Starting from selling lunch boxes at the construction site

Chapter 365 The Central Axis of Haishi Tourism

"Hey, did you see those crazy dogs in the bidding you participated in recently?"

"After hearing what you said, I realized that I don't seem to see people from Xu's Catering appearing at bidding meetings recently!"

"I didn't see it here either..."

"No……"

"..."

After everyone who had just walked out of the bidding venue checked the time, place and bidding meeting they had attended, they were shocked to find that Xu's Catering had not participated in the bidding meeting in Haiyang Province for half a month.

"Is it possible that Xu's Catering didn't even pass the first round of screening? Was it rejected directly?" one person speculated.

"How is that possible!" Another person immediately retorted after hearing this: "In the past half month, there have been nearly a hundred large and small bids. If they are all rejected, there is only one possibility. Xu's Catering collapsed, but their family is now Some of those cooperations are very stable...I think Xu's Catering did not participate in the bidding in Haiyang Province..."

"If you don't participate, that's not possible. The momentum was so strong some time ago. If we hadn't joined forces with many parties, it's hard to say what the situation would be now..."

"No, no..." One person frowned and thought hard: "Xu's Catering has been making rapid progress since its establishment. I haven't heard of any problems that they have encountered recently. Then there is only one possibility. They have changed their target!"

"Since there is no trace of them in Hai Duong Province, did they go outside Hai Duong Province?"

“Outside Hai Duong Province!”

The moment the exclamations rang out, everyone took out their mobile phones and dialed the numbers of the heads of other provinces.

"Lao He, how is the bidding situation in Guangsha Province this month...it's not bad, that's good, that's good...it's nothing, I just want to ask, did you guys meet a company when you participated in the bidding meeting? There is no store called 'Xu's Catering'... there isn't one, it's okay, just ask, if there isn't one..."

"Old Zhao, how is the situation in Nanlin Province recently? Have you encountered any dark horse with great ability to grab the bid... No, there really is, what is its name... Xu's Catering, really It’s this family, it’s not easy to deal with…”

"...Did Jiangning Province's bidding encounter Xu's Catering..."

After the contact was completed, everyone gathered together again to exchange the new information they had just obtained, and finally came to a conclusion - it is unclear whether Xu's Catering participated in the bidding in Haiyang Province, but they really participated in the bidding outside Haiyang Province. Bidding from four provinces and cities!
In fact, Xu's Catering is not only busy with expansion issues outside the province, but is also preparing for the pilot projects of 'two-yuan lunch' in four other cities in the Maritime Province.

After tasting the benefits of Haishi's 'Two-Year Lunch' pilot, Xu An is very concerned about the pilot projects in the other four cities. The demand is huge, and there are dedicated staff for statistical docking. It saves time and effort, and the reputation is growing rapidly. Widely spread...

How can people not be greedy, tempted, or covet such a big piece of fat?

Still here, if Xu's catering hadn't been working steadily and meticulously, with ingredients, cooking, packaging and even transportation all in full compliance with the regulations, without any slack, and its reputation in major communities would have remained high, this piece of fat would have been long ago. It was jointly divided by other group meal companies.

In order to successfully win the absolute share of the "two-yuan lunch" in other cities, Xu An started planning after getting the news.

The first change made was to invite nutritional diet expert Li Jinyuan again to divide the menu of Xu's fast food in more detail. The most important thing is the main target of the 'two-element lunch' - uncles and aunts over 60 years old. them.

Unlike students who only need a nutritious and balanced diet, most adults have some stubborn physical problems, such as high blood pressure, fatty liver, diabetes, etc., which are not fatal, but have certain dietary requirements. The stubborn disease of requirements.

Li Jinyuan has made a special meal plan to address the above problems. People with high blood pressure are provided with a meal package that is low in oil and salt, and mainly light; people with fatty liver disease are provided with a meal package that is low in oil, low sugar, and high in fiber, vegetables and fruits; people with diabetes are provided with a meal package that is low in oil and sugar and rich in fiber, vegetables and fruits. Oil-less sugar-low carbohydrate meal set
In addition, Xu An also asked employees to contact communities in the four major cities and posted targeted promotional posters on bulletin boards in communities and streets, attracting the attention of many residents.

Some people dismiss it, some people forget it after reading it, some people talk about it, and some people are eager to try it.Since the poster was posted, the local Xu's fast food branch has received ordering calls from nearby residents one after another.
On the first day, the community with the highest order volume was only five, and the total new orders in each community did not exceed one hundred; on the second day, the community with the highest order volume had reached twelve, and the total order volume exceeded two hundred!The highest order volume on the third day was 27, and the total order volume exceeded [-]!
What grows faster than orders is Xu's fast food's reputation!

"We are just two old people at home. I have high blood sugar and he is diabetic. It's okay to eat out at restaurants once in a while. On weekdays, we still have to cook by ourselves. We have to cook two dishes for one meal. It takes time and effort just for one bite.
Now it's great. With Xu's Fast Food, two people can eat three dishes and one soup for less than 20 yuan. The price is affordable, and different set meals are specially formulated for us. It's great! "

"I heard that the city government of Hainan next door also orders meals from Xu's Fast Food for people over 60 years old. This restaurant has also provided meals to many large companies and has even provided meals for the expo. It is very reliable!"

"I live alone. I order two at noon and heat it up at night. I'm done for the day. It saves trouble..."

"..."

It started very smoothly, and everything was developing in the direction Xu An expected.

Other group catering companies made some speculations after noticing Xu's Catering's actions, but these speculations have not been verified and it is difficult to make a correct judgment. In the end, they can only increase their attention to Xu's Catering and see what happens this time. Are you ready to cause trouble?

There is no airtight wall in the world. Xu An took the lead and learned the news a week in advance.

However, as the policy of expanding the pilot program was confirmed and the news was released step by step, and more and more staff members knew the information, the news reached the heads of the major group meal companies through various channels.

Only then did they finally realize what the recent actions of Xu's Catering were for.
Although these group meal companies are trying their best to catch up and close the gap between the two, the hasty plans and the preconceived notions of community residents have led to the gap not being closed, but rather widening. Most of them have been in Residents who consume Xu's Catering prefer Xu's Catering.

Xu An originally thought that the policy would not be distributed to the communities so quickly and would have to wait until after the Spring Festival at the earliest. Unexpectedly, the policy was implemented and distributed to all communities a week before the Spring Festival holiday.

The community staff responded to the call and organized the relevant work in just two days. Xu's Catering deservedly became the designated supplier of 'two-yuan lunch' in four cities, winning a total of 40.00% of the two-yuan share!
The remaining 50.00% share was divided among six group meal companies. Among them, the group meal company with the highest share only captured a total of 18.00% share in three cities.

In this battlefield without gunpowder, Xu's Catering can be said to have taken the lead step by step and became the biggest winner.

The Spring Festival is approaching, and both company and government staff are making final sprint preparations for the upcoming long Spring Festival holiday. A meeting on the outlook for the development plan of Hai Duong Province in 2013 is also being held. Everyone participating in the meeting is He is the person in charge of each city in Hai Duong Province, and as the person in charge of Hai Duong City, the middle-aged man is naturally among them.

"The home decoration industry in our city is developing very well and has formed a cluster effect. Next year, China Investment will build three large-scale home decoration shopping malls in Jiang'an City to cover the high, middle and low-end markets."

"Dongqing City has a very good foundation for precision electronic machinery equipment. This year, it also introduced a foreign automobile brand to settle in, which has greatly improved the income of local residents and its industrial competitiveness. Next year, we will expand our advantages in precision electronic machinery equipment and attract more of automobile companies have settled in Dongqing City.”

"."

As other city leaders spoke one after another, it was soon the turn of the person in charge of Hai City to speak. The naive middle-aged man smiled slightly, confidently pressed the turn-on button of the desktop microphone, and introduced Hai City clearly and clearly. situation comes.

"This year, a large number of emerging companies have emerged in Hai Duong Province with a valuation of more than 5000 million yuan. The most prominent and eye-catching one is Xu's Catering, with a corporate valuation of 2000 million yuan. In addition, it has also helped members of the Disabled Persons' Federation of Hai Duong Province to re-establish themselves. Employment has played a very positive role.
In addition, the tourism industry also performed well.

In August this year, Beitun Town’s golden coastline was approved and developed into a tourist area. Within half a year, it brought more than 10 billion yuan in revenue to Beitun Town, setting a very positive example for local economic development;

At the same time, a sea hot spring eye was discovered in the tidal flat contracted by Xujia Village in Qianhai Town. After development and construction, it was officially opened last month. In just one month, the revenue has reached 700 million yuan, driving the The development of the surrounding fishery, catering and accommodation industries.”

After the introduction, the middle-aged man turned over the pages of the document in his hand and began to talk about next year's development plan.

“In order to better develop Haishi’s existing excellent tourism resources, a [-]-kilometer-long tourism central axis will be built with the golden coastline of Beitun Town and the sea hot springs of Qianhai Town as the core and linkage.
A central square, two seaside parks, a Fisherman's Wharf and a [-]-kilometer-long most beautiful sea view cycling line will be expanded and constructed around the central axis to fully tap the sea view tourism resources."

(End of this chapter)