Lost eight hundred million at the beginning

At first Lu Gan was apprehensive, thinking that he might not be able to pass the probationary period, but later he found that it was not difficult to spend money, and he could survive for a few more months.After he went to Europe to investigate a lot, he finally understood why those luxury houses overseas dared to sell so expensive.I am not so panicked about the five billion sales I said.

Returning to China and looking at our own projects, the average sales price of [-] per square meter is really not expensive at all. The quality is completely comparable to that of the United States, and the price is so low. It is not a delusion for a customer who knows the goods to rush to buy.

As for the customer's mentality, Lu Gan knew it well. What he hesitated was whether the early payment method he had come up with could impress Mr. Lin.

Lin Ruoyan tricked Lu Gan into joining the company before, and she did not say that the payment must be returned before the pre-sale certificate is obtained, but the cost and time are not waiting for anyone.

The cost department has already calculated the cost according to the current design plan, plus the money spent on land purchase and marketing. If the decoration is really delivered, the cost investment per square meter needs to be 1 yuan, and the project cost investment of 8000 square meters is One billion yuan, after deducting the [-] million yuan for land purchase and [-] million yuan for marketing, more than [-] million yuan will continue to be invested in the future.

Once this actuarial conclusion came out, it was impossible for Lin Ruoyan not to panic at all.

Fortunately, she thought at the time that she would only live until the end of October, and she was left to fate in the future. If she could sell a few houses, she would have the money to build buildings later.Housing prices are also rising with the tide, and the unit price will become more expensive as the time goes on.

Wait, Lin Ruoyan had a flash of light in her mind, why did she wait for the pre-sale certificate before selling the house?

In the era of the book, market regulation was not strict, especially for real estate sales.At the moment, there is no restriction on how many houses you can buy with Beijing household registration. Even without Beijing household registration, you can buy commercial housing. It is easy to apply for loans, and the down payment is as low as [-]%.

She looked at Lu Gan's increasingly sparse head, feeling a little distressed for no reason.This tool man helped her spend a lot of money before, which made her worry a lot, and now she can't force him into a dead end, she wants to show him a bright road.

She organized the vocabulary and talked about some characteristic methods of selling properties in later generations: "Fortunately, we only have more than 200 luxury housing projects, and we don't need to sell them all at once. Sell ​​a few sets at an average price, and then increase the price once a month, and engage in hunger marketing.”

Lu Gan used to sell other products and knew some similar marketing methods, but they are selling a house. Without a pre-sale certificate, the value of the tens of millions of empty teeth can really be sold?

"If you get all the pre-sale certificates, there are more than 200 sets on the counter for people to choose. Others have a lot of choice, so it's not rare." Lin Ruoyan nodded.

Lu Qian was thoughtful.

Lin Ruoyan added: "What if the house is regarded as a commodity with investment value? If you let the target customers believe that the sooner you buy, the cheaper it will be, and the later buyers will be more expensive. The price will increase every month. People can sell the house-buying qualifications to the people behind at a higher price, and pass the drums and spread the flowers early to earn the difference. Do you think anyone will participate? Five to ten house-buying qualification plates are placed every month, which can be less or more, so that They feel that the opportunity is rare."

Lu Gan tremblingly said: "Isn't this the speculator in Xiangjiang City?"

The so-called uncompleted property speculation refers to buyers who only pay a small amount of deposit before the completion of the real estate, book one or more units, obtain subscription qualifications, and then resell the qualifications to others to earn the price difference.

Speculation of uncompleted properties belongs to the hype of off-plan properties. Small money can make big money. During the rising period of the property market, people flock to them, which is the main means of creating property market bubbles.This method was originally passed down from Xiangjiang City, where the off-plan housing system was implemented, as long as the housing meets the pre-sale conditions, the housing can be sold without the need for an existing housing status.

Many cities in mainland China have also borrowed from the off-plan housing system. High-rise buildings can apply for a pre-sale certificate if they have a plus or minus zero or a few floors above the ground, and there is no need to wait for the structure to be capped.This is also to vigorously promote the development of the real estate industry, so that companies can get their money back as soon as possible and open new properties as soon as possible.

Lin Ruoyan explained: "It can't be regarded as a typical unplanned property speculation. We can't go too far with this. There are people in Beijing who watch it. Ours is called an internal relationship to subscribe for a house number and give benefits to employees. Assuming that we can get it by the end of November this year." When the pre-sale permit is reached, don’t wait too long before you can officially sign the house purchase contract. It can only be said that it’s a time difference.”

It was in the southern city that Lu Gan first learned how to sell properties. The situation in Xiangjiang City is very clear, but he is more aware of the risks and harms of speculation in uncompleted properties.The country will definitely introduce policies to control such things. What if they are "sanctioned"?It was because of his concerns that he didn't dare to mention this.

In his various previous failure experiences, there is no lack of the shadow of being sanctioned by policy means.

Lin Ruoyan knew that in this book, it would take five years for the relevant departments in Beijing to realize the harm, and then they might introduce strong relevant policies to block the way of speculation.

But at that time, their more than 200 suites had already been sold out.What's more, they are playing side-by-side. It's really not an uncompleted project, but a pre-sale certificate that is about to be released on the ground. Isn't that reasonable?
In addition, the price of luxury houses is very expensive, 5 square meters. Generally, a set of central delivery houses is sold to individuals for a price of [-] to [-] yuan.Serious ordinary people who have nothing to spend so much money to play this, they can't afford it.

The scale of their own luxury housing project is small, and the future appreciation potential is much higher than that of the market.As long as they push and push in a controlled manner in the circle of rich people, and don't show it to people who can't afford it, they can still operate.

As for the reserve of target customers, Lu Gan already has a list of more than 300 people, and these are only domestic target customers.

The land of their mansion is not close to the military area or any sensitive area, and they have applied for the qualification to sell to foreigners very early.If the operation is good, the real estate company can get the money in advance to relieve the pressure of the project fund, and the Chinese people who played with them in front of them have earned enough, and they sell it to foreigners to take over, and everyone feels no guilt in their hearts.

After Lin Ruoyan's explanation, the worries and apprehensions in the hearts of everyone present were a little less.

When it comes to sales, Lu Gan knows best. Of course, the sales method of 200 just-needed houses with the same floor area and more than [-] luxury houses is different.There is a similar project in Shanghai, selling house numbers.This was not done by Lu Gan, but the accurate information he got from the industry.

The Shanghai project is a suburban villa, with an opening price of around [-] yuan. Some means were used to hype it. Insiders and interested parties first paid a deposit to buy the building number. In less than half a year, the average price rose to [-] yuan after the completion of the project. Three, the people who participated in the front made a lot of money, and the developer also got a large amount of money in advance to maintain the consumption during the construction process.

These deposits are real money, and no interest is paid, which is much more cost-effective than a company's loan from a bank.After all, they are aiming to sell this project, not just digging a hole and not covering it.

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