Lost eight hundred million at the beginning

Regarding the more than 200 acres of land vacated by factories in the old city, several large real estate companies have expressed interest.The relevant management departments are actually afraid that the developers who have acquired the land will hoard the land and will not develop and construct. Therefore, the companies that participate in the bidding must have a high registered capital and register the project company locally.

And on the day of the land auction, a set of detailed future project construction plans must be produced, and a design plan with renderings must be submitted.If the land is photographed, you must sign a contract with the local area to open the sale within a time limit, otherwise you will be fined. If the land is not developed for two years, the land will be taken back directly without refund, and there are a bunch of binding conditions.

Upon hearing such harsh conditions, developers who came here to make quick money or waste land quit.Therefore, the partners found by the factory retreated or gave up, and fell into a dilemma.It seems easier to relocate the land in the new district. No one wants to invest so much time and energy in a real big project for the more than 200 mu of land in the old city.

"Qin Shuang, if it were you, would you invest in the new area or the old factory area?" Lin Ruoyan deliberately tested Qin Shuang's thinking.

Qin Shuang is the number one employee of the real estate company, and Lin Ruoyan has always trained her as a deputy or even a successor.If Qin Shuang wants to become stronger and more foresighted, he needs to grow and hone to see the essence through the phenomenon.Lin Ruoyan would explain her thinking process to Qin Shuang in private for many important decisions. I don't know what kind of judgment Qin Shuang will have on this matter?

Qin Shuang could feel Mr. Lin's trust and cultivation. During this time, she quickly absorbed all kinds of real estate knowledge, and communicated with the professionals in the company to improve herself.She knew that this time was a test given to her by Boss Lin.

She organized her language and replied: "The land in the new district is cheap. According to the common sense, it is cost-effective to buy more land in the same place for the same money. This city is not big, and the new district and the old city combined are not as good as the Beijing city." A CY area is large, if the land price can rise, the profit will be higher if you buy more land.

At first glance, the project land in the old city is small, and there are burdens of demolition and relocation. Coordinating all aspects of the relationship, buying the land and bundling so many additional clauses is not easy to sell, and it will involve too much energy.

However, if I had to choose between the two, then I would choose the old town project. "

"Tell me your reason. Is it to build a mansion?" Lin Ruoyan smiled. Sure enough, Qin Shuang would not be fooled by the appearance, so she wanted to make another trick.

The inherent thinking is based on the successful experience in the past. At present, the company's luxury house project is doing well. Does Qin Shuang choose the old city to build a luxury house there?

However, apart from Beijing, in non-provincial capital cities that are not on the eastern coast, the profit margins for building luxury houses are far less than those in Beijing and several other municipalities directly under the Central Government.

Qin Shuang shook his head: "We don't build luxury houses, we need to carry out urban renewal for this area."

In the book, at the end of the 50s, someone in Europe proposed the concept of urban renewal, but at that time, no one in China would speak the term.Now that the real estate industry has ushered in new development opportunities, the renewal of old urban areas can also refer to some foreign urban renewal concepts.Unexpectedly, Qin Shuang, a non-architecture major, has already paid attention to this "new" term.

"What's the update? More than 200 mu of land, which is only twice the size of our current luxury housing project."

"If I were to do the planning, I think it should be an area including ordinary residences, office buildings, high-end apartments and businesses." Qin Shuang said, "My research before and after I came here has found that the standard of living of the local people is relatively Beijing is small, and they are more used to working and living in a small block. The life trajectory of ordinary people is to eat every morning, walk or ride a bicycle to and from work, commute for no more than 15 minutes, and buy something nearby to cook at home. They also spend near their homes on weekends. But they are not satisfied with small street shops, they yearn for comprehensive, high-end shopping malls with movie theaters in big cities.”

Qin Shuang was talking about urban complexes, and he keenly discovered the key point that people in this city have a small living radius.

If you are in Beijing, there are many people who commute to and from get off work for an hour or two every day, because their wages support them to grit their teeth and persist for such a long time, live in cheap places or even on the edge of the city, and go to work in the CBD.But in a city with a population of one million like Yicheng, people are more accustomed to the old town where life is more convenient. You can walk to everything in 15 minutes, or ride a bicycle or take a bus for a few stops within 10 minutes.If they live in the old city and go to work in the new city, they will feel far away. Similarly, if they live in the new city and let them go back to the old city to work every day, they may also be resistant.

In addition, there are many large factories in the old urban area where factories and cities are integrated. There are everything in the factory area, including their own canteens, auditoriums, small shops and even schools and dormitories.Such living habits have been with them for nearly a lifetime, and it is not easy for them to change them.

So such a city is very suitable for experimental projects of urban complexes.

Although Qin Shuang didn't mention the concept of "urban complex", what she described and the reasons that inspired her to make this judgment are all right.Lin Ruoyan said happily: "You're right, that's exactly what I thought. Renovate the old factory in the old town into an urban complex, including the types of properties you mentioned, and strip off the category of industry, but it can be kept. The old solid factory building has been turned into a business, a museum, and a place for displaying industrial heritage.

I want this project to become a classic benchmark for local old reforms, and tell the government how to maximize benefits, retain popularity, and improve the regional economy after vacating cages and replacing birds. "

At this time, Qin Shuang was no longer satisfied with the rhetoric on the surface. She asked, "Mr. Lin, it's understandable to retain popularity. It's enough to build houses and do business. There is no shortage of business atmosphere in the old city. But what does it depend on to improve the regional economy? Business or Those contents can only be added to a big shopping mall at most.”

"Don't forget that we still have office buildings and the gimmick of industrial heritage. I said that we need to vacate the cage and change the bird, and put in new industries." Lin Ruoyan asked, "It's the 21st century, and the emerging industries are What?"

"Internet?" The company itself is a real estate company, but Qin Shuang knows that his most profitable department is the information department. That department has a small office area and capable personnel, but its output value is very high. "You mean to introduce the Internet here?" industry? Or rely on tourism?”

I feel that the industrial heritage is a bit novel, but it doesn't seem to attract much popularity.

"I also want to take a closer look at the condition of the land and those old factory buildings. If the condition is good, the old factory buildings can be used to transform a boutique hotel with an industrial heritage style." Speaking of this, Lin Ruoyan suddenly remembered that she bought a hotel in Country Y. The factory in the factory also had this opportunity, so he jumped to ask, "What, have the procedures in country Y been completed? The old factory there will be closed sooner or later. In the future, we can also consider changing the industrial heritage to a boutique hotel." thinking."

Three more second