　
　
(End of this chapter)